Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Three Pointer

YOU GOT THIS

Faith In You

DEVOTION

Jen Bricker

STRENGTH

Just Say Hi

REACHING OUT

Most People Are Good

GOODNESS

Love

LOVE

America

CARING

Umbrella

CARING

Homer

LOYALTY

Holding The Light

TEACHING BY EXAMPLE

Grace VanderWaal

CONFIDENCE

Spirit of America

DETERMINATION

Humble and Kind

KINDNESS

Believe

BELIEVE

Power of the Dream

LIVE YOUR DREAMS

Piñata

SHARING

Open Door

KINDNESS

Good Stuff

COMMITMENT

A Better Life

A BETTER LIFE

Everyday Heroes

MAKING A DIFFERENCE

You Can Let Go

LOVE

I Hope You Dance

LIVE LIFE

Baseball

FRIENDSHIP

Mallory Weggemann

RESILIENCY

Old Friends

FRIENDSHIP

Locker

CHARACTER

Hockey

LOVE

Joshua's Heart

LOVE

Neighbors

PATIENCE

My Wish

PARENTING

Classroom

HONESTY

Basketball

SPORTSMANSHIP

Guitar Hero

LIVE YOUR DREAMS

I Believe

BELIEVE

Dishes

LISTENING

Gratitude

GRATITUDE

Truck Stop

RIGHT CHOICES

Peer Pressure

CHARACTER

The Wall

HARD WORK

Already There

BEING THERE

Reach

INTEGRITY

Train

LOVE

Nate Staniforth, Magician

WONDER

Cafeteria

REACHING OUT

We Shall Be Free

DO YOUR PART

I Will Always Love You

LOVE

Loyalty

LOYALTY

Hall of Fame

ACHIEVEMENT

College

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

Oliver With A Twist

PLEASE AND THANK YOU

Purse

HONESTY

Hallway

FORGIVENESS

Top Shelf

HELPING OTHERS

Never Too Late

LIVE LIFE

Spread the Love

LOVE

My Life in Sports

APPRECIATION

Live Life

LIVE LIFE

Crosswalk

GOOD MANNERS

Life's A Dance

LEARN AS YOU GO

Track Coach

BELIEVE

Generosity

GENEROSITY

Better Together

BETTER TOGETHER

Haircut

BEING THERE

Let Em In

CARING

Wet Cement

PATIENCE

Get Along

GET ALONG

Remember When

APPRECIATION

The Greatest

OPTIMISM

Apple Stand

CARING

Biker

GRATITUDE

Change the World

MAKING A DIFFERENCE

Ballet

CONFIDENCE

Packages

COURTESY

Sarah Greichen

INCLUSION

Veteran

THANK YOU

Homecoming Queen

TRUE BEAUTY

Home

FAMILY

Road Rage

GOOD EXAMPLES

Timeout

CIVILITY

Imagine

IMAGINE

Hope

HOPE

You Raise Me Up

INSPIRATION

Dear Me

HOPE

Everything I Do

CARING

Be A Light

BE A LIGHT

Special Athlete

SPORTSMANSHIP

Soccer

OPPORTUNITY