Explore the value of Sportsmanship

Our national billboard campaign features positive role models and uplifting values including sportsmanship. Since we started in 2000, we've made over 70 billboards. Which one is your favorite?

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Watch our sportsmanship television commercial
SPORTSMANSHIP QUOTATIONS
“The mark of great sportsmen is not how good they are at their best, but how good they are at their worst.”

Martina Navrátilová

“It is your response to winning and losing that makes you a winner or a loser. ”

Harry Sheehy

“Do you know what my favorite part of the game is? The opportunity to play.”

Mike Singletary

“Victory is remembered for at most two decades; an act of good sportsmanship is remembered for a lifetime.”

Simon Nguyen

“Victory is in the quality of the competition, not just the final score.”

Mike Marshall

“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”

John R. Wooden

“Games give you a chance to excel, and if you're playing in good company you don't even mind if you lose because you had the enjoyment of the company during the course of the game.”

Gary Gygax

“If character is what you do when no one is watching, then sportsmanship is that conduct with everybody watching.”

Bob Ley

“You don’t inspire your teammates by showing them how amazing you are. You inspire them by showing them how amazing they are.”

Robyn Benincasa

“One man practicing sportsmanship is far better than a hundred teaching it.”

Knute Rockne

“Sportsmanship for me is when a guy walks off the court and you really can't tell whether he won or lost, when he carries himself with pride either way.”

James Spencer "Jim" Courier

“Ask not what your teammates can do for you. Ask what you can do for your teammates.”

Earvin "Magic" Johnson Jr.

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Pass It On®

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Your Comments
Bucky from Bullard,Tx OCTOBER 17, 2016
Sportsmanship, Pass it on.

Ariel from Wisconsin OCTOBER 25, 2013
Watching this commercial right now as I type on my home TV. I enjoyed it immensely. I wish I had learned this lesson more while in HS sports.

pete from ard OCTOBER 3, 2013
strikes goes to the glove

John from Canada APRIL 2, 2013
Pain is temporary, pride is forever. Don't sit and complain about losing that game, be proud that you were able to compete and respect the other competitors.

Austin from pennsylvania MARCH 27, 2013
Life is too short to care about winning or losing. It doesnt matter, life is too valuable to waste so just live your life to the fullest, live like you were dying.

austin from pennsylvania MARCH 22, 2013
Be fair.

austin from pennsylvania MARCH 22, 2013
Life is to short to care if you win our lose.

precious from bristol pa MARCH 22, 2013
I think sportsmanship is good because it makes people feel good even if they lost and a team wins it's always good to encourage somebody!

Austin from pennsylvania MARCH 22, 2013
No one likes to lose but it's part of life.

David C. from Maine MAY 22, 2011
To win without honor is to lose.

Austin from Tennessee MARCH 22, 2011
When you are playing a sport always remember you will always be a winner no matter if you are loosing the game or winning. As long as you are having fun, you all are winners.

gghg from ny JANUARY 31, 2011
awesome

Davido, H. from Arvada NOVEMBER 9, 2010
I love the TV ads. They often bring a tear to my eyes.

Alex,H from Sanfrancisco,Ca OCTOBER 7, 2010
I'm just a kid doing his homework, but while doing my homework I realized that this is a really great website. I might become a big fan.

B Smith from Muncie, IN JULY 7, 2010
I've seen many of the value commercials and I love them all. These may be the only character building some of our children ever get to see. Thank you Foundation for a Better Life.

Randy N from Blaine MN. MARCH 17, 2010
Sportmanship is not only for sports. It is human nature when having done something stupid we think how can I spin this in my favor but most can't live with a lie and will own up and you feel better and build a realationship of trust.

Robbie F. from SC JANUARY 4, 2010
I just saw a commercial. It had to be one of the BEST EVER!!! I know it had a GREAT message!!

Richard D. from Long Island, NY OCTOBER 14, 2009
Hi - I was very encouraged to see the billboard along 7th avenue in NYC referencing sportsmanship! Although I am a Physical Therapist, I had to stop working at this profession due to a chronic back injury. I started a business that spotlights sportsmanship. Although it is a passion of mine, it is slow in gaining recognition. Thanks!