Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Soccer

OPPORTUNITY

Holding The Light

TEACHING BY EXAMPLE

Loyalty

LOYALTY

A Better Life

A BETTER LIFE

Better Together

BETTER TOGETHER

Dear Me

HOPE

Homer

LOYALTY

Generosity

GENEROSITY

Life's A Dance

LEARN AS YOU GO

Just Say Hi

REACHING OUT

Neighbors

PATIENCE

Most People Are Good

GOODNESS

Purse

HONESTY

Top Shelf

HELPING OTHERS

You Can Let Go

LOVE

Truck Stop

RIGHT CHOICES

Jen Bricker

STRENGTH

Faith In You

DEVOTION

Change the World

MAKING A DIFFERENCE

Gratitude

GRATITUDE

Never Too Late

LIVE LIFE

Packages

COURTESY

Hope

HOPE

Cafeteria

REACHING OUT

Biker

GRATITUDE

Remember When

APPRECIATION

Nate Staniforth, Magician

WONDER

Hallway

FORGIVENESS

I Will Always Love You

LOVE

I Believe

BELIEVE

Train

LOVE

Timeout

CIVILITY

Open Door

KINDNESS

Guitar Hero

LIVE YOUR DREAMS

Dishes

LISTENING

Apple Stand

CARING

Get Along

GET ALONG

Veteran

THANK YOU

Basketball

SPORTSMANSHIP

Locker

CHARACTER

Love

LOVE

College

GRATITUDE

America

CARING

We Shall Be Free

DO YOUR PART

My Life in Sports

APPRECIATION

Spread the Love

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Baseball

FRIENDSHIP

Annie's Song

OUR BEAUTIFUL WORLD

Road Rage

GOOD EXAMPLES

Homecoming Queen

TRUE BEAUTY

My Wish

PARENTING

Special Athlete

SPORTSMANSHIP

Imagine

IMAGINE

Hockey

LOVE

Already There

BEING THERE

Power of the Dream

LIVE YOUR DREAMS

Live Life

LIVE LIFE

Believe

BELIEVE

Everyday Heroes

MAKING A DIFFERENCE

Sarah Greichen

INCLUSION

Mallory Weggemann

RESILIENCY

Hall of Fame

ACHIEVEMENT

Three Pointer

YOU GOT THIS

Let Em In

CARING

Track Coach

BELIEVE

Be A Light

BE A LIGHT

The Greatest

OPTIMISM

Everything I Do

CARING

Peer Pressure

CHARACTER

I Hope You Dance

LIVE LIFE

Old Friends

FRIENDSHIP

You Raise Me Up

INSPIRATION

The Wall

HARD WORK

Piñata

SHARING

Joshua's Heart

LOVE

Home

FAMILY

Good Stuff

COMMITMENT

Haircut

BEING THERE

Humble and Kind

KINDNESS

Ballet

CONFIDENCE

Classroom

HONESTY

Umbrella

CARING

Crosswalk

GOOD MANNERS

Wet Cement

PATIENCE

Spirit of America

DETERMINATION

Grace VanderWaal

CONFIDENCE

Reach

INTEGRITY