Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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Never Too Late

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Gratitude

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

Reach

INTEGRITY

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COMMITMENT

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Mallory Weggemann

RESILIENCY

Just Say Hi

REACHING OUT

Hall of Fame

ACHIEVEMENT

Sarah Greichen

INCLUSION

Neighbors

PATIENCE

College

GRATITUDE

Power of the Dream

LIVE YOUR DREAMS

Nate Staniforth, Magician

WONDER

Track Coach

BELIEVE

Wet Cement

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Top Shelf

HELPING OTHERS

Haircut

BEING THERE

Remember When

APPRECIATION

Basketball

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I Hope You Dance

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GET ALONG

Ballet

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Three Pointer

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KINDNESS

You Can Let Go

LOVE

Old Friends

FRIENDSHIP

My Wish

PARENTING

Everyday Heroes

MAKING A DIFFERENCE

Joshua's Heart

LOVE

Homer

LOYALTY

America

CARING

Be A Light

BE A LIGHT

Open Door

KINDNESS

Road Rage

GOOD EXAMPLES

Apple Stand

CARING

I Believe

BELIEVE

Home

FAMILY

Piñata

SHARING

Dear Me

HOPE

Most People Are Good

GOODNESS

Loyalty

LOYALTY

Packages

COURTESY

Believe

BELIEVE

Truck Stop

RIGHT CHOICES

Imagine

IMAGINE

Already There

BEING THERE

Change the World

MAKING A DIFFERENCE

Train

LOVE

A Better Life

A BETTER LIFE

Let Em In

CARING

Veteran

THANK YOU

Hockey

LOVE

Love

LOVE

Umbrella

CARING

Hope

HOPE

You Raise Me Up

INSPIRATION

Faith In You

DEVOTION

Jen Bricker

STRENGTH

Soccer

OPPORTUNITY

Biker

GRATITUDE

Baseball

FRIENDSHIP

Generosity

GENEROSITY

Crosswalk

GOOD MANNERS

Everything I Do

CARING

Guitar Hero

LIVE YOUR DREAMS

Dishes

LISTENING

We Shall Be Free

DO YOUR PART

Spirit of America

DETERMINATION

My Life in Sports

APPRECIATION

Oliver With A Twist

PLEASE AND THANK YOU

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Classroom

HONESTY

Spread the Love

LOVE

Cafeteria

REACHING OUT

Live Life

LIVE LIFE