A call from a child in the middle of a busy day at work can be awkward. But calling your father between periods during a hockey game—well, it could be embarrassing especially if the request is for a bedtime nursery rhyme. Our father in this case obliges his young daughter. A moment made even more charming by the great song "Do You Believe In Magic" underscoring the fact that love isn't always convenient, but is appreciated forever. Love... Pass It On.


[intense action sounds]
[buzzer sounds]
Coach: O.k. what happened to your passing?
Coach: You have to support the puck. Do I have to tell you this?!
Coach: Now we're gettin' killed on the boards.
Second Coach: Hello
Coach: This is your territory Grimson!
Coach: Do your job!
Second Coach: Grimson!
Grimson: Hello?
Grimson: Oh, Hi honey.
Grimson: What? Now?
Grimson: Alright.
Grimson: The itsy bitsy spider,
Grimson: climbed up the water spout.
Grimson: Down came the rain and washed the spider out.
Girl: [laughter]
Grimson: Out came the sun and dried up all the rain,
Grimson: And the itsy bitsy spider climbed up the spout again.
Girl: I love you daddy.
Grimson: I love you too sweetheart.
Teammates: [laughter]
Grimson: Hey, it's my girl! You know, my daughter!?

Love, Pass It On.
A message from the Foundation for a Better Life

Love. Pass It On!

Pass It On®


Your Comments
Anonymous JULY 22, 2019
The love between a daughter and her dad is endless all tho I don’t fell close to my dad.

Christine from Sayreville,N.J. JUNE 9, 2016

Jeremiah Jung from Evergreen Elementary School OCTOBER 19, 2015
Every single commercial on TV should be commercials!

jasmine from kanata,ontario SEPTEMBER 22, 2015
hockey is one of my fav sports

NULL from NULL APRIL 24, 2015
Love it!

I feel The Loving Spoonful singing their Do You Believe In Magic would have been more fitting for this P.S.A

I feel that the Lovin Spoonful singing their Do You Believe In Magic would have been more fitting for this P.S.A

soraya bach from deerfield beach FEBRUARY 6, 2014

Brittany from Stony Point NY JANUARY 6, 2014

tracie from san francisco OCTOBER 26, 2013
really insperational

Jason B from UK OCTOBER 11, 2013
Your commercials leave me speechless.

kathleen Matthews from Toronto Canada SEPTEMBER 12, 2013
Lovely! Lovely!

Mallory from Goshen,IN AUGUST 15, 2013
My favorite commercial.

James Lentz from Oroville, Ca JULY 30, 2013
This is one of my Favorites! Reminds me of my daughter.Very Sweet!

laura from texas JULY 8, 2013
love project. we need on all over media avenues 24/7 ! :)

Kimberly from Ohio JULY 4, 2013
Love this commercial! It makes me cry because I think of my dad. He just recently passed away and it makes me think of him and smile between the tears.

linda from northcaolina JUNE 9, 2013
First saw this late last night during break between OT's of the Blackhawks/Kings game. Lover it!!!! Very hard these days to find things the whole faily can watch.

james Lin from taiwan MAY 17, 2013
very good! very funny. ;-)

logan from hemminger MAY 1, 2013

Cory from Barrie Ontario APRIL 14, 2013
This is one of my favorite commercials. I think it's incredibly sweet the way the father takes a moment to sing to his daughter, it just shows how much he loves his little girl.

Rob from Michigan APRIL 10, 2013
All of your commercials are awesome. Thank you so much!

Larry from Bend, OR APRIL 8, 2013
You're on the right track with all the ads......keep it up! Loved this one as an ex-ice player and Dad!!!

Erin Joy Woods from Ft Lauderdale, FL MARCH 12, 2013
I just moved to florida a few months ago. Ive seen this commercial several times. and every time I see it...I kept thinking that the player looked like a longtime family friend of finally today I looked you guys up and IT IS our friend Stu. :) I love that there is promotion of good living on public TV.

Micki Warner-Rapp from Dayton, OH MARCH 9, 2013
This kind of love just tickles my heart and makes me smile.

Rolando from canada FEBRUARY 28, 2013
Just cool!!!! A Dad job!!

Noelle R from California FEBRUARY 22, 2013
Every time I see this video, it made me want to laugh.

Karen McCuistion from Dallas, Tx JANUARY 10, 2013
Parent and child: the closest a human being can get to unconditional love.


Dave Clarke from Halifax DECEMBER 19, 2012
Never be embarrassed about showing love. His teammates are smiling and laughing from respect. Thumbs up!

Julia from Niskayuna, ny DECEMBER 2, 2012
This is a grat reminder to me that anyone can take a minute in their busy work day for their family! It just takes a minute and they'll remember those little moments years in the future looking back

Ty Johnson from CO NOVEMBER 28, 2012
I'm a pilot and I am often gone from my family. I've hand to try and make my one year old laugh by making funny sounds over the phone many times in a busy terminal and said I love you sweetheart to my wife while people are boarding my plane!!! I love this commercial!!!

anabela from mexico OCTOBER 8, 2012
I love this! It is so funny and cute :)

shawn nguyen from Glendale heights SEPTEMBER 5, 2012
I think this video was fine.

Be sure to watch our other Pass It On® videos.