Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

My Wish

PARENTING

I Hope You Dance

LIVE LIFE

Holding The Light

TEACHING BY EXAMPLE

The Wall

HARD WORK

I Believe

BELIEVE

Be A Light

BE A LIGHT

Packages

COURTESY

Reach

INTEGRITY

Faith In You

DEVOTION

Jen Bricker

STRENGTH

The Greatest

OPTIMISM

Change the World

MAKING A DIFFERENCE

Basketball

SPORTSMANSHIP

My Life in Sports

APPRECIATION

Open Door

KINDNESS

America

CARING

You Can Let Go

LOVE

A Better Life

A BETTER LIFE

Top Shelf

HELPING OTHERS

Just Say Hi

REACHING OUT

Three Pointer

YOU GOT THIS

Old Friends

FRIENDSHIP

Dishes

LISTENING

Annie's Song

OUR BEAUTIFUL WORLD

Train

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Ballet

CONFIDENCE

Hall of Fame

ACHIEVEMENT

Cafeteria

REACHING OUT

Classroom

HONESTY

Everyday Heroes

MAKING A DIFFERENCE

Special Athlete

SPORTSMANSHIP

Get Along

GET ALONG

Purse

HONESTY

Joshua's Heart

LOVE

Hope

HOPE

Everything I Do

CARING

Umbrella

CARING

I Will Always Love You

LOVE

Good Stuff

COMMITMENT

Guitar Hero

LIVE YOUR DREAMS

Apple Stand

CARING

Believe

BELIEVE

Life's A Dance

LEARN AS YOU GO

Road Rage

GOOD EXAMPLES

Neighbors

PATIENCE

College

GRATITUDE

Piñata

SHARING

We Shall Be Free

DO YOUR PART

Home

FAMILY

Most People Are Good

GOODNESS

Love

LOVE

Hockey

LOVE

Peer Pressure

CHARACTER

Live Life

LIVE LIFE

Crosswalk

GOOD MANNERS

Dear Me

HOPE

Better Together

BETTER TOGETHER

Mallory Weggemann

RESILIENCY

Never Too Late

LIVE LIFE

Homecoming Queen

TRUE BEAUTY

Let Em In

CARING

Sarah Greichen

INCLUSION

You Raise Me Up

INSPIRATION

Wet Cement

PATIENCE

Generosity

GENEROSITY

Baseball

FRIENDSHIP

Veteran

THANK YOU

Already There

BEING THERE

Remember When

APPRECIATION

Power of the Dream

LIVE YOUR DREAMS

Grace VanderWaal

CONFIDENCE

Truck Stop

RIGHT CHOICES

Imagine

IMAGINE

Loyalty

LOYALTY

Track Coach

BELIEVE

Locker

CHARACTER

Timeout

CIVILITY

Humble and Kind

KINDNESS

Gratitude

GRATITUDE

Nate Staniforth, Magician

WONDER

Homer

LOYALTY

Spread the Love

LOVE

Spirit of America

DETERMINATION

Hallway

FORGIVENESS

Haircut

BEING THERE

Soccer

OPPORTUNITY

Biker

GRATITUDE