Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Generosity

GENEROSITY

Peer Pressure

CHARACTER

Dishes

LISTENING

Most People Are Good

GOODNESS

The Greatest

OPTIMISM

Annie's Song

OUR BEAUTIFUL WORLD

Spread the Love

LOVE

Basketball

SPORTSMANSHIP

Love

LOVE

Already There

BEING THERE

Jen Bricker

STRENGTH

Apple Stand

CARING

Reach

INTEGRITY

Umbrella

CARING

Hall of Fame

ACHIEVEMENT

A Better Life

A BETTER LIFE

Neighbors

PATIENCE

Biker

GRATITUDE

Everything I Do

CARING

Power of the Dream

LIVE YOUR DREAMS

Packages

COURTESY

Soccer

OPPORTUNITY

Train

LOVE

Haircut

BEING THERE

Imagine

IMAGINE

Special Athlete

SPORTSMANSHIP

Piñata

SHARING

I Believe

BELIEVE

Better Together

BETTER TOGETHER

Home

FAMILY

Top Shelf

HELPING OTHERS

Humble and Kind

KINDNESS

Hope

HOPE

Guitar Hero

LIVE YOUR DREAMS

My Life in Sports

APPRECIATION

Hallway

FORGIVENESS

Get Along

GET ALONG

Truck Stop

RIGHT CHOICES

Veteran

THANK YOU

Be A Light

BE A LIGHT

Sarah Greichen

INCLUSION

Good Stuff

COMMITMENT

You Raise Me Up

INSPIRATION

Hockey

LOVE

Remember When

APPRECIATION

I Hope You Dance

LIVE LIFE

Spirit of America

DETERMINATION

Nate Staniforth, Magician

WONDER

Homecoming Queen

TRUE BEAUTY

Believe

BELIEVE

Cafeteria

REACHING OUT

Old Friends

FRIENDSHIP

Loyalty

LOYALTY

Let Em In

CARING

Crosswalk

GOOD MANNERS

America

CARING

Just Say Hi

REACHING OUT

Joshua's Heart

LOVE

Homer

LOYALTY

We Shall Be Free

DO YOUR PART

Grace VanderWaal

CONFIDENCE

Never Too Late

LIVE LIFE

Live Life

LIVE LIFE

Life's A Dance

LEARN AS YOU GO

Oliver With A Twist

PLEASE AND THANK YOU

Purse

HONESTY

My Wish

PARENTING

Baseball

FRIENDSHIP

The Wall

HARD WORK

Timeout

CIVILITY

I Will Always Love You

LOVE

Ballet

CONFIDENCE

Wet Cement

PATIENCE

Dear Me

HOPE

Three Pointer

YOU GOT THIS

Everyday Heroes

MAKING A DIFFERENCE

Classroom

HONESTY

Holding The Light

TEACHING BY EXAMPLE

Road Rage

GOOD EXAMPLES

You Can Let Go

LOVE

Faith In You

DEVOTION

Gratitude

GRATITUDE

Open Door

KINDNESS

Mallory Weggemann

RESILIENCY

Track Coach

BELIEVE

Change the World

MAKING A DIFFERENCE

Locker

CHARACTER

College

GRATITUDE