Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Veteran

THANK YOU

Homer

LOYALTY

Truck Stop

RIGHT CHOICES

Jen Bricker

STRENGTH

Umbrella

CARING

The Wall

HARD WORK

Reach

INTEGRITY

Road Rage

GOOD EXAMPLES

Basketball

SPORTSMANSHIP

Nate Staniforth, Magician

WONDER

Holding The Light

TEACHING BY EXAMPLE

Haircut

BEING THERE

Spread the Love

LOVE

Humble and Kind

KINDNESS

Peer Pressure

CHARACTER

Timeout

CIVILITY

Hope

HOPE

Grace VanderWaal

CONFIDENCE

Joshua's Heart

LOVE

Mallory Weggemann

RESILIENCY

Loyalty

LOYALTY

Good Stuff

COMMITMENT

College

GRATITUDE

Better Together

BETTER TOGETHER

Ballet

CONFIDENCE

Already There

BEING THERE

Three Pointer

YOU GOT THIS

Cafeteria

REACHING OUT

Wet Cement

PATIENCE

A Better Life

A BETTER LIFE

Generosity

GENEROSITY

Everything I Do

CARING

Remember When

APPRECIATION

My Wish

PARENTING

Crosswalk

GOOD MANNERS

Love

LOVE

Power of the Dream

LIVE YOUR DREAMS

Live Life

LIVE LIFE

I Will Always Love You

LOVE

Open Door

KINDNESS

Be A Light

BE A LIGHT

Hockey

LOVE

Hallway

FORGIVENESS

Imagine

IMAGINE

You Can Let Go

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Let Em In

CARING

Soccer

OPPORTUNITY

Dishes

LISTENING

Old Friends

FRIENDSHIP

Baseball

FRIENDSHIP

Track Coach

BELIEVE

Locker

CHARACTER

Faith In You

DEVOTION

Train

LOVE

Top Shelf

HELPING OTHERS

Purse

HONESTY

Piñata

SHARING

Never Too Late

LIVE LIFE

Homecoming Queen

TRUE BEAUTY

Hall of Fame

ACHIEVEMENT

I Hope You Dance

LIVE LIFE

My Life in Sports

APPRECIATION

Most People Are Good

GOODNESS

Home

FAMILY

Spirit of America

DETERMINATION

Special Athlete

SPORTSMANSHIP

Get Along

GET ALONG

Annie's Song

OUR BEAUTIFUL WORLD

Life's A Dance

LEARN AS YOU GO

Oliver With A Twist

PLEASE AND THANK YOU

Packages

COURTESY

You Raise Me Up

INSPIRATION

We Shall Be Free

DO YOUR PART

Apple Stand

CARING

Guitar Hero

LIVE YOUR DREAMS

Believe

BELIEVE

Just Say Hi

REACHING OUT

Change the World

MAKING A DIFFERENCE

The Greatest

OPTIMISM

America

CARING

Sarah Greichen

INCLUSION

Biker

GRATITUDE

I Believe

BELIEVE

Classroom

HONESTY

Dear Me

HOPE

Gratitude

GRATITUDE

Neighbors

PATIENCE