Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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LOVE

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Umbrella

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Homer

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Three Pointer

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Joshua's Heart

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Truck Stop

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Old Friends

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Baseball

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The Wall

HARD WORK

Hockey

LOVE

Imagine

IMAGINE

Never Too Late

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RESILIENCY

Haircut

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LEARN AS YOU GO

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Classroom

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Timeout

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BELIEVE

Cafeteria

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Hall of Fame

ACHIEVEMENT

You Raise Me Up

INSPIRATION

Better Together

BETTER TOGETHER

Apple Stand

CARING

Reach

INTEGRITY

Piñata

SHARING

Crosswalk

GOOD MANNERS

Ballet

CONFIDENCE

Road Rage

GOOD EXAMPLES

Hope

HOPE

Peer Pressure

CHARACTER

Neighbors

PATIENCE

Biker

GRATITUDE

Locker

CHARACTER

Gratitude

GRATITUDE

Homecoming Queen

TRUE BEAUTY

Open Door

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Veteran

THANK YOU

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Faith In You

DEVOTION

Spirit of America

DETERMINATION

My Wish

PARENTING

Home

FAMILY

I Will Always Love You

LOVE

College

GRATITUDE

Soccer

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Humble and Kind

KINDNESS

You Can Let Go

LOVE

Grace VanderWaal

CONFIDENCE

Packages

COURTESY

The Greatest

OPTIMISM

Power of the Dream

LIVE YOUR DREAMS

Top Shelf

HELPING OTHERS

I Believe

BELIEVE

Annie's Song

OUR BEAUTIFUL WORLD

Dear Me

HOPE

Most People Are Good

GOODNESS

Purse

HONESTY

Wet Cement

PATIENCE

America

CARING

We Shall Be Free

DO YOUR PART

Holding The Light

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Loyalty

LOYALTY

Love

LOVE

Hallway

FORGIVENESS

Live Life

LIVE LIFE