Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Guitar Hero

LIVE YOUR DREAMS

Most People Are Good

GOODNESS

Joshua's Heart

LOVE

Good Stuff

COMMITMENT

Home

FAMILY

Believe

BELIEVE

Loyalty

LOYALTY

Road Rage

GOOD EXAMPLES

Biker

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

Sarah Greichen

INCLUSION

Imagine

IMAGINE

Be A Light

BE A LIGHT

Cafeteria

REACHING OUT

Power of the Dream

LIVE YOUR DREAMS

Classroom

HONESTY

Jen Bricker

STRENGTH

Already There

BEING THERE

Veteran

THANK YOU

Oliver With A Twist

PLEASE AND THANK YOU

Apple Stand

CARING

Everything I Do

CARING

Basketball

SPORTSMANSHIP

Purse

HONESTY

Holding The Light

TEACHING BY EXAMPLE

Nate Staniforth, Magician

WONDER

Open Door

KINDNESS

Life's A Dance

LEARN AS YOU GO

Top Shelf

HELPING OTHERS

Never Too Late

LIVE LIFE

Old Friends

FRIENDSHIP

America

CARING

I Will Always Love You

LOVE

Baseball

FRIENDSHIP

Let Em In

CARING

Timeout

CIVILITY

Love

LOVE

Mallory Weggemann

RESILIENCY

Packages

COURTESY

Piñata

SHARING

Peer Pressure

CHARACTER

Crosswalk

GOOD MANNERS

Get Along

GET ALONG

Generosity

GENEROSITY

Umbrella

CARING

Special Athlete

SPORTSMANSHIP

College

GRATITUDE

Spread the Love

LOVE

Homecoming Queen

TRUE BEAUTY

Spirit of America

DETERMINATION

Train

LOVE

Dishes

LISTENING

Hope

HOPE

Reach

INTEGRITY

My Life in Sports

APPRECIATION

Faith In You

DEVOTION

We Shall Be Free

DO YOUR PART

I Hope You Dance

LIVE LIFE

Hockey

LOVE

Soccer

OPPORTUNITY

Three Pointer

YOU GOT THIS

I Believe

BELIEVE

Dear Me

HOPE

The Wall

HARD WORK

Haircut

BEING THERE

Neighbors

PATIENCE

Better Together

BETTER TOGETHER

Truck Stop

RIGHT CHOICES

My Wish

PARENTING

Humble and Kind

KINDNESS

Remember When

APPRECIATION

Change the World

MAKING A DIFFERENCE

Hall of Fame

ACHIEVEMENT

You Raise Me Up

INSPIRATION

Homer

LOYALTY

Live Life

LIVE LIFE

Ballet

CONFIDENCE

Hallway

FORGIVENESS

Gratitude

GRATITUDE

Everyday Heroes

MAKING A DIFFERENCE

Grace VanderWaal

CONFIDENCE

You Can Let Go

LOVE

Just Say Hi

REACHING OUT

A Better Life

A BETTER LIFE

Wet Cement

PATIENCE

Track Coach

BELIEVE

Locker

CHARACTER

The Greatest

OPTIMISM