Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Basketball

SPORTSMANSHIP

Reach

INTEGRITY

Truck Stop

RIGHT CHOICES

Veteran

THANK YOU

Neighbors

PATIENCE

Mallory Weggemann

RESILIENCY

Crosswalk

GOOD MANNERS

Everything I Do

CARING

Oliver With A Twist

PLEASE AND THANK YOU

Purse

HONESTY

Hope

HOPE

Grace VanderWaal

CONFIDENCE

The Wall

HARD WORK

Be A Light

BE A LIGHT

Open Door

KINDNESS

Life's A Dance

LEARN AS YOU GO

Sarah Greichen

INCLUSION

I Believe

BELIEVE

The Greatest

OPTIMISM

Remember When

APPRECIATION

Cafeteria

REACHING OUT

Power of the Dream

LIVE YOUR DREAMS

Train

LOVE

Old Friends

FRIENDSHIP

Timeout

CIVILITY

Love

LOVE

Let Em In

CARING

Wet Cement

PATIENCE

Holding The Light

TEACHING BY EXAMPLE

I Hope You Dance

LIVE LIFE

Piñata

SHARING

Homer

LOYALTY

Everyday Heroes

MAKING A DIFFERENCE

Umbrella

CARING

We Shall Be Free

DO YOUR PART

Better Together

BETTER TOGETHER

College

GRATITUDE

Locker

CHARACTER

Dishes

LISTENING

Loyalty

LOYALTY

Guitar Hero

LIVE YOUR DREAMS

Hall of Fame

ACHIEVEMENT

Spirit of America

DETERMINATION

Good Stuff

COMMITMENT

Classroom

HONESTY

Haircut

BEING THERE

Live Life

LIVE LIFE

Get Along

GET ALONG

Top Shelf

HELPING OTHERS

You Raise Me Up

INSPIRATION

Special Athlete

SPORTSMANSHIP

You Can Let Go

LOVE

My Life in Sports

APPRECIATION

Faith In You

DEVOTION

Most People Are Good

GOODNESS

Jen Bricker

STRENGTH

Nate Staniforth, Magician

WONDER

Dear Me

HOPE

Gratitude

GRATITUDE

Believe

BELIEVE

Apple Stand

CARING

Homecoming Queen

TRUE BEAUTY

Baseball

FRIENDSHIP

I Will Always Love You

LOVE

Imagine

IMAGINE

Hallway

FORGIVENESS

Just Say Hi

REACHING OUT

Already There

BEING THERE

Generosity

GENEROSITY

A Better Life

A BETTER LIFE

Ballet

CONFIDENCE

America

CARING

Annie's Song

OUR BEAUTIFUL WORLD

My Wish

PARENTING

Soccer

OPPORTUNITY

Spread the Love

LOVE

Road Rage

GOOD EXAMPLES

Biker

GRATITUDE

Home

FAMILY

Change the World

MAKING A DIFFERENCE

Three Pointer

YOU GOT THIS

Joshua's Heart

LOVE

Track Coach

BELIEVE

Hockey

LOVE

Never Too Late

LIVE LIFE

Peer Pressure

CHARACTER

Humble and Kind

KINDNESS

Packages

COURTESY