Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

We Shall Be Free

DO YOUR PART

The Wall

HARD WORK

Truck Stop

RIGHT CHOICES

Crosswalk

GOOD MANNERS

You Raise Me Up

INSPIRATION

Oliver With A Twist

PLEASE AND THANK YOU

I Believe

BELIEVE

Mallory Weggemann

RESILIENCY

Track Coach

BELIEVE

Life's A Dance

LEARN AS YOU GO

Dear Me

HOPE

Top Shelf

HELPING OTHERS

Everything I Do

CARING

I Hope You Dance

LIVE LIFE

Joshua's Heart

LOVE

Road Rage

GOOD EXAMPLES

Homecoming Queen

TRUE BEAUTY

Guitar Hero

LIVE YOUR DREAMS

Spirit of America

DETERMINATION

Already There

BEING THERE

Basketball

SPORTSMANSHIP

Spread the Love

LOVE

Good Stuff

COMMITMENT

Ballet

CONFIDENCE

America

CARING

Hallway

FORGIVENESS

Just Say Hi

REACHING OUT

Gratitude

GRATITUDE

Open Door

KINDNESS

Special Athlete

SPORTSMANSHIP

Purse

HONESTY

Everyday Heroes

MAKING A DIFFERENCE

Home

FAMILY

Packages

COURTESY

Hope

HOPE

Reach

INTEGRITY

Most People Are Good

GOODNESS

Haircut

BEING THERE

Love

LOVE

My Wish

PARENTING

Let Em In

CARING

Baseball

FRIENDSHIP

Timeout

CIVILITY

Change the World

MAKING A DIFFERENCE

Loyalty

LOYALTY

Soccer

OPPORTUNITY

Dishes

LISTENING

Hall of Fame

ACHIEVEMENT

Remember When

APPRECIATION

Humble and Kind

KINDNESS

Piñata

SHARING

A Better Life

A BETTER LIFE

Never Too Late

LIVE LIFE

Generosity

GENEROSITY

Classroom

HONESTY

Live Life

LIVE LIFE

Holding The Light

TEACHING BY EXAMPLE

The Greatest

OPTIMISM

College

GRATITUDE

Grace VanderWaal

CONFIDENCE

You Can Let Go

LOVE

Locker

CHARACTER

Homer

LOYALTY

Better Together

BETTER TOGETHER

Power of the Dream

LIVE YOUR DREAMS

Peer Pressure

CHARACTER

Annie's Song

OUR BEAUTIFUL WORLD

I Will Always Love You

LOVE

Veteran

THANK YOU

Be A Light

BE A LIGHT

Hockey

LOVE

Imagine

IMAGINE

Get Along

GET ALONG

Sarah Greichen

INCLUSION

Believe

BELIEVE

Cafeteria

REACHING OUT

Three Pointer

YOU GOT THIS

Faith In You

DEVOTION

Apple Stand

CARING

Neighbors

PATIENCE

Old Friends

FRIENDSHIP

Train

LOVE

Nate Staniforth, Magician

WONDER

My Life in Sports

APPRECIATION

Jen Bricker

STRENGTH

Wet Cement

PATIENCE

Biker

GRATITUDE

Umbrella

CARING