Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Loyalty

LOYALTY

Locker

CHARACTER

Track Coach

BELIEVE

Wet Cement

PATIENCE

Packages

COURTESY

Neighbors

PATIENCE

Purse

HONESTY

Change the World

MAKING A DIFFERENCE

Mallory Weggemann

RESILIENCY

Top Shelf

HELPING OTHERS

Hope

HOPE

Generosity

GENEROSITY

Baseball

FRIENDSHIP

Biker

GRATITUDE

We Shall Be Free

DO YOUR PART

Let Em In

CARING

Three Pointer

YOU GOT THIS

Truck Stop

RIGHT CHOICES

Dishes

LISTENING

Gratitude

GRATITUDE

Cafeteria

REACHING OUT

Life's A Dance

LEARN AS YOU GO

I Believe

BELIEVE

Classroom

HONESTY

Imagine

IMAGINE

Everyday Heroes

MAKING A DIFFERENCE

Homecoming Queen

TRUE BEAUTY

My Wish

PARENTING

Special Athlete

SPORTSMANSHIP

Road Rage

GOOD EXAMPLES

Hall of Fame

ACHIEVEMENT

Get Along

GET ALONG

Oliver With A Twist

PLEASE AND THANK YOU

Humble and Kind

KINDNESS

Spread the Love

LOVE

Homer

LOYALTY

Hockey

LOVE

Already There

BEING THERE

You Can Let Go

LOVE

Joshua's Heart

LOVE

Old Friends

FRIENDSHIP

America

CARING

Believe

BELIEVE

Timeout

CIVILITY

Open Door

KINDNESS

Holding The Light

TEACHING BY EXAMPLE

Faith In You

DEVOTION

Piñata

SHARING

Veteran

THANK YOU

Crosswalk

GOOD MANNERS

Nate Staniforth, Magician

WONDER

Dear Me

HOPE

Good Stuff

COMMITMENT

Grace VanderWaal

CONFIDENCE

Never Too Late

LIVE LIFE

Haircut

BEING THERE

Sarah Greichen

INCLUSION

Guitar Hero

LIVE YOUR DREAMS

College

GRATITUDE

Spirit of America

DETERMINATION

Umbrella

CARING

The Greatest

OPTIMISM

I Hope You Dance

LIVE LIFE

Just Say Hi

REACHING OUT

Love

LOVE

Better Together

BETTER TOGETHER

Annie's Song

OUR BEAUTIFUL WORLD

Ballet

CONFIDENCE

I Will Always Love You

LOVE

Basketball

SPORTSMANSHIP

Apple Stand

CARING

Most People Are Good

GOODNESS

You Raise Me Up

INSPIRATION

Reach

INTEGRITY

Live Life

LIVE LIFE

Everything I Do

CARING

Remember When

APPRECIATION

Train

LOVE

Jen Bricker

STRENGTH

The Wall

HARD WORK

Home

FAMILY

Be A Light

BE A LIGHT

My Life in Sports

APPRECIATION

Peer Pressure

CHARACTER

Power of the Dream

LIVE YOUR DREAMS

Soccer

OPPORTUNITY

Hallway

FORGIVENESS

A Better Life

A BETTER LIFE