Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Baseball

FRIENDSHIP

Hockey

LOVE

Wet Cement

PATIENCE

Sarah Greichen

INCLUSION

Holding The Light

TEACHING BY EXAMPLE

Remember When

APPRECIATION

Everyday Heroes

MAKING A DIFFERENCE

Annie's Song

OUR BEAUTIFUL WORLD

Ballet

CONFIDENCE

Homecoming Queen

TRUE BEAUTY

You Can Let Go

LOVE

Open Door

KINDNESS

Mallory Weggemann

RESILIENCY

Love

LOVE

Packages

COURTESY

Hall of Fame

ACHIEVEMENT

A Better Life

A BETTER LIFE

Spread the Love

LOVE

Be A Light

BE A LIGHT

Power of the Dream

LIVE YOUR DREAMS

Old Friends

FRIENDSHIP

We Shall Be Free

DO YOUR PART

Basketball

SPORTSMANSHIP

Timeout

CIVILITY

Nate Staniforth, Magician

WONDER

Live Life

LIVE LIFE

Everything I Do

CARING

Joshua's Heart

LOVE

Hope

HOPE

Gratitude

GRATITUDE

The Wall

HARD WORK

Track Coach

BELIEVE

Piñata

SHARING

Spirit of America

DETERMINATION

Grace VanderWaal

CONFIDENCE

Soccer

OPPORTUNITY

Life's A Dance

LEARN AS YOU GO

Reach

INTEGRITY

Hallway

FORGIVENESS

Top Shelf

HELPING OTHERS

Umbrella

CARING

Peer Pressure

CHARACTER

Generosity

GENEROSITY

Homer

LOYALTY

Train

LOVE

Locker

CHARACTER

I Hope You Dance

LIVE LIFE

Most People Are Good

GOODNESS

America

CARING

Haircut

BEING THERE

Already There

BEING THERE

Guitar Hero

LIVE YOUR DREAMS

Special Athlete

SPORTSMANSHIP

Just Say Hi

REACHING OUT

Purse

HONESTY

My Wish

PARENTING

Humble and Kind

KINDNESS

Imagine

IMAGINE

Let Em In

CARING

Dear Me

HOPE

My Life in Sports

APPRECIATION

Good Stuff

COMMITMENT

Dishes

LISTENING

I Will Always Love You

LOVE

Road Rage

GOOD EXAMPLES

The Greatest

OPTIMISM

Truck Stop

RIGHT CHOICES

Get Along

GET ALONG

Biker

GRATITUDE

Home

FAMILY

Never Too Late

LIVE LIFE

Cafeteria

REACHING OUT

Loyalty

LOYALTY

Jen Bricker

STRENGTH

Change the World

MAKING A DIFFERENCE

Neighbors

PATIENCE

You Raise Me Up

INSPIRATION

Crosswalk

GOOD MANNERS

Faith In You

DEVOTION

Three Pointer

YOU GOT THIS

Better Together

BETTER TOGETHER

I Believe

BELIEVE

Apple Stand

CARING

Veteran

THANK YOU

Oliver With A Twist

PLEASE AND THANK YOU

Believe

BELIEVE

College

GRATITUDE

Classroom

HONESTY