Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Remember When

APPRECIATION

Jen Bricker

STRENGTH

Biker

GRATITUDE

College

GRATITUDE

Homer

LOYALTY

Hall of Fame

ACHIEVEMENT

Nate Staniforth, Magician

WONDER

Crosswalk

GOOD MANNERS

Just Say Hi

REACHING OUT

Open Door

KINDNESS

Oliver With A Twist

PLEASE AND THANK YOU

Dear Me

HOPE

I Believe

BELIEVE

Haircut

BEING THERE

The Wall

HARD WORK

Spirit of America

DETERMINATION

Packages

COURTESY

Purse

HONESTY

Road Rage

GOOD EXAMPLES

Power of the Dream

LIVE YOUR DREAMS

Imagine

IMAGINE

I Will Always Love You

LOVE

Everything I Do

CARING

Classroom

HONESTY

Three Pointer

YOU GOT THIS

Track Coach

BELIEVE

A Better Life

A BETTER LIFE

Top Shelf

HELPING OTHERS

Soccer

OPPORTUNITY

Ballet

CONFIDENCE

Wet Cement

PATIENCE

Basketball

SPORTSMANSHIP

Faith In You

DEVOTION

Gratitude

GRATITUDE

Home

FAMILY

Change the World

MAKING A DIFFERENCE

Life's A Dance

LEARN AS YOU GO

America

CARING

Love

LOVE

Never Too Late

LIVE LIFE

My Life in Sports

APPRECIATION

Humble and Kind

KINDNESS

Live Life

LIVE LIFE

Locker

CHARACTER

Good Stuff

COMMITMENT

Most People Are Good

GOODNESS

Neighbors

PATIENCE

Better Together

BETTER TOGETHER

You Can Let Go

LOVE

Reach

INTEGRITY

You Raise Me Up

INSPIRATION

Truck Stop

RIGHT CHOICES

Umbrella

CARING

Let Em In

CARING

Annie's Song

OUR BEAUTIFUL WORLD

Train

LOVE

Peer Pressure

CHARACTER

Cafeteria

REACHING OUT

Timeout

CIVILITY

Get Along

GET ALONG

Generosity

GENEROSITY

Be A Light

BE A LIGHT

My Wish

PARENTING

Joshua's Heart

LOVE

Loyalty

LOYALTY

Baseball

FRIENDSHIP

I Hope You Dance

LIVE LIFE

Sarah Greichen

INCLUSION

Spread the Love

LOVE

Dishes

LISTENING

Special Athlete

SPORTSMANSHIP

Veteran

THANK YOU

Guitar Hero

LIVE YOUR DREAMS

Apple Stand

CARING

We Shall Be Free

DO YOUR PART

Everyday Heroes

MAKING A DIFFERENCE

The Greatest

OPTIMISM

Already There

BEING THERE

Piñata

SHARING

Believe

BELIEVE

Grace VanderWaal

CONFIDENCE

Hockey

LOVE

Old Friends

FRIENDSHIP

Hallway

FORGIVENESS

Hope

HOPE

Mallory Weggemann

RESILIENCY

Homecoming Queen

TRUE BEAUTY

Holding The Light

TEACHING BY EXAMPLE