Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Homer

LOYALTY

Jen Bricker

STRENGTH

Good Stuff

COMMITMENT

Haircut

BEING THERE

Never Too Late

LIVE LIFE

Timeout

CIVILITY

Get Along

GET ALONG

Wet Cement

PATIENCE

Annie's Song

OUR BEAUTIFUL WORLD

Sarah Greichen

INCLUSION

Remember When

APPRECIATION

Road Rage

GOOD EXAMPLES

Most People Are Good

GOODNESS

Power of the Dream

LIVE YOUR DREAMS

Faith In You

DEVOTION

Soccer

OPPORTUNITY

Be A Light

BE A LIGHT

Neighbors

PATIENCE

Loyalty

LOYALTY

I Will Always Love You

LOVE

Apple Stand

CARING

Top Shelf

HELPING OTHERS

Three Pointer

YOU GOT THIS

Peer Pressure

CHARACTER

Packages

COURTESY

We Shall Be Free

DO YOUR PART

Let Em In

CARING

Mallory Weggemann

RESILIENCY

You Can Let Go

LOVE

College

GRATITUDE

Generosity

GENEROSITY

Train

LOVE

Biker

GRATITUDE

America

CARING

Crosswalk

GOOD MANNERS

Live Life

LIVE LIFE

Believe

BELIEVE

Classroom

HONESTY

Veteran

THANK YOU

Oliver With A Twist

PLEASE AND THANK YOU

Homecoming Queen

TRUE BEAUTY

Imagine

IMAGINE

My Wish

PARENTING

Change the World

MAKING A DIFFERENCE

Cafeteria

REACHING OUT

The Wall

HARD WORK

Hockey

LOVE

Dear Me

HOPE

Ballet

CONFIDENCE

Spread the Love

LOVE

Life's A Dance

LEARN AS YOU GO

I Hope You Dance

LIVE LIFE

The Greatest

OPTIMISM

I Believe

BELIEVE

A Better Life

A BETTER LIFE

Basketball

SPORTSMANSHIP

Special Athlete

SPORTSMANSHIP

Home

FAMILY

Holding The Light

TEACHING BY EXAMPLE

Piñata

SHARING

Locker

CHARACTER

Truck Stop

RIGHT CHOICES

Hope

HOPE

Spirit of America

DETERMINATION

Baseball

FRIENDSHIP

Hallway

FORGIVENESS

Better Together

BETTER TOGETHER

Joshua's Heart

LOVE

Old Friends

FRIENDSHIP

Track Coach

BELIEVE

Everyday Heroes

MAKING A DIFFERENCE

Hall of Fame

ACHIEVEMENT

Umbrella

CARING

Already There

BEING THERE

Guitar Hero

LIVE YOUR DREAMS

Gratitude

GRATITUDE

Nate Staniforth, Magician

WONDER

Reach

INTEGRITY

Grace VanderWaal

CONFIDENCE

Open Door

KINDNESS

Love

LOVE

You Raise Me Up

INSPIRATION

My Life in Sports

APPRECIATION

Dishes

LISTENING

Purse

HONESTY

Just Say Hi

REACHING OUT

Everything I Do

CARING

Humble and Kind

KINDNESS