Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Ballet

CONFIDENCE

Basketball

SPORTSMANSHIP

Generosity

GENEROSITY

Never Too Late

LIVE LIFE

Humble and Kind

KINDNESS

Loyalty

LOYALTY

Oliver With A Twist

PLEASE AND THANK YOU

Timeout

CIVILITY

Piñata

SHARING

The Wall

HARD WORK

You Raise Me Up

INSPIRATION

Everyday Heroes

MAKING A DIFFERENCE

Get Along

GET ALONG

Spirit of America

DETERMINATION

Joshua's Heart

LOVE

Change the World

MAKING A DIFFERENCE

Hall of Fame

ACHIEVEMENT

Hockey

LOVE

I Believe

BELIEVE

We Shall Be Free

DO YOUR PART

Locker

CHARACTER

Soccer

OPPORTUNITY

Wet Cement

PATIENCE

Truck Stop

RIGHT CHOICES

Most People Are Good

GOODNESS

Reach

INTEGRITY

I Will Always Love You

LOVE

Believe

BELIEVE

Mallory Weggemann

RESILIENCY

Track Coach

BELIEVE

America

CARING

Hope

HOPE

Haircut

BEING THERE

Packages

COURTESY

Peer Pressure

CHARACTER

Open Door

KINDNESS

Sarah Greichen

INCLUSION

Remember When

APPRECIATION

Purse

HONESTY

Train

LOVE

Better Together

BETTER TOGETHER

Just Say Hi

REACHING OUT

Love

LOVE

Road Rage

GOOD EXAMPLES

Crosswalk

GOOD MANNERS

Baseball

FRIENDSHIP

You Can Let Go

LOVE

Umbrella

CARING

Homecoming Queen

TRUE BEAUTY

Jen Bricker

STRENGTH

My Wish

PARENTING

Classroom

HONESTY

Neighbors

PATIENCE

Gratitude

GRATITUDE

Guitar Hero

LIVE YOUR DREAMS

Special Athlete

SPORTSMANSHIP

Top Shelf

HELPING OTHERS

Veteran

THANK YOU

Cafeteria

REACHING OUT

Holding The Light

TEACHING BY EXAMPLE

Annie's Song

OUR BEAUTIFUL WORLD

Imagine

IMAGINE

Life's A Dance

LEARN AS YOU GO

Already There

BEING THERE

Apple Stand

CARING

Three Pointer

YOU GOT THIS

College

GRATITUDE

Spread the Love

LOVE

Everything I Do

CARING

A Better Life

A BETTER LIFE

Be A Light

BE A LIGHT

Good Stuff

COMMITMENT

My Life in Sports

APPRECIATION

Dear Me

HOPE

I Hope You Dance

LIVE LIFE

Old Friends

FRIENDSHIP

Nate Staniforth, Magician

WONDER

The Greatest

OPTIMISM

Faith In You

DEVOTION

Live Life

LIVE LIFE

Home

FAMILY

Homer

LOYALTY

Hallway

FORGIVENESS

Dishes

LISTENING

Biker

GRATITUDE

Power of the Dream

LIVE YOUR DREAMS

Let Em In

CARING

Grace VanderWaal

CONFIDENCE