Pass It On®
Often dubbed the "most fun" of FBL's spots to shoot, "Reach" was filmed on a beautiful day. The two actors were indeed cruising down the open road. In the close-up shots of the guys in their Jeep, however - as with most similar shots of people in cars - the Jeep was actually being towed. Cameras were mounted on a camera trailer alongside of the vehicle.
Randy Bachman, the singer/songwriter of "Takin' Care of Business", was excited about the spot, and the two actors played off of each other very well. The concluding line - "Saved the day!" - was unscripted. It came naturally to the actor, the director liked it, and the team decided to keep it.
Passenger: Whoa, dude!
Passenger: You thinkin what Im thinkin?
Music: People see you havin fun
Driver: Yeah, Im going to cut the gap
Music: just a-lying in the sun
Passenger: Yeah...(laughs) sweet!
Passenger: Im gonna get it, Im gonna get it. Im going in
Music: its the work that we avoid, and were all self employed
Music: We love to work at nothing all day
Music: and weve been takin care of business, its all right
Music: takin care of business, and working overtime.
Anncr: Integrity pass it on. A message from The Foundation for a Better Life.
Passenger: Saved the day (laughing)
Super: Integrity pass it on. The Foundation for a Better Life
Integrity. Pass It On!
Surprise ending. People are good.
Excellent video it's really inspiring
I love the way you can be nice.
so people with integrity drive on the left... did I miss something?
Those videos always bringing us simple and great lessons! These commercials are really great!!!