Loyalty is everything. Someone who will stick by you when the chips are down is one of the greatest gifts. In this PSA a young man breaks his science project while playing tug-of-war with his dog. His first but immature reaction is to blame the dog. In the course of the story and with the help of Bruno Mars’ uplifting song, “Count On Me” we see what we wish could happen every time in life. His dog and loyal friend, who loves him no matter what, shows up to save the day. Loyalty... Pass It On.


Lyrics: ♪ and you can't see ♪

Boy: Get it Max.

Lyrics: ♪ and you can't see ♪
Lyrics: ♪I'll be the light to guide you♪

Boy: Oh Max. You broke it.

Lyrics: ♪ I'll be the light to guide you ♪

Boy: No! Don't do that.
Boy: Bad Boy.

Lyrics: ♪ Find out what we're made of ♪
Lyrics: ♪ When we are called to help our friends in need ♪
Lyrics: ♪ When we are called to help our friends in need ♪

Mom: Go to your room.

Lyrics: ♪ You can count on me like 1,2,3 ♪
Lyrics: ♪ I'll be there ♪

Loyalty. Pass It On!

Pass It On®


Your Comments
Gayle from Clifty ky JULY 2, 2022
Loyalty begins with my Darci and spills over all through our family. Love her

Kelly Roberts from Florida (FL) APRIL 16, 2022
Best commercial I have ever seen 🥰

fortnite ananomus from orlando,Florida why? JANUARY 14, 2022
i want to hug my dog now lol =)

Linda Redmond from California JANUARY 10, 2022
my daughter is in 4 stage cancer,she can count on me

Cecelia Ann Jernegan from AZ JANUARY 6, 2022
I loved this so much. I love little kids and furr friends. Being a mom I totally understand. Being a grandma the video makes my heart full. Thanks for all that your team is doing.

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Be sure to watch our other Pass It On® videos.