Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Three Pointer

YOU GOT THIS

My Wish

PARENTING

College

GRATITUDE

A Better Life

A BETTER LIFE

Hallway

FORGIVENESS

Special Athlete

SPORTSMANSHIP

Old Friends

FRIENDSHIP

Live Life

LIVE LIFE

I Will Always Love You

LOVE

The Greatest

OPTIMISM

Locker

CHARACTER

My Life in Sports

APPRECIATION

Imagine

IMAGINE

Oliver With A Twist

PLEASE AND THANK YOU

I Hope You Dance

LIVE LIFE

Umbrella

CARING

Timeout

CIVILITY

Piñata

SHARING

Homecoming Queen

TRUE BEAUTY

Mallory Weggemann

RESILIENCY

Sarah Greichen

INCLUSION

I Believe

BELIEVE

Nate Staniforth, Magician

WONDER

Life's A Dance

LEARN AS YOU GO

Change the World

MAKING A DIFFERENCE

Never Too Late

LIVE LIFE

Just Say Hi

REACHING OUT

Let Em In

CARING

Train

LOVE

Joshua's Heart

LOVE

Veteran

THANK YOU

Hope

HOPE

Cafeteria

REACHING OUT

Believe

BELIEVE

Spirit of America

DETERMINATION

Truck Stop

RIGHT CHOICES

Most People Are Good

GOODNESS

Remember When

APPRECIATION

Better Together

BETTER TOGETHER

The Wall

HARD WORK

Get Along

GET ALONG

Purse

HONESTY

Biker

GRATITUDE

Packages

COURTESY

Everything I Do

CARING

Open Door

KINDNESS

Home

FAMILY

Haircut

BEING THERE

Neighbors

PATIENCE

Faith In You

DEVOTION

Peer Pressure

CHARACTER

America

CARING

Hall of Fame

ACHIEVEMENT

Power of the Dream

LIVE YOUR DREAMS

Gratitude

GRATITUDE

Dishes

LISTENING

Reach

INTEGRITY

Spread the Love

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

Grace VanderWaal

CONFIDENCE

Jen Bricker

STRENGTH

Crosswalk

GOOD MANNERS

Basketball

SPORTSMANSHIP

Humble and Kind

KINDNESS

Everyday Heroes

MAKING A DIFFERENCE

Road Rage

GOOD EXAMPLES

Dear Me

HOPE

Ballet

CONFIDENCE

Guitar Hero

LIVE YOUR DREAMS

Track Coach

BELIEVE

Apple Stand

CARING

Be A Light

BE A LIGHT

Hockey

LOVE

Baseball

FRIENDSHIP

Loyalty

LOYALTY

Classroom

HONESTY

Holding The Light

TEACHING BY EXAMPLE

You Raise Me Up

INSPIRATION

Love

LOVE

Soccer

OPPORTUNITY

Already There

BEING THERE

You Can Let Go

LOVE

Generosity

GENEROSITY

Homer

LOYALTY

We Shall Be Free

DO YOUR PART

Good Stuff

COMMITMENT

Top Shelf

HELPING OTHERS

Wet Cement

PATIENCE