Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Everything I Do

CARING

Ballet

CONFIDENCE

Umbrella

CARING

Be A Light

BE A LIGHT

Basketball

SPORTSMANSHIP

Cafeteria

REACHING OUT

Neighbors

PATIENCE

You Raise Me Up

INSPIRATION

Homecoming Queen

TRUE BEAUTY

Track Coach

BELIEVE

My Life in Sports

APPRECIATION

Packages

COURTESY

Nate Staniforth, Magician

WONDER

Old Friends

FRIENDSHIP

Wet Cement

PATIENCE

Dear Me

HOPE

Veteran

THANK YOU

Most People Are Good

GOODNESS

Grace VanderWaal

CONFIDENCE

Haircut

BEING THERE

Piñata

SHARING

Faith In You

DEVOTION

Reach

INTEGRITY

Guitar Hero

LIVE YOUR DREAMS

Just Say Hi

REACHING OUT

Apple Stand

CARING

A Better Life

A BETTER LIFE

Hall of Fame

ACHIEVEMENT

America

CARING

Remember When

APPRECIATION

Better Together

BETTER TOGETHER

Spread the Love

LOVE

Generosity

GENEROSITY

Hallway

FORGIVENESS

Road Rage

GOOD EXAMPLES

Change the World

MAKING A DIFFERENCE

Already There

BEING THERE

My Wish

PARENTING

Biker

GRATITUDE

Gratitude

GRATITUDE

Peer Pressure

CHARACTER

The Wall

HARD WORK

Spirit of America

DETERMINATION

Mallory Weggemann

RESILIENCY

Locker

CHARACTER

Never Too Late

LIVE LIFE

Life's A Dance

LEARN AS YOU GO

Believe

BELIEVE

Loyalty

LOYALTY

We Shall Be Free

DO YOUR PART

Hope

HOPE

Love

LOVE

Open Door

KINDNESS

The Greatest

OPTIMISM

Jen Bricker

STRENGTH

Annie's Song

OUR BEAUTIFUL WORLD

Good Stuff

COMMITMENT

Power of the Dream

LIVE YOUR DREAMS

Holding The Light

TEACHING BY EXAMPLE

Special Athlete

SPORTSMANSHIP

College

GRATITUDE

I Believe

BELIEVE

I Will Always Love You

LOVE

Purse

HONESTY

Let Em In

CARING

Classroom

HONESTY

Humble and Kind

KINDNESS

Timeout

CIVILITY

Everyday Heroes

MAKING A DIFFERENCE

Joshua's Heart

LOVE

Top Shelf

HELPING OTHERS

Three Pointer

YOU GOT THIS

Train

LOVE

Live Life

LIVE LIFE

Sarah Greichen

INCLUSION

Oliver With A Twist

PLEASE AND THANK YOU

Homer

LOYALTY

Soccer

OPPORTUNITY

Crosswalk

GOOD MANNERS

You Can Let Go

LOVE

I Hope You Dance

LIVE LIFE

Home

FAMILY

Hockey

LOVE

Imagine

IMAGINE

Truck Stop

RIGHT CHOICES

Baseball

FRIENDSHIP

Get Along

GET ALONG

Dishes

LISTENING