Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Top Shelf

HELPING OTHERS

Life's A Dance

LEARN AS YOU GO

Truck Stop

RIGHT CHOICES

Everything I Do

CARING

Umbrella

CARING

Ballet

CONFIDENCE

I Believe

BELIEVE

America

CARING

Basketball

SPORTSMANSHIP

Locker

CHARACTER

You Can Let Go

LOVE

Dear Me

HOPE

A Better Life

A BETTER LIFE

Hope

HOPE

Special Athlete

SPORTSMANSHIP

Oliver With A Twist

PLEASE AND THANK YOU

Grace VanderWaal

CONFIDENCE

Spread the Love

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Veteran

THANK YOU

Soccer

OPPORTUNITY

Never Too Late

LIVE LIFE

Crosswalk

GOOD MANNERS

Purse

HONESTY

Old Friends

FRIENDSHIP

Spirit of America

DETERMINATION

Three Pointer

YOU GOT THIS

Track Coach

BELIEVE

Homecoming Queen

TRUE BEAUTY

Wet Cement

PATIENCE

I Hope You Dance

LIVE LIFE

Biker

GRATITUDE

Apple Stand

CARING

Guitar Hero

LIVE YOUR DREAMS

College

GRATITUDE

Better Together

BETTER TOGETHER

Generosity

GENEROSITY

Road Rage

GOOD EXAMPLES

Just Say Hi

REACHING OUT

Believe

BELIEVE

Already There

BEING THERE

Love

LOVE

Remember When

APPRECIATION

Homer

LOYALTY

Hallway

FORGIVENESS

Annie's Song

OUR BEAUTIFUL WORLD

Hall of Fame

ACHIEVEMENT

Baseball

FRIENDSHIP

My Wish

PARENTING

Loyalty

LOYALTY

Gratitude

GRATITUDE

Good Stuff

COMMITMENT

Reach

INTEGRITY

Change the World

MAKING A DIFFERENCE

Piñata

SHARING

Joshua's Heart

LOVE

Holding The Light

TEACHING BY EXAMPLE

Timeout

CIVILITY

Cafeteria

REACHING OUT

Haircut

BEING THERE

Power of the Dream

LIVE YOUR DREAMS

Faith In You

DEVOTION

Let Em In

CARING

Train

LOVE

Live Life

LIVE LIFE

I Will Always Love You

LOVE

Nate Staniforth, Magician

WONDER

We Shall Be Free

DO YOUR PART

Get Along

GET ALONG

Classroom

HONESTY

Mallory Weggemann

RESILIENCY

Be A Light

BE A LIGHT

Peer Pressure

CHARACTER

Jen Bricker

STRENGTH

Neighbors

PATIENCE

My Life in Sports

APPRECIATION

Sarah Greichen

INCLUSION

You Raise Me Up

INSPIRATION

Open Door

KINDNESS

Packages

COURTESY

The Wall

HARD WORK

Hockey

LOVE

Dishes

LISTENING

Most People Are Good

GOODNESS

Imagine

IMAGINE

Humble and Kind

KINDNESS

Home

FAMILY

The Greatest

OPTIMISM