Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Packages

COURTESY

Gratitude

GRATITUDE

A Better Life

A BETTER LIFE

Believe

BELIEVE

I Will Always Love You

LOVE

Joshua's Heart

LOVE

Love

LOVE

Spread the Love

LOVE

Humble and Kind

KINDNESS

Track Coach

BELIEVE

Let Em In

CARING

Imagine

IMAGINE

Classroom

HONESTY

Locker

CHARACTER

The Wall

HARD WORK

My Life in Sports

APPRECIATION

Special Athlete

SPORTSMANSHIP

Life's A Dance

LEARN AS YOU GO

The Greatest

OPTIMISM

Baseball

FRIENDSHIP

Power of the Dream

LIVE YOUR DREAMS

Generosity

GENEROSITY

Timeout

CIVILITY

Never Too Late

LIVE LIFE

Grace VanderWaal

CONFIDENCE

Jen Bricker

STRENGTH

Most People Are Good

GOODNESS

America

CARING

Veteran

THANK YOU

Three Pointer

YOU GOT THIS

Hall of Fame

ACHIEVEMENT

I Believe

BELIEVE

Cafeteria

REACHING OUT

Holding The Light

TEACHING BY EXAMPLE

Top Shelf

HELPING OTHERS

Crosswalk

GOOD MANNERS

Homecoming Queen

TRUE BEAUTY

You Can Let Go

LOVE

Just Say Hi

REACHING OUT

Basketball

SPORTSMANSHIP

Hallway

FORGIVENESS

Hope

HOPE

Homer

LOYALTY

Dear Me

HOPE

My Wish

PARENTING

Peer Pressure

CHARACTER

Piñata

SHARING

Umbrella

CARING

We Shall Be Free

DO YOUR PART

Everything I Do

CARING

Remember When

APPRECIATION

Good Stuff

COMMITMENT

Already There

BEING THERE

Soccer

OPPORTUNITY

Train

LOVE

Reach

INTEGRITY

You Raise Me Up

INSPIRATION

Hockey

LOVE

Nate Staniforth, Magician

WONDER

Open Door

KINDNESS

Live Life

LIVE LIFE

Change the World

MAKING A DIFFERENCE

Guitar Hero

LIVE YOUR DREAMS

I Hope You Dance

LIVE LIFE

Biker

GRATITUDE

Be A Light

BE A LIGHT

Ballet

CONFIDENCE

Dishes

LISTENING

Better Together

BETTER TOGETHER

Haircut

BEING THERE

Mallory Weggemann

RESILIENCY

Spirit of America

DETERMINATION

Old Friends

FRIENDSHIP

Sarah Greichen

INCLUSION

Wet Cement

PATIENCE

Oliver With A Twist

PLEASE AND THANK YOU

Apple Stand

CARING

Loyalty

LOYALTY

Annie's Song

OUR BEAUTIFUL WORLD

Get Along

GET ALONG

Home

FAMILY

College

GRATITUDE

Purse

HONESTY

Everyday Heroes

MAKING A DIFFERENCE

Truck Stop

RIGHT CHOICES

Neighbors

PATIENCE

Faith In You

DEVOTION

Road Rage

GOOD EXAMPLES