Aretha Franklin’s “RESPECT” is part of our lives. This message motivates, inspires and is a reminder that good people are all around us. RESPECT...Pass It On.


What you want, baby I got it,
What you need, do you know I got it,
All I'm asking is for a little respect.

Young Man:
Excuse me Ma'am, would you like to have my seat?

Just a little bit.
R-E-S-P-E-C-T. Find out what it means to me.
R-E-S-P-E-C-T, take care, TCB, oh!
(Sock it to me, sock it to me, sock it to me, sock it to me)

Respect. Pass It On!

Pass It On®


Your Comments
Pat from Maine FEBRUARY 7, 2021
I’m so glad to see this commercial. Please make more. Many of our children & young adults today need to see this awesome commercial.

Brian from NYC JANUARY 9, 2021
Iconic commercial.

Sue from Grand Rapids, Mi NOVEMBER 15, 2020
This is a special campaign. Keep up the great work. We always need something uplifting but especially now. Thsnk you.

Zoe from KY NOVEMBER 7, 2020

Yvonne Baker from 529 Winslow NOVEMBER 5, 2020
I love the songs

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Be sure to watch our other Pass It On® videos.