Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Old Friends

FRIENDSHIP

Better Together

BETTER TOGETHER

Dishes

LISTENING

Packages

COURTESY

Wet Cement

PATIENCE

Generosity

GENEROSITY

Jen Bricker

STRENGTH

Live Life

LIVE LIFE

Most People Are Good

GOODNESS

Cafeteria

REACHING OUT

You Can Let Go

LOVE

Top Shelf

HELPING OTHERS

Loyalty

LOYALTY

Homecoming Queen

TRUE BEAUTY

Be A Light

BE A LIGHT

Crosswalk

GOOD MANNERS

Classroom

HONESTY

Never Too Late

LIVE LIFE

Truck Stop

RIGHT CHOICES

Homer

LOYALTY

Soccer

OPPORTUNITY

Peer Pressure

CHARACTER

Hope

HOPE

Basketball

SPORTSMANSHIP

Faith In You

DEVOTION

Train

LOVE

You Raise Me Up

INSPIRATION

Remember When

APPRECIATION

Hallway

FORGIVENESS

Reach

INTEGRITY

I Will Always Love You

LOVE

The Wall

HARD WORK

Guitar Hero

LIVE YOUR DREAMS

Already There

BEING THERE

Annie's Song

OUR BEAUTIFUL WORLD

Just Say Hi

REACHING OUT

My Wish

PARENTING

Change the World

MAKING A DIFFERENCE

Apple Stand

CARING

I Hope You Dance

LIVE LIFE

Humble and Kind

KINDNESS

Grace VanderWaal

CONFIDENCE

We Shall Be Free

DO YOUR PART

Open Door

KINDNESS

Three Pointer

YOU GOT THIS

Veteran

THANK YOU

Biker

GRATITUDE

Umbrella

CARING

Life's A Dance

LEARN AS YOU GO

Locker

CHARACTER

Track Coach

BELIEVE

Dear Me

HOPE

Everything I Do

CARING

The Greatest

OPTIMISM

My Life in Sports

APPRECIATION

Hockey

LOVE

Piñata

SHARING

Let Em In

CARING

America

CARING

Spread the Love

LOVE

Hall of Fame

ACHIEVEMENT

Gratitude

GRATITUDE

Everyday Heroes

MAKING A DIFFERENCE

Believe

BELIEVE

Nate Staniforth, Magician

WONDER

Haircut

BEING THERE

A Better Life

A BETTER LIFE

Good Stuff

COMMITMENT

Road Rage

GOOD EXAMPLES

Imagine

IMAGINE

I Believe

BELIEVE

Spirit of America

DETERMINATION

Get Along

GET ALONG

Purse

HONESTY

Oliver With A Twist

PLEASE AND THANK YOU

College

GRATITUDE

Love

LOVE

Sarah Greichen

INCLUSION

Timeout

CIVILITY

Baseball

FRIENDSHIP

Ballet

CONFIDENCE

Holding The Light

TEACHING BY EXAMPLE

Power of the Dream

LIVE YOUR DREAMS

Special Athlete

SPORTSMANSHIP

Mallory Weggemann

RESILIENCY

Joshua's Heart

LOVE

Neighbors

PATIENCE

Home

FAMILY