Loyalty

Loyalty is everything. Someone who will stick by you when the chips are down is one of the greatest gifts. In this PSA a young man breaks his science project while playing tug-of-war with his dog. His first but immature reaction is to blame the dog. In the course of the story and with the help of Bruno Mars’ uplifting song, “Count On Me” we see what we wish could happen every time in life. His dog and loyal friend, who loves him no matter what, shows up to save the day. Loyalty... Pass It On.

VIDEO TRANSCRIPT

Lyrics: ♪ and you can't see ♪

Boy: Get it Max.

Lyrics: ♪ and you can't see ♪
Lyrics: ♪I'll be the light to guide you♪

Boy: Oh Max. You broke it.

Lyrics: ♪ I'll be the light to guide you ♪

Boy: No! Don't do that.
Boy: Bad Boy.

Lyrics: ♪ Find out what we're made of ♪
Lyrics: ♪ When we are called to help our friends in need ♪
Lyrics: ♪ When we are called to help our friends in need ♪

Mom: Go to your room.

Lyrics: ♪ You can count on me like 1,2,3 ♪
Lyrics: ♪ I'll be there ♪

Loyalty
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

very cute I wish I had a dog it would be amazing to always have something on my side like that dog

jackson from New York , February 12, 2026

I remember seeing this on my TV in 2023

Dylan Peer from Oakville, ON, Canada, January 5, 2026

Omg, I lost my dog in January. This is inspiring but so sad. He was the best. I love you, Deuce.

Ela from Whitewater, Wi, April 16, 2024

This is an amazing representation of how the impact of our actions on others. The song also fits perfectly with the video

Anonymous, December 5, 2023

i liked it a lot and it was nice

hunter bodine from dougles middle school, October 10, 2023

Pretty close family even through trouble waters...

Janelle from over seas, April 1, 2023

awwwwwwww

Anonymous, October 22, 2022

beautiful video

brielle, October 12, 2022

Loyalty begins with my Darci and spills over all through our family. Love her

Gayle from Clifty ky, July 2, 2022

Best commercial I have ever seen 🥰

Kelly Roberts from Florida (FL), April 16, 2022

i want to hug my dog now lol =)

fortnite ananomus from orlando,Florida why?, January 14, 2022

my daughter is in 4 stage cancer,she can count on me

Linda Redmond from California, January 10, 2022

I loved this so much. I love little kids and furr friends. Being a mom I totally understand. Being a grandma the video makes my heart full. Thanks for all that your team is doing.

Cecelia Ann Jernegan from AZ, January 6, 2022

Love the all the public announcements!

Marty kelley from Mcdonald tennessee, January 5, 2022

Thank you for making my day I suffer from depression the first time I turned my tv on 12-19-21 the video KINDNESS was on I don't know how many times I watch. I don't know how to tell you how much it meant to me my parents raised me we didn't have much an that was ok I remember my mom telling me you can be anything you want but be kind to people,animals, yourself an everything else will be alright.

Robert Williams from Erwin, Tennessee, December 19, 2021

So inspiring. OMG, wow!

Joseph Mother from Rather not share., December 6, 2021

Be sure to watch our other Pass It On® videos.

Hall of Fame

ACHIEVEMENT

Power of the Dream

LIVE YOUR DREAMS

Be A Light

BE A LIGHT

Homer

LOYALTY

We Shall Be Free

DO YOUR PART

My Wish

PARENTING

Packages

COURTESY

Generosity

GENEROSITY

You Can Let Go

LOVE

Live Life

LIVE LIFE

Home

FAMILY

Good Stuff

COMMITMENT

Top Shelf

HELPING OTHERS

Old Friends

FRIENDSHIP

Apple Stand

CARING

Most People Are Good

GOODNESS

Piñata

SHARING

You Raise Me Up

INSPIRATION

Believe

BELIEVE

Better Together

BETTER TOGETHER

Three Pointer

YOU GOT THIS

Open Door

KINDNESS

A Better Life

A BETTER LIFE

I Hope You Dance

LIVE LIFE

The Greatest

OPTIMISM

My Life in Sports

APPRECIATION

Neighbors

PATIENCE

Dishes

LISTENING

Basketball

SPORTSMANSHIP

I Will Always Love You

LOVE

Just Say Hi

REACHING OUT

America

CARING

Peer Pressure

CHARACTER

Train

LOVE

Haircut

BEING THERE

Veteran

THANK YOU

Already There

BEING THERE

Annie's Song

OUR BEAUTIFUL WORLD

Homecoming Queen

TRUE BEAUTY

Everyday Heroes

MAKING A DIFFERENCE

Spread the Love

LOVE

Baseball

FRIENDSHIP

Soccer

OPPORTUNITY

Purse

HONESTY

Gratitude

GRATITUDE

Faith In You

DEVOTION

Cafeteria

REACHING OUT

Jen Bricker

STRENGTH

Truck Stop

RIGHT CHOICES

Change the World

MAKING A DIFFERENCE

Kindness

KINDNESS

Remember When

APPRECIATION

Spirit of America

DETERMINATION

Hockey

LOVE

Love

LOVE

Ballet

CONFIDENCE

Let Em In

CARING

Hope

HOPE

Oliver With A Twist

PLEASE AND THANK YOU

Hallway

FORGIVENESS

Timeout

CIVILITY

Nate Staniforth, Magician

WONDER

Get Along

GET ALONG

Life's A Dance

LEARN AS YOU GO

Road Rage

GOOD EXAMPLES

Everything I Do

CARING

Guitar Hero

LIVE YOUR DREAMS

Wet Cement

PATIENCE

Locker

CHARACTER

Grace VanderWaal

CONFIDENCE

Sarah Greichen

INCLUSION

Humble and Kind

KINDNESS

Imagine

IMAGINE

I Believe

BELIEVE

College

GRATITUDE

Special Athlete

SPORTSMANSHIP

Mallory Weggemann

RESILIENCY

Dear Me

HOPE

Umbrella

CARING

Track Coach

BELIEVE

Biker

GRATITUDE

Never Too Late

LIVE LIFE

The Wall

HARD WORK

Crosswalk

GOOD MANNERS

Joshua's Heart

LOVE

Classroom

HONESTY

Holding The Light

TEACHING BY EXAMPLE

Reach

INTEGRITY