Pass It On®

Umbrella

For "Umbrella," FBL wanted to create the impression of a highway traffic jam, in the rain, at rush hour. But during filming, the day was clear, and the spot was filmed in a parking lot. The crew lined up many cars in order to create the impression of a highway. As in "Taxi," a rain truck with gigantic sprinklers was used to create the rain.

But this was a lot of work to do in only one day. As time went on, the camera crew only had fifteen minutes of daylight left, and still had not been able to shoot anything! When the light runs out, so does the opportunity to shoot, because it is extremely difficult to light a scene at nighttime so that it looks like day. The FBL crew only had time for two shots: one long shot, and one close-up. Fortunately, these two shots turned out to be just right.

Video Transcript

ANNCR/SUPER: When you can’t do it all, do what you can. Caring for others, Pass it On. A message from The Foundation for a Better Life.

Caring. Pass It On!

COMMENTS


Morgan from The world SEPTEMBER 14, 2016
Awesome

Dheera from Los Angeles JANUARY 14, 2013
Really really love this one, the spontaneous act is so generous and the driving away without any need for compliment heightens the beauty of the caring.

Cynthia D. from Fayetteville, NC APRIL 3, 2012
You go! We need these commercials on all major networks. I was babysitting the other day and the children were watching a show on TBN. The "Classroom" commercial came on and they just sat their in "AWE"! I said to them, that is really cool and they said, "Yeah it is"! These children don't have anyone teaching them the right things but they heard and saw that message. I don't think they will ever forget it! Thank you!

Ethan from Colorado APRIL 3, 2012
This video makes me feel all warm and fuzzy inside.

BOB from Canada APRIL 3, 2012
MAGIC!!!!