Loyalty

Loyalty is everything. Someone who will stick by you when the chips are down is one of the greatest gifts. In this PSA a young man breaks his science project while playing tug-of-war with his dog. His first but immature reaction is to blame the dog. In the course of the story and with the help of Bruno Mars’ uplifting song, “Count On Me” we see what we wish could happen every time in life. His dog and loyal friend, who loves him no matter what, shows up to save the day. Loyalty... Pass It On.

VIDEO TRANSCRIPT

Lyrics: ♪ and you can't see ♪

Boy: Get it Max.

Lyrics: ♪ and you can't see ♪
Lyrics: ♪I'll be the light to guide you♪

Boy: Oh Max. You broke it.

Lyrics: ♪ I'll be the light to guide you ♪

Boy: No! Don't do that.
Boy: Bad Boy.

Lyrics: ♪ Find out what we're made of ♪
Lyrics: ♪ When we are called to help our friends in need ♪
Lyrics: ♪ When we are called to help our friends in need ♪

Mom: Go to your room.

Lyrics: ♪ You can count on me like 1,2,3 ♪
Lyrics: ♪ I'll be there ♪

Loyalty
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

very cute I wish I had a dog it would be amazing to always have something on my side like that dog

jackson from New York , February 12, 2026

I remember seeing this on my TV in 2023

Dylan Peer from Oakville, ON, Canada, January 5, 2026

Omg, I lost my dog in January. This is inspiring but so sad. He was the best. I love you, Deuce.

Ela from Whitewater, Wi, April 16, 2024

This is an amazing representation of how the impact of our actions on others. The song also fits perfectly with the video

Anonymous, December 5, 2023

i liked it a lot and it was nice

hunter bodine from dougles middle school, October 10, 2023

Pretty close family even through trouble waters...

Janelle from over seas, April 1, 2023

awwwwwwww

Anonymous, October 22, 2022

beautiful video

brielle, October 12, 2022

Loyalty begins with my Darci and spills over all through our family. Love her

Gayle from Clifty ky, July 2, 2022

Best commercial I have ever seen 🥰

Kelly Roberts from Florida (FL), April 16, 2022

i want to hug my dog now lol =)

fortnite ananomus from orlando,Florida why?, January 14, 2022

my daughter is in 4 stage cancer,she can count on me

Linda Redmond from California, January 10, 2022

I loved this so much. I love little kids and furr friends. Being a mom I totally understand. Being a grandma the video makes my heart full. Thanks for all that your team is doing.

Cecelia Ann Jernegan from AZ, January 6, 2022

Love the all the public announcements!

Marty kelley from Mcdonald tennessee, January 5, 2022

Thank you for making my day I suffer from depression the first time I turned my tv on 12-19-21 the video KINDNESS was on I don't know how many times I watch. I don't know how to tell you how much it meant to me my parents raised me we didn't have much an that was ok I remember my mom telling me you can be anything you want but be kind to people,animals, yourself an everything else will be alright.

Robert Williams from Erwin, Tennessee, December 19, 2021

So inspiring. OMG, wow!

Joseph Mother from Rather not share., December 6, 2021

Be sure to watch our other Pass It On® videos.

Oliver With A Twist

PLEASE AND THANK YOU

Life's A Dance

LEARN AS YOU GO

Change the World

MAKING A DIFFERENCE

Open Door

KINDNESS

Ballet

CONFIDENCE

Gratitude

GRATITUDE

Holding The Light

TEACHING BY EXAMPLE

Homecoming Queen

TRUE BEAUTY

Hall of Fame

ACHIEVEMENT

Let Em In

CARING

Piñata

SHARING

Joshua's Heart

LOVE

Better Together

BETTER TOGETHER

Top Shelf

HELPING OTHERS

I Will Always Love You

LOVE

You Can Let Go

LOVE

Everything I Do

CARING

Hope

HOPE

Soccer

OPPORTUNITY

Grace VanderWaal

CONFIDENCE

Neighbors

PATIENCE

Wet Cement

PATIENCE

Packages

COURTESY

Spirit of America

DETERMINATION

Dear Me

HOPE

Dishes

LISTENING

Hockey

LOVE

Old Friends

FRIENDSHIP

My Wish

PARENTING

Home

FAMILY

Locker

CHARACTER

Remember When

APPRECIATION

Be A Light

BE A LIGHT

Classroom

HONESTY

Cafeteria

REACHING OUT

Get Along

GET ALONG

My Life in Sports

APPRECIATION

Annie's Song

OUR BEAUTIFUL WORLD

Umbrella

CARING

Train

LOVE

Three Pointer

YOU GOT THIS

Timeout

CIVILITY

Biker

GRATITUDE

Never Too Late

LIVE LIFE

Spread the Love

LOVE

Believe

BELIEVE

Mallory Weggemann

RESILIENCY

Truck Stop

RIGHT CHOICES

Veteran

THANK YOU

You Raise Me Up

INSPIRATION

Faith In You

DEVOTION

Good Stuff

COMMITMENT

The Wall

HARD WORK

Reach

INTEGRITY

Love

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Already There

BEING THERE

Basketball

SPORTSMANSHIP

Power of the Dream

LIVE YOUR DREAMS

Sarah Greichen

INCLUSION

We Shall Be Free

DO YOUR PART

Peer Pressure

CHARACTER

Apple Stand

CARING

Haircut

BEING THERE

I Believe

BELIEVE

Road Rage

GOOD EXAMPLES

Humble and Kind

KINDNESS

Track Coach

BELIEVE

I Hope You Dance

LIVE LIFE

College

GRATITUDE

Purse

HONESTY

Baseball

FRIENDSHIP

A Better Life

A BETTER LIFE

Homer

LOYALTY

Special Athlete

SPORTSMANSHIP

Nate Staniforth, Magician

WONDER

Hallway

FORGIVENESS

Kindness

KINDNESS

Crosswalk

GOOD MANNERS

The Greatest

OPTIMISM

Live Life

LIVE LIFE

Just Say Hi

REACHING OUT

Generosity

GENEROSITY

Imagine

IMAGINE

Guitar Hero

LIVE YOUR DREAMS

America

CARING

Most People Are Good

GOODNESS

Jen Bricker

STRENGTH