Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

I Will Always Love You

LOVE

Better Together

BETTER TOGETHER

Change the World

MAKING A DIFFERENCE

Homer

LOYALTY

Grace VanderWaal

CONFIDENCE

Dear Me

HOPE

Peer Pressure

CHARACTER

Mallory Weggemann

RESILIENCY

Already There

BEING THERE

Let Em In

CARING

Jen Bricker

STRENGTH

My Life in Sports

APPRECIATION

We Shall Be Free

DO YOUR PART

Faith In You

DEVOTION

You Raise Me Up

INSPIRATION

Annie's Song

OUR BEAUTIFUL WORLD

Most People Are Good

GOODNESS

Dishes

LISTENING

Hope

HOPE

Power of the Dream

LIVE YOUR DREAMS

Guitar Hero

LIVE YOUR DREAMS

I Believe

BELIEVE

Homecoming Queen

TRUE BEAUTY

Basketball

SPORTSMANSHIP

Loyalty

LOYALTY

Top Shelf

HELPING OTHERS

Open Door

KINDNESS

I Hope You Dance

LIVE LIFE

Crosswalk

GOOD MANNERS

Apple Stand

CARING

Track Coach

BELIEVE

Generosity

GENEROSITY

Hockey

LOVE

Everything I Do

CARING

Just Say Hi

REACHING OUT

Truck Stop

RIGHT CHOICES

Gratitude

GRATITUDE

Be A Light

BE A LIGHT

Locker

CHARACTER

Classroom

HONESTY

Imagine

IMAGINE

Home

FAMILY

Joshua's Heart

LOVE

Believe

BELIEVE

Wet Cement

PATIENCE

Nate Staniforth, Magician

WONDER

Haircut

BEING THERE

The Wall

HARD WORK

Train

LOVE

Love

LOVE

Remember When

APPRECIATION

Oliver With A Twist

PLEASE AND THANK YOU

Life's A Dance

LEARN AS YOU GO

Everyday Heroes

MAKING A DIFFERENCE

Packages

COURTESY

Road Rage

GOOD EXAMPLES

Soccer

OPPORTUNITY

The Greatest

OPTIMISM

Special Athlete

SPORTSMANSHIP

Ballet

CONFIDENCE

Biker

GRATITUDE

Never Too Late

LIVE LIFE

America

CARING

Timeout

CIVILITY

Cafeteria

REACHING OUT

You Can Let Go

LOVE

Get Along

GET ALONG

My Wish

PARENTING

Holding The Light

TEACHING BY EXAMPLE

Three Pointer

YOU GOT THIS

Old Friends

FRIENDSHIP

Veteran

THANK YOU

Sarah Greichen

INCLUSION

Spirit of America

DETERMINATION

Piñata

SHARING

Spread the Love

LOVE

College

GRATITUDE

Live Life

LIVE LIFE

Hall of Fame

ACHIEVEMENT

Purse

HONESTY

Hallway

FORGIVENESS

Baseball

FRIENDSHIP

Neighbors

PATIENCE

Good Stuff

COMMITMENT

Reach

INTEGRITY

Umbrella

CARING

Humble and Kind

KINDNESS

A Better Life

A BETTER LIFE