Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Neighbors

PATIENCE

Purse

HONESTY

Locker

CHARACTER

Be A Light

BE A LIGHT

Packages

COURTESY

Already There

BEING THERE

Truck Stop

RIGHT CHOICES

Let Em In

CARING

Joshua's Heart

LOVE

Nate Staniforth, Magician

WONDER

Haircut

BEING THERE

My Life in Sports

APPRECIATION

Remember When

APPRECIATION

Hockey

LOVE

Hope

HOPE

Generosity

GENEROSITY

Holding The Light

TEACHING BY EXAMPLE

Old Friends

FRIENDSHIP

Most People Are Good

GOODNESS

Timeout

CIVILITY

Veteran

THANK YOU

Wet Cement

PATIENCE

I Will Always Love You

LOVE

You Can Let Go

LOVE

The Wall

HARD WORK

Gratitude

GRATITUDE

Open Door

KINDNESS

Basketball

SPORTSMANSHIP

You Raise Me Up

INSPIRATION

Life's A Dance

LEARN AS YOU GO

Umbrella

CARING

Mallory Weggemann

RESILIENCY

Dear Me

HOPE

Everything I Do

CARING

Three Pointer

YOU GOT THIS

Spirit of America

DETERMINATION

Jen Bricker

STRENGTH

Annie's Song

OUR BEAUTIFUL WORLD

Imagine

IMAGINE

Biker

GRATITUDE

Special Athlete

SPORTSMANSHIP

Train

LOVE

Crosswalk

GOOD MANNERS

Soccer

OPPORTUNITY

Everyday Heroes

MAKING A DIFFERENCE

Just Say Hi

REACHING OUT

Love

LOVE

Dishes

LISTENING

Better Together

BETTER TOGETHER

Faith In You

DEVOTION

Peer Pressure

CHARACTER

Top Shelf

HELPING OTHERS

Believe

BELIEVE

We Shall Be Free

DO YOUR PART

Reach

INTEGRITY

Change the World

MAKING A DIFFERENCE

My Wish

PARENTING

Sarah Greichen

INCLUSION

Homecoming Queen

TRUE BEAUTY

Hallway

FORGIVENESS

Track Coach

BELIEVE

Homer

LOYALTY

A Better Life

A BETTER LIFE

Ballet

CONFIDENCE

Guitar Hero

LIVE YOUR DREAMS

Oliver With A Twist

PLEASE AND THANK YOU

Hall of Fame

ACHIEVEMENT

Grace VanderWaal

CONFIDENCE

College

GRATITUDE

Humble and Kind

KINDNESS

Cafeteria

REACHING OUT

I Hope You Dance

LIVE LIFE

Spread the Love

LOVE

Classroom

HONESTY

I Believe

BELIEVE

Live Life

LIVE LIFE

Get Along

GET ALONG

Never Too Late

LIVE LIFE

Piñata

SHARING

Home

FAMILY

Good Stuff

COMMITMENT

Road Rage

GOOD EXAMPLES

Loyalty

LOYALTY

America

CARING

The Greatest

OPTIMISM

Baseball

FRIENDSHIP

Apple Stand

CARING

Power of the Dream

LIVE YOUR DREAMS