About Us

Foundation for a Better Life

The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our communities. These uplifting messages, utilizing television, movie theaters, billboards, radio and the internet, model the benefits of a life lived by positive values. We believe people are basically good but sometimes just need a reminder. We also believe that the positive values we live by are worth more when we pass them on.

The goal of The Foundation for a Better Life is to offer inspirational messages to people everywhere as a contribution toward promoting good values, good role models and a better life.

Nyc billboard

Our billboard campaign has been seen all over the United States, Great Britain and China.

Values

The values we live by are worth more when we pass them on.

We choose values we hope most individuals would find encouraging and relevant. Then we provide an uplifting message based on each value, in an effort to encourage people to bring out the best in themselves. As a nonpartisan, nonsectarian organization, we carefully design our public service messages to have general universal appeal.

The Foundation's small staff works with a network of writers, art directors and production professionals. These individuals represent a wide range of ideals, viewpoints and cultural backgrounds. Their diversity reinforces the idea that values can serve as common ground for all.

As a nonprofit organization offering public service announcements, we receive the generous support of air time and media space from many TV, radio and billboard companies. The Foundation does not pay for air time or media space, but rather benefits from donated media space which allows these messages to be seen and heard around the world.

About the Pass It On® TV Commercials

The Foundation for a Better Life has produced award-winning public service television messages, which are designed to uplift viewers with positive values. Each message incorporates popular music to bring the messages to life. The commercials are now seen in over 200 countries around the world. They are also currently aired in Spanish and Portuguese in 20 countries throughout Latin America.

Some of the award-winning artists and writers who have donated their music to our campaigns include the Black Eyed Peas, Aretha Franklin, David Foster, Celine Dion, Jon Bon Jovi, Josh Groban, Diane Warren, Amy Grant, Kenny Chesney, Garth Brooks, Steppenwolf, Backstreet Boys, Frank Sinatra and many others.

We appreciate the generous support of The National Music Publishers’ Association and are grateful for our strategic alliance with them. Some of the publishers and record labels who have contributed their music include BMG Chrysalis, EMI, Peermusic, Sony, Universal and Warner/Chappell.

Some of the networks which generously contribute airtime for our messages are ABC, CBS, FOX, NBC, Univision, Telemundo, CNN International, Discovery Channel, OTI, ION, Oxygen, OWN, HGTV, SPEED, Travel Channel, BET, Food Network, CW, USA, Sleuth, Bloomberg, National Geographic, Bravo, Real TV, DIY Network, Sorpresa, Telefutura, PBS, the Armed Forces Network and many other independent stations. We could not do what we do without them.

Our commercials are often played in movie theatres on lobby screens and on ahead of feature films. We greatly appreciate the generous support of Regal Cinemas, Cinemark, Edwards Theatres, United Artists Theatres, AMC Theatres, National Cinemedia and Cinema Concepts.

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About the Pass It On® Billboard Campaign

Billboards are an important component of the Foundation’s public service effort. These messages, depicting heroes of our time, are seen across America’s highways and on Times Square. Thousands of schools around the world also use our motivational materials to communicate positive values to youth.

The Outdoor Advertising Association of America has recognized the Pass It On campaign as “...the most successful public service campaign in the history of outdoor advertising.”

Some of the heroes we’ve featured include Mae Jemison, Kermit the Frog, Muhammad Ali, Oprah Winfrey, Wayne Gretzky, Winston Churchill, Mother Theresa, Nelson Mandela, John Wayne, Shakespeare, Gandhi, Albert Einstein, Shrek, Whoopi Goldberg, Mozart, the Wright Brothers, Jane Goodall and Michelle Kwan, plus many other remarkable individuals.

We appreciate the tremendous support of the Outdoor Advertising Association for America and its members, including Clear Channel, Lamar, CBS Outdoor, JC Decaux North America and Van Wagner Communications. In 2012, we were also able to post electronic versions of our billboards in London, thanks to the support of Clear Channel UK.

About the Pass It On® Radio Ad Campaign

The Foundation produces radio PSAs based on individuals featured in the billboard campaign. These PSAs are distributed to several thousand stations and networks, including CBS, ABC, Clear Channel, FOX Radio and Premiere Radio Networks.

Our Web Campaign's Global Features

Our website provides visitors the opportunity to view TV commercials, billboards, stories and quotes, as well as interact with others sharing their comments and personal experiences relating to values.

We receive comments from individuals around the world expressing their appreciation for these simple reminders of the importance of values such as Courtesy, Honesty, Sharing, Courage and Determination.

We encourage you to share your own story, find inspirational quotes... and Pass Them On. Each person has a unique story to tell—by sharing yours, we think you will find satisfaction as you see others draw courage, hope and perspective from your personal victories.

Thank you for visiting our website. We hope your visit adds to your day, and we appreciate whatever you may be inspired to share.

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FAQs

What is The Foundation for a Better Life?

The Foundation for a Better Life is a 501(c)(3) nonprofit organization, founded in 2000. Our sole objective is to promote positive values and encourage viewers to Pass Them On. We communicate these values through inspiring messages in movie theatres, on television, billboards, radio and the internet.

Why are you doing this?

We believe that people are intrinsically good and often benefit from a simple reminder. We offer these messages in an effort to promote good values and positive role models.

How do you determine these values?

Our goal is to select values we feel most individuals will find inspiring and relevant. These values reflect the input of a large and diverse group of people. The Foundation does not have any political or religious agenda, so that people from all backgrounds might feel uplifted by these messages of encouragement and hope. Our objective is simply to promote a wide spectrum of values by providing an uplifting message around each one.

How are these messages created?

The Foundation has developed a network of writers, art directors and marketing professionals to provide technical and creative input. These individuals come from diverse backgrounds, with a wide range of viewpoints and perspectives that help us to create universal, nonsectarian, apolitical messages to hopefully provide inspiration to our viewers. We also listen and respond to stories of those who are making a difference in their communities to better understand the role values play in their desire to do good and Pass It On.

Where does funding come from to pay for your campaigns?

The advertising time and space for these messages is donated by broadcast and print media companies as a public service. Additionally, we work with many individuals to produce our messages, including celebrities who generously share their images and stories free of charge. Many publishers and record labels also contribute music for our public service announcements. We are grateful for the support of The Anschutz Foundation, which provides operating costs for The Foundation for a Better Life.

The Anschutz Foundation was founded over 25 years ago. It supports a broad variety of charitable activities that have a positive impact on people in the areas of education, health care, human services, mental health, arts and culture, and public policy. The Anschutz Foundation believes in individual and family values and the free enterprise system and seeks to promote these concepts.

Does the Foundation have any religious or political affiliation?

No. The Foundation for a Better Life is not affiliated with any religious or political viewpoint, either formally or informally. We do not endorse any particular political party or religion. We examine our messages rigorously to ensure we present values in intriguing, nonpartisan ways. Since inception, we have focused on our commonalities, not the beliefs that divide us. We believe anyone, from any background, can be caring, courageous, inspiring to others, or otherwise live the many values we are proud to share in our messages. Passing on respect and admiration for these kinds of positive values is our only agenda. We hope that the values we share transcend religious, political or cultural orientations.

Are you affiliated with any other organizations?

Yes. Our sister organization, The Random Acts of Kindness Foundation, is the only organization with which we are affiliated. Please visit their website for ideas on how to share kindness in your community, school and family— www.randomactsofkindness.org

How can I work for The Foundation for a Better Life?

We have an extremely small staff and therefore do not typically have job openings. The best way to be a part of the Foundation is to incorporate these values in your own life and pass them on to others in your school, workplace, family and any other organization of which you may be a part. We also appreciate the many wonderful stories and comments that come from viewers like you, as they provide inspiration to other visitors of our website.

Can I join The Foundation for a Better Life?

No. The Foundation is not a membership organization, nor do we sponsor or endorse other groups or clubs. You can still "join us" by subscribing to our daily quote emails. We sincerely hope you will support our efforts by visiting our website and watching for our billboards, TV commercials and other messages. Incorporating these values into your own life sets a good example, which, when passed along to others, can make a difference in our world.

Can my organization partner with The Foundation for a Better Life?

No. We are unable to partner with or promote any other organization, person or product due to the agreements we have with those who donate their images and music to our campaigns. The best way to 'partner' with us is to incorporate these values into your organization: display posters, play the TV commercials, and be a positive example for others.

How can I give to The Foundation for a Better Life?

We do not solicit nor accept monetary contributions of any kind. However, we greatly appreciate the contributions of donated media time and space. If you are affiliated with a television station, movie theater, radio station, print publication, or outdoor advertising company and are interested in receiving information about participating in an upcoming public service campaign, please contact us.

Can The Foundation for a Better Life give me money?

No. The Foundation does not give grants or provide any other financial aid. We exist solely to promote positive messages that encourage and inspire a better life.

Do you sell posters of your billboards or copies of your TV public service announcements?

No, we do not sell any of our materials, nor use any portion of our website for profit. Visitors to our website are welcome to print copies of the billboards for their private use. Many of our public service announcements may be viewed online.

Schools may request posters of billboards in our current inventory and DVDs of our TV commercials by filling out our request form.

Media companies who wish to broadcast our TV or radio PSAs can also request broadcast-quality materials by requesting access at www.values-media.com.

All materials are provided at no charge.

Can I download Foundation TV commercials?

No. Due to our agreements with those who donate their music to our campaigns, we are not able to make downloads available.

If you belong to a school, nonprofit or other organization, you may request a copy of our DVD by filling out our request form.

Media companies who wish to broadcast our TV or radio PSAs can also request broadcast-quality materials by requesting access at www.values-media.com.

Who is responsible for contributing music to the Foundation PSAs?

We appreciate The National Music Publishers Association and their generous support.

We are also grateful to each publishing company and record label that has provided music for our messages, without charge. Some of these companies include BMG Chrysalis, EMI Music Publishing, Peermusic, Sony Music, Sony/ATV, Universal Music Publishing Group, Universal Music Group, Warner/Chappell, Warner Music Group, Bug Music/Windswept, Zomba Label Group, Cherry Lane, A&M Records, The Harry Fox Agency, Imagem Music and Carlin America Inc.

Some of the artists who have contributed their music to the PSAs include the Black Eyed Peas, Aretha Franklin, David Foster, Celine Dion, Jon Bon Jovi, Josh Groban, Diane Warren, Amy Grant, Kenny Chesney, Garth Brooks, Steppenwolf, Backstreet Boys, Rascal Flatts, Louis Armstrong, Frank Sinatra and many others.

Which networks support the Foundation PSAs?

ABC, BET, Bloomberg, Bravo, CBS, CNN, CNN en Espanol, CNN International, CW, Discovery Channel, DIY Network, Food Network, FOX News, Fox Sports en Espanol, Fox Sports, FOX, FX, HGTV, ION, National Geographic, NBC, OTI, OWN, Oxygen, PBS, Real TV, Sleuth, Sorpresa, SPEED, Telefutura, Telemundo, Travel Channel, Univision, USA, the Armed Forces Network and many other independent stations. We could not do what we do without them.

Which movie theatres support the Foundation PSAs?

Our commercials are often played in movie theatres on lobby screens and ahead of feature films. We greatly appreciate the generous support of the theatres currently supporting us: Regal Cinemas, Cinemark, Edwards Theatres, United Artists Theatres, AMC Theatres, National Cinemedia and Cinema Concepts.

Why do the Foundation's commercials appear on certain television or radio programs?

We do not pay for any advertising or sponsor any program. All the Foundation’s messages are aired by the media as a public service. Because the media space is donated, we are unable to select when or where our messages appear. Our PSAs are often placed in unsold advertising slots, which means the Foundation does not (and cannot) target certain messages to specific programs, hosts, broadcasts, time periods, geographic locations, etc. We hope the messages generate positive thought and inspiration, no matter where they catch your eye.

RECOGNITION

The Foundation for a Better Life has received awards and recognition from public, non-profit and creative organizations for our print, broadcast and web work.

CINE Golden Eagle Award


CINE has been dedicated to recognizing the work of outstanding filmmakers, videographers, producers, directors and other craftspeople in the film, television, and new media industry.

We've been honored to win the CINE award for the following television commercials:

  • 2014: Annie's Song television commercial.
  • 2014: Finish Line television commercial.
  • 2014: Change the World television commercial.
  • 2014: Ballet television commercial.
  • 2012: College television commercial.
  • 2012: Guitar Hero television commercial.
  • 2011: Remember When television commercial.
  • 2002: Biker television commercial.
  • 2002: My Life in Sports television commercial.

Communicator Awards


The Communicator Awards honor work that transcends innovation and craft—work that made a lasting impact.

  • 2014: Finish Line television commercial.
  • 2014: Imagine television commercial.
  • 2014: Literacy billboard.

Creativity International Awards


The Creativity Award is an international honor that is given each year for the best TV, radio, print and billboard advertisements. Creativity International Awards is one of the longest running independent advertising competitions.

The Foundation for a Better Life has won the Creativity International Award in the following years:

  • 2014: Ballet television commercial.
  • 2013: Guitar Hero television commercial.
  • 2010: billboard campaign.
  • 2005: Hope television commercial.
  • 2003: Power of the Dream television commercial.
  • 2002: Biker television commercial.
  • 2002: My Life in Sports television commercial.

Gabriel


The Gabriel Awards recognize positive TV and radio programming that gives creative treatment to the concerns of humankind. The single most important criterion of this national award is that the message uplifts and nourishes the human spirit. The Foundation for a Better Life has been privileged to receive this award numerous times.

  • 2013: Guitar Hero television commercial.
  • 2013: College television commercial.
  • 2013: Dishes Spanish television commercial.
  • 2012: Faith in You television commercial.
  • 2012: Wet Cement Spanish television commercial.
  • 2011: Wet Cement television commercial.
  • 2011: I Hope You Dance Spanish tv commercial.
  • 2011: Open Door Spanish television commercial.
  • 2010: You Can Let Go television commercial.
  • 2010: Mother Theresa radio commercial.
  • 2006: The Race television commercial.
  • 2006: Truck Stop television commercial.
  • 2006: El Autobús Spanish television commercial.
  • 2005: Lost Ball Spanish television commercial.
  • 2004: Tickets Spanish television commercial.
  • 2004: Bread Spanish television commercial.
  • 2003: Power of the Dream television commercial.
  • 2003: Hockey television commercial.
  • 2001: Apple Stand television commercial.

Mobius


Mobius Awards is an international advertising competition that recognizes outstanding work across various mediums including TV, radio and billboards. It is one of the world’s longest running independent international advertising competitions.

We've been fortunate to win the Mobius Award in the following years:

  • 2012: Inspiration billboard.
  • 2007: Classroom television commercial.
  • 2003: Hockey television commercial.
  • 2003: Power of the Dream television commercial.
  • 2003 for various billboards
  • 2001: Spirit of America television commercial.
  • 2000: Umpire television commercial.
  • 2000: Apple Stand television commercial.

Parents’ Choice Award


The Parents’ Choice Awards is a nonprofit program that recognizes quality children’s media in an effort to help parents make informed decisions.

  • 2007: Generosity television commercial.
  • 2007: Classroom television commercial.
  • 2006: Cafeteria television commercial.
  • 2006: Reach television commercial.
  • 2006: Everyday Heros television commercial.
  • 2005: The Race television commercial.
  • 2005: Track Coach television commercial.
  • 2005: Locker television commercial.
  • 2005: Bus television commercial.

TELLY


Telly Awards was created in 1978 to honor excellence in local, regional and Cable TV commercials. Today it is one of the most sought after awards in the broadcasting industry.

The Foundation for a Better Life was recognized with this national award numerous times in the past.

  • 2009: You Raise Me Up television commercial.
  • 2009: The Greatest television commercial.
  • 2009: I Hope You Dance television commercial.
  • 2009: Concert television commercial.
  • 2009: The Greatest television commercial.
  • 2009: Special Athlete television commercial.
  • 2009: Pinata television commercial.
  • 2008: You Raise Me Up television commercial.
  • 2008: Homecoming Queen television commercial.
  • 2008: Good Stuff television commercial.
  • 2007: Generosity television commercial.
  • 2007: Classroom television commercial.
  • 2006: Everyday Heros television commercial.
  • 2006: Reach television commercial.
  • 2006: Truck Stop television commercial.
  • 2005: Neighbors television commercial.
  • 2005: Hope television commercial.
  • 2005: Deli television commercial.
  • 2004: The Race television commercial.
  • 2004: Bus television commercial.
  • 2004: Hockey television commercial.
  • 2004: I Hope You Dance television commercial.
  • 2004: Biker television commercial.
  • 2004: Locker television commercial.
  • 2003: Packages television commercial.
  • 2003: America television commercial.
  • 2003: Biker television commercial.
  • 2003: Spirit of America television commercial.
  • 2003: Hockey television commercial.
  • 2001: Baseball television commercial.
  • 2001: Umpire television commercial.
  • 2001: Taxi television commercial.
  • 2001: The Wall television commercial.
  • 2001: Apple Stand television commercial.

WorldFest Houston


WorldFest Houston is one of the world’s oldest and largest international film and video festivals. Each year WorldFest hosts a competition for TV commercials that seeks to honor the best and most creative advertisements in the world.

  • 2003: Courage billboard.
  • 2003: Compassion billboard.
  • 2003: Biker television commercial.

Summit Creative Award


Since 1994, the Summit Creative Award has enabled smaller creative firms to receive recognition for outstanding advertising work.

  • 2007: Cafeteria television commercial.
  • 2007 for various billboards released that year.

W3


The W3 Awards is an annual competition that recognizes creative excellence on the Web. The International Academy of the Visual Arts judges the competition based on creativity, usability and functionality.

2007 and 2008 The Foundation for a Better Life was honored to receive the W3 for its website design as it appeared during those years.

For Media Companies: Thank You!

The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our communities—values such as honesty, caring, optimism, hard work, and helping others.

These messages, communicated utilizing television, theaters, billboards, radio, internet, etc., model the benefits of a life lived by positive values.

The Foundation encourages all of us to step up to a higher level and then to pass on those positive values we have learned. These seemingly small examples of individuals living values-based lives may not appear to change the world, but collectively they surely make a difference, and in the process, help make the world a better place for us all. Developing values and then passing them on to others is, after all, The Foundation for a Better Life.

If you represent a television station or media company that is interested in broadcasting or displaying our public service announcements, please visit www.values-media.com where you can download high-quality video and radio files, live-reads and display ad artwork.

Thank you for "Passing It On".

www.values-media.com

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