Believe

Where does courage come from? At the heart of Andrea Bocelli’s powerful song, “Because We Believe,” is an answer: “We were born to shine.”

This inspiring anthem, written for the 2006 Turin, Italy Olympics continues to lift our sights, as it did for thousands of athletes and fans that year. To Believe is bold. It is inside each of us. We were, indeed, born to shine.

Believe... Pass it on.

VIDEO TRANSCRIPT

Once in every life
There comes a time
We walk out all alone
And into the light
The moment won't last but then,
We remember it again
When we close our eyes.
Like stars across the sky,
We were born to shine.
All of us here because we believe.

Believe
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

Love the uplifting Billboards Wish they could sing 🎶 out too!

Carlene from Pittsfield MA, May 16, 2026

Saw this sign in the airport

Ben Hooper from Washington DC, May 12, 2026

Amazing work thank you!!

John Edwt from Rock Hill SC, May 10, 2026

This is beautiful!

Judy Browne from Rochester , May 1, 2026

This musical tribute to the power of believing is both inspired and inspiring. April 2026

Nancy from San Antonio, TX, April 29, 2026

Who you listen to will always determine your direction in life.

Jonathan Insall from Garland, TX, April 12, 2026

Kindness will always find its way back to you, so keep passing it on and never stop.

Charlie from La, California, April 7, 2026

Energy flows where intention goes The more kindness we show collectively the more it will multiply

Sheri from Minnesota , March 30, 2026

Loving kindness for the win! Thank you for spreading compassion. It’s so needed.

Lila McCain from Maine, USA, March 28, 2026

I believe in kindness and passing it on. And we naturally feel good when we reach out in kindness. I believe we are all born in goodness and love. I try to do it every day and I am 88 years old.

P. Eccleston from Glen Allen, Va, March 21, 2026

Extremely powerful. Thank you.

Bob Boylan from Colorado , March 19, 2026

Andrea Bocelli, and the reason and the message and the lyrics.... ALL so uplifting!

Ann from Arizona, March 17, 2026

Beautiful words beautiful singing and the message soars in my heart.

Joyce from Somerville TX, March 16, 2026

wow🥰🥰🥰 amazing😍😍😍

Apple Woman from South Korea, March 6, 2026

Beautiful!

Cindy Davis from Dayton, OH , March 5, 2026

Beautiful!!

Kathy from New Jersey, March 2, 2026

Beautiful ❤️

Karen from Holland Michigan , March 2, 2026

Inspiring and momessage and videos

VISSA VENKATESWARA RAO from Hyderabad , March 1, 2026

Thank you for the inspirational messages you share daily. I honestly can't think of a better way to start my day. Thank you.

Tim McHaffie from Auburndale, FL, February 20, 2026

I believe all people are basically good.

Binford Jennings from Cashiers NC, February 1, 2026

Saw your billboard going for a walk in Lafayette, Louisiana. We need more positivity for our young people and in our world. Thankyou.

Marion Krause from Winnipeg, Manitoba, Canada, January 30, 2026

Thank you. Inspirational message in believing all of us have the power to envision The Good.

Jack Durkan from Frankfort Kentucky , January 28, 2026

Thank you for sharing. Believing is so relevant to all of us!

Judy Lee from Louisiana, January 27, 2026

Love your new ad on TV. You need to post it more frequently. Thanks for the good work and message.

Arlene Paiva from New England, January 26, 2026

Thank for the uplifting words I needed to hear them .

Charles from Aurora Colorado , January 13, 2026

Be sure to watch our other Pass It On® videos.

Dishes

LISTENING

Road Rage

GOOD EXAMPLES

Loyalty

LOYALTY

We Shall Be Free

DO YOUR PART

Haircut

BEING THERE

Spirit of America

DETERMINATION

The Greatest

OPTIMISM

Baseball

FRIENDSHIP

Grace VanderWaal

CONFIDENCE

Old Friends

FRIENDSHIP

Already There

BEING THERE

Be A Light

BE A LIGHT

Veteran

THANK YOU

Piñata

SHARING

Good Stuff

COMMITMENT

Classroom

HONESTY

Hallway

FORGIVENESS

Homecoming Queen

TRUE BEAUTY

Faith In You

DEVOTION

Humble and Kind

KINDNESS

Gratitude

GRATITUDE

Homer

LOYALTY

Joshua's Heart

LOVE

Apple Stand

CARING

Never Too Late

LIVE LIFE

Basketball

SPORTSMANSHIP

I Believe

BELIEVE

Spread the Love

LOVE

Change the World

MAKING A DIFFERENCE

Three Pointer

YOU GOT THIS

Live Life

LIVE LIFE

Dear Me

HOPE

Most People Are Good

GOODNESS

Umbrella

CARING

Packages

COURTESY

College

GRATITUDE

Just Say Hi

REACHING OUT

A Better Life

A BETTER LIFE

Train

LOVE

Timeout

CIVILITY

Kindness

KINDNESS

I Will Always Love You

LOVE

Life's A Dance

LEARN AS YOU GO

Hope

HOPE

Imagine

IMAGINE

The Wall

HARD WORK

Special Athlete

SPORTSMANSHIP

Hockey

LOVE

Generosity

GENEROSITY

Wet Cement

PATIENCE

My Life in Sports

APPRECIATION

Annie's Song

OUR BEAUTIFUL WORLD

Sarah Greichen

INCLUSION

Guitar Hero

LIVE YOUR DREAMS

Holding The Light

TEACHING BY EXAMPLE

Oliver With A Twist

PLEASE AND THANK YOU

You Can Let Go

LOVE

Hall of Fame

ACHIEVEMENT

Ballet

CONFIDENCE

Power of the Dream

LIVE YOUR DREAMS

I Hope You Dance

LIVE LIFE

Love

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Reach

INTEGRITY

Top Shelf

HELPING OTHERS

Biker

GRATITUDE

Track Coach

BELIEVE

Crosswalk

GOOD MANNERS

Soccer

OPPORTUNITY

Cafeteria

REACHING OUT

Open Door

KINDNESS

Remember When

APPRECIATION

Let Em In

CARING

Everything I Do

CARING

Get Along

GET ALONG

Home

FAMILY

Truck Stop

RIGHT CHOICES

Purse

HONESTY

America

CARING

You Raise Me Up

INSPIRATION

Locker

CHARACTER

Better Together

BETTER TOGETHER

Peer Pressure

CHARACTER

Nate Staniforth, Magician

WONDER

Mallory Weggemann

RESILIENCY

Jen Bricker

STRENGTH

My Wish

PARENTING

Neighbors

PATIENCE