Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Biker

GRATITUDE

Wet Cement

PATIENCE

Soccer

OPPORTUNITY

Never Too Late

LIVE LIFE

Remember When

APPRECIATION

Get Along

GET ALONG

Classroom

HONESTY

Humble and Kind

KINDNESS

Generosity

GENEROSITY

Special Athlete

SPORTSMANSHIP

Homer

LOYALTY

Reach

INTEGRITY

Just Say Hi

REACHING OUT

You Raise Me Up

INSPIRATION

Packages

COURTESY

Grace VanderWaal

CONFIDENCE

Hope

HOPE

Hall of Fame

ACHIEVEMENT

Hallway

FORGIVENESS

Love

LOVE

Guitar Hero

LIVE YOUR DREAMS

Be A Light

BE A LIGHT

Power of the Dream

LIVE YOUR DREAMS

Jen Bricker

STRENGTH

Neighbors

PATIENCE

Everyday Heroes

MAKING A DIFFERENCE

Baseball

FRIENDSHIP

Open Door

KINDNESS

Loyalty

LOYALTY

Spread the Love

LOVE

Umbrella

CARING

Home

FAMILY

You Can Let Go

LOVE

Haircut

BEING THERE

Faith In You

DEVOTION

Track Coach

BELIEVE

Purse

HONESTY

Basketball

SPORTSMANSHIP

Cafeteria

REACHING OUT

Change the World

MAKING A DIFFERENCE

Top Shelf

HELPING OTHERS

Sarah Greichen

INCLUSION

Good Stuff

COMMITMENT

Old Friends

FRIENDSHIP

Locker

CHARACTER

College

GRATITUDE

America

CARING

Believe

BELIEVE

We Shall Be Free

DO YOUR PART

Better Together

BETTER TOGETHER

Ballet

CONFIDENCE

Imagine

IMAGINE

Train

LOVE

Everything I Do

CARING

Spirit of America

DETERMINATION

Gratitude

GRATITUDE

Holding The Light

TEACHING BY EXAMPLE

Oliver With A Twist

PLEASE AND THANK YOU

Homecoming Queen

TRUE BEAUTY

Truck Stop

RIGHT CHOICES

Apple Stand

CARING

My Wish

PARENTING

Life's A Dance

LEARN AS YOU GO

The Wall

HARD WORK

Joshua's Heart

LOVE

Hockey

LOVE

I Will Always Love You

LOVE

I Believe

BELIEVE

Annie's Song

OUR BEAUTIFUL WORLD

Three Pointer

YOU GOT THIS

The Greatest

OPTIMISM

My Life in Sports

APPRECIATION

Dishes

LISTENING

I Hope You Dance

LIVE LIFE

Timeout

CIVILITY

Mallory Weggemann

RESILIENCY

Dear Me

HOPE

Crosswalk

GOOD MANNERS

Peer Pressure

CHARACTER

Veteran

THANK YOU

Road Rage

GOOD EXAMPLES

Most People Are Good

GOODNESS

Already There

BEING THERE

Let Em In

CARING

Piñata

SHARING

Nate Staniforth, Magician

WONDER

Live Life

LIVE LIFE

A Better Life

A BETTER LIFE