Explore the value of Kindness

Our national billboard campaign features positive role models and uplifting values including kindness. Since we started in 2000, we've made over 70 billboards. Which one is your favorite?

See All Billboards
Watch our kindness television commercial
KINDNESS QUOTATIONS
“Ah, kindness. What a simple way to tell another struggling soul that there is love to be found in the world.”

Alison Malee

“Kindness is... anything that lifts another person.”

C. Neil Strait

“Always be a little kinder than necessary.”

James M. Barrie

“Kindness is a language which the deaf can hear and the blind can see.”

Mark Twain

“To achieve a kinder world, we must approach kindness with ambition and dedication. We must practice it in every moment of our lives. Kindness is that important.”

Cleo Wade

“Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.”

Princess Diana

“Do things for people not because of who they are or what they do in return, but because of who you are.”

Harold Kushner

“Love and kindness are never wasted. They always make a difference. They bless the one who receives them, and they bless you, the giver.”

Barbara DeAngelis

“The smallest act of kindness is worth more than the grandest intention.”

Oscar Wilde

“You can always, always give something, even if it is only kindness!”

Anne Frank

“Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.”

Henry James

“Do your little bit of good where you are; its those little bits of good put together that overwhelm the world.”

Archbishop Desmond Tutu

Explore Another Value
ACCEPTANCE ACHIEVEMENT AMBITION AMERICA THE BEAUTIFUL APPRECIATING NATURE APPRECIATION BEING THERE BELIEVE BELIEVE IN YOURSELF BE SUPER BRAVERY CARING CHANGE CHARACTER CHARITY CHEER CIVILITY CLASS AND GRACE COMMITMENT COMMON GROUND COMMUNITY COMPASSION COMPLIMENTS COMPROMISE CONFIDENCE CONNECTION COURAGE COURTESY CREATIVITY CURIOSITY DEDICATION DETERMINATION DEVOTION DISCOVERY DONT DRIVE DISTRACTED DO THY BEST DO YOUR PART DREAM DRIVE EDUCATION EMPATHY ENCOURAGEMENT EQUALITY EXCELLENCE FAMILY FITNESS FORESIGHT FORGIVENESS FREEDOM FRIENDSHIP GENEROSITY GET ALONG GET OUTSIDE GIVING BACK GOOD EXAMPLES GOOD MANNERS GOODNESS GRATITUDE GREAT MUSIC GRIT HARD WORK HEALTH HELPING OTHERS HONESTY HONOR HOPE HUMILITY HUMOR IMAGINE INCLUDING OTHERS INCLUSION INGENUITY INITIATIVE INNOVATION INSPIRATION INTEGRITY JOY JUSTICE KINDNESS LAUGHTER LEADERSHIP LEARNING LISTENING LITERACY LIVE LIFE LIVE YOUR DREAMS LOVE LOYALTY MAKING A DIFFERENCE MENTORING MINDFULNESS MOTIVATION NEVER EVER GIVE UP OPPORTUNITY OPTIMISM OUR BEAUTIFUL WORLD OVERCOMING PARENTING PASSION PATIENCE PEACE PERSEVERANCE PERSISTENCE PERSPECTIVE PIONEERING PLEASE AND THANK YOU PRACTICE PREPARATION PULL TOGETHER PURPOSE REACHING OUT RESILIENCY RESPECT RESPONSIBILITY RIGHT CHOICES RISING ABOVE SACRIFICE SECOND CHANCES SELF-CARE SELFLESSNESS SERVICE SHARING SMILE SOUL SPORTSMANSHIP SPREAD YOUR WINGS STEWARDSHIP STRENGTH TEACHING BY EXAMPLE TEAMWORK THANK YOU TRUE BEAUTY TRUE CHAMPION TRUST UNITY VISION VOLUNTEERING WISDOM WONDER YOU GOT THIS
Pass It On®

  email

Your Comments
Don from Rohnert Park California  JANUARY 30, 2016
One day I saw a homeless man struggling with his few belongings so I stopped and gave him some plastic bags and bottled waters and 20 dollars and looked into his eyes and said life can be so hard sometimes can't it He responded yes it can I will never forget that look in his eyes

Franktonio from Mexico City FEBRUARY 10, 2014
3 simple tips: 1. Smile with eye contact to as much people as you can during your day. 2. Make honest compliments to every person you interact with. 3. Hug as long as people don´t feel uncomfortable. Do this and you will experiment a new kind of joy.

Osmond Aisien from Nigeria MARCH 9, 2013
I strongly believe that being kind can give to someone what hard work can't.

Tim from Chicago OCTOBER 25, 2012
(actually from my Niece - Christina): I give so freely of my time and resources not because I have extra, but because I remember how hard it is to have nothing. EVERYONE has something to offer, and yes even those of us that barely get our bills paid on time. If you lack money or time to spare, you always have kindness to share.

Clare from Kenya OCTOBER 5, 2012
Being kind to one another costs nothing.

Sam Fong from Hong Kong MAY 29, 2012
Yeah!

antonio martins from SA, TX MARCH 28, 2012
"With a simple smile, you can be the sunshine in someone else's winter shade."

Marsha from So Ca MARCH 24, 2012
I would like to see adults, teens and children alike try to watch out for others. The bullying and disrespect of each other needs to change into what can I do to help you or I need a friend, do you? Let's all try to add friends not online but in person. I don't have enough friends. Online friends just aren't as much fun as the kind that can actually hug you. What do you think?

Jorge from El Salvador OCTOBER 29, 2011
I read Brynn comment, and I think that it is so powerfull, I going to try it with my students here in El Salvador, thanks

Penny from Boston, MA OCTOBER 9, 2011
My brother-in-law and sister-in-law have an autistic child. In order to participate in a fundraiser walk, they needed to raise some money. Only a couple of people had donated and they were quite discouraged. So, I took it upon myself to discreetly make some phone calls and send out an email to a bunch of family and friends to ask them to support my nephew. They raised hundreds of dollars and don't even know how it happened. They are now pumped about the upcoming walk!

Brynn from California JULY 14, 2011
I was a first grade teacher for eight years. At the beginning of each day, my students and I read a sentence we had written together at the beginning of the year and posted on the wall. The sentence was "Kindness is important!" That set the tone for the year-each day we noticed and acknowledged individual acts of kindness among the students. Our classroom was a happy place to learn!