Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Track Coach

BELIEVE

Veteran

THANK YOU

Get Along

GET ALONG

Everyday Heroes

MAKING A DIFFERENCE

Let Em In

CARING

Home

FAMILY

We Shall Be Free

DO YOUR PART

Purse

HONESTY

Wet Cement

PATIENCE

Ballet

CONFIDENCE

Hockey

LOVE

Never Too Late

LIVE LIFE

Holding The Light

TEACHING BY EXAMPLE

Joshua's Heart

LOVE

Crosswalk

GOOD MANNERS

You Raise Me Up

INSPIRATION

Spread the Love

LOVE

Guitar Hero

LIVE YOUR DREAMS

Dishes

LISTENING

Imagine

IMAGINE

Already There

BEING THERE

I Will Always Love You

LOVE

Believe

BELIEVE

Neighbors

PATIENCE

Top Shelf

HELPING OTHERS

Life's A Dance

LEARN AS YOU GO

Humble and Kind

KINDNESS

Oliver With A Twist

PLEASE AND THANK YOU

Most People Are Good

GOODNESS

Biker

GRATITUDE

The Wall

HARD WORK

You Can Let Go

LOVE

Mallory Weggemann

RESILIENCY

Open Door

KINDNESS

My Wish

PARENTING

My Life in Sports

APPRECIATION

Dear Me

HOPE

Gratitude

GRATITUDE

Spirit of America

DETERMINATION

Live Life

LIVE LIFE

I Believe

BELIEVE

Baseball

FRIENDSHIP

Three Pointer

YOU GOT THIS

Umbrella

CARING

Haircut

BEING THERE

Jen Bricker

STRENGTH

Packages

COURTESY

Locker

CHARACTER

Hall of Fame

ACHIEVEMENT

Train

LOVE

Peer Pressure

CHARACTER

Loyalty

LOYALTY

Hope

HOPE

Soccer

OPPORTUNITY

Classroom

HONESTY

The Greatest

OPTIMISM

Hallway

FORGIVENESS

Love

LOVE

Remember When

APPRECIATION

A Better Life

A BETTER LIFE

Reach

INTEGRITY

Everything I Do

CARING

Annie's Song

OUR BEAUTIFUL WORLD

College

GRATITUDE

Old Friends

FRIENDSHIP

Basketball

SPORTSMANSHIP

Apple Stand

CARING

Power of the Dream

LIVE YOUR DREAMS

America

CARING

I Hope You Dance

LIVE LIFE

Change the World

MAKING A DIFFERENCE

Grace VanderWaal

CONFIDENCE

Better Together

BETTER TOGETHER

Homer

LOYALTY

Timeout

CIVILITY

Faith In You

DEVOTION

Good Stuff

COMMITMENT

Nate Staniforth, Magician

WONDER

Cafeteria

REACHING OUT

Be A Light

BE A LIGHT

Truck Stop

RIGHT CHOICES

Road Rage

GOOD EXAMPLES

Homecoming Queen

TRUE BEAUTY

Piñata

SHARING

Sarah Greichen

INCLUSION

Just Say Hi

REACHING OUT

Generosity

GENEROSITY

Special Athlete

SPORTSMANSHIP