Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Loyalty

LOYALTY

Dishes

LISTENING

Basketball

SPORTSMANSHIP

Dear Me

HOPE

I Hope You Dance

LIVE LIFE

Hallway

FORGIVENESS

Annie's Song

OUR BEAUTIFUL WORLD

Reach

INTEGRITY

Better Together

BETTER TOGETHER

Baseball

FRIENDSHIP

I Will Always Love You

LOVE

Neighbors

PATIENCE

Classroom

HONESTY

Track Coach

BELIEVE

Special Athlete

SPORTSMANSHIP

Piñata

SHARING

Everyday Heroes

MAKING A DIFFERENCE

Never Too Late

LIVE LIFE

Oliver With A Twist

PLEASE AND THANK YOU

College

GRATITUDE

My Life in Sports

APPRECIATION

Cafeteria

REACHING OUT

The Greatest

OPTIMISM

Generosity

GENEROSITY

Home

FAMILY

Timeout

CIVILITY

Get Along

GET ALONG

Remember When

APPRECIATION

Just Say Hi

REACHING OUT

Grace VanderWaal

CONFIDENCE

Already There

BEING THERE

Humble and Kind

KINDNESS

Spirit of America

DETERMINATION

Three Pointer

YOU GOT THIS

Biker

GRATITUDE

Road Rage

GOOD EXAMPLES

Hope

HOPE

Open Door

KINDNESS

Imagine

IMAGINE

Crosswalk

GOOD MANNERS

Change the World

MAKING A DIFFERENCE

Homer

LOYALTY

Hockey

LOVE

You Can Let Go

LOVE

Faith In You

DEVOTION

Peer Pressure

CHARACTER

Haircut

BEING THERE

Old Friends

FRIENDSHIP

Jen Bricker

STRENGTH

Spread the Love

LOVE

Good Stuff

COMMITMENT

Be A Light

BE A LIGHT

Ballet

CONFIDENCE

A Better Life

A BETTER LIFE

Packages

COURTESY

Purse

HONESTY

Live Life

LIVE LIFE

Sarah Greichen

INCLUSION

Gratitude

GRATITUDE

Power of the Dream

LIVE YOUR DREAMS

America

CARING

Umbrella

CARING

Locker

CHARACTER

Everything I Do

CARING

Joshua's Heart

LOVE

We Shall Be Free

DO YOUR PART

Top Shelf

HELPING OTHERS

Hall of Fame

ACHIEVEMENT

Truck Stop

RIGHT CHOICES

Believe

BELIEVE

Holding The Light

TEACHING BY EXAMPLE

Guitar Hero

LIVE YOUR DREAMS

You Raise Me Up

INSPIRATION

Let Em In

CARING

Love

LOVE

Life's A Dance

LEARN AS YOU GO

Homecoming Queen

TRUE BEAUTY

Wet Cement

PATIENCE

Veteran

THANK YOU

Train

LOVE

Mallory Weggemann

RESILIENCY

Soccer

OPPORTUNITY

Most People Are Good

GOODNESS

The Wall

HARD WORK

I Believe

BELIEVE

Apple Stand

CARING

My Wish

PARENTING

Nate Staniforth, Magician

WONDER