"The Wall" was a challenging spot in terms of art direction, as the team had to portray months of time in 60 seconds. The spot was shot in the middle of the summer but needed to depict day, night, warm weather and even snow in the span of the spot.
Fortunately for the actors who play the two boys, they only had to "build" one part of that wall. That part is real, but the majority of the wall is made out of wood, and the bricks are painted. These sections of the wall were crafted the day before shooting, with the art department taking care to match the painted bricks to the real ones. The FBL crew also had to return the warehouse area to its original state, dismantling both the wooden and brick parts of the wall after shooting was done.
VOICEOVER: Ask our father what dreams are made of
MUSIC: Some dreams
VOICEOVER: and he will tell you hard work.
MUSIC: Live on in time, forever.
VOICEOVER: We were kids and he expected us to build The Great Wall of Philadelphia
MUSIC: Those dreams you want with all your heart.
VOICEOVER: and he wanted it to be perfect. No friends, no football, nothing.
MUSIC: and Ill do whatever it takes, follow through with the promise I made.
VOICEOVER: but over the months we stuck with it.
MUSIC: Put it all on the line
VOICEOVER: but when it was finally finished, all he said was:
MUSIC: what I hoped for in life, would be mine.
DAD: Dont ever tell me theres something you cant do.
MUSIC: If I could reach higher
VOICEOVER: But you know, he was wrong. There is something I cant do I cant thank him enough.
MUSIC: If I could reach higher...
ANNCR/SUPER: A message from The Foundation for a Better Life
Hard Work. Pass It On!