Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Veteran

THANK YOU

Train

LOVE

Dear Me

HOPE

Imagine

IMAGINE

I Hope You Dance

LIVE LIFE

Let Em In

CARING

Umbrella

CARING

You Raise Me Up

INSPIRATION

Nate Staniforth, Magician

WONDER

Gratitude

GRATITUDE

Already There

BEING THERE

My Wish

PARENTING

Home

FAMILY

Never Too Late

LIVE LIFE

Everyday Heroes

MAKING A DIFFERENCE

Remember When

APPRECIATION

Hallway

FORGIVENESS

Classroom

HONESTY

Annie's Song

OUR BEAUTIFUL WORLD

Peer Pressure

CHARACTER

Jen Bricker

STRENGTH

Live Life

LIVE LIFE

Old Friends

FRIENDSHIP

Locker

CHARACTER

Everything I Do

CARING

Top Shelf

HELPING OTHERS

Purse

HONESTY

Life's A Dance

LEARN AS YOU GO

Timeout

CIVILITY

Apple Stand

CARING

Believe

BELIEVE

Humble and Kind

KINDNESS

Love

LOVE

Hope

HOPE

Hall of Fame

ACHIEVEMENT

Most People Are Good

GOODNESS

Open Door

KINDNESS

Be A Light

BE A LIGHT

Mallory Weggemann

RESILIENCY

Spirit of America

DETERMINATION

Soccer

OPPORTUNITY

Faith In You

DEVOTION

Dishes

LISTENING

Homecoming Queen

TRUE BEAUTY

Spread the Love

LOVE

Cafeteria

REACHING OUT

Just Say Hi

REACHING OUT

Neighbors

PATIENCE

College

GRATITUDE

My Life in Sports

APPRECIATION

Piñata

SHARING

Generosity

GENEROSITY

Special Athlete

SPORTSMANSHIP

America

CARING

Change the World

MAKING A DIFFERENCE

Track Coach

BELIEVE

A Better Life

A BETTER LIFE

Basketball

SPORTSMANSHIP

Loyalty

LOYALTY

Joshua's Heart

LOVE

Sarah Greichen

INCLUSION

I Will Always Love You

LOVE

Ballet

CONFIDENCE

We Shall Be Free

DO YOUR PART

Reach

INTEGRITY

Baseball

FRIENDSHIP

Three Pointer

YOU GOT THIS

Oliver With A Twist

PLEASE AND THANK YOU

Truck Stop

RIGHT CHOICES

Haircut

BEING THERE

Get Along

GET ALONG

Hockey

LOVE

The Greatest

OPTIMISM

Holding The Light

TEACHING BY EXAMPLE

Crosswalk

GOOD MANNERS

Good Stuff

COMMITMENT

Better Together

BETTER TOGETHER

Wet Cement

PATIENCE

I Believe

BELIEVE

Grace VanderWaal

CONFIDENCE

You Can Let Go

LOVE

Homer

LOYALTY

Road Rage

GOOD EXAMPLES

Power of the Dream

LIVE YOUR DREAMS

The Wall

HARD WORK

Guitar Hero

LIVE YOUR DREAMS

Biker

GRATITUDE

Packages

COURTESY