Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Grace VanderWaal

CONFIDENCE

Everything I Do

CARING

Jen Bricker

STRENGTH

Timeout

CIVILITY

Good Stuff

COMMITMENT

Remember When

APPRECIATION

Already There

BEING THERE

You Can Let Go

LOVE

Nate Staniforth, Magician

WONDER

Life's A Dance

LEARN AS YOU GO

Hallway

FORGIVENESS

Hope

HOPE

Holding The Light

TEACHING BY EXAMPLE

Special Athlete

SPORTSMANSHIP

Homecoming Queen

TRUE BEAUTY

I Will Always Love You

LOVE

Most People Are Good

GOODNESS

Joshua's Heart

LOVE

Packages

COURTESY

Imagine

IMAGINE

Generosity

GENEROSITY

A Better Life

A BETTER LIFE

Spirit of America

DETERMINATION

Faith In You

DEVOTION

The Wall

HARD WORK

Be A Light

BE A LIGHT

Train

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Mallory Weggemann

RESILIENCY

Purse

HONESTY

Power of the Dream

LIVE YOUR DREAMS

Just Say Hi

REACHING OUT

Better Together

BETTER TOGETHER

You Raise Me Up

INSPIRATION

Biker

GRATITUDE

Love

LOVE

Change the World

MAKING A DIFFERENCE

I Believe

BELIEVE

Piñata

SHARING

Sarah Greichen

INCLUSION

Soccer

OPPORTUNITY

Umbrella

CARING

Believe

BELIEVE

Let Em In

CARING

Loyalty

LOYALTY

My Life in Sports

APPRECIATION

Live Life

LIVE LIFE

We Shall Be Free

DO YOUR PART

Oliver With A Twist

PLEASE AND THANK YOU

Home

FAMILY

America

CARING

Get Along

GET ALONG

Veteran

THANK YOU

Ballet

CONFIDENCE

Dishes

LISTENING

Hall of Fame

ACHIEVEMENT

Haircut

BEING THERE

Three Pointer

YOU GOT THIS

Peer Pressure

CHARACTER

Never Too Late

LIVE LIFE

I Hope You Dance

LIVE LIFE

Annie's Song

OUR BEAUTIFUL WORLD

Guitar Hero

LIVE YOUR DREAMS

Old Friends

FRIENDSHIP

Wet Cement

PATIENCE

The Greatest

OPTIMISM

Truck Stop

RIGHT CHOICES

Reach

INTEGRITY

Basketball

SPORTSMANSHIP

Crosswalk

GOOD MANNERS

Cafeteria

REACHING OUT

Baseball

FRIENDSHIP

Dear Me

HOPE

Classroom

HONESTY

Hockey

LOVE

Locker

CHARACTER

Apple Stand

CARING

Gratitude

GRATITUDE

Open Door

KINDNESS

Track Coach

BELIEVE

My Wish

PARENTING

Top Shelf

HELPING OTHERS

College

GRATITUDE

Spread the Love

LOVE

Neighbors

PATIENCE

Road Rage

GOOD EXAMPLES

Homer

LOYALTY

Humble and Kind

KINDNESS