Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Track Coach

BELIEVE

Grace VanderWaal

CONFIDENCE

Homecoming Queen

TRUE BEAUTY

Old Friends

FRIENDSHIP

Biker

GRATITUDE

Truck Stop

RIGHT CHOICES

Home

FAMILY

Spirit of America

DETERMINATION

Believe

BELIEVE

Humble and Kind

KINDNESS

College

GRATITUDE

Holding The Light

TEACHING BY EXAMPLE

Oliver With A Twist

PLEASE AND THANK YOU

Train

LOVE

Be A Light

BE A LIGHT

Homer

LOYALTY

Loyalty

LOYALTY

Hockey

LOVE

Joshua's Heart

LOVE

Generosity

GENEROSITY

Power of the Dream

LIVE YOUR DREAMS

America

CARING

Guitar Hero

LIVE YOUR DREAMS

Basketball

SPORTSMANSHIP

Top Shelf

HELPING OTHERS

I Hope You Dance

LIVE LIFE

Wet Cement

PATIENCE

My Wish

PARENTING

My Life in Sports

APPRECIATION

Most People Are Good

GOODNESS

Faith In You

DEVOTION

The Wall

HARD WORK

Love

LOVE

Purse

HONESTY

Change the World

MAKING A DIFFERENCE

Just Say Hi

REACHING OUT

I Believe

BELIEVE

Umbrella

CARING

Spread the Love

LOVE

Ballet

CONFIDENCE

Cafeteria

REACHING OUT

Haircut

BEING THERE

Baseball

FRIENDSHIP

Everything I Do

CARING

Timeout

CIVILITY

Crosswalk

GOOD MANNERS

Let Em In

CARING

Neighbors

PATIENCE

Dishes

LISTENING

Soccer

OPPORTUNITY

Live Life

LIVE LIFE

The Greatest

OPTIMISM

Remember When

APPRECIATION

Reach

INTEGRITY

Piñata

SHARING

Open Door

KINDNESS

Packages

COURTESY

Everyday Heroes

MAKING A DIFFERENCE

A Better Life

A BETTER LIFE

Dear Me

HOPE

Hallway

FORGIVENESS

Gratitude

GRATITUDE

I Will Always Love You

LOVE

We Shall Be Free

DO YOUR PART

Veteran

THANK YOU

Mallory Weggemann

RESILIENCY

Classroom

HONESTY

Imagine

IMAGINE

You Can Let Go

LOVE

Hall of Fame

ACHIEVEMENT

Three Pointer

YOU GOT THIS

Annie's Song

OUR BEAUTIFUL WORLD

Jen Bricker

STRENGTH

Road Rage

GOOD EXAMPLES

Hope

HOPE

Special Athlete

SPORTSMANSHIP

Locker

CHARACTER

You Raise Me Up

INSPIRATION

Never Too Late

LIVE LIFE

Life's A Dance

LEARN AS YOU GO

Nate Staniforth, Magician

WONDER

Apple Stand

CARING

Better Together

BETTER TOGETHER

Good Stuff

COMMITMENT

Peer Pressure

CHARACTER

Already There

BEING THERE

Sarah Greichen

INCLUSION

Get Along

GET ALONG