Loyalty

Loyalty is everything. Someone who will stick by you when the chips are down is one of the greatest gifts. In this PSA a young man breaks his science project while playing tug-of-war with his dog. His first but immature reaction is to blame the dog. In the course of the story and with the help of Bruno Mars’ uplifting song, “Count On Me” we see what we wish could happen every time in life. His dog and loyal friend, who loves him no matter what, shows up to save the day. Loyalty... Pass It On.

VIDEO TRANSCRIPT

Lyrics: ♪ and you can't see ♪

Boy: Get it Max.

Lyrics: ♪ and you can't see ♪
Lyrics: ♪I'll be the light to guide you♪

Boy: Oh Max. You broke it.

Lyrics: ♪ I'll be the light to guide you ♪

Boy: No! Don't do that.
Boy: Bad Boy.

Lyrics: ♪ Find out what we're made of ♪
Lyrics: ♪ When we are called to help our friends in need ♪
Lyrics: ♪ When we are called to help our friends in need ♪

Mom: Go to your room.

Lyrics: ♪ You can count on me like 1,2,3 ♪
Lyrics: ♪ I'll be there ♪

Loyalty
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

very cute I wish I had a dog it would be amazing to always have something on my side like that dog

jackson from New York , February 12, 2026

I remember seeing this on my TV in 2023

Dylan Peer from Oakville, ON, Canada, January 5, 2026

Omg, I lost my dog in January. This is inspiring but so sad. He was the best. I love you, Deuce.

Ela from Whitewater, Wi, April 16, 2024

This is an amazing representation of how the impact of our actions on others. The song also fits perfectly with the video

Anonymous, December 5, 2023

i liked it a lot and it was nice

hunter bodine from dougles middle school, October 10, 2023

Pretty close family even through trouble waters...

Janelle from over seas, April 1, 2023

awwwwwwww

Anonymous, October 22, 2022

beautiful video

brielle, October 12, 2022

Loyalty begins with my Darci and spills over all through our family. Love her

Gayle from Clifty ky, July 2, 2022

Best commercial I have ever seen 🥰

Kelly Roberts from Florida (FL), April 16, 2022

i want to hug my dog now lol =)

fortnite ananomus from orlando,Florida why?, January 14, 2022

my daughter is in 4 stage cancer,she can count on me

Linda Redmond from California, January 10, 2022

I loved this so much. I love little kids and furr friends. Being a mom I totally understand. Being a grandma the video makes my heart full. Thanks for all that your team is doing.

Cecelia Ann Jernegan from AZ, January 6, 2022

Love the all the public announcements!

Marty kelley from Mcdonald tennessee, January 5, 2022

Thank you for making my day I suffer from depression the first time I turned my tv on 12-19-21 the video KINDNESS was on I don't know how many times I watch. I don't know how to tell you how much it meant to me my parents raised me we didn't have much an that was ok I remember my mom telling me you can be anything you want but be kind to people,animals, yourself an everything else will be alright.

Robert Williams from Erwin, Tennessee, December 19, 2021

So inspiring. OMG, wow!

Joseph Mother from Rather not share., December 6, 2021

Be sure to watch our other Pass It On® videos.

Oliver With A Twist

PLEASE AND THANK YOU

Never Too Late

LIVE LIFE

Hall of Fame

ACHIEVEMENT

Hockey

LOVE

Old Friends

FRIENDSHIP

Humble and Kind

KINDNESS

Train

LOVE

Cafeteria

REACHING OUT

Love

LOVE

Grace VanderWaal

CONFIDENCE

Classroom

HONESTY

Truck Stop

RIGHT CHOICES

My Wish

PARENTING

Believe

BELIEVE

Be A Light

BE A LIGHT

Neighbors

PATIENCE

Home

FAMILY

Homer

LOYALTY

Packages

COURTESY

Locker

CHARACTER

The Wall

HARD WORK

Three Pointer

YOU GOT THIS

Mallory Weggemann

RESILIENCY

You Raise Me Up

INSPIRATION

Purse

HONESTY

Biker

GRATITUDE

Change the World

MAKING A DIFFERENCE

Road Rage

GOOD EXAMPLES

Guitar Hero

LIVE YOUR DREAMS

Gratitude

GRATITUDE

Hallway

FORGIVENESS

My Life in Sports

APPRECIATION

Annie's Song

OUR BEAUTIFUL WORLD

Generosity

GENEROSITY

America

CARING

Spirit of America

DETERMINATION

Track Coach

BELIEVE

Nate Staniforth, Magician

WONDER

Ballet

CONFIDENCE

Get Along

GET ALONG

Apple Stand

CARING

Special Athlete

SPORTSMANSHIP

Haircut

BEING THERE

Timeout

CIVILITY

I Believe

BELIEVE

Everything I Do

CARING

Dishes

LISTENING

We Shall Be Free

DO YOUR PART

I Will Always Love You

LOVE

Basketball

SPORTSMANSHIP

Reach

INTEGRITY

Crosswalk

GOOD MANNERS

Power of the Dream

LIVE YOUR DREAMS

Umbrella

CARING

Remember When

APPRECIATION

Most People Are Good

GOODNESS

Top Shelf

HELPING OTHERS

I Hope You Dance

LIVE LIFE

Soccer

OPPORTUNITY

Spread the Love

LOVE

Homecoming Queen

TRUE BEAUTY

Already There

BEING THERE

A Better Life

A BETTER LIFE

Life's A Dance

LEARN AS YOU GO

The Greatest

OPTIMISM

Faith In You

DEVOTION

Imagine

IMAGINE

Better Together

BETTER TOGETHER

Jen Bricker

STRENGTH

Baseball

FRIENDSHIP

Hope

HOPE

Dear Me

HOPE

Wet Cement

PATIENCE

Just Say Hi

REACHING OUT

You Can Let Go

LOVE

Good Stuff

COMMITMENT

Let Em In

CARING

Sarah Greichen

INCLUSION

Holding The Light

TEACHING BY EXAMPLE

Peer Pressure

CHARACTER

Kindness

KINDNESS

Everyday Heroes

MAKING A DIFFERENCE

Piñata

SHARING

Veteran

THANK YOU

College

GRATITUDE

Joshua's Heart

LOVE

Open Door

KINDNESS

Live Life

LIVE LIFE