Loyalty

Loyalty is everything. Someone who will stick by you when the chips are down is one of the greatest gifts. In this PSA a young man breaks his science project while playing tug-of-war with his dog. His first but immature reaction is to blame the dog. In the course of the story and with the help of Bruno Mars’ uplifting song, “Count On Me” we see what we wish could happen every time in life. His dog and loyal friend, who loves him no matter what, shows up to save the day. Loyalty... Pass It On.

VIDEO TRANSCRIPT

Lyrics: ♪ and you can't see ♪

Boy: Get it Max.

Lyrics: ♪ and you can't see ♪
Lyrics: ♪I'll be the light to guide you♪

Boy: Oh Max. You broke it.

Lyrics: ♪ I'll be the light to guide you ♪

Boy: No! Don't do that.
Boy: Bad Boy.

Lyrics: ♪ Find out what we're made of ♪
Lyrics: ♪ When we are called to help our friends in need ♪
Lyrics: ♪ When we are called to help our friends in need ♪

Mom: Go to your room.

Lyrics: ♪ You can count on me like 1,2,3 ♪
Lyrics: ♪ I'll be there ♪

Loyalty
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

very cute I wish I had a dog it would be amazing to always have something on my side like that dog

jackson from New York , February 12, 2026

I remember seeing this on my TV in 2023

Dylan Peer from Oakville, ON, Canada, January 5, 2026

Omg, I lost my dog in January. This is inspiring but so sad. He was the best. I love you, Deuce.

Ela from Whitewater, Wi, April 16, 2024

This is an amazing representation of how the impact of our actions on others. The song also fits perfectly with the video

Anonymous, December 5, 2023

i liked it a lot and it was nice

hunter bodine from dougles middle school, October 10, 2023

Pretty close family even through trouble waters...

Janelle from over seas, April 1, 2023

awwwwwwww

Anonymous, October 22, 2022

beautiful video

brielle, October 12, 2022

Loyalty begins with my Darci and spills over all through our family. Love her

Gayle from Clifty ky, July 2, 2022

Best commercial I have ever seen 🥰

Kelly Roberts from Florida (FL), April 16, 2022

i want to hug my dog now lol =)

fortnite ananomus from orlando,Florida why?, January 14, 2022

my daughter is in 4 stage cancer,she can count on me

Linda Redmond from California, January 10, 2022

I loved this so much. I love little kids and furr friends. Being a mom I totally understand. Being a grandma the video makes my heart full. Thanks for all that your team is doing.

Cecelia Ann Jernegan from AZ, January 6, 2022

Love the all the public announcements!

Marty kelley from Mcdonald tennessee, January 5, 2022

Thank you for making my day I suffer from depression the first time I turned my tv on 12-19-21 the video KINDNESS was on I don't know how many times I watch. I don't know how to tell you how much it meant to me my parents raised me we didn't have much an that was ok I remember my mom telling me you can be anything you want but be kind to people,animals, yourself an everything else will be alright.

Robert Williams from Erwin, Tennessee, December 19, 2021

So inspiring. OMG, wow!

Joseph Mother from Rather not share., December 6, 2021

Be sure to watch our other Pass It On® videos.

Special Athlete

SPORTSMANSHIP

Humble and Kind

KINDNESS

Truck Stop

RIGHT CHOICES

Baseball

FRIENDSHIP

Dishes

LISTENING

Packages

COURTESY

A Better Life

A BETTER LIFE

Peer Pressure

CHARACTER

Everything I Do

CARING

Holding The Light

TEACHING BY EXAMPLE

The Wall

HARD WORK

Home

FAMILY

I Believe

BELIEVE

Love

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Road Rage

GOOD EXAMPLES

My Wish

PARENTING

Remember When

APPRECIATION

You Raise Me Up

INSPIRATION

Everyday Heroes

MAKING A DIFFERENCE

I Will Always Love You

LOVE

Homecoming Queen

TRUE BEAUTY

Sarah Greichen

INCLUSION

Be A Light

BE A LIGHT

Good Stuff

COMMITMENT

Already There

BEING THERE

Veteran

THANK YOU

My Life in Sports

APPRECIATION

Spread the Love

LOVE

Soccer

OPPORTUNITY

Generosity

GENEROSITY

College

GRATITUDE

Just Say Hi

REACHING OUT

Purse

HONESTY

We Shall Be Free

DO YOUR PART

Umbrella

CARING

Annie's Song

OUR BEAUTIFUL WORLD

Faith In You

DEVOTION

Let Em In

CARING

Imagine

IMAGINE

Open Door

KINDNESS

Timeout

CIVILITY

Locker

CHARACTER

Kindness

KINDNESS

Train

LOVE

Top Shelf

HELPING OTHERS

Ballet

CONFIDENCE

Biker

GRATITUDE

I Hope You Dance

LIVE LIFE

Nate Staniforth, Magician

WONDER

Three Pointer

YOU GOT THIS

Better Together

BETTER TOGETHER

Mallory Weggemann

RESILIENCY

Hockey

LOVE

Cafeteria

REACHING OUT

Crosswalk

GOOD MANNERS

Hope

HOPE

The Greatest

OPTIMISM

Spirit of America

DETERMINATION

You Can Let Go

LOVE

Jen Bricker

STRENGTH

Get Along

GET ALONG

Old Friends

FRIENDSHIP

Gratitude

GRATITUDE

Guitar Hero

LIVE YOUR DREAMS

Life's A Dance

LEARN AS YOU GO

Joshua's Heart

LOVE

Hall of Fame

ACHIEVEMENT

Believe

BELIEVE

Neighbors

PATIENCE

Dear Me

HOPE

Live Life

LIVE LIFE

Reach

INTEGRITY

Classroom

HONESTY

Change the World

MAKING A DIFFERENCE

Grace VanderWaal

CONFIDENCE

Power of the Dream

LIVE YOUR DREAMS

Apple Stand

CARING

Piñata

SHARING

Never Too Late

LIVE LIFE

Haircut

BEING THERE

America

CARING

Hallway

FORGIVENESS

Most People Are Good

GOODNESS

Basketball

SPORTSMANSHIP

Track Coach

BELIEVE

Homer

LOYALTY

Wet Cement

PATIENCE