Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Spirit of America

DETERMINATION

Remember When

APPRECIATION

Timeout

CIVILITY

Imagine

IMAGINE

You Can Let Go

LOVE

Just Say Hi

REACHING OUT

I Believe

BELIEVE

Home

FAMILY

Basketball

SPORTSMANSHIP

Change the World

MAKING A DIFFERENCE

We Shall Be Free

DO YOUR PART

Everyday Heroes

MAKING A DIFFERENCE

Mallory Weggemann

RESILIENCY

Hallway

FORGIVENESS

Haircut

BEING THERE

You Raise Me Up

INSPIRATION

Ballet

CONFIDENCE

Gratitude

GRATITUDE

Power of the Dream

LIVE YOUR DREAMS

Annie's Song

OUR BEAUTIFUL WORLD

Be A Light

BE A LIGHT

Veteran

THANK YOU

Homer

LOYALTY

Old Friends

FRIENDSHIP

I Will Always Love You

LOVE

Nate Staniforth, Magician

WONDER

Get Along

GET ALONG

Train

LOVE

Reach

INTEGRITY

My Wish

PARENTING

Crosswalk

GOOD MANNERS

Piñata

SHARING

Dear Me

HOPE

Peer Pressure

CHARACTER

Classroom

HONESTY

My Life in Sports

APPRECIATION

Jen Bricker

STRENGTH

Biker

GRATITUDE

Three Pointer

YOU GOT THIS

Track Coach

BELIEVE

Hall of Fame

ACHIEVEMENT

The Greatest

OPTIMISM

Already There

BEING THERE

Umbrella

CARING

Homecoming Queen

TRUE BEAUTY

Live Life

LIVE LIFE

Neighbors

PATIENCE

Grace VanderWaal

CONFIDENCE

Loyalty

LOYALTY

The Wall

HARD WORK

Sarah Greichen

INCLUSION

A Better Life

A BETTER LIFE

Joshua's Heart

LOVE

Love

LOVE

I Hope You Dance

LIVE LIFE

Dishes

LISTENING

Oliver With A Twist

PLEASE AND THANK YOU

Truck Stop

RIGHT CHOICES

Faith In You

DEVOTION

Hockey

LOVE

College

GRATITUDE

Spread the Love

LOVE

Most People Are Good

GOODNESS

Hope

HOPE

Baseball

FRIENDSHIP

Apple Stand

CARING

Generosity

GENEROSITY

Guitar Hero

LIVE YOUR DREAMS

Locker

CHARACTER

Believe

BELIEVE

Packages

COURTESY

Life's A Dance

LEARN AS YOU GO

Cafeteria

REACHING OUT

Road Rage

GOOD EXAMPLES

Open Door

KINDNESS

Better Together

BETTER TOGETHER

Good Stuff

COMMITMENT

Wet Cement

PATIENCE

Soccer

OPPORTUNITY

Humble and Kind

KINDNESS

Let Em In

CARING

Everything I Do

CARING

Top Shelf

HELPING OTHERS

Special Athlete

SPORTSMANSHIP

Never Too Late

LIVE LIFE

Holding The Light

TEACHING BY EXAMPLE

America

CARING

Purse

HONESTY