Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Remember When

APPRECIATION

My Life in Sports

APPRECIATION

Humble and Kind

KINDNESS

Be A Light

BE A LIGHT

Soccer

OPPORTUNITY

Jen Bricker

STRENGTH

Believe

BELIEVE

Guitar Hero

LIVE YOUR DREAMS

Sarah Greichen

INCLUSION

Oliver With A Twist

PLEASE AND THANK YOU

I Hope You Dance

LIVE LIFE

Faith In You

DEVOTION

Most People Are Good

GOODNESS

Ballet

CONFIDENCE

Umbrella

CARING

Generosity

GENEROSITY

Apple Stand

CARING

I Will Always Love You

LOVE

Timeout

CIVILITY

The Wall

HARD WORK

Good Stuff

COMMITMENT

Special Athlete

SPORTSMANSHIP

I Believe

BELIEVE

My Wish

PARENTING

America

CARING

Homer

LOYALTY

Already There

BEING THERE

We Shall Be Free

DO YOUR PART

Top Shelf

HELPING OTHERS

Never Too Late

LIVE LIFE

Hall of Fame

ACHIEVEMENT

Classroom

HONESTY

Old Friends

FRIENDSHIP

Just Say Hi

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

Mallory Weggemann

RESILIENCY

Truck Stop

RIGHT CHOICES

Let Em In

CARING

Home

FAMILY

Train

LOVE

Better Together

BETTER TOGETHER

You Raise Me Up

INSPIRATION

Piñata

SHARING

Veteran

THANK YOU

Hope

HOPE

Loyalty

LOYALTY

Holding The Light

TEACHING BY EXAMPLE

Joshua's Heart

LOVE

Track Coach

BELIEVE

Biker

GRATITUDE

Get Along

GET ALONG

Hockey

LOVE

Spirit of America

DETERMINATION

Power of the Dream

LIVE YOUR DREAMS

Locker

CHARACTER

Packages

COURTESY

Peer Pressure

CHARACTER

Everyday Heroes

MAKING A DIFFERENCE

Dear Me

HOPE

Live Life

LIVE LIFE

A Better Life

A BETTER LIFE

Baseball

FRIENDSHIP

Everything I Do

CARING

Haircut

BEING THERE

Hallway

FORGIVENESS

Dishes

LISTENING

Road Rage

GOOD EXAMPLES

Grace VanderWaal

CONFIDENCE

Basketball

SPORTSMANSHIP

Imagine

IMAGINE

Cafeteria

REACHING OUT

Change the World

MAKING A DIFFERENCE

Open Door

KINDNESS

Spread the Love

LOVE

Life's A Dance

LEARN AS YOU GO

Homecoming Queen

TRUE BEAUTY

Wet Cement

PATIENCE

The Greatest

OPTIMISM

Gratitude

GRATITUDE

Reach

INTEGRITY

Purse

HONESTY

Love

LOVE

Neighbors

PATIENCE

College

GRATITUDE

Three Pointer

YOU GOT THIS

Crosswalk

GOOD MANNERS

Nate Staniforth, Magician

WONDER

You Can Let Go

LOVE