Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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I Will Always Love You

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Loyalty

LOYALTY

Guitar Hero

LIVE YOUR DREAMS

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STRENGTH

Reach

INTEGRITY

Basketball

SPORTSMANSHIP

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Let Em In

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Cafeteria

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OPTIMISM

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GRATITUDE

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FAMILY

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Special Athlete

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KINDNESS

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Hallway

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CONFIDENCE

Humble and Kind

KINDNESS

You Raise Me Up

INSPIRATION

Faith In You

DEVOTION

Baseball

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Generosity

GENEROSITY

Apple Stand

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LEARN AS YOU GO

I Believe

BELIEVE

Remember When

APPRECIATION

Be A Light

BE A LIGHT

Already There

BEING THERE

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LOYALTY

America

CARING

Track Coach

BELIEVE

Love

LOVE

Timeout

CIVILITY

My Wish

PARENTING

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MAKING A DIFFERENCE

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Locker

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Wet Cement

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IMAGINE

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GRATITUDE

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LOVE

Annie's Song

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I Hope You Dance

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THANK YOU

Piñata

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Gratitude

GRATITUDE

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GET ALONG

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Haircut

BEING THERE

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RESILIENCY

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