Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Change the World

MAKING A DIFFERENCE

Home

FAMILY

Special Athlete

SPORTSMANSHIP

Loyalty

LOYALTY

Hallway

FORGIVENESS

Wet Cement

PATIENCE

College

GRATITUDE

Soccer

OPPORTUNITY

Purse

HONESTY

You Raise Me Up

INSPIRATION

Basketball

SPORTSMANSHIP

Faith In You

DEVOTION

Dishes

LISTENING

Imagine

IMAGINE

Neighbors

PATIENCE

Hockey

LOVE

Just Say Hi

REACHING OUT

A Better Life

A BETTER LIFE

The Wall

HARD WORK

We Shall Be Free

DO YOUR PART

Train

LOVE

America

CARING

Life's A Dance

LEARN AS YOU GO

Annie's Song

OUR BEAUTIFUL WORLD

Hope

HOPE

Baseball

FRIENDSHIP

Road Rage

GOOD EXAMPLES

Most People Are Good

GOODNESS

Hall of Fame

ACHIEVEMENT

Believe

BELIEVE

Haircut

BEING THERE

Better Together

BETTER TOGETHER

Love

LOVE

Mallory Weggemann

RESILIENCY

Open Door

KINDNESS

Nate Staniforth, Magician

WONDER

Jen Bricker

STRENGTH

The Greatest

OPTIMISM

I Will Always Love You

LOVE

Guitar Hero

LIVE YOUR DREAMS

Holding The Light

TEACHING BY EXAMPLE

Good Stuff

COMMITMENT

Spirit of America

DETERMINATION

Truck Stop

RIGHT CHOICES

Locker

CHARACTER

Umbrella

CARING

Peer Pressure

CHARACTER

Homer

LOYALTY

Never Too Late

LIVE LIFE

Power of the Dream

LIVE YOUR DREAMS

Dear Me

HOPE

Humble and Kind

KINDNESS

Remember When

APPRECIATION

Old Friends

FRIENDSHIP

Let Em In

CARING

Biker

GRATITUDE

Sarah Greichen

INCLUSION

Classroom

HONESTY

My Wish

PARENTING

Oliver With A Twist

PLEASE AND THANK YOU

Cafeteria

REACHING OUT

My Life in Sports

APPRECIATION

Apple Stand

CARING

Grace VanderWaal

CONFIDENCE

Gratitude

GRATITUDE

You Can Let Go

LOVE

Reach

INTEGRITY

Get Along

GET ALONG

Packages

COURTESY

Track Coach

BELIEVE

Be A Light

BE A LIGHT

Three Pointer

YOU GOT THIS

Joshua's Heart

LOVE

Veteran

THANK YOU

I Hope You Dance

LIVE LIFE

Ballet

CONFIDENCE

Already There

BEING THERE

I Believe

BELIEVE

Generosity

GENEROSITY

Timeout

CIVILITY

Live Life

LIVE LIFE

Crosswalk

GOOD MANNERS

Top Shelf

HELPING OTHERS

Everyday Heroes

MAKING A DIFFERENCE

Everything I Do

CARING

Homecoming Queen

TRUE BEAUTY

Piñata

SHARING

Spread the Love

LOVE