Explore the value of Grit
Grit john wayne

Our national billboard campaign features positive role models and uplifting values including grit. Since we started in 2000, we've made over 70 billboards. Which one is your favorite?

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GRIT QUOTATIONS
20151030 friday quote
“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

Martin Luther King, Jr.

20151029 thursday quote
“Grit is passion and perseverance for very long-term goals. Grit is having stamina. Grit is sticking with your future, day-in, day-out. Not just for the week, not just for the month, but for years. And working really hard to make that future a reality. Grit is living life like it’s a marathon, not a sprint.”

Dr. Angela Lee Duckworth

201800717 tuesday quote updated
“Grit is not just a simple elbow-grease term for rugged persistence. It is an often invisible display of endurance that lets you stay in an uncomfortable place, work hard to improve upon a given interest and do it again and again.”

Sarah Lewis

20151027 tuesday quote
“True grit is making a decision and standing by it, doing what must be done. No moral man can have peace of mind if he leaves undone what he knows he should have done.”

John Wayne

20151028 wednesday quote
“Only those who will risk going too far can possibly find out how far one can go.”

T.S. Eliot

201800719 thursday quote
“You cannot talk about grit—you have to embody it. You cannot talk about faith—you have to live it. You cannot talk about the desert—you have to cross it.”

Dr. Dragos Bratasanu

201800716 monday quote
“What is grit? Grit is refusing to give up. It’s persistence. It’s making your own luck.”

Peter Diamandis

20151026 monday quote
“The same boiling water that softens the potato hardens the egg. It's about what you're made of, not the circumstances.”

Unknown

201800720 friday quote
“Above everything else I've done, I've always said I've had more guts than I've got talent.”

Dolly Parton

201800718 wednesday quote
“Every great story happened when someone decided not to give up.”

Spryte Loriano

Here are some stories about everyday heroes who show 'grit'.
GRIT
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Matthew Massullo Matthew has suffered from Major Depression Disorder since he was 18. After enlisting in the Army, he finally got the consistency that he craved for so long. Unfortunately, his depression kept him from being happy, and his military career quickly came to an end when he attempted suicide in February of 2014....
SUBMITTED BY ANONYMOUS
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Where did your values come from?

We've all had people in our lives who have made a positive impact on us. A parent or grandparent, a sibling who was there for us, or maybe even just a guy who shines shoes for a living? Whoever they are, tell us their story so they can inspire us even more.

Tell Us Your Story Everyday Hero Stories

Explore Another Value
ACHIEVEMENT
AMBITION
APPRECIATING NATURE
APPRECIATION
BEING THERE
BELIEVE
BELIEVE IN YOURSELF
CARING
CHARACTER
CHARITY
CHEER
CIVILITY
CLASS AND GRACE
COMMITMENT
COMMON GROUND
COMPASSION
COMPLIMENTS
COMPROMISE
CONFIDENCE
CONNECTING
COURAGE
COURTESY
CREATIVITY
DEDICATION
DETERMINATION
DEVOTION
DO THY BEST
DO YOUR PART
DRIVE
EDUCATION
ENCOURAGEMENT
EQUALITY
EXCELLENCE
FAMILY
FITNESS
FORESIGHT
FORGIVENESS
FRIENDSHIP
GENEROSITY
GET ALONG
GIVING BACK
GOOD EXAMPLES
GOOD MANNERS
GRATITUDE
GREAT MUSIC
GRIT
HARD WORK
HEALTH
HELPING OTHERS
HONESTY
HONOR
HOPE
HUMILITY
IMAGINE
INCLUDING OTHERS
INCLUSION
INGENUITY
INNOVATION
INSPIRATION
INTEGRITY
JOY
JUSTICE
KINDNESS
LAUGHTER
LEADERSHIP
LEARNING
LISTENING
LITERACY
LIVE LIFE
LIVE YOUR DREAMS
LOVE
LOYALTY
MAKING A DIFFERENCE
MENTORING
MINDFULNESS
MOTIVATION
OPPORTUNITY
OPTIMISM
OVERCOMING
PARENTING
PASSION
PATIENCE
PEACE
PERSEVERANCE
PERSISTENCE
PIONEERING
PLEASE AND THANK YOU
PRACTICE
PREPARATION
PURPOSE
REACHING OUT
RESILIENCY
RESPECT
RESPONSIBILITY
RIGHT CHOICES
RISING ABOVE
SACRIFICE
SERVICE
SHARING
SMILE
SOUL
SPORTSMANSHIP
SPREAD YOUR WINGS
STEWARDSHIP
STRENGTH
TEACHING BY EXAMPLE
TEAM WORK
TRUE BEAUTY
TRUST
UNITY
VISION
VOLUNTEERING
WONDER
Pass It On®

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