Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Neighbors

PATIENCE

Road Rage

GOOD EXAMPLES

Faith In You

DEVOTION

Apple Stand

CARING

I Will Always Love You

LOVE

Spirit of America

DETERMINATION

We Shall Be Free

DO YOUR PART

Dear Me

HOPE

Crosswalk

GOOD MANNERS

Never Too Late

LIVE LIFE

The Wall

HARD WORK

Believe

BELIEVE

Hope

HOPE

Cafeteria

REACHING OUT

Wet Cement

PATIENCE

Top Shelf

HELPING OTHERS

You Raise Me Up

INSPIRATION

Track Coach

BELIEVE

Power of the Dream

LIVE YOUR DREAMS

My Wish

PARENTING

Generosity

GENEROSITY

Baseball

FRIENDSHIP

Open Door

KINDNESS

My Life in Sports

APPRECIATION

Better Together

BETTER TOGETHER

Already There

BEING THERE

Loyalty

LOYALTY

Everything I Do

CARING

Mallory Weggemann

RESILIENCY

Hockey

LOVE

Reach

INTEGRITY

Soccer

OPPORTUNITY

Haircut

BEING THERE

Get Along

GET ALONG

You Can Let Go

LOVE

Sarah Greichen

INCLUSION

I Believe

BELIEVE

Jen Bricker

STRENGTH

Most People Are Good

GOODNESS

Let Em In

CARING

Just Say Hi

REACHING OUT

Truck Stop

RIGHT CHOICES

Remember When

APPRECIATION

Spread the Love

LOVE

Dishes

LISTENING

Three Pointer

YOU GOT THIS

I Hope You Dance

LIVE LIFE

Special Athlete

SPORTSMANSHIP

Purse

HONESTY

Holding The Light

TEACHING BY EXAMPLE

Biker

GRATITUDE

Imagine

IMAGINE

Change the World

MAKING A DIFFERENCE

Homer

LOYALTY

America

CARING

Piñata

SHARING

Peer Pressure

CHARACTER

Joshua's Heart

LOVE

Locker

CHARACTER

Annie's Song

OUR BEAUTIFUL WORLD

A Better Life

A BETTER LIFE

Love

LOVE

Life's A Dance

LEARN AS YOU GO

Packages

COURTESY

Timeout

CIVILITY

Guitar Hero

LIVE YOUR DREAMS

Everyday Heroes

MAKING A DIFFERENCE

Umbrella

CARING

Oliver With A Twist

PLEASE AND THANK YOU

Hall of Fame

ACHIEVEMENT

Train

LOVE

Basketball

SPORTSMANSHIP

Grace VanderWaal

CONFIDENCE

Home

FAMILY

Nate Staniforth, Magician

WONDER

Veteran

THANK YOU

The Greatest

OPTIMISM

Ballet

CONFIDENCE

Classroom

HONESTY

Be A Light

BE A LIGHT

Live Life

LIVE LIFE

Gratitude

GRATITUDE

Humble and Kind

KINDNESS

Hallway

FORGIVENESS

Good Stuff

COMMITMENT

College

GRATITUDE

Old Friends

FRIENDSHIP

Homecoming Queen

TRUE BEAUTY