Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

You Can Let Go

LOVE

My Wish

PARENTING

Old Friends

FRIENDSHIP

The Wall

HARD WORK

Oliver With A Twist

PLEASE AND THANK YOU

Dear Me

HOPE

Haircut

BEING THERE

Hallway

FORGIVENESS

Cafeteria

REACHING OUT

Homer

LOYALTY

Packages

COURTESY

Ballet

CONFIDENCE

Just Say Hi

REACHING OUT

Classroom

HONESTY

Loyalty

LOYALTY

Basketball

SPORTSMANSHIP

Mallory Weggemann

RESILIENCY

Reach

INTEGRITY

Holding The Light

TEACHING BY EXAMPLE

Everything I Do

CARING

Neighbors

PATIENCE

Biker

GRATITUDE

Imagine

IMAGINE

Believe

BELIEVE

Dishes

LISTENING

Hall of Fame

ACHIEVEMENT

A Better Life

A BETTER LIFE

Home

FAMILY

Change the World

MAKING A DIFFERENCE

Umbrella

CARING

Good Stuff

COMMITMENT

Gratitude

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

Apple Stand

CARING

Spread the Love

LOVE

You Raise Me Up

INSPIRATION

The Greatest

OPTIMISM

Crosswalk

GOOD MANNERS

Spirit of America

DETERMINATION

Truck Stop

RIGHT CHOICES

Already There

BEING THERE

Timeout

CIVILITY

Remember When

APPRECIATION

I Hope You Dance

LIVE LIFE

Sarah Greichen

INCLUSION

Peer Pressure

CHARACTER

Life's A Dance

LEARN AS YOU GO

Track Coach

BELIEVE

Baseball

FRIENDSHIP

Generosity

GENEROSITY

Power of the Dream

LIVE YOUR DREAMS

Wet Cement

PATIENCE

Train

LOVE

Never Too Late

LIVE LIFE

My Life in Sports

APPRECIATION

Veteran

THANK YOU

Live Life

LIVE LIFE

Purse

HONESTY

Nate Staniforth, Magician

WONDER

Homecoming Queen

TRUE BEAUTY

Soccer

OPPORTUNITY

Be A Light

BE A LIGHT

Three Pointer

YOU GOT THIS

Grace VanderWaal

CONFIDENCE

Hope

HOPE

Road Rage

GOOD EXAMPLES

Guitar Hero

LIVE YOUR DREAMS

Jen Bricker

STRENGTH

We Shall Be Free

DO YOUR PART

Open Door

KINDNESS

College

GRATITUDE

Faith In You

DEVOTION

I Will Always Love You

LOVE

Piñata

SHARING

Special Athlete

SPORTSMANSHIP

America

CARING

Get Along

GET ALONG

Top Shelf

HELPING OTHERS

Locker

CHARACTER

Most People Are Good

GOODNESS

Let Em In

CARING

Love

LOVE

I Believe

BELIEVE

Everyday Heroes

MAKING A DIFFERENCE

Humble and Kind

KINDNESS

Joshua's Heart

LOVE

Better Together

BETTER TOGETHER

Hockey

LOVE