Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

America

CARING

Peer Pressure

CHARACTER

Packages

COURTESY

Mallory Weggemann

RESILIENCY

Hockey

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Dishes

LISTENING

Homecoming Queen

TRUE BEAUTY

Biker

GRATITUDE

Gratitude

GRATITUDE

My Wish

PARENTING

Get Along

GET ALONG

Life's A Dance

LEARN AS YOU GO

We Shall Be Free

DO YOUR PART

Old Friends

FRIENDSHIP

Live Life

LIVE LIFE

You Raise Me Up

INSPIRATION

Power of the Dream

LIVE YOUR DREAMS

The Greatest

OPTIMISM

Hallway

FORGIVENESS

Joshua's Heart

LOVE

Cafeteria

REACHING OUT

College

GRATITUDE

Everything I Do

CARING

I Will Always Love You

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

I Believe

BELIEVE

Everyday Heroes

MAKING A DIFFERENCE

Crosswalk

GOOD MANNERS

Imagine

IMAGINE

Basketball

SPORTSMANSHIP

A Better Life

A BETTER LIFE

Hall of Fame

ACHIEVEMENT

Piñata

SHARING

Loyalty

LOYALTY

Remember When

APPRECIATION

Be A Light

BE A LIGHT

Road Rage

GOOD EXAMPLES

Purse

HONESTY

Spirit of America

DETERMINATION

Special Athlete

SPORTSMANSHIP

Classroom

HONESTY

Wet Cement

PATIENCE

Most People Are Good

GOODNESS

I Hope You Dance

LIVE LIFE

Homer

LOYALTY

Top Shelf

HELPING OTHERS

Neighbors

PATIENCE

Truck Stop

RIGHT CHOICES

Nate Staniforth, Magician

WONDER

Open Door

KINDNESS

Holding The Light

TEACHING BY EXAMPLE

Soccer

OPPORTUNITY

Ballet

CONFIDENCE

Change the World

MAKING A DIFFERENCE

Timeout

CIVILITY

Let Em In

CARING

Good Stuff

COMMITMENT

Reach

INTEGRITY

Faith In You

DEVOTION

Home

FAMILY

Track Coach

BELIEVE

Humble and Kind

KINDNESS

Apple Stand

CARING

Jen Bricker

STRENGTH

Sarah Greichen

INCLUSION

Hope

HOPE

Spread the Love

LOVE

Umbrella

CARING

Three Pointer

YOU GOT THIS

Dear Me

HOPE

Train

LOVE

Locker

CHARACTER

Love

LOVE

Haircut

BEING THERE

Baseball

FRIENDSHIP

Guitar Hero

LIVE YOUR DREAMS

Generosity

GENEROSITY

Never Too Late

LIVE LIFE

Already There

BEING THERE

Veteran

THANK YOU

My Life in Sports

APPRECIATION

Better Together

BETTER TOGETHER

Believe

BELIEVE

Grace VanderWaal

CONFIDENCE

You Can Let Go

LOVE

The Wall

HARD WORK

Just Say Hi

REACHING OUT