Featured persistence

Pass It On®


About This Radio Ad

Prior to becoming the 16th US President, the persistent Abraham Lincoln ran for public office, tried to set up his own business, and even ran for Vice President—and lost every time.

Persistence. Pass It On!

This radio ad about Persistence features Abraham Lincoln.

Lincoln 14x48

See the billboard that inspired this radio ad.

Live Read for Radio Stations

Some people would call him a loser. He ran for state office— was beaten. He started a business—it failed. He ran for congress and lost. He was nominated for vice-president, he lost again. Fortunately, Abraham Lincoln knew what it took to be a winner. Persistence…Pass It On. From the Foundation For A Better Life at Values.com.

Stations: Thank you for using the Live Read copy and airing the pre-recorded PSAs—we are happy to make these messages available for you and your listeners. Please note that The Foundation for a Better Life does not sponsor any type of program. Therefore, we ask that when using the Live Read copy or the PSAs please avoid language that indicates any sponsorship. We would appreciate your using the phrase: "This message is a courtesy of The Foundation for a Better Life at Pass It On.com."

Download more live reads here.

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Nancy from NJ AUGUST 23, 2017
Nice F.B.L radio ad about Honest Abe showing real Persistence

Lisa from Brentwood, CA JANUARY 21, 2016
Keep running the race and I'm a winner.

knuj from NY JUNE 13, 2013
Perfect. Reminds me of a professional athelete.