Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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PLEASE AND THANK YOU

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BE A LIGHT

Humble and Kind

KINDNESS

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LIVE LIFE

My Wish

PARENTING

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A BETTER LIFE

Baseball

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BETTER TOGETHER

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CARING

Holding The Light

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TRUE BEAUTY

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HONESTY

Three Pointer

YOU GOT THIS

Sarah Greichen

INCLUSION

Train

LOVE

Loyalty

LOYALTY

Neighbors

PATIENCE

Piñata

SHARING

Hallway

FORGIVENESS

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LIVE YOUR DREAMS

Nate Staniforth, Magician

WONDER

Get Along

GET ALONG

Locker

CHARACTER

We Shall Be Free

DO YOUR PART

Peer Pressure

CHARACTER

Dear Me

HOPE

Generosity

GENEROSITY

Soccer

OPPORTUNITY

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BELIEVE

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MAKING A DIFFERENCE

Imagine

IMAGINE

Dishes

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Special Athlete

SPORTSMANSHIP

Love

LOVE

Packages

COURTESY

Wet Cement

PATIENCE

Annie's Song

OUR BEAUTIFUL WORLD

Mallory Weggemann

RESILIENCY

Faith In You

DEVOTION

Life's A Dance

LEARN AS YOU GO

Truck Stop

RIGHT CHOICES

Hope

HOPE

Veteran

THANK YOU

America

CARING

Just Say Hi

REACHING OUT

Never Too Late

LIVE LIFE

Gratitude

GRATITUDE

Homer

LOYALTY

You Raise Me Up

INSPIRATION

Crosswalk

GOOD MANNERS

College

GRATITUDE

Let Em In

CARING

Basketball

SPORTSMANSHIP

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APPRECIATION

Everyday Heroes

MAKING A DIFFERENCE

Reach

INTEGRITY

Cafeteria

REACHING OUT

Already There

BEING THERE

Ballet

CONFIDENCE

Good Stuff

COMMITMENT

Open Door

KINDNESS

Remember When

APPRECIATION

I Hope You Dance

LIVE LIFE

The Wall

HARD WORK

Guitar Hero

LIVE YOUR DREAMS

Old Friends

FRIENDSHIP

Haircut

BEING THERE

Jen Bricker

STRENGTH

Purse

HONESTY

Grace VanderWaal

CONFIDENCE

I Will Always Love You

LOVE

You Can Let Go

LOVE

The Greatest

OPTIMISM

Apple Stand

CARING

Biker

GRATITUDE

Hall of Fame

ACHIEVEMENT

I Believe

BELIEVE

Timeout

CIVILITY

Hockey

LOVE

Joshua's Heart

LOVE

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DETERMINATION