Pass It On®

About Everything I Do

“Everything I do, I do it for you.” That enduring lyric performed by Bryan Adams has inspired millions around the world. It holds a message of compassion, commitment…and caring. Enjoy the range of tender and inspiring moments depicted in our newest video—from firemen rescuing a small child to a mother moving heaven and earth just to get everyone off to school.

We hope, in some small way that watching this message will help you recognize your own caring nature and “pass it on”!

Video Transcript


Look into my eyes,
you will see,
what you mean to me.

Don't tell me it's not worth trying for.
You know it's true.
Everything I do... I do it for you.

Yeah, I would fight for you.
I lied for you.
Walked the wire for you.
Yeah, I'd die for you.

You know it's true.
Everything I do... I do it for you.

Caring. Pass It On!


Sally parker from Sacramento, ca JULY 21, 2018

Dotti Wild from Florida JULY 17, 2018
Love it and we need more of it

Stephen lyda from Greenwood,SC  JULY 5, 2018
Myself and my wife have never been so close to tears over a commercial until this one.We love it.

Sharon lewis from Houston Tx FEBRUARY 12, 2018
I have been seeing Pass it on commercials a lot and I decided to read more about it. I love the meaning of it. Keep up the good work.

Kath I. from New Hampshire NOVEMBER 5, 2017
I've never had a commercial bring me to tears...this is beautiful! Thank you the thoughtful presentation. It says so much at a time when it's needed most.