Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Gratitude

GRATITUDE

Power of the Dream

LIVE YOUR DREAMS

Holding The Light

TEACHING BY EXAMPLE

Better Together

BETTER TOGETHER

Top Shelf

HELPING OTHERS

Classroom

HONESTY

I Believe

BELIEVE

Crosswalk

GOOD MANNERS

Guitar Hero

LIVE YOUR DREAMS

Already There

BEING THERE

Just Say Hi

REACHING OUT

Faith In You

DEVOTION

Generosity

GENEROSITY

Spread the Love

LOVE

Baseball

FRIENDSHIP

Everything I Do

CARING

Believe

BELIEVE

Spirit of America

DETERMINATION

Old Friends

FRIENDSHIP

Grace VanderWaal

CONFIDENCE

You Can Let Go

LOVE

My Wish

PARENTING

The Greatest

OPTIMISM

Hope

HOPE

Open Door

KINDNESS

Cafeteria

REACHING OUT

Let Em In

CARING

Mallory Weggemann

RESILIENCY

Biker

GRATITUDE

Everyday Heroes

MAKING A DIFFERENCE

Live Life

LIVE LIFE

Homecoming Queen

TRUE BEAUTY

Change the World

MAKING A DIFFERENCE

A Better Life

A BETTER LIFE

Life's A Dance

LEARN AS YOU GO

Loyalty

LOYALTY

Love

LOVE

Locker

CHARACTER

Purse

HONESTY

America

CARING

Hall of Fame

ACHIEVEMENT

Dishes

LISTENING

Neighbors

PATIENCE

Haircut

BEING THERE

Oliver With A Twist

PLEASE AND THANK YOU

Train

LOVE

My Life in Sports

APPRECIATION

Umbrella

CARING

Most People Are Good

GOODNESS

Remember When

APPRECIATION

Annie's Song

OUR BEAUTIFUL WORLD

Imagine

IMAGINE

Never Too Late

LIVE LIFE

Piñata

SHARING

I Will Always Love You

LOVE

We Shall Be Free

DO YOUR PART

Veteran

THANK YOU

Humble and Kind

KINDNESS

Reach

INTEGRITY

Track Coach

BELIEVE

Be A Light

BE A LIGHT

Joshua's Heart

LOVE

Hockey

LOVE

Hallway

FORGIVENESS

I Hope You Dance

LIVE LIFE

Peer Pressure

CHARACTER

Packages

COURTESY

Soccer

OPPORTUNITY

Jen Bricker

STRENGTH

Three Pointer

YOU GOT THIS

Special Athlete

SPORTSMANSHIP

Truck Stop

RIGHT CHOICES

Dear Me

HOPE

Home

FAMILY

You Raise Me Up

INSPIRATION

Wet Cement

PATIENCE

Homer

LOYALTY

Basketball

SPORTSMANSHIP

College

GRATITUDE

The Wall

HARD WORK

Timeout

CIVILITY

Road Rage

GOOD EXAMPLES

Apple Stand

CARING

Sarah Greichen

INCLUSION

Ballet

CONFIDENCE

Good Stuff

COMMITMENT

Nate Staniforth, Magician

WONDER

Get Along

GET ALONG