Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Already There

BEING THERE

Packages

COURTESY

Remember When

APPRECIATION

Holding The Light

TEACHING BY EXAMPLE

My Wish

PARENTING

Annie's Song

OUR BEAUTIFUL WORLD

Joshua's Heart

LOVE

Guitar Hero

LIVE YOUR DREAMS

I Will Always Love You

LOVE

Haircut

BEING THERE

Believe

BELIEVE

Piñata

SHARING

Mallory Weggemann

RESILIENCY

Good Stuff

COMMITMENT

Ballet

CONFIDENCE

Gratitude

GRATITUDE

Basketball

SPORTSMANSHIP

We Shall Be Free

DO YOUR PART

Old Friends

FRIENDSHIP

My Life in Sports

APPRECIATION

Sarah Greichen

INCLUSION

Train

LOVE

Live Life

LIVE LIFE

Get Along

GET ALONG

Top Shelf

HELPING OTHERS

Peer Pressure

CHARACTER

Locker

CHARACTER

Soccer

OPPORTUNITY

Three Pointer

YOU GOT THIS

The Greatest

OPTIMISM

Home

FAMILY

Imagine

IMAGINE

Veteran

THANK YOU

Purse

HONESTY

You Can Let Go

LOVE

Hall of Fame

ACHIEVEMENT

A Better Life

A BETTER LIFE

I Hope You Dance

LIVE LIFE

Nate Staniforth, Magician

WONDER

Spirit of America

DETERMINATION

Road Rage

GOOD EXAMPLES

Change the World

MAKING A DIFFERENCE

Grace VanderWaal

CONFIDENCE

Most People Are Good

GOODNESS

Life's A Dance

LEARN AS YOU GO

Hope

HOPE

Special Athlete

SPORTSMANSHIP

Love

LOVE

You Raise Me Up

INSPIRATION

Oliver With A Twist

PLEASE AND THANK YOU

Jen Bricker

STRENGTH

Track Coach

BELIEVE

Humble and Kind

KINDNESS

The Wall

HARD WORK

Everything I Do

CARING

Let Em In

CARING

Loyalty

LOYALTY

Crosswalk

GOOD MANNERS

Power of the Dream

LIVE YOUR DREAMS

Better Together

BETTER TOGETHER

Never Too Late

LIVE LIFE

Homecoming Queen

TRUE BEAUTY

College

GRATITUDE

Spread the Love

LOVE

Truck Stop

RIGHT CHOICES

Wet Cement

PATIENCE

Homer

LOYALTY

Umbrella

CARING

Dishes

LISTENING

Be A Light

BE A LIGHT

Hockey

LOVE

Timeout

CIVILITY

Everyday Heroes

MAKING A DIFFERENCE

I Believe

BELIEVE

Dear Me

HOPE

Cafeteria

REACHING OUT

Generosity

GENEROSITY

Hallway

FORGIVENESS

Reach

INTEGRITY

Baseball

FRIENDSHIP

Biker

GRATITUDE

America

CARING

Classroom

HONESTY

Just Say Hi

REACHING OUT

Neighbors

PATIENCE

Faith In You

DEVOTION

Open Door

KINDNESS

Apple Stand

CARING