Reach

Often dubbed the "most fun" of FBL's spots to shoot, "Reach" was filmed on a beautiful day. The two actors were indeed cruising down the open road. In the close-up shots of the guys in their Jeep, however - as with most similar shots of people in cars - the Jeep was actually being towed. Cameras were mounted on a camera trailer alongside of the vehicle.

Randy Bachman, the singer/songwriter of "Takin' Care of Business", was excited about the spot, and the two actors played off of each other very well. The concluding line - "Saved the day!" - was unscripted. It came naturally to the actor, the director liked it, and the team decided to keep it.

VIDEO TRANSCRIPT

Passenger: Whoa, dude!
Passenger: You thinkin’ what I’m thinkin’?
Music: “People see you havin’ fun…”
Driver: Yeah, I’m going to cut the gap
Music: “just a-lying in the sun…”
Passenger: Yeah...(laughs)…sweet!
Passenger: I’m gonna get it, I’m gonna get it. I’m going in…
Music: “it’s the work that we avoid, and we’re all self employed…
Music: “We love to work at nothing all day…
Passenger: Whew!
Music: “and we’ve been takin’ care of business, it’s all right…
Music: “takin’ care of business, and working overtime.”
Anncr: Integrity…pass it on. A message from The Foundation for a Better Life.
Passenger: Saved the day (laughing)
Super: Integrity…pass it on. The Foundation for a Better Life

Integrity
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

Loved it!

Sally from America, March 14, 2022

i though he was gonna steal it but instead he closed the truck door

nope from not a chance , June 11, 2021

this was great

molly roes from buckhorn Lake , April 23, 2021

love this

molly Sees, April 23, 2021

Awesome Video. My sister could learn from this

Jake, October 13, 2020

that thay was being kind

skyeann, September 23, 2020

There showing integrity by closing And not stealing

Mercedes , August 13, 2020

your day of love may bring the gratitude of others for life.

Hamilton.Claude from 6989 Lexington Dr, May 21, 2020

I showed integrity bye folding laundry with my mom

𝔻𝕒𝕟𝕚𝕖𝕝𝕒 migliuri , April 23, 2020

I showed intergtry when I helped my mom on something.

Annie, February 6, 2020

Surprise ending. People are good.

Charles Thompson, September 30, 2018

Excellent video it's really inspiring

Juan Caceres from Chile, January 9, 2018

I love the way you can be nice.

Anonymous, October 27, 2017

so people with integrity drive on the left... did I miss something?

Keep Left, Pass Right from On the Left, June 14, 2017

Those videos always bringing us simple and great lessons! These commercials are really great!!!

Lindalva from Brazil, May 21, 2017

This is where I go for encouraement

Alexa, March 29, 2017

Loved the video; certainly gives you morales to achieve and inspire to others.

Angela from Phoenix, AZ, October 17, 2016

I hope you folks never stop doing what you are doing. I only wish EVERYONE would see your website.

ken from Spring Valley, IL, September 20, 2016

We also need compassion, honor , loyal, self service , and duty

Josh, February 29, 2016

I've watched this video more times than I can count, and I love it more each time I see it. I'm an administrator at a treatment center for at-risk teens, and this video has been part of our higher-values-based curriculum for the past 3 years or so. Everything about this production is spot on---the story itself with its deft manipulation of stereotypical images that "spring load" the viewer's mind to expect the worse; the choice of songs; the two actors, each of whose perfectly disguised performances taught us at once about the value of "doing the right thing when nobody's around, while cautioning us not to judge others by their appearances. Cast and crew deserve Oscars all around! Bravo!

Barry from St. George, UT, November 19, 2015

Always try to do the right thing

Anonymous, November 19, 2015

I think the message was that you need to help others because if that was you you would want to someone to help you out aswell. I think I would probably leave it because it is dangerous and just tell the truck driver.

Emma from Ontario , November 4, 2015

I love, love, love this commercial and it's message. Keep up the good work!

NULL from NULL, August 6, 2015

at first i thought those guys were going to steal those glasses,but they wern't

NULL from NULL, February 9, 2015

I like Bachman Turner Overdrive singing Taking Care Of Business being sung in this F.B.L commercial

NULL from NULL, January 26, 2015

Greatest Ad of all time!!!!! Brilliant concept to portray

Bob Rodgers from Belize, Central America, May 8, 2014

Now that was a very good thing they did!That was very nice of them.Please keep integrity going.

Daniel Graham from Louisville Ky, April 4, 2014

A very nice gesture! If everyone act like that, the world would be a better place.

marco from brazil, March 1, 2014

why isn't this a commercial that we see?? great message don't dog the bikers though.......I see they didn't take advantage of a situation

Jomama from bowling green oh., July 8, 2013

This commercial is so cool. Need more creative commercials like this on television today. Keep them coming!!

Bryan from Indiana, May 28, 2013

Need more commercials like this! Rock on!

Imnotlemonlime from Miami Florida, April 19, 2013

@lexkuloot I agree all the GOD BLESS EVERY 1.

Ozzyzombie from Nc, March 27, 2013

LOL this is so funny!

Pinky from Bethelehem PA, March 7, 2013

Great.. showing integrity is still in now a days im still having my practice teach and i was task to discuss integrity.. GREAT JOB.. :) GOD bless everyone..

LexKuloot from Bukidnon, February 16, 2013

These comercials are so cool! I love them and this one had a great ending! Great job people!!

me from ..., September 26, 2012

I love your adverts, can you broadcast them in Singapore?

Cassandra from Singapore, September 26, 2012

I LOVE THIS VIDEO BECAUSE IT SHOWS AND IS A GREAT ROLE MODEL FOR TEENS AND PRETEENS AND EVEN PARENTS I KNOW NO 1 THINKS OF THE ADULTS BUT THEY MAKE MISTAKES TO JUST LIKE US TEENS AND PRETEENS!!!!!

KIABOO from IDAHO, September 18, 2012

I thought he was going to steal the drinks.

John from New York City, July 9, 2012

U.S. Congress ought to see this.

Dave Crisp from Ohio USA, June 13, 2012

Your videos are fantastic! I am a teacher, I show them to my students.Thanks a lot!

Waleska from Brazil, May 31, 2012

My principal at my old school in Oklahoma showed our 7th and 8th grade class this. It touched me. I learned that it'd be nice to help out and do the right thing instead of grabbing something "for free" especially in this economy.

Nate from Colorado, May 6, 2012

Great job! I'm currently working on a culture/value project and would love to present this clip. Can I download it somehow?

Abraham from Lagos, January 20, 2012

I am using this as a teaching tool to help promote integrity in my classroom.

Rebecca from GPA, September 1, 2011

It's nice,very funny....

Alicia from Argentina, July 14, 2011

There are many great TV messages from The Foundation for a Better Life but this one is my favorite.

Rick Hunter from Winston-Salem, NC, June 8, 2011

If only everybody acted like this.

Kerri from Ohio, June 5, 2011

These are so wonderful and inspiring - so nice to see an unexpected positive angle explored (because of course it would appear the two fellows are going to steal the sodas). Great work, guys!

Sean from Durango, Colorado, April 17, 2011

I am a father of 3 children, this will help me use the present day technology to develop the character of my children. Thanks to those who made this video

Lambert Corpuz from Phillipines, April 17, 2011

Thank you for this important service. I am a teacher and I love and value my students, but we have had a lot of cheating problems lately. I am going to use some of your materials in class to supplement a unit on "Doing the Right Thing."

Deb P from Virginia, April 1, 2011

I am a simple twelve year old, and I was watching my show and one of your commercials came on. I have always liked them, but this one really touched my soul. I jumped up, ran to the computer and visited this site. You people are going to change the world someday, ya know that? Keep doing what you do best guys, and some day, "the last child will cry for a crumb, and the last man will die for his words".

Emily from Louisiana, February 11, 2011

Your commercials make my heart smile! I'm going to show some of them to my 2nd grade students.

May T. from San Jose, CA, January 7, 2011

Livin' live on the edge, huh?

Kourtnie, B from LA, January 5, 2011

This is one of my favorites from the Foundation for a Better Life site.

DawnBirdsong O from oregon, September 7, 2010

I love this, it's so not what you think is going to happen. In fact ALL the films are great!

DDN from Lufkin Texas, April 1, 2010

Totally awesome! In addition to the obvious value message, it also shows we cannot judge a person by their music, looks, etc. LOVED IT!

Christine L. from Franklin, MA, January 25, 2010

Super... They should be on many, many times a day.

Brenda W. from Marshall, TX, November 14, 2009

Amazing! I totally thought he was going to steal the drinks!

Marissa B. from St. Louis, MO, November 8, 2009

Great message, and it does not surprise me that the great Randy Bachman was happy for its inclusion in such a positive way. Thanks for yet another beautiful spot.

Scott C. from New Castle, Indiana, February 7, 2009

This was the first spot I saw and did we ever laugh when we saw what they did - as we totally expected they'd be stealing the beverages!! It's a great way to place such a strong message. It's the best!

Bev M. from Canada, December 28, 2008

The end caught me totally off guard. My favorite spot by far! I show these to my 6th grade students as discussion starters...Thank you.

Danny L from Lotus, CA, November 6, 2008

I always come watch these when I am having a bad day, they always cheer me up! Keep up the amazing work!

Hailey F. from Texas, USA, August 24, 2008

I love all of them!! You are a great foundation!!

Jennifer L from Massachusetts, April 10, 2008

You can't download them, but you can order one of their DVD's on the website if you click on the resource center at the bottom of the webpage.

Ben M. from Colorado, USA, November 13, 2007

I think what you're doing is beautiful and important. Thanks!

Molly I. from Plattsburg, Missouri USA, November 11, 2007

I am a boy scout leader and would like to present some of these clips to my boys. Are they available for download? If so how? Thanks, Jon Jensen

Jon J from Richmond, UT, October 30, 2007

Wow one of the best I've seen. It's so cool!

Cosmo from Ohio, USA, September 11, 2007

Is it possible to download the "reach" commercial spot for a sunday school lessson?

Jim D from Utah, August 5, 2007

Great spots for teaching children values. Keep it up!!!

Jon J from Richmond, UT, April 26, 2007

these are AWESOME!! you should put them all on a DVD and sell it. We would love to purchase these.

Nicole K from Wyoming, April 15, 2007

Be sure to watch our other Pass It On® videos.

Hallway

FORGIVENESS

Change the World

MAKING A DIFFERENCE

Most People Are Good

GOODNESS

Homecoming Queen

TRUE BEAUTY

Haircut

BEING THERE

Hope

HOPE

Old Friends

FRIENDSHIP

You Raise Me Up

INSPIRATION

College

GRATITUDE

Humble and Kind

KINDNESS

Remember When

APPRECIATION

Good Stuff

COMMITMENT

Love

LOVE

Top Shelf

HELPING OTHERS

Holding The Light

TEACHING BY EXAMPLE

I Believe

BELIEVE

The Wall

HARD WORK

Hall of Fame

ACHIEVEMENT

Timeout

CIVILITY

Peer Pressure

CHARACTER

Apple Stand

CARING

Veteran

THANK YOU

Homer

LOYALTY

Piñata

SHARING

Grace VanderWaal

CONFIDENCE

The Greatest

OPTIMISM

Kindness

KINDNESS

Wet Cement

PATIENCE

Just Say Hi

REACHING OUT

Oliver With A Twist

PLEASE AND THANK YOU

I Hope You Dance

LIVE LIFE

Biker

GRATITUDE

Generosity

GENEROSITY

Special Athlete

SPORTSMANSHIP

My Wish

PARENTING

I Will Always Love You

LOVE

Umbrella

CARING

Home

FAMILY

Cafeteria

REACHING OUT

Basketball

SPORTSMANSHIP

Track Coach

BELIEVE

Jen Bricker

STRENGTH

Train

LOVE

Hockey

LOVE

Open Door

KINDNESS

Faith In You

DEVOTION

Better Together

BETTER TOGETHER

Never Too Late

LIVE LIFE

Power of the Dream

LIVE YOUR DREAMS

Imagine

IMAGINE

Let Em In

CARING

Road Rage

GOOD EXAMPLES

We Shall Be Free

DO YOUR PART

Mallory Weggemann

RESILIENCE

You Can Let Go

LOVE

Dear Me

HOPE

Baseball

FRIENDSHIP

Loyalty

LOYALTY

Joshua's Heart

LOVE

Life's A Dance

LEARN AS YOU GO

Three Pointer

YOU GOT THIS

Be A Light

BE A LIGHT

Everything I Do

CARING

Guitar Hero

LIVE YOUR DREAMS

Packages

COURTESY

Annie's Song

OUR BEAUTIFUL WORLD

A Better Life

A BETTER LIFE

Purse

HONESTY

Gratitude

GRATITUDE

Crosswalk

GOOD MANNERS

Spirit of America

DETERMINATION

Nate Staniforth, Magician

WONDER

Everyday Heroes

MAKING A DIFFERENCE

Locker

CHARACTER

Truck Stop

RIGHT CHOICES

Soccer

OPPORTUNITY

Spread the Love

LOVE

Dishes

LISTENING

Already There

BEING THERE

Neighbors

PATIENCE

Classroom

HONESTY

Ballet

CONFIDENCE

Sarah Greichen

INCLUSION

America

CARING

Get Along

GET ALONG

My Life in Sports

APPRECIATION