"Deli" was filmed in a real sandwich shop - while it was open! Since the spot was filmed in the summer during good weather, the deli served their food on the shop's back deck, while the inside space was full of actors. The actor who played the man behind the counter is also a trial attorney, who did a great job bringing intensity to the scenes. Originally, "Deli" was intended to be more linear - to have a clear-cut beginning, middle, and end, with no gaps. The editor, however, tried something different, putting all the scenes together in a montage. This worked much better, as it matched the quick-paced, staccato intensity of the environment and of what was being said.


Deli worker: Meatball on white…next…ya’ want mustard on that or not?...c’mon, c’mon, I haven’t got all day here…It doesn’t come with peppers – they’re extra…hurry up, pay the lady…next…the chicken’s fresh, I killed it myself…So that’s what you want?! While we’re still young…ya’ know, you told me you wanted mustard…get out of here! Time’s up – back of the line…
Man with sandwich: Hey, excuse me…
Deli worker: What!?
Man with sandwich: Great sandwich…thanks!
Music: “You didn’t have to be so nice…
Anncr: Compliments…pass them on. A message from The Foundation for a Better Life.
Music: “I would have liked you anyway…”
Super: Compliments…pass them on
Logo: The Foundation for a Better Life

Compliments. Pass It On!

Pass It On®


Your Comments
Gayle from Clifty ky JULY 2, 2022
If for every criticism we passed a compliment what a wonderful USA would be and would overflow into the rest if the world. Blessings to all

Mystery from Anonymous NOVEMBER 4, 2020
It nice to give a complement.

Pablo García from Mexico MAY 8, 2020
Real complement can make someone day better.

Fernanda Santamaria MAY 4, 2020
It is necessary to appreciate what others do for you so that they keep doing them, and you give them back and then all community is nice.

Anonymous SEPTEMBER 8, 2019
You never know what one little compliment does for someone.

Mike Sciotto from Orlando, Fl APRIL 26, 2018
Still the best one ever!

Sandy from CA JANUARY 24, 2018
Great way to let someone working behind the counter realize you gain more customers AND friends by just being kind. It gives working people a pause for thought. The thought of kindness, of being pleasant, and to just smile. Now that's something that you can pass along & costs nothing!

Michael from NY FEBRUARY 2, 2017
Great message!

Mikey from Tx NOVEMBER 18, 2016
That was awesome

Anonymous FEBRUARY 29, 2016
I think it's a good way to be nice

elaina from elliott JANUARY 8, 2016

chris from tx JANUARY 5, 2016
makes my day

Sr. Athens from Lahore JULY 11, 2014
A great reminder that we are all human that hungers for affirmation at times.

Tatyanna from killeen OCTOBER 18, 2013
complimenting someone can really change a persons feelings

Cheriachan from Kochi JUNE 30, 2013
Really experienced the power of good words


Chippy from chippy land FEBRUARY 9, 2012
i love compliments it just makes my day 100% better :)

Eduardo A from Omaha,Ne NOVEMBER 7, 2011
this is like me trying to hurry up my siblings because they never pick quickly so I send them to the that's me in the video HaHaHaHa!!!!

Grace C. from California APRIL 9, 2011
Whenever I say "thank you" to someone, they look like their day is brighter!

sabrina p from victorville,ca JANUARY 7, 2011
That was so mean how he talked to the people but so nice for that man to say that.

Evelyn,S. from Virginia OCTOBER 5, 2010
A compliment can turn a situation around. Good job!

Sierra G from North Carolina AUGUST 2, 2010
I will also say thank you more. You can make someone's day. :)

Akarui Q. from Seattle, Washington OCTOBER 25, 2009
This is nice! I'm going to compliment more often now. <3

Jasmin from Los Angeles JULY 16, 2009
Haha, that made me smile!

Bev M. from Canada DECEMBER 28, 2008
It's great that the editor changed his mind and did it with gaps, as it makes the message more powerful. Reminds me of a time when my brother went to the local Sears counter to pick up a package and the clerk/owner was very rude. Rather than react with rudeness he smiled and passed on a compliment. He said she stopped in her tracks, smiled and thanked him. Then went on to ring up his order. And she was nice to the next person behind him. It's amazing how simple a thank-you can change a person's entire day.

Bobbie J from San Jose, CA OCTOBER 21, 2008
My daughter sent me the link to your site. I love all of these spots. They make you smile and feel good about life. Thanks for sharing!!

Jacqueline C. from Memphis, TN OCTOBER 20, 2008
Like magic!

Marz W. from Hawaii, USA OCTOBER 24, 2007
Its surprising how many people are surprised by compliments. I grew up always saying thank you. P.S. the chef is a great actor

Kim B. from Salt Lake City, Utah USA OCTOBER 19, 2007
I LOVED this, it's exactly like their slogan "Pass It On." If you are mean and grouchy then the people you are mean and groucy to will also be mean to others and then those people will be mean...but all it takes is a compliment and everyone's attitude will take a 180 spin!!!

Lady S. from Toronto, Ontario Canada AUGUST 10, 2007
Reminds me of how one simple gesture of kindness can lift one's spirit. I am going to compliment more today and tomorrow...I appreciate the reminder!

reema from palestine JULY 21, 2007
A good word can give you energy to build a palace of hope and love.

JOS&#195;&#8240; MONGE from El Salvador MAY 1, 2007

Be sure to watch our other Pass It On® videos.