Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

My Wish

PARENTING

My Life in Sports

APPRECIATION

Good Stuff

COMMITMENT

Get Along

GET ALONG

Neighbors

PATIENCE

Most People Are Good

GOODNESS

Road Rage

GOOD EXAMPLES

Humble and Kind

KINDNESS

The Wall

HARD WORK

Mallory Weggemann

RESILIENCY

Crosswalk

GOOD MANNERS

Love

LOVE

Sarah Greichen

INCLUSION

Timeout

CIVILITY

The Greatest

OPTIMISM

Piñata

SHARING

Guitar Hero

LIVE YOUR DREAMS

Loyalty

LOYALTY

Top Shelf

HELPING OTHERS

Basketball

SPORTSMANSHIP

Gratitude

GRATITUDE

America

CARING

Veteran

THANK YOU

Spirit of America

DETERMINATION

Be A Light

BE A LIGHT

I Believe

BELIEVE

I Hope You Dance

LIVE LIFE

A Better Life

A BETTER LIFE

Truck Stop

RIGHT CHOICES

Three Pointer

YOU GOT THIS

Never Too Late

LIVE LIFE

Nate Staniforth, Magician

WONDER

Home

FAMILY

Hall of Fame

ACHIEVEMENT

Oliver With A Twist

PLEASE AND THANK YOU

Old Friends

FRIENDSHIP

College

GRATITUDE

Change the World

MAKING A DIFFERENCE

I Will Always Love You

LOVE

Open Door

KINDNESS

We Shall Be Free

DO YOUR PART

Biker

GRATITUDE

Ballet

CONFIDENCE

Homer

LOYALTY

Faith In You

DEVOTION

Haircut

BEING THERE

Joshua's Heart

LOVE

Peer Pressure

CHARACTER

You Raise Me Up

INSPIRATION

You Can Let Go

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Baseball

FRIENDSHIP

Homecoming Queen

TRUE BEAUTY

Believe

BELIEVE

Train

LOVE

Reach

INTEGRITY

Grace VanderWaal

CONFIDENCE

Purse

HONESTY

Annie's Song

OUR BEAUTIFUL WORLD

Umbrella

CARING

Apple Stand

CARING

Wet Cement

PATIENCE

Spread the Love

LOVE

Dishes

LISTENING

Live Life

LIVE LIFE

Soccer

OPPORTUNITY

Classroom

HONESTY

Everything I Do

CARING

Hallway

FORGIVENESS

Locker

CHARACTER

Life's A Dance

LEARN AS YOU GO

Better Together

BETTER TOGETHER

Packages

COURTESY

Special Athlete

SPORTSMANSHIP

Hope

HOPE

Dear Me

HOPE

Track Coach

BELIEVE

Holding The Light

TEACHING BY EXAMPLE

Jen Bricker

STRENGTH

Already There

BEING THERE

Cafeteria

REACHING OUT

Imagine

IMAGINE

Hockey

LOVE

Just Say Hi

REACHING OUT

Remember When

APPRECIATION

Let Em In

CARING

Generosity

GENEROSITY

Power of the Dream

LIVE YOUR DREAMS