Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

such a beautiful commercial! this world could use more kindness..very moving

Jackie from Pennsylvania , October 15, 2026

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Imagine

IMAGINE

Homer

LOYALTY

Hope

HOPE

Classroom

HONESTY

Dear Me

HOPE

Piñata

SHARING

Life's A Dance

LEARN AS YOU GO

Believe

BELIEVE

Humble and Kind

KINDNESS

Open Door

KINDNESS

Basketball

SPORTSMANSHIP

A Better Life

A BETTER LIFE

Sarah Greichen

INCLUSION

Homecoming Queen

TRUE BEAUTY

Old Friends

FRIENDSHIP

Mallory Weggemann

RESILIENCY

My Life in Sports

APPRECIATION

Everything I Do

CARING

Change the World

MAKING A DIFFERENCE

Generosity

GENEROSITY

Timeout

CIVILITY

America

CARING

You Raise Me Up

INSPIRATION

Soccer

OPPORTUNITY

Peer Pressure

CHARACTER

Baseball

FRIENDSHIP

Never Too Late

LIVE LIFE

My Wish

PARENTING

Biker

GRATITUDE

Most People Are Good

GOODNESS

Packages

COURTESY

Haircut

BEING THERE

Spirit of America

DETERMINATION

Dishes

LISTENING

Loyalty

LOYALTY

Crosswalk

GOOD MANNERS

Road Rage

GOOD EXAMPLES

Let Em In

CARING

Hallway

FORGIVENESS

Truck Stop

RIGHT CHOICES

We Shall Be Free

DO YOUR PART

Love

LOVE

Get Along

GET ALONG

Live Life

LIVE LIFE

Hall of Fame

ACHIEVEMENT

You Can Let Go

LOVE

Veteran

THANK YOU

Locker

CHARACTER

Joshua's Heart

LOVE

Cafeteria

REACHING OUT

Better Together

BETTER TOGETHER

Three Pointer

YOU GOT THIS

Already There

BEING THERE

Be A Light

BE A LIGHT

Wet Cement

PATIENCE

I Believe

BELIEVE

Purse

HONESTY

Top Shelf

HELPING OTHERS

Ballet

CONFIDENCE

Gratitude

GRATITUDE

Oliver With A Twist

PLEASE AND THANK YOU

Grace VanderWaal

CONFIDENCE

Track Coach

BELIEVE

I Will Always Love You

LOVE

Reach

INTEGRITY

Home

FAMILY

I Hope You Dance

LIVE LIFE

Spread the Love

LOVE

Neighbors

PATIENCE

Good Stuff

COMMITMENT

College

GRATITUDE

Guitar Hero

LIVE YOUR DREAMS

The Wall

HARD WORK

Annie's Song

OUR BEAUTIFUL WORLD

Faith In You

DEVOTION

The Greatest

OPTIMISM

Just Say Hi

REACHING OUT

Holding The Light

TEACHING BY EXAMPLE

Everyday Heroes

MAKING A DIFFERENCE

Nate Staniforth, Magician

WONDER

Umbrella

CARING

Jen Bricker

STRENGTH

Power of the Dream

LIVE YOUR DREAMS

Hockey

LOVE

Special Athlete

SPORTSMANSHIP

Remember When

APPRECIATION

Train

LOVE

Apple Stand

CARING