Aretha Franklin’s “RESPECT” is part of our lives. This message motivates, inspires and is a reminder that good people are all around us. RESPECT...Pass It On.


What you want, baby I got it,
What you need, do you know I got it,
All I'm asking is for a little respect.

Young Man:
Excuse me Ma'am, would you like to have my seat?

Just a little bit.
R-E-S-P-E-C-T. Find out what it means to me.
R-E-S-P-E-C-T, take care, TCB, oh!
(Sock it to me, sock it to me, sock it to me, sock it to me)

Respect. Pass It On!

Pass It On®


Your Comments
Lisa Smith from Alabama  JANUARY 7, 2022
This is a wonderful commercial. Respecting elders and being willing to help them is so important. A young man being a good role model for others is awesome.

khloe ferrell from school  OCTOBER 6, 2021
my word is respect so i picked this video

Lisa Butowsky from Perkasie, Pa SEPTEMBER 5, 2021
In my job (Your Charming Child) I teach etiquette (courtesy, respect, gratitude, kindness, integrity, manners, etc). to children and teens. I LOVE this campaign! There really has been quite a shift from these attributes being of utmost importance at home and in school to not being a priority today. It’s very sad. Keep up the great work! I will keep ‘passing it on’.

Abigail Marquez from Orlando, Florida  APRIL 29, 2021
Love this. We live in a world where there is no more respect. No respect for your elders, no respect for authority, no respect for the government. We need more of this!!

SharaLott from Utah MARCH 21, 2021
I'm the redhead in this commercial and I enjoyed the message of this! My oldest daughter is in it too. This meant a lot to me that this moral of respect is taught here. The golden rule is very important to remember when giving respect it earned. Treat others how you would want to be treated. I don't even know if this being taught to up coming generations. However this commercial does a wonderful job of doing just that! I would do it all again! Thanks for letting me share!

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Be sure to watch our other Pass It On® videos.