Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

My Wish

PARENTING

Holding The Light

TEACHING BY EXAMPLE

Piñata

SHARING

Believe

BELIEVE

Dishes

LISTENING

Crosswalk

GOOD MANNERS

Guitar Hero

LIVE YOUR DREAMS

You Raise Me Up

INSPIRATION

Haircut

BEING THERE

I Hope You Dance

LIVE LIFE

Apple Stand

CARING

Annie's Song

OUR BEAUTIFUL WORLD

Dear Me

HOPE

Homecoming Queen

TRUE BEAUTY

Soccer

OPPORTUNITY

Train

LOVE

Locker

CHARACTER

Purse

HONESTY

Basketball

SPORTSMANSHIP

Umbrella

CARING

I Will Always Love You

LOVE

Get Along

GET ALONG

Timeout

CIVILITY

Jen Bricker

STRENGTH

Biker

GRATITUDE

We Shall Be Free

DO YOUR PART

You Can Let Go

LOVE

Hope

HOPE

Spirit of America

DETERMINATION

Oliver With A Twist

PLEASE AND THANK YOU

Truck Stop

RIGHT CHOICES

Be A Light

BE A LIGHT

Home

FAMILY

Let Em In

CARING

Power of the Dream

LIVE YOUR DREAMS

Better Together

BETTER TOGETHER

Live Life

LIVE LIFE

Special Athlete

SPORTSMANSHIP

Change the World

MAKING A DIFFERENCE

Classroom

HONESTY

Wet Cement

PATIENCE

The Greatest

OPTIMISM

Cafeteria

REACHING OUT

Life's A Dance

LEARN AS YOU GO

My Life in Sports

APPRECIATION

Generosity

GENEROSITY

Mallory Weggemann

RESILIENCY

America

CARING

Three Pointer

YOU GOT THIS

Everything I Do

CARING

Good Stuff

COMMITMENT

Already There

BEING THERE

Road Rage

GOOD EXAMPLES

I Believe

BELIEVE

Imagine

IMAGINE

Sarah Greichen

INCLUSION

Hallway

FORGIVENESS

Reach

INTEGRITY

Gratitude

GRATITUDE

Most People Are Good

GOODNESS

Everyday Heroes

MAKING A DIFFERENCE

Just Say Hi

REACHING OUT

Veteran

THANK YOU

Packages

COURTESY

Remember When

APPRECIATION

Homer

LOYALTY

Spread the Love

LOVE

College

GRATITUDE

Top Shelf

HELPING OTHERS

Open Door

KINDNESS

Old Friends

FRIENDSHIP

Never Too Late

LIVE LIFE

Grace VanderWaal

CONFIDENCE

Joshua's Heart

LOVE

Love

LOVE

Peer Pressure

CHARACTER

Nate Staniforth, Magician

WONDER

Hockey

LOVE

Faith In You

DEVOTION

Neighbors

PATIENCE

Loyalty

LOYALTY

Track Coach

BELIEVE

Hall of Fame

ACHIEVEMENT

Baseball

FRIENDSHIP

A Better Life

A BETTER LIFE

The Wall

HARD WORK

Humble and Kind

KINDNESS

Ballet

CONFIDENCE