Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Nate Staniforth, Magician

WONDER

Everything I Do

CARING

Top Shelf

HELPING OTHERS

Grace VanderWaal

CONFIDENCE

Hope

HOPE

Just Say Hi

REACHING OUT

Faith In You

DEVOTION

Remember When

APPRECIATION

Open Door

KINDNESS

Road Rage

GOOD EXAMPLES

My Wish

PARENTING

Better Together

BETTER TOGETHER

Live Life

LIVE LIFE

Purse

HONESTY

Homecoming Queen

TRUE BEAUTY

Jen Bricker

STRENGTH

Haircut

BEING THERE

Dear Me

HOPE

The Wall

HARD WORK

Umbrella

CARING

Life's A Dance

LEARN AS YOU GO

Mallory Weggemann

RESILIENCY

Spread the Love

LOVE

Imagine

IMAGINE

Veteran

THANK YOU

You Raise Me Up

INSPIRATION

You Can Let Go

LOVE

Cafeteria

REACHING OUT

Good Stuff

COMMITMENT

Let Em In

CARING

Peer Pressure

CHARACTER

Sarah Greichen

INCLUSION

Generosity

GENEROSITY

Three Pointer

YOU GOT THIS

Oliver With A Twist

PLEASE AND THANK YOU

Crosswalk

GOOD MANNERS

Hockey

LOVE

Change the World

MAKING A DIFFERENCE

Hall of Fame

ACHIEVEMENT

Locker

CHARACTER

Reach

INTEGRITY

Spirit of America

DETERMINATION

The Greatest

OPTIMISM

Baseball

FRIENDSHIP

Basketball

SPORTSMANSHIP

Wet Cement

PATIENCE

We Shall Be Free

DO YOUR PART

My Life in Sports

APPRECIATION

America

CARING

Soccer

OPPORTUNITY

Power of the Dream

LIVE YOUR DREAMS

Ballet

CONFIDENCE

Believe

BELIEVE

I Believe

BELIEVE

Neighbors

PATIENCE

Be A Light

BE A LIGHT

Joshua's Heart

LOVE

Home

FAMILY

Gratitude

GRATITUDE

Everyday Heroes

MAKING A DIFFERENCE

Special Athlete

SPORTSMANSHIP

Most People Are Good

GOODNESS

A Better Life

A BETTER LIFE

Dishes

LISTENING

Classroom

HONESTY

Guitar Hero

LIVE YOUR DREAMS

Old Friends

FRIENDSHIP

Never Too Late

LIVE LIFE

College

GRATITUDE

Homer

LOYALTY

Biker

GRATITUDE

I Hope You Dance

LIVE LIFE

Love

LOVE

Already There

BEING THERE

Track Coach

BELIEVE

Annie's Song

OUR BEAUTIFUL WORLD

Timeout

CIVILITY

Holding The Light

TEACHING BY EXAMPLE

Hallway

FORGIVENESS

Loyalty

LOYALTY

Piñata

SHARING

I Will Always Love You

LOVE

Truck Stop

RIGHT CHOICES

Humble and Kind

KINDNESS

Apple Stand

CARING

Train

LOVE

Packages

COURTESY

Get Along

GET ALONG