Loyalty is everything. Someone who will stick by you when the chips are down is one of the greatest gifts. In this PSA a young man breaks his science project while playing tug-of-war with his dog. His first but immature reaction is to blame the dog. In the course of the story and with the help of Bruno Mars’ uplifting song, “Count On Me” we see what we wish could happen every time in life. His dog and loyal friend, who loves him no matter what, shows up to save the day. Loyalty... Pass It On.


Lyrics: ♪ and you can't see ♪

Boy: Get it Max.

Lyrics: ♪ and you can't see ♪
Lyrics: ♪I'll be the light to guide you♪

Boy: Oh Max. You broke it.

Lyrics: ♪ I'll be the light to guide you ♪

Boy: No! Don't do that.
Boy: Bad Boy.

Lyrics: ♪ Find out what we're made of ♪
Lyrics: ♪ When we are called to help our friends in need ♪
Lyrics: ♪ When we are called to help our friends in need ♪

Mom: Go to your room.

Lyrics: ♪ You can count on me like 1,2,3 ♪
Lyrics: ♪ I'll be there ♪

Loyalty. Pass It On!

Pass It On®


Your Comments
Ela from Whitewater, Wi APRIL 16, 2024
Omg, I lost my dog in January. This is inspiring but so sad. He was the best. I love you, Deuce.

Anonymous DECEMBER 5, 2023
This is an amazing representation of how the impact of our actions on others. The song also fits perfectly with the video

hunter bodine from dougles middle school OCTOBER 10, 2023
i liked it a lot and it was nice

Janelle from over seas APRIL 1, 2023
Pretty close family even through trouble waters...

Anonymous OCTOBER 22, 2022

brielle OCTOBER 12, 2022
beautiful video

Gayle from Clifty ky JULY 2, 2022
Loyalty begins with my Darci and spills over all through our family. Love her

Kelly Roberts from Florida (FL) APRIL 16, 2022
Best commercial I have ever seen 🥰

fortnite ananomus from orlando,Florida why? JANUARY 14, 2022
i want to hug my dog now lol =)

Linda Redmond from California JANUARY 10, 2022
my daughter is in 4 stage cancer,she can count on me

Cecelia Ann Jernegan from AZ JANUARY 6, 2022
I loved this so much. I love little kids and furr friends. Being a mom I totally understand. Being a grandma the video makes my heart full. Thanks for all that your team is doing.

Marty kelley from Mcdonald tennessee JANUARY 5, 2022
Love the all the public announcements!

Robert Williams from Erwin, Tennessee DECEMBER 19, 2021
Thank you for making my day I suffer from depression the first time I turned my tv on 12-19-21 the video KINDNESS was on I don't know how many times I watch. I don't know how to tell you how much it meant to me my parents raised me we didn't have much an that was ok I remember my mom telling me you can be anything you want but be kind to people,animals, yourself an everything else will be alright.

Joseph Mother from Rather not share. DECEMBER 6, 2021
So inspiring. OMG, wow!

Be sure to watch our other Pass It On® videos.