Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Classroom

HONESTY

Just Say Hi

REACHING OUT

Locker

CHARACTER

Timeout

CIVILITY

Neighbors

PATIENCE

Live Life

LIVE LIFE

Imagine

IMAGINE

Already There

BEING THERE

Special Athlete

SPORTSMANSHIP

Soccer

OPPORTUNITY

Let Em In

CARING

Wet Cement

PATIENCE

Three Pointer

YOU GOT THIS

Packages

COURTESY

My Life in Sports

APPRECIATION

Purse

HONESTY

Reach

INTEGRITY

Truck Stop

RIGHT CHOICES

Gratitude

GRATITUDE

Never Too Late

LIVE LIFE

Spread the Love

LOVE

You Can Let Go

LOVE

Baseball

FRIENDSHIP

Believe

BELIEVE

Umbrella

CARING

My Wish

PARENTING

Haircut

BEING THERE

Spirit of America

DETERMINATION

Home

FAMILY

Jen Bricker

STRENGTH

I Hope You Dance

LIVE LIFE

I Will Always Love You

LOVE

Homer

LOYALTY

Oliver With A Twist

PLEASE AND THANK YOU

Ballet

CONFIDENCE

Homecoming Queen

TRUE BEAUTY

Generosity

GENEROSITY

Train

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

The Wall

HARD WORK

Humble and Kind

KINDNESS

Hockey

LOVE

Hall of Fame

ACHIEVEMENT

Track Coach

BELIEVE

Piñata

SHARING

Biker

GRATITUDE

Mallory Weggemann

RESILIENCY

Guitar Hero

LIVE YOUR DREAMS

Holding The Light

TEACHING BY EXAMPLE

A Better Life

A BETTER LIFE

Better Together

BETTER TOGETHER

Everyday Heroes

MAKING A DIFFERENCE

Old Friends

FRIENDSHIP

Hallway

FORGIVENESS

Be A Light

BE A LIGHT

Top Shelf

HELPING OTHERS

Nate Staniforth, Magician

WONDER

Crosswalk

GOOD MANNERS

Good Stuff

COMMITMENT

Remember When

APPRECIATION

Veteran

THANK YOU

Dishes

LISTENING

We Shall Be Free

DO YOUR PART

Faith In You

DEVOTION

Love

LOVE

The Greatest

OPTIMISM

You Raise Me Up

INSPIRATION

Get Along

GET ALONG

Sarah Greichen

INCLUSION

Apple Stand

CARING

College

GRATITUDE

Joshua's Heart

LOVE

Everything I Do

CARING

Change the World

MAKING A DIFFERENCE

Loyalty

LOYALTY

Basketball

SPORTSMANSHIP

Dear Me

HOPE

Power of the Dream

LIVE YOUR DREAMS

Peer Pressure

CHARACTER

Cafeteria

REACHING OUT

Most People Are Good

GOODNESS

Open Door

KINDNESS

I Believe

BELIEVE

Road Rage

GOOD EXAMPLES

Hope

HOPE

America

CARING

Grace VanderWaal

CONFIDENCE

Life's A Dance

LEARN AS YOU GO