Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

The Wall

HARD WORK

Track Coach

BELIEVE

My Life in Sports

APPRECIATION

Packages

COURTESY

Believe

BELIEVE

Change the World

MAKING A DIFFERENCE

I Hope You Dance

LIVE LIFE

Purse

HONESTY

Power of the Dream

LIVE YOUR DREAMS

Peer Pressure

CHARACTER

Piñata

SHARING

Live Life

LIVE LIFE

Basketball

SPORTSMANSHIP

You Can Let Go

LOVE

Dishes

LISTENING

Just Say Hi

REACHING OUT

Wet Cement

PATIENCE

Everyday Heroes

MAKING A DIFFERENCE

Better Together

BETTER TOGETHER

Crosswalk

GOOD MANNERS

I Believe

BELIEVE

College

GRATITUDE

Road Rage

GOOD EXAMPLES

Reach

INTEGRITY

Imagine

IMAGINE

Timeout

CIVILITY

Apple Stand

CARING

Locker

CHARACTER

Baseball

FRIENDSHIP

Life's A Dance

LEARN AS YOU GO

Homecoming Queen

TRUE BEAUTY

Most People Are Good

GOODNESS

Mallory Weggemann

RESILIENCY

Old Friends

FRIENDSHIP

Loyalty

LOYALTY

Jen Bricker

STRENGTH

Remember When

APPRECIATION

A Better Life

A BETTER LIFE

Spread the Love

LOVE

Truck Stop

RIGHT CHOICES

Hope

HOPE

Grace VanderWaal

CONFIDENCE

Top Shelf

HELPING OTHERS

Homer

LOYALTY

Good Stuff

COMMITMENT

Holding The Light

TEACHING BY EXAMPLE

Haircut

BEING THERE

Already There

BEING THERE

Ballet

CONFIDENCE

Umbrella

CARING

You Raise Me Up

INSPIRATION

Guitar Hero

LIVE YOUR DREAMS

Love

LOVE

Classroom

HONESTY

Sarah Greichen

INCLUSION

Open Door

KINDNESS

Let Em In

CARING

Gratitude

GRATITUDE

Hockey

LOVE

Cafeteria

REACHING OUT

Veteran

THANK YOU

Soccer

OPPORTUNITY

Special Athlete

SPORTSMANSHIP

Joshua's Heart

LOVE

Neighbors

PATIENCE

Spirit of America

DETERMINATION

Be A Light

BE A LIGHT

Never Too Late

LIVE LIFE

Home

FAMILY

Faith In You

DEVOTION

Nate Staniforth, Magician

WONDER

Annie's Song

OUR BEAUTIFUL WORLD

America

CARING

Hall of Fame

ACHIEVEMENT

Get Along

GET ALONG

Three Pointer

YOU GOT THIS

The Greatest

OPTIMISM

Train

LOVE

Everything I Do

CARING

We Shall Be Free

DO YOUR PART

I Will Always Love You

LOVE

My Wish

PARENTING

Biker

GRATITUDE

Humble and Kind

KINDNESS

Oliver With A Twist

PLEASE AND THANK YOU

Dear Me

HOPE

Generosity

GENEROSITY

Hallway

FORGIVENESS