Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Holding The Light

TEACHING BY EXAMPLE

Timeout

CIVILITY

Basketball

SPORTSMANSHIP

Never Too Late

LIVE LIFE

America

CARING

Guitar Hero

LIVE YOUR DREAMS

Dishes

LISTENING

Let Em In

CARING

Three Pointer

YOU GOT THIS

Hockey

LOVE

Mallory Weggemann

RESILIENCY

Humble and Kind

KINDNESS

Haircut

BEING THERE

Sarah Greichen

INCLUSION

Dear Me

HOPE

Power of the Dream

LIVE YOUR DREAMS

Jen Bricker

STRENGTH

Get Along

GET ALONG

Hope

HOPE

Life's A Dance

LEARN AS YOU GO

A Better Life

A BETTER LIFE

Everything I Do

CARING

Grace VanderWaal

CONFIDENCE

Live Life

LIVE LIFE

Locker

CHARACTER

Hall of Fame

ACHIEVEMENT

Umbrella

CARING

I Believe

BELIEVE

Crosswalk

GOOD MANNERS

Spread the Love

LOVE

Hallway

FORGIVENESS

Everyday Heroes

MAKING A DIFFERENCE

Believe

BELIEVE

Apple Stand

CARING

Better Together

BETTER TOGETHER

The Wall

HARD WORK

Open Door

KINDNESS

We Shall Be Free

DO YOUR PART

Wet Cement

PATIENCE

Baseball

FRIENDSHIP

Cafeteria

REACHING OUT

Remember When

APPRECIATION

Annie's Song

OUR BEAUTIFUL WORLD

Veteran

THANK YOU

Good Stuff

COMMITMENT

Oliver With A Twist

PLEASE AND THANK YOU

Spirit of America

DETERMINATION

Road Rage

GOOD EXAMPLES

Classroom

HONESTY

Already There

BEING THERE

Home

FAMILY

Just Say Hi

REACHING OUT

Piñata

SHARING

Soccer

OPPORTUNITY

The Greatest

OPTIMISM

College

GRATITUDE

Faith In You

DEVOTION

Homecoming Queen

TRUE BEAUTY

My Wish

PARENTING

My Life in Sports

APPRECIATION

Train

LOVE

Nate Staniforth, Magician

WONDER

Purse

HONESTY

I Will Always Love You

LOVE

Imagine

IMAGINE

Truck Stop

RIGHT CHOICES

Track Coach

BELIEVE

Change the World

MAKING A DIFFERENCE

Joshua's Heart

LOVE

Loyalty

LOYALTY

Peer Pressure

CHARACTER

Reach

INTEGRITY

Generosity

GENEROSITY

I Hope You Dance

LIVE LIFE

Ballet

CONFIDENCE

Be A Light

BE A LIGHT

Love

LOVE

Old Friends

FRIENDSHIP

Most People Are Good

GOODNESS

Packages

COURTESY

Top Shelf

HELPING OTHERS

Biker

GRATITUDE

You Raise Me Up

INSPIRATION

Special Athlete

SPORTSMANSHIP

Neighbors

PATIENCE

Gratitude

GRATITUDE

Homer

LOYALTY

You Can Let Go

LOVE