Often the best ideas come from real life. The concept for "Baseball" originated when the spot's director was looking out his window, at his son playing a game with some neighborhood children. Just as in "Baseball," one boy ended up being left out. It was the director's son who extended the hand of friendship and invited the left-out boy to play. The director wrote "Baseball" using what he had seen from his window. "Baseball" was also the first of FBL's spots to use a child's voice for the narrative voice-over. This suggestion turned out to be a good one, as the spot has proven to be very popular since its release.
MUSIC: Your time is gonna come, your time is gonna come. Its up to you to reach out too. Be that friend who comes along. Your day is gonna come.
ANNCR/SUPER: When you make a friend, you make a difference.
MUSIC: Your day is gonna come.
ANNCR/SUPER: Friendship Pass it On. A message from The Foundation for a Better Life.
Friendship. Pass It On!