Pass It On®

About Deli

"Deli" was filmed in a real sandwich shop - while it was open! Since the spot was filmed in the summer during good weather, the deli served their food on the shop's back deck, while the inside space was full of actors. The actor who played the man behind the counter is also a trial attorney, who did a great job bringing intensity to the scenes. Originally, "Deli" was intended to be more linear - to have a clear-cut beginning, middle, and end, with no gaps. The editor, however, tried something different, putting all the scenes together in a montage. This worked much better, as it matched the quick-paced, staccato intensity of the environment and of what was being said.

Video Transcript

Deli worker: Meatball on white…next…ya’ want mustard on that or not?...c’mon, c’mon, I haven’t got all day here…It doesn’t come with peppers – they’re extra…hurry up, pay the lady…next…the chicken’s fresh, I killed it myself…So that’s what you want?...next! While we’re still young…ya’ know, you told me you wanted mustard…get out of here! Time’s up – back of the line…
Man with sandwich: Hey, excuse me…
Deli worker: What!?
Man with sandwich: Great sandwich…thanks!
Music: “You didn’t have to be so nice…
Anncr: Compliments…pass them on. A message from The Foundation for a Better Life.
Music: “I would have liked you anyway…”
Super: Compliments…pass them on
Logo: The Foundation for a Better Life

Compliments. Pass It On!

COMMENTS


Mike Sciotto from Orlando, Fl APRIL 26, 2018
Still the best one ever!

Sandy from CA JANUARY 24, 2018
Great way to let someone working behind the counter realize you gain more customers AND friends by just being kind. It gives working people a pause for thought. The thought of kindness, of being pleasant, and to just smile. Now that's something that you can pass along & costs nothing!

Michael from NY FEBRUARY 2, 2017
Great message!

Mikey from Tx NOVEMBER 18, 2016
That was awesome

Anonymous FEBRUARY 29, 2016
I think it's a good way to be nice