FBL chose a teacher as the "hero" in this spot, because every day they are doing remarkable work to teach children all over the world. In many ways their "heroics" are unsung, and this spot's objective was to sing their praises. The director wanted a warm look for the spot that would be reminiscent of the tone in the movie October Sky. During filming, the crew shot so as to create that look through the lens. In post-production, the director, cinematographer and editor changed the coloring to give the desired effect of warm light. This made for a much more intimate setting and feel. The art directors were also responsible for re-decorating the classroom to give it the desired look -- they hung up the alphabet, artwork, bulletin boards and even painted the walls! The crew also had to put everything back to normal after the filming.
VIDEO TRANSCRIPT
MOTHER (in letter, V/O): Dear Mrs. Crandall Its easy to get so busy, we can forget there are others who need our help
MUSIC: Some people have eyes to see, a friend in need of help
TEACHER: Lets work on your reading, OK?
MUSIC: Some people have ears to hear the cries of those in need
MAX (reading):
the umpire said Youre safe. The end.
TEACHER: Good job, Max! Thanks. Vanessa, youre next.
MUSIC: They show us how much they care with quiet, simple deeds
MUSIC: Everyday Heroes, livin in your neighborhood
TEACHER: Im really proud of you.
VANESSA: Mama!
MUSIC: Everyday Heroes, livin in your neighborhood
MOTHER (in letter, V/O): By taking the time to help my daughter read, youve become her hero
and mine.
MUSIC: Everyday Heroes
SUPER/ANNCR: Make a Difference
Pass it On. A message from The Foundation for a Better Life.
Making A Difference. Pass It On!
Pass It On®
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Your Comments
Amy G from St. Louis, MO SEPTEMBER 5, 2018
I Love this, I'm a sixth-grade teacher and I tutor kids in the evening and nothing makes me smile or feel good as much as knowing that I'm making a difference in a child's life.
Anonymous APRIL 11, 2018
This has happened to me once and I can tell that I am doing a great job
Tyler MAY 4, 2017
Just Awsome
Fran from Ulster, PA MARCH 5, 2017
I as a kid had a teacher help me with my writing skills. She was harsh but i knew she cared. I left letter for her when i left school telling her what it ment to me. It was in my own still chicken scracthy writing but it was read able.
karen from Massachusetts OCTOBER 13, 2016
Bless you all for these wonderful,compassionate commercials as they are a great reminder of love and humanity!
Tracy from Pasadena, CA APRIL 7, 2016
Thank you for all of the inspirational work and sharing your wonderful vision.
Kallie from Hartville, Ohio APRIL 6, 2016
That is so KIND!
john from INDIA NOVEMBER 15, 2015
how touching and so inspiring we can all be heroes by reaching out to those in nees
Samuel from Franconville France SEPTEMBER 8, 2015
I love this vidéo.
NULL from NULL FEBRUARY 9, 2015
i love these videos
Russ Norman from Escondido, CA AUGUST 29, 2014
I love all your commercials. This one, like most of them, made me cry. I taught English in a Junior High School in 1969. This is why I chose to be a teacher. Thanks yet again...
Diana from Arizona AUGUST 28, 2014
Love the words send them to teens everyday
Rick from Kentucky JULY 4, 2014
Your videos are truly wonderful. I believe that they inspire ALL of us...please keep, them coming! THANKS!!
Juan Manuel Santos from Bogotá, Colombia APRIL 16, 2014
I remember the country.
Jose Elias Arce from Maryland, USA AUGUST 31, 2013
I remember watching some of these videos back in my country (Bolivia) when I was little. Now, somehow I know that they help me to shape my character, and I am very grateful for that. Sincerely, I believe that we need more of these type of examples and videos everywhere, and I bet nowadays youth will be better. Values, something that we should start learning at home, reinforce at school and practice everywhere.
patricia nowatzki from tucson, az JULY 7, 2013
I caught the "bus" commercial about 8:30pm last night! HONESTY, pass it on. I hope there is some way these values can be brought into the schools as part of maybe the language arts program. The is perfect for teenagers and I was delighted to see this. So valuable! Thank You!
Jan Woodford from Brighton MI MAY 9, 2013
These videos really touch my heart and I would love to post them on my facebook page once in awhile. It's nice to see them on TV but I think too many people walk away from the TV because they think it's another commercial.
Joy santos from Philippines MARCH 28, 2013
I would love to share this video..how? I am also a teacher and I also want to make a difference by sharing this...
akeem from jamaica OCTOBER 10, 2012
This is so true....touched my heart.
chad s MAY 11, 2012
this video is such a cool video and so is the pass it on progam
Alicia from Argentina JULY 14, 2011
It's really a nice job. I wish all of us "worked" as this teacher,with love and responsibility. We don't have to forget that there are people with feelings.
millie emerson from washington JANUARY 20, 2011
beautiful song
Brandon from Virginia JANUARY 20, 2011
The messages in these video spots are so inpsiring! I would love to see these as part of the curriculum for all school children. Too many people these days are living in a world of entitlement and live their lives assuming things will just come for free. These messages talk about responsiblity, which is never talked about in today's politically correct America. Bravo for your work and please, please keep it up!
Kimberly A from 14499 Begonia Drive, Victorville CA JANUARY 7, 2011
I think this video will teach a lot of people that taking the time to teach a child could rreally change them.
Rachel A. from Denver, CO JANUARY 3, 2011
The song is "Everyday Heroes" by Brooks and Dunn.
Allison D. from Burnsville, Minnesota JANUARY 2, 2011
My favorite, I love seeing these commercials...it just warms my heart.
Charlie L. from Acworth, GA DECEMBER 29, 2010
Who is singing the background music on this spot?
Fred P from Huntley, IL DECEMBER 15, 2010
Love this and all of the "pass it on" spots. Keep up the good work
Sakina from Morocco NOVEMBER 15, 2010
I love the video, it's very inspirational. I'm a teacher and it really made me love my job.
S Parker from Benton, KY OCTOBER 3, 2010
I love this commercial and the song you chose to compliment it.
Armando C. from Yorba Linda, California AUGUST 18, 2010
This is great!
Leizel Igbalic from Davao, Philippines MAY 26, 2010
I love it! I'm inspired to go on in my ministry of teaching.
Jineil H. from Virginia Beach, VA FEBRUARY 1, 2010
This I can appreciate very whole heartily. My son has made such a tremendous amount of progress over the year because his teachers care and even go out of their way to help just the same! Thank you for sharing this!
Caleb S. from Dayton, Ohio OCTOBER 8, 2009
If you can read this, thank a teacher.
Connie P. from Chula Vista,CA MAY 15, 2009
These are the REAL heroes that almost never get the due admiration!!
Matthew M. from Miami, Florida MAY 6, 2009
Yes, true these people are here to help kids to help themselves using all their time to invest in kids instead of staying home and watching TV. I like it.
A.J. from NJ DECEMBER 29, 2008
Thank you for this one. I have to agree that teachers are unsung heroes. Sometimes, even the teachers you "hate" help you, without you even knowing, they've changed who you are. I've found that many of my teachers end up my best friends.
Anonymous JULY 8, 2008
I completely agree with this ad. Everyone deserves not only the presence of those who are around them but their attention.
Tetteh, A from Winslow, ME, USA JUNE 15, 2008
If only we can see through the problems of others and hear what problems they have, that would certainly show how much we care for those in need.... I love the song: "Everyday Heroes" beautifully sung.
Manny C from New Jersey APRIL 13, 2008
My eyes got quite watery just watching this ad. Most of us have had one or two teachers who have gone the extra mile to help us with some assignment or personal problem. Why teachers are not appreciate more is still a mystery to me.
Rory K. from Orlando, Florida USA NOVEMBER 16, 2007
This is a wonderful message for all the heroes in our everyday lives. My heart goes out to our teachers and their unwavering dedication to teaching our young.
Deirdre H. from Ohio, USA AUGUST 27, 2007
Oh!! I LOVE this song and will stop EVERYTHING, to go watch this spot on TV when this song is on!
Ben from Colorado, USA AUGUST 17, 2007
The song title is "Everyday Heroes" by Brooks & Dunn written by Senetor Orrin Hatch/Janice Kapp Perry. The song is only available from Salt Lake 2002: Light Up The Land (Olympic Winter Games)
Ben from CO AUGUST 5, 2007
I like the song too..I search for a long time and found out that the song's title is "Everyday Heroes" by Brook and Dunn. Very hard to find. I'm still trying to find the song.
Anonymous AUGUST 3, 2007
"Everyday Heroes" by Janice Kapp Perry
Donna P. from Georgia, USA JULY 27, 2007
What an inspiration for all educators, who like me, believe teaching is the most remarkable journey anyone could ever imagine!
reema JULY 21, 2007
Wonderful to watch.
Justin S. from Shreveport,La. JULY 16, 2007
Please, can you help me in finding out who this artist is? I love this message and truly love this song!Thanks so much.
Jung-in Kim MARCH 23, 2007
I love this message! What a TV spot! Very heartwarming! Please let me know the song title and the singer.
Anonymous MARCH 13, 2007
I agree on the song. Where can I get/download, or ???
Anonymous MARCH 7, 2007
Can you tell me who sings this song and who sings it? I totally love this song and would like to buy the cd.
