Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

College

GRATITUDE

Biker

GRATITUDE

Home

FAMILY

Spirit of America

DETERMINATION

Loyalty

LOYALTY

Already There

BEING THERE

Dear Me

HOPE

I Hope You Dance

LIVE LIFE

Jen Bricker

STRENGTH

Umbrella

CARING

Nate Staniforth, Magician

WONDER

Faith In You

DEVOTION

Cafeteria

REACHING OUT

We Shall Be Free

DO YOUR PART

Get Along

GET ALONG

Let Em In

CARING

Everything I Do

CARING

Never Too Late

LIVE LIFE

Road Rage

GOOD EXAMPLES

Homer

LOYALTY

Classroom

HONESTY

Neighbors

PATIENCE

Power of the Dream

LIVE YOUR DREAMS

Timeout

CIVILITY

Soccer

OPPORTUNITY

Reach

INTEGRITY

Train

LOVE

Baseball

FRIENDSHIP

Ballet

CONFIDENCE

Haircut

BEING THERE

Old Friends

FRIENDSHIP

Hope

HOPE

Oliver With A Twist

PLEASE AND THANK YOU

Spread the Love

LOVE

Change the World

MAKING A DIFFERENCE

Life's A Dance

LEARN AS YOU GO

Mallory Weggemann

RESILIENCY

Be A Light

BE A LIGHT

Believe

BELIEVE

Holding The Light

TEACHING BY EXAMPLE

Hall of Fame

ACHIEVEMENT

The Wall

HARD WORK

Remember When

APPRECIATION

Better Together

BETTER TOGETHER

Homecoming Queen

TRUE BEAUTY

Piñata

SHARING

I Will Always Love You

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

Top Shelf

HELPING OTHERS

Sarah Greichen

INCLUSION

Good Stuff

COMMITMENT

I Believe

BELIEVE

Truck Stop

RIGHT CHOICES

Imagine

IMAGINE

Everyday Heroes

MAKING A DIFFERENCE

Guitar Hero

LIVE YOUR DREAMS

Purse

HONESTY

Peer Pressure

CHARACTER

My Wish

PARENTING

Veteran

THANK YOU

Dishes

LISTENING

Generosity

GENEROSITY

Wet Cement

PATIENCE

Love

LOVE

Crosswalk

GOOD MANNERS

Most People Are Good

GOODNESS

My Life in Sports

APPRECIATION

Open Door

KINDNESS

You Can Let Go

LOVE

You Raise Me Up

INSPIRATION

Humble and Kind

KINDNESS

Three Pointer

YOU GOT THIS

Joshua's Heart

LOVE

Basketball

SPORTSMANSHIP

Live Life

LIVE LIFE

Hallway

FORGIVENESS

Just Say Hi

REACHING OUT

Apple Stand

CARING

Grace VanderWaal

CONFIDENCE

Packages

COURTESY

The Greatest

OPTIMISM

Special Athlete

SPORTSMANSHIP

Gratitude

GRATITUDE

America

CARING

Track Coach

BELIEVE

Locker

CHARACTER

Hockey

LOVE

A Better Life

A BETTER LIFE