Pass It On®

About Reach

Often dubbed the "most fun" of FBL's spots to shoot, "Reach" was filmed on a beautiful day. The two actors were indeed cruising down the open road. In the close-up shots of the guys in their Jeep, however - as with most similar shots of people in cars - the Jeep was actually being towed. Cameras were mounted on a camera trailer alongside of the vehicle.

Randy Bachman, the singer/songwriter of "Takin' Care of Business", was excited about the spot, and the two actors played off of each other very well. The concluding line - "Saved the day!" - was unscripted. It came naturally to the actor, the director liked it, and the team decided to keep it.

Video Transcript

Passenger: Whoa, dude!
Passenger: You thinkin’ what I’m thinkin’?
Music: “People see you havin’ fun…”
Driver: Yeah, I’m going to cut the gap
Music: “just a-lying in the sun…”
Passenger: Yeah...(laughs)…sweet!
Passenger: I’m gonna get it, I’m gonna get it. I’m going in…
Music: “it’s the work that we avoid, and we’re all self employed…
Music: “We love to work at nothing all day…
Passenger: Whew!
Music: “and we’ve been takin’ care of business, it’s all right…
Music: “takin’ care of business, and working overtime.”
Anncr: Integrity…pass it on. A message from The Foundation for a Better Life.
Passenger: Saved the day (laughing)
Super: Integrity…pass it on. The Foundation for a Better Life

Integrity. Pass It On!

COMMENTS


Juan Caceres from Chile JANUARY 9, 2018
Excellent video it's really inspiring

Anonymous OCTOBER 27, 2017
I love the way you can be nice.

Keep Left, Pass Right from On the Left JUNE 14, 2017
so people with integrity drive on the left... did I miss something?

Lindalva from Brazil MAY 21, 2017
Those videos always bringing us simple and great lessons! These commercials are really great!!!

Alexa MARCH 29, 2017
This is where I go for encouraement