Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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BETTER TOGETHER

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LOVE

Live Life

LIVE LIFE

A Better Life

A BETTER LIFE

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BELIEVE

Gratitude

GRATITUDE

Locker

CHARACTER

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GRATITUDE

Spread the Love

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College

GRATITUDE

I Hope You Dance

LIVE LIFE

Believe

BELIEVE

Veteran

THANK YOU

Already There

BEING THERE

Never Too Late

LIVE LIFE

Generosity

GENEROSITY

Love

LOVE

Sarah Greichen

INCLUSION

Special Athlete

SPORTSMANSHIP

Three Pointer

YOU GOT THIS

The Greatest

OPTIMISM

Just Say Hi

REACHING OUT

America

CARING

Crosswalk

GOOD MANNERS

Purse

HONESTY

Haircut

BEING THERE

Piñata

SHARING

Jen Bricker

STRENGTH

Apple Stand

CARING

Remember When

APPRECIATION

Annie's Song

OUR BEAUTIFUL WORLD

Hope

HOPE

Most People Are Good

GOODNESS

Old Friends

FRIENDSHIP

Humble and Kind

KINDNESS

My Wish

PARENTING

Spirit of America

DETERMINATION

Loyalty

LOYALTY

My Life in Sports

APPRECIATION

Truck Stop

RIGHT CHOICES

Soccer

OPPORTUNITY

Homer

LOYALTY

Imagine

IMAGINE

Dishes

LISTENING

Let Em In

CARING

Good Stuff

COMMITMENT

Hallway

FORGIVENESS

Oliver With A Twist

PLEASE AND THANK YOU

Top Shelf

HELPING OTHERS

Basketball

SPORTSMANSHIP

Wet Cement

PATIENCE

Nate Staniforth, Magician

WONDER

Holding The Light

TEACHING BY EXAMPLE

Homecoming Queen

TRUE BEAUTY

Neighbors

PATIENCE

Baseball

FRIENDSHIP

Umbrella

CARING

I Will Always Love You

LOVE

Everything I Do

CARING

Joshua's Heart

LOVE

Power of the Dream

LIVE YOUR DREAMS

Reach

INTEGRITY

Road Rage

GOOD EXAMPLES

Faith In You

DEVOTION

Grace VanderWaal

CONFIDENCE

Be A Light

BE A LIGHT

Peer Pressure

CHARACTER

Train

LOVE

Change the World

MAKING A DIFFERENCE

Classroom

HONESTY

Home

FAMILY

Mallory Weggemann

RESILIENCY

Cafeteria

REACHING OUT

Get Along

GET ALONG

You Raise Me Up

INSPIRATION

The Wall

HARD WORK

Hall of Fame

ACHIEVEMENT

Life's A Dance

LEARN AS YOU GO

Dear Me

HOPE

I Believe

BELIEVE

Packages

COURTESY

Everyday Heroes

MAKING A DIFFERENCE

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LIVE YOUR DREAMS

You Can Let Go

LOVE

Timeout

CIVILITY

Ballet

CONFIDENCE

Open Door

KINDNESS