Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Already There

BEING THERE

Top Shelf

HELPING OTHERS

I Will Always Love You

LOVE

Dishes

LISTENING

Live Life

LIVE LIFE

Grace VanderWaal

CONFIDENCE

Reach

INTEGRITY

Locker

CHARACTER

Track Coach

BELIEVE

Just Say Hi

REACHING OUT

Haircut

BEING THERE

I Believe

BELIEVE

Generosity

GENEROSITY

Faith In You

DEVOTION

Apple Stand

CARING

The Greatest

OPTIMISM

Three Pointer

YOU GOT THIS

Road Rage

GOOD EXAMPLES

Holding The Light

TEACHING BY EXAMPLE

Good Stuff

COMMITMENT

Biker

GRATITUDE

Hall of Fame

ACHIEVEMENT

Spread the Love

LOVE

Neighbors

PATIENCE

Train

LOVE

Soccer

OPPORTUNITY

Baseball

FRIENDSHIP

Remember When

APPRECIATION

Open Door

KINDNESS

Hallway

FORGIVENESS

Basketball

SPORTSMANSHIP

Mallory Weggemann

RESILIENCY

Let Em In

CARING

A Better Life

A BETTER LIFE

Umbrella

CARING

Humble and Kind

KINDNESS

Nate Staniforth, Magician

WONDER

Special Athlete

SPORTSMANSHIP

Veteran

THANK YOU

Purse

HONESTY

Be A Light

BE A LIGHT

Annie's Song

OUR BEAUTIFUL WORLD

Power of the Dream

LIVE YOUR DREAMS

Joshua's Heart

LOVE

My Life in Sports

APPRECIATION

Classroom

HONESTY

Cafeteria

REACHING OUT

Imagine

IMAGINE

You Raise Me Up

INSPIRATION

Better Together

BETTER TOGETHER

Truck Stop

RIGHT CHOICES

Homer

LOYALTY

Life's A Dance

LEARN AS YOU GO

Gratitude

GRATITUDE

Hope

HOPE

Get Along

GET ALONG

Change the World

MAKING A DIFFERENCE

My Wish

PARENTING

America

CARING

We Shall Be Free

DO YOUR PART

Old Friends

FRIENDSHIP

Sarah Greichen

INCLUSION

The Wall

HARD WORK

Timeout

CIVILITY

Never Too Late

LIVE LIFE

You Can Let Go

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Home

FAMILY

Most People Are Good

GOODNESS

Dear Me

HOPE

I Hope You Dance

LIVE LIFE

Wet Cement

PATIENCE

Hockey

LOVE

College

GRATITUDE

Spirit of America

DETERMINATION

Guitar Hero

LIVE YOUR DREAMS

Jen Bricker

STRENGTH

Oliver With A Twist

PLEASE AND THANK YOU

Homecoming Queen

TRUE BEAUTY

Peer Pressure

CHARACTER

Crosswalk

GOOD MANNERS

Loyalty

LOYALTY

Packages

COURTESY

Everything I Do

CARING

Love

LOVE

Ballet

CONFIDENCE

Believe

BELIEVE

Piñata

SHARING