Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Homecoming Queen

TRUE BEAUTY

Nate Staniforth, Magician

WONDER

Mallory Weggemann

RESILIENCY

My Wish

PARENTING

Change the World

MAKING A DIFFERENCE

Good Stuff

COMMITMENT

Dishes

LISTENING

Hockey

LOVE

Track Coach

BELIEVE

Haircut

BEING THERE

Classroom

HONESTY

Power of the Dream

LIVE YOUR DREAMS

Reach

INTEGRITY

Road Rage

GOOD EXAMPLES

Basketball

SPORTSMANSHIP

A Better Life

A BETTER LIFE

Old Friends

FRIENDSHIP

Soccer

OPPORTUNITY

Let Em In

CARING

Baseball

FRIENDSHIP

Hallway

FORGIVENESS

The Greatest

OPTIMISM

Generosity

GENEROSITY

Annie's Song

OUR BEAUTIFUL WORLD

Live Life

LIVE LIFE

Truck Stop

RIGHT CHOICES

Humble and Kind

KINDNESS

Already There

BEING THERE

Piñata

SHARING

Peer Pressure

CHARACTER

Open Door

KINDNESS

Dear Me

HOPE

Wet Cement

PATIENCE

Be A Light

BE A LIGHT

Spirit of America

DETERMINATION

Crosswalk

GOOD MANNERS

Ballet

CONFIDENCE

Remember When

APPRECIATION

Grace VanderWaal

CONFIDENCE

I Believe

BELIEVE

Everyday Heroes

MAKING A DIFFERENCE

You Raise Me Up

INSPIRATION

Faith In You

DEVOTION

Hall of Fame

ACHIEVEMENT

Apple Stand

CARING

Holding The Light

TEACHING BY EXAMPLE

Get Along

GET ALONG

Veteran

THANK YOU

College

GRATITUDE

Hope

HOPE

You Can Let Go

LOVE

Imagine

IMAGINE

Locker

CHARACTER

Guitar Hero

LIVE YOUR DREAMS

Umbrella

CARING

Spread the Love

LOVE

Just Say Hi

REACHING OUT

Sarah Greichen

INCLUSION

Packages

COURTESY

Purse

HONESTY

Gratitude

GRATITUDE

Top Shelf

HELPING OTHERS

Train

LOVE

Biker

GRATITUDE

Homer

LOYALTY

Oliver With A Twist

PLEASE AND THANK YOU

Better Together

BETTER TOGETHER

Neighbors

PATIENCE

Never Too Late

LIVE LIFE

The Wall

HARD WORK

Jen Bricker

STRENGTH

Love

LOVE

My Life in Sports

APPRECIATION

Everything I Do

CARING

Life's A Dance

LEARN AS YOU GO

Believe

BELIEVE

We Shall Be Free

DO YOUR PART

Cafeteria

REACHING OUT

Three Pointer

YOU GOT THIS

Home

FAMILY

Joshua's Heart

LOVE

I Will Always Love You

LOVE

Timeout

CIVILITY

Special Athlete

SPORTSMANSHIP

I Hope You Dance

LIVE LIFE

America

CARING

Loyalty

LOYALTY

Most People Are Good

GOODNESS