Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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IMAGINE

Faith In You

DEVOTION

Haircut

BEING THERE

Basketball

SPORTSMANSHIP

Soccer

OPPORTUNITY

My Life in Sports

APPRECIATION

Ballet

CONFIDENCE

Already There

BEING THERE

Spirit of America

DETERMINATION

Hockey

LOVE

Peer Pressure

CHARACTER

Packages

COURTESY

Reach

INTEGRITY

Train

LOVE

America

CARING

Purse

HONESTY

Oliver With A Twist

PLEASE AND THANK YOU

Three Pointer

YOU GOT THIS

Annie's Song

OUR BEAUTIFUL WORLD

Remember When

APPRECIATION

Hope

HOPE

Track Coach

BELIEVE

Generosity

GENEROSITY

Be A Light

BE A LIGHT

Old Friends

FRIENDSHIP

Timeout

CIVILITY

Sarah Greichen

INCLUSION

Top Shelf

HELPING OTHERS

Mallory Weggemann

RESILIENCY

Home

FAMILY

Hallway

FORGIVENESS

Truck Stop

RIGHT CHOICES

Homer

LOYALTY

Veteran

THANK YOU

Classroom

HONESTY

Locker

CHARACTER

The Wall

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LOVE

Wet Cement

PATIENCE

Cafeteria

REACHING OUT

Apple Stand

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Jen Bricker

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GET ALONG

Piñata

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Better Together

BETTER TOGETHER

Baseball

FRIENDSHIP

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MAKING A DIFFERENCE

I Hope You Dance

LIVE LIFE

Dishes

LISTENING

Most People Are Good

GOODNESS

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GRATITUDE

Guitar Hero

LIVE YOUR DREAMS

Power of the Dream

LIVE YOUR DREAMS

Good Stuff

COMMITMENT

Special Athlete

SPORTSMANSHIP

You Raise Me Up

INSPIRATION

Live Life

LIVE LIFE

We Shall Be Free

DO YOUR PART

Life's A Dance

LEARN AS YOU GO

You Can Let Go

LOVE

Gratitude

GRATITUDE

Crosswalk

GOOD MANNERS

I Believe

BELIEVE

Neighbors

PATIENCE

Humble and Kind

KINDNESS

I Will Always Love You

LOVE

Loyalty

LOYALTY

Nate Staniforth, Magician

WONDER

Everything I Do

CARING

Open Door

KINDNESS

Holding The Light

TEACHING BY EXAMPLE

Everyday Heroes

MAKING A DIFFERENCE

Believe

BELIEVE

A Better Life

A BETTER LIFE

Dear Me

HOPE

Hall of Fame

ACHIEVEMENT

Joshua's Heart

LOVE

The Greatest

OPTIMISM

Homecoming Queen

TRUE BEAUTY

Just Say Hi

REACHING OUT

Road Rage

GOOD EXAMPLES

Umbrella

CARING

Love

LOVE

My Wish

PARENTING

Grace VanderWaal

CONFIDENCE

Let Em In

CARING

Never Too Late

LIVE LIFE

College

GRATITUDE