Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Love

LOVE

Reach

INTEGRITY

Wet Cement

PATIENCE

Live Life

LIVE LIFE

Homecoming Queen

TRUE BEAUTY

Be A Light

BE A LIGHT

Already There

BEING THERE

Hope

HOPE

Holding The Light

TEACHING BY EXAMPLE

Biker

GRATITUDE

Sarah Greichen

INCLUSION

Purse

HONESTY

Open Door

KINDNESS

Special Athlete

SPORTSMANSHIP

Spirit of America

DETERMINATION

Hallway

FORGIVENESS

You Raise Me Up

INSPIRATION

Good Stuff

COMMITMENT

You Can Let Go

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Let Em In

CARING

Veteran

THANK YOU

Guitar Hero

LIVE YOUR DREAMS

Ballet

CONFIDENCE

Top Shelf

HELPING OTHERS

Cafeteria

REACHING OUT

Believe

BELIEVE

Train

LOVE

Crosswalk

GOOD MANNERS

A Better Life

A BETTER LIFE

Just Say Hi

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

The Wall

HARD WORK

Track Coach

BELIEVE

College

GRATITUDE

Timeout

CIVILITY

Everything I Do

CARING

We Shall Be Free

DO YOUR PART

Basketball

SPORTSMANSHIP

Haircut

BEING THERE

Faith In You

DEVOTION

Homer

LOYALTY

Peer Pressure

CHARACTER

Loyalty

LOYALTY

Apple Stand

CARING

Never Too Late

LIVE LIFE

Packages

COURTESY

The Greatest

OPTIMISM

Locker

CHARACTER

Imagine

IMAGINE

I Believe

BELIEVE

Old Friends

FRIENDSHIP

Hockey

LOVE

Gratitude

GRATITUDE

Neighbors

PATIENCE

Get Along

GET ALONG

Humble and Kind

KINDNESS

My Wish

PARENTING

Truck Stop

RIGHT CHOICES

Oliver With A Twist

PLEASE AND THANK YOU

Grace VanderWaal

CONFIDENCE

Remember When

APPRECIATION

Generosity

GENEROSITY

Nate Staniforth, Magician

WONDER

Home

FAMILY

Baseball

FRIENDSHIP

I Hope You Dance

LIVE LIFE

Umbrella

CARING

Dishes

LISTENING

Classroom

HONESTY

Better Together

BETTER TOGETHER

Power of the Dream

LIVE YOUR DREAMS

My Life in Sports

APPRECIATION

Change the World

MAKING A DIFFERENCE

Most People Are Good

GOODNESS

Hall of Fame

ACHIEVEMENT

Three Pointer

YOU GOT THIS

Piñata

SHARING

Soccer

OPPORTUNITY

Dear Me

HOPE

Life's A Dance

LEARN AS YOU GO

I Will Always Love You

LOVE

Road Rage

GOOD EXAMPLES

Spread the Love

LOVE

Mallory Weggemann

RESILIENCY

America

CARING

Jen Bricker

STRENGTH

Joshua's Heart

LOVE