Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

The Greatest

OPTIMISM

Gratitude

GRATITUDE

Piñata

SHARING

You Can Let Go

LOVE

You Raise Me Up

INSPIRATION

My Life in Sports

APPRECIATION

Three Pointer

YOU GOT THIS

Packages

COURTESY

I Believe

BELIEVE

Good Stuff

COMMITMENT

Purse

HONESTY

Believe

BELIEVE

Hockey

LOVE

Old Friends

FRIENDSHIP

Get Along

GET ALONG

Live Life

LIVE LIFE

Better Together

BETTER TOGETHER

Nate Staniforth, Magician

WONDER

Crosswalk

GOOD MANNERS

Neighbors

PATIENCE

The Wall

HARD WORK

Haircut

BEING THERE

Homecoming Queen

TRUE BEAUTY

Just Say Hi

REACHING OUT

Biker

GRATITUDE

Truck Stop

RIGHT CHOICES

My Wish

PARENTING

We Shall Be Free

DO YOUR PART

Never Too Late

LIVE LIFE

Umbrella

CARING

Train

LOVE

Classroom

HONESTY

College

GRATITUDE

Be A Light

BE A LIGHT

Grace VanderWaal

CONFIDENCE

Everyday Heroes

MAKING A DIFFERENCE

Apple Stand

CARING

Life's A Dance

LEARN AS YOU GO

Peer Pressure

CHARACTER

I Will Always Love You

LOVE

Reach

INTEGRITY

Spirit of America

DETERMINATION

Basketball

SPORTSMANSHIP

Mallory Weggemann

RESILIENCY

Remember When

APPRECIATION

Guitar Hero

LIVE YOUR DREAMS

Timeout

CIVILITY

Holding The Light

TEACHING BY EXAMPLE

Spread the Love

LOVE

Top Shelf

HELPING OTHERS

Humble and Kind

KINDNESS

Hall of Fame

ACHIEVEMENT

Faith In You

DEVOTION

Imagine

IMAGINE

Track Coach

BELIEVE

Everything I Do

CARING

Home

FAMILY

Wet Cement

PATIENCE

Generosity

GENEROSITY

Dishes

LISTENING

Joshua's Heart

LOVE

Change the World

MAKING A DIFFERENCE

Annie's Song

OUR BEAUTIFUL WORLD

Locker

CHARACTER

America

CARING

Dear Me

HOPE

Ballet

CONFIDENCE

Power of the Dream

LIVE YOUR DREAMS

Already There

BEING THERE

Special Athlete

SPORTSMANSHIP

Baseball

FRIENDSHIP

I Hope You Dance

LIVE LIFE

Cafeteria

REACHING OUT

Hallway

FORGIVENESS

Veteran

THANK YOU

Hope

HOPE

Most People Are Good

GOODNESS

Love

LOVE

Road Rage

GOOD EXAMPLES

Oliver With A Twist

PLEASE AND THANK YOU

Let Em In

CARING

Sarah Greichen

INCLUSION

A Better Life

A BETTER LIFE

Soccer

OPPORTUNITY

Open Door

KINDNESS

Jen Bricker

STRENGTH

Loyalty

LOYALTY

Homer

LOYALTY