Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Life's A Dance

LEARN AS YOU GO

Purse

HONESTY

Soccer

OPPORTUNITY

Timeout

CIVILITY

Live Life

LIVE LIFE

Be A Light

BE A LIGHT

Open Door

KINDNESS

My Wish

PARENTING

I Will Always Love You

LOVE

Peer Pressure

CHARACTER

Remember When

APPRECIATION

Loyalty

LOYALTY

Spirit of America

DETERMINATION

A Better Life

A BETTER LIFE

Get Along

GET ALONG

Dishes

LISTENING

Mallory Weggemann

RESILIENCY

Sarah Greichen

INCLUSION

Never Too Late

LIVE LIFE

Let Em In

CARING

Good Stuff

COMMITMENT

Love

LOVE

Track Coach

BELIEVE

Already There

BEING THERE

Spread the Love

LOVE

Humble and Kind

KINDNESS

We Shall Be Free

DO YOUR PART

Umbrella

CARING

Homecoming Queen

TRUE BEAUTY

College

GRATITUDE

Veteran

THANK YOU

Holding The Light

TEACHING BY EXAMPLE

Annie's Song

OUR BEAUTIFUL WORLD

Packages

COURTESY

Classroom

HONESTY

Cafeteria

REACHING OUT

Grace VanderWaal

CONFIDENCE

Biker

GRATITUDE

Hallway

FORGIVENESS

Better Together

BETTER TOGETHER

My Life in Sports

APPRECIATION

Ballet

CONFIDENCE

Oliver With A Twist

PLEASE AND THANK YOU

Apple Stand

CARING

Homer

LOYALTY

Baseball

FRIENDSHIP

Three Pointer

YOU GOT THIS

Jen Bricker

STRENGTH

Imagine

IMAGINE

Locker

CHARACTER

Hockey

LOVE

Hall of Fame

ACHIEVEMENT

Gratitude

GRATITUDE

Old Friends

FRIENDSHIP

Believe

BELIEVE

You Can Let Go

LOVE

Hope

HOPE

Just Say Hi

REACHING OUT

The Greatest

OPTIMISM

Road Rage

GOOD EXAMPLES

Everything I Do

CARING

Faith In You

DEVOTION

Power of the Dream

LIVE YOUR DREAMS

The Wall

HARD WORK

Basketball

SPORTSMANSHIP

America

CARING

I Hope You Dance

LIVE LIFE

Guitar Hero

LIVE YOUR DREAMS

Haircut

BEING THERE

Change the World

MAKING A DIFFERENCE

Most People Are Good

GOODNESS

Wet Cement

PATIENCE

Everyday Heroes

MAKING A DIFFERENCE

Home

FAMILY

Piñata

SHARING

Reach

INTEGRITY

Generosity

GENEROSITY

Joshua's Heart

LOVE

You Raise Me Up

INSPIRATION

Dear Me

HOPE

Nate Staniforth, Magician

WONDER

I Believe

BELIEVE

Truck Stop

RIGHT CHOICES

Special Athlete

SPORTSMANSHIP

Crosswalk

GOOD MANNERS

Top Shelf

HELPING OTHERS

Neighbors

PATIENCE

Train

LOVE