"Deli" was filmed in a real sandwich shop - while it was open! Since the spot was filmed in the summer during good weather, the deli served their food on the shop's back deck, while the inside space was full of actors. The actor who played the man behind the counter is also a trial attorney, who did a great job bringing intensity to the scenes. Originally, "Deli" was intended to be more linear - to have a clear-cut beginning, middle, and end, with no gaps. The editor, however, tried something different, putting all the scenes together in a montage. This worked much better, as it matched the quick-paced, staccato intensity of the environment and of what was being said.
Deli worker: Meatball on white
ya want mustard on that or not?...cmon, cmon, I havent got all day here
It doesnt come with peppers theyre extra
hurry up, pay the lady
the chickens fresh, I killed it myself
So thats what you want?...next! While were still young
ya know, you told me you wanted mustard
get out of here! Times up back of the line
Man with sandwich: Hey, excuse me
Deli worker: What!?
Man with sandwich: Great sandwich thanks!
Music: You didnt have to be so nice
Anncr: Compliments pass them on. A message from The Foundation for a Better Life.
Music: I would have liked you anyway
Super: Compliments pass them on
Logo: The Foundation for a Better Life
Compliments. Pass It On!