Be sure to watch our other Pass It On® videos.
FBL chose a teacher as the "hero" in this spot, because every day they are doing remarkable work to teach children all over the world. In many ways their "heroics" are unsung, and this spot's objective was to sing their praises. The director wanted a warm look for the spot that would be reminiscent of the tone in the movie October Sky. During filming, the crew shot so as to create that look through the lens. In post-production, the director, cinematographer and editor changed the coloring to give the desired effect of warm light. This made for a much more intimate setting and feel. The art directors were also responsible for re-decorating the classroom to give it the desired look -- they hung up the alphabet, artwork, bulletin boards and even painted the walls! The crew also had to put everything back to normal after the filming.
VIDEO TRANSCRIPT
MOTHER (in letter, V/O): Dear Mrs. Crandall Its easy to get so busy, we can forget there are others who need our help
MUSIC: Some people have eyes to see, a friend in need of help
TEACHER: Lets work on your reading, OK?
MUSIC: Some people have ears to hear the cries of those in need
MAX (reading):
the umpire said Youre safe. The end.
TEACHER: Good job, Max! Thanks. Vanessa, youre next.
MUSIC: They show us how much they care with quiet, simple deeds
MUSIC: Everyday Heroes, livin in your neighborhood
TEACHER: Im really proud of you.
VANESSA: Mama!
MUSIC: Everyday Heroes, livin in your neighborhood
MOTHER (in letter, V/O): By taking the time to help my daughter read, youve become her hero
and mine.
MUSIC: Everyday Heroes
SUPER/ANNCR: Make a Difference
Pass it On. A message from The Foundation for a Better Life.
Making A Difference. Pass It On!
