Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Homecoming Queen

TRUE BEAUTY

Loyalty

LOYALTY

I Hope You Dance

LIVE LIFE

Just Say Hi

REACHING OUT

Good Stuff

COMMITMENT

Road Rage

GOOD EXAMPLES

Veteran

THANK YOU

Annie's Song

OUR BEAUTIFUL WORLD

Nate Staniforth, Magician

WONDER

My Wish

PARENTING

Hope

HOPE

Truck Stop

RIGHT CHOICES

Home

FAMILY

Basketball

SPORTSMANSHIP

Haircut

BEING THERE

Reach

INTEGRITY

A Better Life

A BETTER LIFE

Spread the Love

LOVE

Never Too Late

LIVE LIFE

I Believe

BELIEVE

Piñata

SHARING

Holding The Light

TEACHING BY EXAMPLE

You Can Let Go

LOVE

Track Coach

BELIEVE

You Raise Me Up

INSPIRATION

Spirit of America

DETERMINATION

Get Along

GET ALONG

The Wall

HARD WORK

Everyday Heroes

MAKING A DIFFERENCE

Love

LOVE

Remember When

APPRECIATION

Special Athlete

SPORTSMANSHIP

Joshua's Heart

LOVE

Better Together

BETTER TOGETHER

Jen Bricker

STRENGTH

Biker

GRATITUDE

Classroom

HONESTY

Three Pointer

YOU GOT THIS

Soccer

OPPORTUNITY

College

GRATITUDE

Purse

HONESTY

Hall of Fame

ACHIEVEMENT

Power of the Dream

LIVE YOUR DREAMS

My Life in Sports

APPRECIATION

I Will Always Love You

LOVE

Imagine

IMAGINE

Faith In You

DEVOTION

Cafeteria

REACHING OUT

Baseball

FRIENDSHIP

Dear Me

HOPE

Most People Are Good

GOODNESS

Let Em In

CARING

Crosswalk

GOOD MANNERS

Change the World

MAKING A DIFFERENCE

Humble and Kind

KINDNESS

Peer Pressure

CHARACTER

Sarah Greichen

INCLUSION

Packages

COURTESY

Grace VanderWaal

CONFIDENCE

Oliver With A Twist

PLEASE AND THANK YOU

Generosity

GENEROSITY

Everything I Do

CARING

Timeout

CIVILITY

Homer

LOYALTY

Believe

BELIEVE

America

CARING

Open Door

KINDNESS

Ballet

CONFIDENCE

Hallway

FORGIVENESS

Mallory Weggemann

RESILIENCY

Locker

CHARACTER

Umbrella

CARING

Be A Light

BE A LIGHT

Hockey

LOVE

Already There

BEING THERE

Old Friends

FRIENDSHIP

Neighbors

PATIENCE

The Greatest

OPTIMISM

Gratitude

GRATITUDE

Guitar Hero

LIVE YOUR DREAMS

Life's A Dance

LEARN AS YOU GO

Live Life

LIVE LIFE

Dishes

LISTENING

Train

LOVE

Wet Cement

PATIENCE

Apple Stand

CARING

We Shall Be Free

DO YOUR PART

Top Shelf

HELPING OTHERS