Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Guitar Hero

LIVE YOUR DREAMS

Open Door

KINDNESS

Everyday Heroes

MAKING A DIFFERENCE

Home

FAMILY

Holding The Light

TEACHING BY EXAMPLE

Loyalty

LOYALTY

Get Along

GET ALONG

Packages

COURTESY

Dear Me

HOPE

Already There

BEING THERE

Truck Stop

RIGHT CHOICES

Change the World

MAKING A DIFFERENCE

I Will Always Love You

LOVE

Apple Stand

CARING

Peer Pressure

CHARACTER

Live Life

LIVE LIFE

Piñata

SHARING

Humble and Kind

KINDNESS

Track Coach

BELIEVE

Haircut

BEING THERE

Ballet

CONFIDENCE

Hockey

LOVE

Top Shelf

HELPING OTHERS

Cafeteria

REACHING OUT

Neighbors

PATIENCE

Believe

BELIEVE

Baseball

FRIENDSHIP

You Raise Me Up

INSPIRATION

Homecoming Queen

TRUE BEAUTY

I Believe

BELIEVE

Be A Light

BE A LIGHT

You Can Let Go

LOVE

Biker

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

College

GRATITUDE

Road Rage

GOOD EXAMPLES

We Shall Be Free

DO YOUR PART

Reach

INTEGRITY

My Wish

PARENTING

Just Say Hi

REACHING OUT

Jen Bricker

STRENGTH

Homer

LOYALTY

Life's A Dance

LEARN AS YOU GO

Hall of Fame

ACHIEVEMENT

Dishes

LISTENING

The Greatest

OPTIMISM

Three Pointer

YOU GOT THIS

Hope

HOPE

Oliver With A Twist

PLEASE AND THANK YOU

Crosswalk

GOOD MANNERS

Sarah Greichen

INCLUSION

Soccer

OPPORTUNITY

Old Friends

FRIENDSHIP

Wet Cement

PATIENCE

Better Together

BETTER TOGETHER

Basketball

SPORTSMANSHIP

A Better Life

A BETTER LIFE

Gratitude

GRATITUDE

Never Too Late

LIVE LIFE

Special Athlete

SPORTSMANSHIP

My Life in Sports

APPRECIATION

Let Em In

CARING

Remember When

APPRECIATION

The Wall

HARD WORK

I Hope You Dance

LIVE LIFE

Umbrella

CARING

Faith In You

DEVOTION

Hallway

FORGIVENESS

Generosity

GENEROSITY

Veteran

THANK YOU

Imagine

IMAGINE

Mallory Weggemann

RESILIENCY

Classroom

HONESTY

Love

LOVE

Most People Are Good

GOODNESS

Everything I Do

CARING

Joshua's Heart

LOVE

Train

LOVE

Nate Staniforth, Magician

WONDER

Power of the Dream

LIVE YOUR DREAMS

Locker

CHARACTER

Purse

HONESTY

Spread the Love

LOVE

America

CARING

Timeout

CIVILITY

Grace VanderWaal

CONFIDENCE

Spirit of America

DETERMINATION

Good Stuff

COMMITMENT