Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Everything I Do

CARING

Guitar Hero

LIVE YOUR DREAMS

Good Stuff

COMMITMENT

Train

LOVE

Better Together

BETTER TOGETHER

Classroom

HONESTY

Old Friends

FRIENDSHIP

Hallway

FORGIVENESS

Apple Stand

CARING

Cafeteria

REACHING OUT

Peer Pressure

CHARACTER

My Life in Sports

APPRECIATION

A Better Life

A BETTER LIFE

Power of the Dream

LIVE YOUR DREAMS

Faith In You

DEVOTION

Basketball

SPORTSMANSHIP

Joshua's Heart

LOVE

Gratitude

GRATITUDE

Baseball

FRIENDSHIP

Top Shelf

HELPING OTHERS

Imagine

IMAGINE

Most People Are Good

GOODNESS

Dear Me

HOPE

Hall of Fame

ACHIEVEMENT

Packages

COURTESY

Jen Bricker

STRENGTH

America

CARING

Be A Light

BE A LIGHT

Get Along

GET ALONG

Hockey

LOVE

Track Coach

BELIEVE

Ballet

CONFIDENCE

Holding The Light

TEACHING BY EXAMPLE

Oliver With A Twist

PLEASE AND THANK YOU

Timeout

CIVILITY

Truck Stop

RIGHT CHOICES

Biker

GRATITUDE

Generosity

GENEROSITY

Reach

INTEGRITY

Veteran

THANK YOU

We Shall Be Free

DO YOUR PART

Spirit of America

DETERMINATION

Hope

HOPE

Road Rage

GOOD EXAMPLES

Piñata

SHARING

Change the World

MAKING A DIFFERENCE

Homecoming Queen

TRUE BEAUTY

Dishes

LISTENING

Wet Cement

PATIENCE

Locker

CHARACTER

You Raise Me Up

INSPIRATION

Humble and Kind

KINDNESS

Let Em In

CARING

You Can Let Go

LOVE

Spread the Love

LOVE

Neighbors

PATIENCE

Grace VanderWaal

CONFIDENCE

Love

LOVE

The Greatest

OPTIMISM

Three Pointer

YOU GOT THIS

Loyalty

LOYALTY

Special Athlete

SPORTSMANSHIP

Haircut

BEING THERE

Life's A Dance

LEARN AS YOU GO

I Believe

BELIEVE

Purse

HONESTY

Homer

LOYALTY

Open Door

KINDNESS

Nate Staniforth, Magician

WONDER

Mallory Weggemann

RESILIENCY

Believe

BELIEVE

Never Too Late

LIVE LIFE

College

GRATITUDE

Already There

BEING THERE

Live Life

LIVE LIFE

Soccer

OPPORTUNITY

I Hope You Dance

LIVE LIFE

Remember When

APPRECIATION

The Wall

HARD WORK

I Will Always Love You

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Sarah Greichen

INCLUSION

Just Say Hi

REACHING OUT

My Wish

PARENTING

Annie's Song

OUR BEAUTIFUL WORLD

Umbrella

CARING

Crosswalk

GOOD MANNERS

Home

FAMILY