Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Humble and Kind

KINDNESS

Hall of Fame

ACHIEVEMENT

Never Too Late

LIVE LIFE

My Wish

PARENTING

Purse

HONESTY

Believe

BELIEVE

Classroom

HONESTY

Peer Pressure

CHARACTER

Holding The Light

TEACHING BY EXAMPLE

Be A Light

BE A LIGHT

Biker

GRATITUDE

Imagine

IMAGINE

Homecoming Queen

TRUE BEAUTY

Joshua's Heart

LOVE

Neighbors

PATIENCE

Piñata

SHARING

A Better Life

A BETTER LIFE

Haircut

BEING THERE

Dear Me

HOPE

Nate Staniforth, Magician

WONDER

Everything I Do

CARING

Sarah Greichen

INCLUSION

Good Stuff

COMMITMENT

Loyalty

LOYALTY

You Can Let Go

LOVE

Old Friends

FRIENDSHIP

I Will Always Love You

LOVE

Guitar Hero

LIVE YOUR DREAMS

Let Em In

CARING

Three Pointer

YOU GOT THIS

Ballet

CONFIDENCE

Basketball

SPORTSMANSHIP

Power of the Dream

LIVE YOUR DREAMS

Oliver With A Twist

PLEASE AND THANK YOU

Everyday Heroes

MAKING A DIFFERENCE

Jen Bricker

STRENGTH

Hockey

LOVE

Just Say Hi

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

Better Together

BETTER TOGETHER

Baseball

FRIENDSHIP

Get Along

GET ALONG

We Shall Be Free

DO YOUR PART

Reach

INTEGRITY

Mallory Weggemann

RESILIENCY

Open Door

KINDNESS

Spread the Love

LOVE

Wet Cement

PATIENCE

Special Athlete

SPORTSMANSHIP

Dishes

LISTENING

Top Shelf

HELPING OTHERS

Veteran

THANK YOU

Homer

LOYALTY

Already There

BEING THERE

Most People Are Good

GOODNESS

Generosity

GENEROSITY

Love

LOVE

Live Life

LIVE LIFE

Soccer

OPPORTUNITY

Faith In You

DEVOTION

I Hope You Dance

LIVE LIFE

Crosswalk

GOOD MANNERS

Life's A Dance

LEARN AS YOU GO

Locker

CHARACTER

You Raise Me Up

INSPIRATION

Road Rage

GOOD EXAMPLES

Track Coach

BELIEVE

Hope

HOPE

The Greatest

OPTIMISM

Train

LOVE

College

GRATITUDE

Gratitude

GRATITUDE

I Believe

BELIEVE

Hallway

FORGIVENESS

The Wall

HARD WORK

Cafeteria

REACHING OUT

Change the World

MAKING A DIFFERENCE

Timeout

CIVILITY

Truck Stop

RIGHT CHOICES

Umbrella

CARING

Grace VanderWaal

CONFIDENCE

America

CARING

Home

FAMILY

Apple Stand

CARING

My Life in Sports

APPRECIATION

Remember When

APPRECIATION

Spirit of America

DETERMINATION

Packages

COURTESY