Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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You Raise Me Up

INSPIRATION

Umbrella

CARING

Hallway

FORGIVENESS

Basketball

SPORTSMANSHIP

Good Stuff

COMMITMENT

Be A Light

BE A LIGHT

The Wall

HARD WORK

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GRATITUDE

Homer

LOYALTY

Baseball

FRIENDSHIP

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A BETTER LIFE

Humble and Kind

KINDNESS

Gratitude

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RIGHT CHOICES

Haircut

BEING THERE

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THANK YOU

Locker

CHARACTER

Homecoming Queen

TRUE BEAUTY

Better Together

BETTER TOGETHER

Home

FAMILY

Jen Bricker

STRENGTH

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MAKING A DIFFERENCE

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LIVE LIFE

I Believe

BELIEVE

Packages

COURTESY

Peer Pressure

CHARACTER

Spread the Love

LOVE

Piñata

SHARING

Everything I Do

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WONDER

Track Coach

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Hope

HOPE

Apple Stand

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DEVOTION

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INTEGRITY

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LOVE

Train

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Ballet

CONFIDENCE

Oliver With A Twist

PLEASE AND THANK YOU

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OPTIMISM

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CARING

Wet Cement

PATIENCE

Mallory Weggemann

RESILIENCY

Get Along

GET ALONG

Loyalty

LOYALTY

We Shall Be Free

DO YOUR PART

Hockey

LOVE

Dishes

LISTENING

Soccer

OPPORTUNITY

Dear Me

HOPE

Holding The Light

TEACHING BY EXAMPLE

Old Friends

FRIENDSHIP

Timeout

CIVILITY

Live Life

LIVE LIFE

Annie's Song

OUR BEAUTIFUL WORLD

Road Rage

GOOD EXAMPLES

Guitar Hero

LIVE YOUR DREAMS

Cafeteria

REACHING OUT

My Wish

PARENTING

Imagine

IMAGINE

Most People Are Good

GOODNESS

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LIVE YOUR DREAMS

Already There

BEING THERE

Hall of Fame

ACHIEVEMENT

Crosswalk

GOOD MANNERS

Purse

HONESTY

Spirit of America

DETERMINATION

Let Em In

CARING

My Life in Sports

APPRECIATION

Sarah Greichen

INCLUSION

Top Shelf

HELPING OTHERS

College

GRATITUDE

Three Pointer

YOU GOT THIS

Grace VanderWaal

CONFIDENCE

Remember When

APPRECIATION

Neighbors

PATIENCE

I Hope You Dance

LIVE LIFE

Generosity

GENEROSITY

Life's A Dance

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Everyday Heroes

MAKING A DIFFERENCE

Open Door

KINDNESS

I Will Always Love You

LOVE

Special Athlete

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