Cafeteria

The idea for "Cafeteria" was actually developed during the making of "Locker." In preparation for shooting "Locker," the director talked with some of the spot's young actors. The young women said that they also had experienced bullying, but unlike with boys, who tend to be more physically aggressive, girls are more verbally aggressive. The staff and directors learned from recent research, as well as talking to young people, that often a person doesn't need a "reason" to be targeted by bullies - it seems that simply being new is "reason" enough!

VIDEO TRANSCRIPT

MUSIC: “Every day is so wonderful. Then suddenly, it's hard to breathe…
MUSIC: “Now and then, I get insecure…
MUSIC: “From all the pain, I'm so ashamed…?NEW GIRL: Would it be OK if I sat here?
MUSIC: “I am beautiful. No matter what they say…
MUSIC: “Words can't bring me down… ?POPULAR GIRL #1: Is she serious?
POPULAR GIRL #2: Whatever!
POPULAR GIRL #3: New girl!
MUSIC: “I am beautiful…
MUSIC: “In every single way. Words can't bring me down, oh no…?ANNCR: Reaching out…Pass it on. A Message from The Foundation for a Better Life
MUSIC: “Don’t you bring me down today.”
SUPER: The Foundation for a Better Life

Reaching Out. Pass It On!

Pass It On®

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Your Comments
Anonymous OCTOBER 17, 2021
I would be friends with her

Mark Busch from Rossford, OH OCTOBER 2, 2021
Wish this was aired more often on a variety of networks. It can honestly be seen as suicide prevention.

Tamara Wilson from Ocala, FL SEPTEMBER 19, 2021
This is one of my all time favorites of your ads...though could never chose just one!

JANET GUETZLOFF from 1602 SO. 22nd STREET ROGERS ARKANSAS! JUNE 3, 2021
SOME KIDS CAN BE SO MEAN, THEN THERE ARE THE GOOD ONES, THANK GOD!

Doug from Florida OCTOBER 9, 2020
I know a guy named Zane from Piqua, OH who went over to a Freshman sitting alone in the cafeteria at school. I saw a picture of it on Facebook. It made me cry because Zane made a difference in a young kid's life.

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Be sure to watch our other Pass It On® videos.