Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

My Wish

PARENTING

Truck Stop

RIGHT CHOICES

America

CARING

Just Say Hi

REACHING OUT

I Will Always Love You

LOVE

Top Shelf

HELPING OTHERS

Mallory Weggemann

RESILIENCY

Homecoming Queen

TRUE BEAUTY

Umbrella

CARING

Track Coach

BELIEVE

Never Too Late

LIVE LIFE

Peer Pressure

CHARACTER

Be A Light

BE A LIGHT

Annie's Song

OUR BEAUTIFUL WORLD

Nate Staniforth, Magician

WONDER

Humble and Kind

KINDNESS

Biker

GRATITUDE

Basketball

SPORTSMANSHIP

Faith In You

DEVOTION

Soccer

OPPORTUNITY

Already There

BEING THERE

Ballet

CONFIDENCE

Dear Me

HOPE

Let Em In

CARING

Everyday Heroes

MAKING A DIFFERENCE

Everything I Do

CARING

Haircut

BEING THERE

The Wall

HARD WORK

Crosswalk

GOOD MANNERS

Neighbors

PATIENCE

Piñata

SHARING

Imagine

IMAGINE

Open Door

KINDNESS

Change the World

MAKING A DIFFERENCE

Dishes

LISTENING

Good Stuff

COMMITMENT

Purse

HONESTY

My Life in Sports

APPRECIATION

Holding The Light

TEACHING BY EXAMPLE

Classroom

HONESTY

Believe

BELIEVE

Baseball

FRIENDSHIP

Cafeteria

REACHING OUT

Oliver With A Twist

PLEASE AND THANK YOU

Wet Cement

PATIENCE

Reach

INTEGRITY

Love

LOVE

Life's A Dance

LEARN AS YOU GO

Hope

HOPE

Guitar Hero

LIVE YOUR DREAMS

Old Friends

FRIENDSHIP

Homer

LOYALTY

Timeout

CIVILITY

Three Pointer

YOU GOT THIS

Special Athlete

SPORTSMANSHIP

A Better Life

A BETTER LIFE

Gratitude

GRATITUDE

Veteran

THANK YOU

Home

FAMILY

Most People Are Good

GOODNESS

Train

LOVE

Jen Bricker

STRENGTH

Remember When

APPRECIATION

Packages

COURTESY

Apple Stand

CARING

I Believe

BELIEVE

Sarah Greichen

INCLUSION

College

GRATITUDE

Better Together

BETTER TOGETHER

Live Life

LIVE LIFE

Generosity

GENEROSITY

Spirit of America

DETERMINATION

Get Along

GET ALONG

Grace VanderWaal

CONFIDENCE

Joshua's Heart

LOVE

Power of the Dream

LIVE YOUR DREAMS

You Can Let Go

LOVE

Hallway

FORGIVENESS

You Raise Me Up

INSPIRATION

Hall of Fame

ACHIEVEMENT

Locker

CHARACTER

Loyalty

LOYALTY

I Hope You Dance

LIVE LIFE

Road Rage

GOOD EXAMPLES

Spread the Love

LOVE

We Shall Be Free

DO YOUR PART

Hockey

LOVE

The Greatest

OPTIMISM