Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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I Hope You Dance

LIVE LIFE

Generosity

GENEROSITY

Everything I Do

CARING

Everyday Heroes

MAKING A DIFFERENCE

Mallory Weggemann

RESILIENCY

Humble and Kind

KINDNESS

Train

LOVE

A Better Life

A BETTER LIFE

Open Door

KINDNESS

Apple Stand

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The Wall

HARD WORK

College

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

Guitar Hero

LIVE YOUR DREAMS

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Most People Are Good

GOODNESS

Peer Pressure

CHARACTER

Joshua's Heart

LOVE

Spread the Love

LOVE

Umbrella

CARING

Baseball

FRIENDSHIP

Piñata

SHARING

Spirit of America

DETERMINATION

Ballet

CONFIDENCE

Three Pointer

YOU GOT THIS

Never Too Late

LIVE LIFE

My Wish

PARENTING

Veteran

THANK YOU

Wet Cement

PATIENCE

Dishes

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Hockey

LOVE

Purse

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BELIEVE

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BELIEVE

Special Athlete

SPORTSMANSHIP

America

CARING

Holding The Light

TEACHING BY EXAMPLE

Gratitude

GRATITUDE

Loyalty

LOYALTY

Better Together

BETTER TOGETHER

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LIVE LIFE

Haircut

BEING THERE

Be A Light

BE A LIGHT

Hall of Fame

ACHIEVEMENT

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PATIENCE

Hope

HOPE

Power of the Dream

LIVE YOUR DREAMS

We Shall Be Free

DO YOUR PART

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FAMILY

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INTEGRITY

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HONESTY

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LEARN AS YOU GO

Remember When

APPRECIATION

Basketball

SPORTSMANSHIP

Jen Bricker

STRENGTH

Homer

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Already There

BEING THERE

Love

LOVE

Change the World

MAKING A DIFFERENCE

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COMMITMENT

My Life in Sports

APPRECIATION

Biker

GRATITUDE

Hallway

FORGIVENESS

Cafeteria

REACHING OUT

Packages

COURTESY

Dear Me

HOPE

Timeout

CIVILITY

Grace VanderWaal

CONFIDENCE

Locker

CHARACTER

Just Say Hi

REACHING OUT

Sarah Greichen

INCLUSION

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RIGHT CHOICES

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DEVOTION

The Greatest

OPTIMISM

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CARING

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