Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Reach

INTEGRITY

Homecoming Queen

TRUE BEAUTY

I Hope You Dance

LIVE LIFE

Nate Staniforth, Magician

WONDER

Guitar Hero

LIVE YOUR DREAMS

A Better Life

A BETTER LIFE

Gratitude

GRATITUDE

Remember When

APPRECIATION

Never Too Late

LIVE LIFE

Special Athlete

SPORTSMANSHIP

Already There

BEING THERE

Sarah Greichen

INCLUSION

Road Rage

GOOD EXAMPLES

Everyday Heroes

MAKING A DIFFERENCE

Three Pointer

YOU GOT THIS

Basketball

SPORTSMANSHIP

America

CARING

Peer Pressure

CHARACTER

Life's A Dance

LEARN AS YOU GO

Most People Are Good

GOODNESS

We Shall Be Free

DO YOUR PART

Change the World

MAKING A DIFFERENCE

Believe

BELIEVE

Piñata

SHARING

Soccer

OPPORTUNITY

I Will Always Love You

LOVE

Generosity

GENEROSITY

College

GRATITUDE

Humble and Kind

KINDNESS

Packages

COURTESY

Get Along

GET ALONG

Hallway

FORGIVENESS

You Raise Me Up

INSPIRATION

Wet Cement

PATIENCE

Old Friends

FRIENDSHIP

Faith In You

DEVOTION

Imagine

IMAGINE

Hall of Fame

ACHIEVEMENT

Haircut

BEING THERE

Everything I Do

CARING

The Wall

HARD WORK

Open Door

KINDNESS

Annie's Song

OUR BEAUTIFUL WORLD

Cafeteria

REACHING OUT

Biker

GRATITUDE

Grace VanderWaal

CONFIDENCE

Better Together

BETTER TOGETHER

Just Say Hi

REACHING OUT

Joshua's Heart

LOVE

Live Life

LIVE LIFE

Power of the Dream

LIVE YOUR DREAMS

Mallory Weggemann

RESILIENCY

Apple Stand

CARING

You Can Let Go

LOVE

I Believe

BELIEVE

Home

FAMILY

My Life in Sports

APPRECIATION

Hockey

LOVE

Neighbors

PATIENCE

Oliver With A Twist

PLEASE AND THANK YOU

Hope

HOPE

Spirit of America

DETERMINATION

Classroom

HONESTY

Track Coach

BELIEVE

Dear Me

HOPE

My Wish

PARENTING

Spread the Love

LOVE

Truck Stop

RIGHT CHOICES

Locker

CHARACTER

Train

LOVE

Purse

HONESTY

The Greatest

OPTIMISM

Love

LOVE

Homer

LOYALTY

Veteran

THANK YOU

Holding The Light

TEACHING BY EXAMPLE

Timeout

CIVILITY

Let Em In

CARING

Crosswalk

GOOD MANNERS

Baseball

FRIENDSHIP

Jen Bricker

STRENGTH

Dishes

LISTENING

Loyalty

LOYALTY

Top Shelf

HELPING OTHERS

Umbrella

CARING

Be A Light

BE A LIGHT

Ballet

CONFIDENCE

Good Stuff

COMMITMENT