Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Annie's Song

OUR BEAUTIFUL WORLD

Already There

BEING THERE

Be A Light

BE A LIGHT

Better Together

BETTER TOGETHER

Road Rage

GOOD EXAMPLES

Remember When

APPRECIATION

Biker

GRATITUDE

Neighbors

PATIENCE

You Raise Me Up

INSPIRATION

Life's A Dance

LEARN AS YOU GO

Let Em In

CARING

Sarah Greichen

INCLUSION

Spread the Love

LOVE

Never Too Late

LIVE LIFE

College

GRATITUDE

Crosswalk

GOOD MANNERS

Oliver With A Twist

PLEASE AND THANK YOU

Basketball

SPORTSMANSHIP

Joshua's Heart

LOVE

Hall of Fame

ACHIEVEMENT

Packages

COURTESY

Hallway

FORGIVENESS

Grace VanderWaal

CONFIDENCE

Good Stuff

COMMITMENT

My Life in Sports

APPRECIATION

Veteran

THANK YOU

Truck Stop

RIGHT CHOICES

Change the World

MAKING A DIFFERENCE

Imagine

IMAGINE

Power of the Dream

LIVE YOUR DREAMS

My Wish

PARENTING

Cafeteria

REACHING OUT

Ballet

CONFIDENCE

Locker

CHARACTER

Spirit of America

DETERMINATION

Purse

HONESTY

Jen Bricker

STRENGTH

Top Shelf

HELPING OTHERS

Track Coach

BELIEVE

Everything I Do

CARING

Guitar Hero

LIVE YOUR DREAMS

Umbrella

CARING

America

CARING

Old Friends

FRIENDSHIP

Train

LOVE

The Wall

HARD WORK

Just Say Hi

REACHING OUT

Everyday Heroes

MAKING A DIFFERENCE

I Hope You Dance

LIVE LIFE

Home

FAMILY

Three Pointer

YOU GOT THIS

Love

LOVE

Reach

INTEGRITY

We Shall Be Free

DO YOUR PART

Mallory Weggemann

RESILIENCY

Dishes

LISTENING

Most People Are Good

GOODNESS

You Can Let Go

LOVE

I Believe

BELIEVE

Apple Stand

CARING

Dear Me

HOPE

Open Door

KINDNESS

Live Life

LIVE LIFE

Special Athlete

SPORTSMANSHIP

Soccer

OPPORTUNITY

A Better Life

A BETTER LIFE

Faith In You

DEVOTION

Hope

HOPE

Homecoming Queen

TRUE BEAUTY

Loyalty

LOYALTY

The Greatest

OPTIMISM

Wet Cement

PATIENCE

Humble and Kind

KINDNESS

Haircut

BEING THERE

Get Along

GET ALONG

Baseball

FRIENDSHIP

Nate Staniforth, Magician

WONDER

Piñata

SHARING

Classroom

HONESTY

Generosity

GENEROSITY

Holding The Light

TEACHING BY EXAMPLE

Peer Pressure

CHARACTER

Hockey

LOVE

Timeout

CIVILITY

Gratitude

GRATITUDE

I Will Always Love You

LOVE

Homer

LOYALTY