Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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BETTER TOGETHER

Homecoming Queen

TRUE BEAUTY

Be A Light

BE A LIGHT

Already There

BEING THERE

Special Athlete

SPORTSMANSHIP

I Hope You Dance

LIVE LIFE

Loyalty

LOYALTY

Train

LOVE

Track Coach

BELIEVE

Road Rage

GOOD EXAMPLES

Never Too Late

LIVE LIFE

Life's A Dance

LEARN AS YOU GO

A Better Life

A BETTER LIFE

Holding The Light

TEACHING BY EXAMPLE

Packages

COURTESY

Humble and Kind

KINDNESS

Wet Cement

PATIENCE

Peer Pressure

CHARACTER

Apple Stand

CARING

The Wall

HARD WORK

Believe

BELIEVE

Live Life

LIVE LIFE

Hope

HOPE

Generosity

GENEROSITY

I Will Always Love You

LOVE

The Greatest

OPTIMISM

I Believe

BELIEVE

Umbrella

CARING

Home

FAMILY

Top Shelf

HELPING OTHERS

Grace VanderWaal

CONFIDENCE

Oliver With A Twist

PLEASE AND THANK YOU

Good Stuff

COMMITMENT

Hallway

FORGIVENESS

Let Em In

CARING

College

GRATITUDE

Classroom

HONESTY

Just Say Hi

REACHING OUT

You Raise Me Up

INSPIRATION

Baseball

FRIENDSHIP

Change the World

MAKING A DIFFERENCE

Power of the Dream

LIVE YOUR DREAMS

Ballet

CONFIDENCE

Basketball

SPORTSMANSHIP

Remember When

APPRECIATION

Spirit of America

DETERMINATION

Soccer

OPPORTUNITY

Guitar Hero

LIVE YOUR DREAMS

Spread the Love

LOVE

Crosswalk

GOOD MANNERS

Nate Staniforth, Magician

WONDER

My Life in Sports

APPRECIATION

Hockey

LOVE

Joshua's Heart

LOVE

Truck Stop

RIGHT CHOICES

Love

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

Piñata

SHARING

Cafeteria

REACHING OUT

Timeout

CIVILITY

Biker

GRATITUDE

Locker

CHARACTER

Faith In You

DEVOTION

Dishes

LISTENING

Three Pointer

YOU GOT THIS

Get Along

GET ALONG

Open Door

KINDNESS

You Can Let Go

LOVE

Veteran

THANK YOU

Purse

HONESTY

We Shall Be Free

DO YOUR PART

Gratitude

GRATITUDE

Neighbors

PATIENCE

Reach

INTEGRITY

Most People Are Good

GOODNESS

Old Friends

FRIENDSHIP

Haircut

BEING THERE

Hall of Fame

ACHIEVEMENT

Mallory Weggemann

RESILIENCY

Everyday Heroes

MAKING A DIFFERENCE

Imagine

IMAGINE

America

CARING

Sarah Greichen

INCLUSION

Jen Bricker

STRENGTH

Dear Me

HOPE

My Wish

PARENTING

Everything I Do

CARING

Homer

LOYALTY