Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Three Pointer

YOU GOT THIS

Timeout

CIVILITY

Classroom

HONESTY

Dear Me

HOPE

Let Em In

CARING

Humble and Kind

KINDNESS

Special Athlete

SPORTSMANSHIP

Hall of Fame

ACHIEVEMENT

Grace VanderWaal

CONFIDENCE

A Better Life

A BETTER LIFE

Sarah Greichen

INCLUSION

Holding The Light

TEACHING BY EXAMPLE

Imagine

IMAGINE

Never Too Late

LIVE LIFE

Good Stuff

COMMITMENT

Truck Stop

RIGHT CHOICES

Mallory Weggemann

RESILIENCY

Packages

COURTESY

Neighbors

PATIENCE

I Believe

BELIEVE

Spirit of America

DETERMINATION

Locker

CHARACTER

Joshua's Heart

LOVE

Better Together

BETTER TOGETHER

The Wall

HARD WORK

Jen Bricker

STRENGTH

Train

LOVE

Home

FAMILY

Reach

INTEGRITY

Veteran

THANK YOU

Biker

GRATITUDE

Loyalty

LOYALTY

Soccer

OPPORTUNITY

Power of the Dream

LIVE YOUR DREAMS

Already There

BEING THERE

I Hope You Dance

LIVE LIFE

Basketball

SPORTSMANSHIP

Life's A Dance

LEARN AS YOU GO

Old Friends

FRIENDSHIP

Purse

HONESTY

Love

LOVE

Live Life

LIVE LIFE

You Can Let Go

LOVE

We Shall Be Free

DO YOUR PART

My Wish

PARENTING

Apple Stand

CARING

Spread the Love

LOVE

I Will Always Love You

LOVE

Be A Light

BE A LIGHT

Generosity

GENEROSITY

Change the World

MAKING A DIFFERENCE

Baseball

FRIENDSHIP

Most People Are Good

GOODNESS

Wet Cement

PATIENCE

Peer Pressure

CHARACTER

Dishes

LISTENING

Just Say Hi

REACHING OUT

My Life in Sports

APPRECIATION

Top Shelf

HELPING OTHERS

Everything I Do

CARING

Hope

HOPE

College

GRATITUDE

Believe

BELIEVE

Haircut

BEING THERE

Umbrella

CARING

Hockey

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

The Greatest

OPTIMISM

Nate Staniforth, Magician

WONDER

Road Rage

GOOD EXAMPLES

Everyday Heroes

MAKING A DIFFERENCE

America

CARING

Cafeteria

REACHING OUT

Crosswalk

GOOD MANNERS

Get Along

GET ALONG

Annie's Song

OUR BEAUTIFUL WORLD

You Raise Me Up

INSPIRATION

Track Coach

BELIEVE

Hallway

FORGIVENESS

Piñata

SHARING

Gratitude

GRATITUDE

Guitar Hero

LIVE YOUR DREAMS

Faith In You

DEVOTION

Open Door

KINDNESS

Remember When

APPRECIATION

Homer

LOYALTY

Ballet

CONFIDENCE

Homecoming Queen

TRUE BEAUTY