Explore the value of Character

Our national billboard campaign features positive role models and uplifting values including character. Since we started in 2000, we've made over 70 billboards. Which one is your favorite?

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CHARACTER QUOTATIONS
“What we know matters but who we are matters more.”

Brené Brown

“Every experience is a stitch in the fabric of your character.”

Gary Clausing

“Character may be manifested in the great moments, but it is made in the small ones.”

Phillip Brooks

“There are men and women who make the world better just by being the kind of people they are. It really matters very little whether they are behind the wheel of a truck or running a business or bringing up a family. They teach the truth by living it.”

James A. Garfield

“Greatness is not found in possessions, power, position, or prestige. It is discovered in goodness, humility, service, and character.”

William Arthur Ward

“Our character is what we do when we think no one is looking.”

H. Jackson Brown, Jr.

“Character, the willingness to accept responsibility for one's own life, is the source from which self-respect springs.”

Joan Didion

“Adversity does not build character, it reveals it.”

James Lane Allen

“The truth of your character is expressed through the choice of your actions.”

Steve Maraboli

“People grow through experience if they meet life honestly and courageously. This is how character is built.”

Eleanor Roosevelt

“Just as we develop our physical muscles through overcoming opposition – such as lifting weights – we develop our character muscles by overcoming challenges and adversity.”

Stephen R. Covey

“The greatest discovery of our generation is that human beings can alter their lives by altering their attitudes of mind. As you think, so shall you be.”

William James

Explore Another Value
A BETTER LIFE ACCEPTANCE ACHIEVEMENT ADVENTURE AMBITION AMERICA THE BEAUTIFUL APPRECIATING NATURE APPRECIATION BE A LIGHT BEING THERE BELIEVE BELIEVE IN YOURSELF BE SUPER BRAVERY BREAKING BARRIERS CARING CHANGE CHARACTER CHARITY CHEER CIVILITY CLASS AND GRACE COMMITMENT COMMON GROUND COMMUNITY COMPASSION COMPLIMENTS COMPROMISE CONFIDENCE CONNECTION COURAGE COURTESY CREATIVITY CURIOSITY DEDICATION DETERMINATION DEVOTION DISCOVERY DONT DRIVE DISTRACTED DO THY BEST DO YOUR PART DREAM DRIVE EDUCATION EMPATHY ENCOURAGEMENT EQUALITY EXCELLENCE EXPLORING FAMILY FITNESS FORESIGHT FORGIVENESS FREEDOM FRIENDSHIP GENEROSITY GET ALONG GET OUTSIDE GIVING GIVING BACK GOOD EXAMPLES GOOD MANNERS GOODNESS GRATITUDE GREAT MUSIC GRIT HARD WORK HEALTH HEART HELPING OTHERS HONESTY HONOR HOPE HUMANITY HUMILITY HUMOR IMAGINATION IMAGINE INCLUDING OTHERS INCLUSION INGENUITY INITIATIVE INNOVATION INSPIRATION INTEGRITY JOY JUSTICE KINDNESS LAUGHTER LEADERSHIP LEARNING LISTENING LITERACY LIVE LIFE LIVE YOUR DREAMS LOVE LOYALTY MAKING A DIFFERENCE MENTORING MINDFULNESS MOTIVATION NEVER EVER GIVE UP OPPORTUNITY OPTIMISM OUR BEAUTIFUL WORLD OVERCOMING PARENTING PASSION PATIENCE PEACE PERSEVERANCE PERSISTENCE PERSPECTIVE PIONEERING PLEASE AND THANK YOU PRACTICE PREPARATION PULL TOGETHER PURPOSE REACHING OUT RESCUE SOMEONE RESILIENCE RESPECT RESPONSIBILITY RIGHT CHOICES RISING ABOVE SACRIFICE SECOND CHANCES SELF-CARE SELFLESSNESS SERVICE SHARING SMILE SOUL SPORTSMANSHIP SPREAD YOUR WINGS STAY CALM STEWARDSHIP STRENGTH SUPPORT TEACHING BY EXAMPLE TEAMWORK THANK YOU TRUE BEAUTY TRUE CHAMPION TRUST UNITY VISION VOLUNTEERING WISDOM WONDER YOU GOT THIS
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Your Comments
Cheyenne from Ilion NY JUNE 13, 2017
I would always want to be myself

happy hippo from Wausau, WI MAY 28, 2014
He didn't let anyone pull him down

Dennis Dinzeo from Las Vegas, NV APRIL 3, 2014
We all face unfair treatment, but no one can take away the personal choice to become part of the problem or part of the solution.

Letta from Akron, OH FEBRUARY 8, 2013
Let no one live rent free in your head.

Letta from Akron, Ohio FEBRUARY 8, 2013
There's good in the worst of us and bad in the best of us, till it makes no sense to talk about the rest of us.

King from Sampaquita DECEMBER 9, 2012
Be always kind to others. Set an example through yourself.

Pratiba Velummailum from Malaysia DECEMBER 6, 2012
We are judged by our character. People may like or hate us for whom we are. Start by being good to yourself first, in order to set a good example to others.

Cleve L. from Michigan OCTOBER 21, 2012
Character manifests as decisions, and is returned: "Do the right thing and the right things happen".

Ramesh from India AUGUST 3, 2012
Character is but a reflection of one's personality! It's the sum total of what he actually is.

zaina from rome,ga JUNE 7, 2012
WELL I THINK THAT BEING YOU IS A CHARACTER.BECAUSE YOU ARE STRONG IN YOUR OWN WAY,YOU ARE CREATIVE IN YOUR OWN WAY.FAITHFUL,AMBITIOUS,GRACEFUL,HONEST,DEDICATED,EXELLENT,AND BEAUTIFUL IN YOUR OWN WAY.AND THAT IS THE GREATEST VALUE OF ALL! :)

henry from LA MAY 18, 2012
This is is very educational. It teaches a lot, thak you!

sid from hyderabad MAY 18, 2012
Neither money pays, nor name, nor fame. It is the character that can cleave through walls of difficulty.

Karen Su from Diamond Bar MARCH 19, 2012
This really helps! My teacher even assigns it for our homework so we can learn it! Thank you!!!

Anindya from Roy FEBRUARY 13, 2012
Character is to become aware of the SELF; live every moment with full conscious. Our biggest enemy is our lack of self control, because of which we become victim of decisions that we regret later; to be able to get control of our senses, we need to lead a life of moderation and control our desires. The only way to allow our true SELF to emerge is by practicing restrain. Do not allow your senses to delude you overshadow your real character.

Teresa from Dalton, GA JANUARY 4, 2012
Character is demonstrated by our actions. What do your actions say about your character?

Brissa from dalles NOVEMBER 9, 2011
Is being a good frind and showing your chariter

Rich from Mississippi SEPTEMBER 6, 2011
Be more concerned with your character than your reputation. Your rep is what people think you are, your character is what you are when no one is watching.

Ray from Bejing MAY 23, 2011
This one is really awesome, I love it so much!

Patrick G. from La Quinta, CA FEBRUARY 27, 2011
Tolerance: We need to communicate respectfully with those we strongly disagree with.

TiffanyAnn from Coldwater, KS FEBRUARY 9, 2011
Character is doing what's right even when no one's looking. So that way if someone asks who messed this up you can say with a clear conscience that you didn't do it.

adu joseph forson from lagos JANUARY 25, 2011
they are values everyone has and also imbue and cultivate in order to become the best in life and be the best in leadership skills.

zachary from ny JANUARY 13, 2011
It is very nice of him to help.

T J from North Carolina JANUARY 13, 2011
Character is what he or she does when nobody else is around.

Josh from Illinois DECEMBER 29, 2010
Character begins in the home and at a young age. My daughter uses Characters of Character at her school and it worked wonders. I got her the book Tune Into Good Character for Christmas from their website. Everyone should look to this program for their kids if they are having behavior or character issues.

Sam N from Atlanta, GA OCTOBER 25, 2010
Character is doing the right thing when nobody is looking and when you know nobody will ever know.

Natalia T from Chicago, illinois OCTOBER 8, 2010
Do things that show character because character is super important to life.

Clay H. from Haverford, PA JULY 30, 2010
Charcater is always doing what you said you would do. People of character earn the trust of others and thus are more successful in life.

Doreen R from Hemet, Ca. MAY 3, 2010
I love your TV spot I see on Fox News about the little boy playing the piano at a concert. I hope you keep using it. I could watch it every hour of every day.

Towana S. from Maryland FEBRUARY 13, 2010
Character and honesty are something you either have or you don't. You can't pretend to have these values.