Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Hall of Fame

ACHIEVEMENT

Cafeteria

REACHING OUT

Special Athlete

SPORTSMANSHIP

Get Along

GET ALONG

Timeout

CIVILITY

We Shall Be Free

DO YOUR PART

Grace VanderWaal

CONFIDENCE

Good Stuff

COMMITMENT

I Will Always Love You

LOVE

Baseball

FRIENDSHIP

Road Rage

GOOD EXAMPLES

Let Em In

CARING

Crosswalk

GOOD MANNERS

Holding The Light

TEACHING BY EXAMPLE

Nate Staniforth, Magician

WONDER

Top Shelf

HELPING OTHERS

Ballet

CONFIDENCE

Dear Me

HOPE

Umbrella

CARING

Loyalty

LOYALTY

The Wall

HARD WORK

Peer Pressure

CHARACTER

Never Too Late

LIVE LIFE

Love

LOVE

Haircut

BEING THERE

Faith In You

DEVOTION

Oliver With A Twist

PLEASE AND THANK YOU

Neighbors

PATIENCE

Generosity

GENEROSITY

Most People Are Good

GOODNESS

Apple Stand

CARING

Better Together

BETTER TOGETHER

Imagine

IMAGINE

Classroom

HONESTY

I Hope You Dance

LIVE LIFE

Everything I Do

CARING

Spread the Love

LOVE

Hockey

LOVE

Hallway

FORGIVENESS

A Better Life

A BETTER LIFE

College

GRATITUDE

Joshua's Heart

LOVE

I Believe

BELIEVE

Life's A Dance

LEARN AS YOU GO

Three Pointer

YOU GOT THIS

Sarah Greichen

INCLUSION

Locker

CHARACTER

Packages

COURTESY

Everyday Heroes

MAKING A DIFFERENCE

Piñata

SHARING

Homer

LOYALTY

You Raise Me Up

INSPIRATION

Gratitude

GRATITUDE

Home

FAMILY

Jen Bricker

STRENGTH

Basketball

SPORTSMANSHIP

Change the World

MAKING A DIFFERENCE

Wet Cement

PATIENCE

Already There

BEING THERE

Purse

HONESTY

Just Say Hi

REACHING OUT

Dishes

LISTENING

Remember When

APPRECIATION

Spirit of America

DETERMINATION

Old Friends

FRIENDSHIP

You Can Let Go

LOVE

Homecoming Queen

TRUE BEAUTY

Truck Stop

RIGHT CHOICES

Train

LOVE

Guitar Hero

LIVE YOUR DREAMS

The Greatest

OPTIMISM

Annie's Song

OUR BEAUTIFUL WORLD

Open Door

KINDNESS

Hope

HOPE

Soccer

OPPORTUNITY

Track Coach

BELIEVE

Reach

INTEGRITY

My Life in Sports

APPRECIATION

Power of the Dream

LIVE YOUR DREAMS

Be A Light

BE A LIGHT

America

CARING

Humble and Kind

KINDNESS

Veteran

THANK YOU

Biker

GRATITUDE

Mallory Weggemann

RESILIENCY

My Wish

PARENTING