Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

I Will Always Love You

LOVE

Home

FAMILY

Jen Bricker

STRENGTH

Everything I Do

CARING

Oliver With A Twist

PLEASE AND THANK YOU

Haircut

BEING THERE

Dear Me

HOPE

Nate Staniforth, Magician

WONDER

Homer

LOYALTY

Purse

HONESTY

Three Pointer

YOU GOT THIS

Better Together

BETTER TOGETHER

Live Life

LIVE LIFE

Neighbors

PATIENCE

Classroom

HONESTY

Umbrella

CARING

Get Along

GET ALONG

Hall of Fame

ACHIEVEMENT

A Better Life

A BETTER LIFE

Faith In You

DEVOTION

Soccer

OPPORTUNITY

Track Coach

BELIEVE

Grace VanderWaal

CONFIDENCE

I Believe

BELIEVE

Timeout

CIVILITY

Guitar Hero

LIVE YOUR DREAMS

Dishes

LISTENING

Biker

GRATITUDE

College

GRATITUDE

Homecoming Queen

TRUE BEAUTY

Everyday Heroes

MAKING A DIFFERENCE

Good Stuff

COMMITMENT

Cafeteria

REACHING OUT

Generosity

GENEROSITY

Train

LOVE

Most People Are Good

GOODNESS

Sarah Greichen

INCLUSION

Wet Cement

PATIENCE

You Raise Me Up

INSPIRATION

Life's A Dance

LEARN AS YOU GO

Basketball

SPORTSMANSHIP

Road Rage

GOOD EXAMPLES

We Shall Be Free

DO YOUR PART

Veteran

THANK YOU

The Wall

HARD WORK

My Wish

PARENTING

Reach

INTEGRITY

Peer Pressure

CHARACTER

Hockey

LOVE

Power of the Dream

LIVE YOUR DREAMS

Special Athlete

SPORTSMANSHIP

Baseball

FRIENDSHIP

Old Friends

FRIENDSHIP

Piñata

SHARING

Open Door

KINDNESS

Annie's Song

OUR BEAUTIFUL WORLD

Apple Stand

CARING

Humble and Kind

KINDNESS

Truck Stop

RIGHT CHOICES

Spread the Love

LOVE

I Hope You Dance

LIVE LIFE

Gratitude

GRATITUDE

Remember When

APPRECIATION

Just Say Hi

REACHING OUT

Never Too Late

LIVE LIFE

Spirit of America

DETERMINATION

Love

LOVE

Believe

BELIEVE

Ballet

CONFIDENCE

America

CARING

The Greatest

OPTIMISM

Loyalty

LOYALTY

Locker

CHARACTER

Already There

BEING THERE

Joshua's Heart

LOVE

Holding The Light

TEACHING BY EXAMPLE

Imagine

IMAGINE

Hallway

FORGIVENESS

Be A Light

BE A LIGHT

Hope

HOPE

Mallory Weggemann

RESILIENCY

Packages

COURTESY

Crosswalk

GOOD MANNERS

Top Shelf

HELPING OTHERS

You Can Let Go

LOVE

Change the World

MAKING A DIFFERENCE

Let Em In

CARING

My Life in Sports

APPRECIATION