Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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Never Too Late

LIVE LIFE

Sarah Greichen

INCLUSION

Change the World

MAKING A DIFFERENCE

Homecoming Queen

TRUE BEAUTY

Guitar Hero

LIVE YOUR DREAMS

Ballet

CONFIDENCE

Remember When

APPRECIATION

Imagine

IMAGINE

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LOVE

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SPORTSMANSHIP

Hockey

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Dear Me

HOPE

Cafeteria

REACHING OUT

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My Wish

PARENTING

Soccer

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COMMITMENT

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INSPIRATION

Everyday Heroes

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WONDER

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INTEGRITY

Love

LOVE

Holding The Light

TEACHING BY EXAMPLE

Haircut

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GRATITUDE

Annie's Song

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Wet Cement

PATIENCE

Spirit of America

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Generosity

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Packages

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Timeout

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Classroom

HONESTY

Dishes

LISTENING

Baseball

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CARING

The Greatest

OPTIMISM

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HELPING OTHERS

Hall of Fame

ACHIEVEMENT

Hallway

FORGIVENESS

Track Coach

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Train

LOVE

Truck Stop

RIGHT CHOICES

America

CARING

Purse

HONESTY

Life's A Dance

LEARN AS YOU GO

Get Along

GET ALONG

Special Athlete

SPORTSMANSHIP

Joshua's Heart

LOVE

Homer

LOYALTY

Already There

BEING THERE

Neighbors

PATIENCE

Peer Pressure

CHARACTER

Oliver With A Twist

PLEASE AND THANK YOU

I Will Always Love You

LOVE

I Hope You Dance

LIVE LIFE

I Believe

BELIEVE

The Wall

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We Shall Be Free

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A Better Life

A BETTER LIFE

Believe

BELIEVE

Better Together

BETTER TOGETHER

Open Door

KINDNESS

Be A Light

BE A LIGHT

Apple Stand

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College

GRATITUDE

Crosswalk

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Home

FAMILY

Spread the Love

LOVE

Veteran

THANK YOU

Faith In You

DEVOTION

Live Life

LIVE LIFE

Jen Bricker

STRENGTH

Grace VanderWaal

CONFIDENCE

Let Em In

CARING

Old Friends

FRIENDSHIP

Locker

CHARACTER

Three Pointer

YOU GOT THIS

Hope

HOPE

My Life in Sports

APPRECIATION

Loyalty

LOYALTY

Humble and Kind

KINDNESS

Gratitude

GRATITUDE

Road Rage

GOOD EXAMPLES

Piñata

SHARING

Power of the Dream

LIVE YOUR DREAMS