Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Special Athlete

SPORTSMANSHIP

Three Pointer

YOU GOT THIS

Everything I Do

CARING

Classroom

HONESTY

Never Too Late

LIVE LIFE

Imagine

IMAGINE

Let Em In

CARING

Love

LOVE

Hall of Fame

ACHIEVEMENT

Top Shelf

HELPING OTHERS

Old Friends

FRIENDSHIP

Peer Pressure

CHARACTER

Humble and Kind

KINDNESS

I Hope You Dance

LIVE LIFE

Locker

CHARACTER

Change the World

MAKING A DIFFERENCE

You Can Let Go

LOVE

Ballet

CONFIDENCE

Reach

INTEGRITY

My Wish

PARENTING

Road Rage

GOOD EXAMPLES

Guitar Hero

LIVE YOUR DREAMS

Generosity

GENEROSITY

Biker

GRATITUDE

The Greatest

OPTIMISM

Home

FAMILY

Spirit of America

DETERMINATION

Cafeteria

REACHING OUT

Neighbors

PATIENCE

Hallway

FORGIVENESS

College

GRATITUDE

Most People Are Good

GOODNESS

Umbrella

CARING

I Believe

BELIEVE

Everyday Heroes

MAKING A DIFFERENCE

Oliver With A Twist

PLEASE AND THANK YOU

Mallory Weggemann

RESILIENCY

Hope

HOPE

Get Along

GET ALONG

Packages

COURTESY

Faith In You

DEVOTION

Nate Staniforth, Magician

WONDER

Soccer

OPPORTUNITY

Spread the Love

LOVE

Believe

BELIEVE

Baseball

FRIENDSHIP

Gratitude

GRATITUDE

Haircut

BEING THERE

Dishes

LISTENING

Remember When

APPRECIATION

Veteran

THANK YOU

Homecoming Queen

TRUE BEAUTY

Power of the Dream

LIVE YOUR DREAMS

We Shall Be Free

DO YOUR PART

A Better Life

A BETTER LIFE

Train

LOVE

Purse

HONESTY

Annie's Song

OUR BEAUTIFUL WORLD

Jen Bricker

STRENGTH

My Life in Sports

APPRECIATION

Loyalty

LOYALTY

Open Door

KINDNESS

Sarah Greichen

INCLUSION

Good Stuff

COMMITMENT

Apple Stand

CARING

The Wall

HARD WORK

Basketball

SPORTSMANSHIP

Live Life

LIVE LIFE

You Raise Me Up

INSPIRATION

Life's A Dance

LEARN AS YOU GO

Track Coach

BELIEVE

Be A Light

BE A LIGHT

America

CARING

Truck Stop

RIGHT CHOICES

Piñata

SHARING

Better Together

BETTER TOGETHER

I Will Always Love You

LOVE

Timeout

CIVILITY

Crosswalk

GOOD MANNERS

Homer

LOYALTY

Dear Me

HOPE

Just Say Hi

REACHING OUT

Joshua's Heart

LOVE

Holding The Light

TEACHING BY EXAMPLE

Wet Cement

PATIENCE

Hockey

LOVE

Grace VanderWaal

CONFIDENCE

Already There

BEING THERE