Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Faith In You

DEVOTION

I Believe

BELIEVE

Oliver With A Twist

PLEASE AND THANK YOU

Wet Cement

PATIENCE

Most People Are Good

GOODNESS

I Hope You Dance

LIVE LIFE

Truck Stop

RIGHT CHOICES

Everything I Do

CARING

Good Stuff

COMMITMENT

Just Say Hi

REACHING OUT

Guitar Hero

LIVE YOUR DREAMS

Haircut

BEING THERE

My Wish

PARENTING

The Greatest

OPTIMISM

Hall of Fame

ACHIEVEMENT

Apple Stand

CARING

Piñata

SHARING

Live Life

LIVE LIFE

The Wall

HARD WORK

Dear Me

HOPE

Ballet

CONFIDENCE

Biker

GRATITUDE

My Life in Sports

APPRECIATION

Reach

INTEGRITY

Cafeteria

REACHING OUT

Already There

BEING THERE

Hallway

FORGIVENESS

Basketball

SPORTSMANSHIP

Dishes

LISTENING

Open Door

KINDNESS

Veteran

THANK YOU

Sarah Greichen

INCLUSION

Everyday Heroes

MAKING A DIFFERENCE

Humble and Kind

KINDNESS

Special Athlete

SPORTSMANSHIP

Power of the Dream

LIVE YOUR DREAMS

Train

LOVE

Locker

CHARACTER

Change the World

MAKING A DIFFERENCE

Top Shelf

HELPING OTHERS

I Will Always Love You

LOVE

Loyalty

LOYALTY

Crosswalk

GOOD MANNERS

Spirit of America

DETERMINATION

Neighbors

PATIENCE

Homer

LOYALTY

Peer Pressure

CHARACTER

Old Friends

FRIENDSHIP

Umbrella

CARING

Spread the Love

LOVE

Be A Light

BE A LIGHT

Believe

BELIEVE

Joshua's Heart

LOVE

You Raise Me Up

INSPIRATION

Homecoming Queen

TRUE BEAUTY

Home

FAMILY

Imagine

IMAGINE

We Shall Be Free

DO YOUR PART

A Better Life

A BETTER LIFE

Grace VanderWaal

CONFIDENCE

Nate Staniforth, Magician

WONDER

Packages

COURTESY

America

CARING

Remember When

APPRECIATION

Better Together

BETTER TOGETHER

Jen Bricker

STRENGTH

Soccer

OPPORTUNITY

Generosity

GENEROSITY

Timeout

CIVILITY

Baseball

FRIENDSHIP

Purse

HONESTY

Never Too Late

LIVE LIFE

Three Pointer

YOU GOT THIS

Annie's Song

OUR BEAUTIFUL WORLD

Life's A Dance

LEARN AS YOU GO

Gratitude

GRATITUDE

Get Along

GET ALONG

Road Rage

GOOD EXAMPLES

College

GRATITUDE

Classroom

HONESTY

Hockey

LOVE

Hope

HOPE

You Can Let Go

LOVE

Track Coach

BELIEVE

Love

LOVE

Let Em In

CARING

Holding The Light

TEACHING BY EXAMPLE

Mallory Weggemann

RESILIENCY