I am a Family Crisis Therapist in a low income suburban elementary school. I work with children in grades K - 5 who have behavior problems. I often work with the 4th and 5th grade boys on anger management and impulse control. I have found it hard to try to get them to understand how their actions affect their victims and the other witnessing classmates. When asking them to put themselves in another's "shoes", they often don't understand the concept or they don't see how it applies to them.
I have seen your commercials often throughout the years and they always elicited strong feelings in me. I wondered if having the boys view the ads would help them understand empathy a little better.
Upon going on your website, I saw that they were all available for viewing.
I am happy to say that it's true that a picture is worth a thousand words. The boys were profoundly affected by the views and their incidents of bullying and violence toward classmates were reduced. I do not have verifiable statistics only the change in my small group of boys.
Submitted by Anonymous
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