Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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LOVE

Wet Cement

PATIENCE

Baseball

FRIENDSHIP

I Hope You Dance

LIVE LIFE

Better Together

BETTER TOGETHER

Live Life

LIVE LIFE

Hallway

FORGIVENESS

Old Friends

FRIENDSHIP

Open Door

KINDNESS

Crosswalk

GOOD MANNERS

Dishes

LISTENING

Timeout

CIVILITY

Soccer

OPPORTUNITY

Guitar Hero

LIVE YOUR DREAMS

The Wall

HARD WORK

Get Along

GET ALONG

Ballet

CONFIDENCE

Let Em In

CARING

My Life in Sports

APPRECIATION

Humble and Kind

KINDNESS

Locker

CHARACTER

Jen Bricker

STRENGTH

Dear Me

HOPE

Cafeteria

REACHING OUT

We Shall Be Free

DO YOUR PART

Homecoming Queen

TRUE BEAUTY

Truck Stop

RIGHT CHOICES

Grace VanderWaal

CONFIDENCE

Imagine

IMAGINE

Already There

BEING THERE

Faith In You

DEVOTION

Basketball

SPORTSMANSHIP

You Raise Me Up

INSPIRATION

America

CARING

Everything I Do

CARING

I Believe

BELIEVE

Home

FAMILY

Remember When

APPRECIATION

Piñata

SHARING

Mallory Weggemann

RESILIENCY

Train

LOVE

Be A Light

BE A LIGHT

Love

LOVE

The Greatest

OPTIMISM

Hope

HOPE

Spirit of America

DETERMINATION

Biker

GRATITUDE

Peer Pressure

CHARACTER

College

GRATITUDE

Road Rage

GOOD EXAMPLES

Umbrella

CARING

Oliver With A Twist

PLEASE AND THANK YOU

Three Pointer

YOU GOT THIS

Spread the Love

LOVE

Reach

INTEGRITY

Track Coach

BELIEVE

Joshua's Heart

LOVE

Classroom

HONESTY

A Better Life

A BETTER LIFE

Haircut

BEING THERE

Gratitude

GRATITUDE

I Will Always Love You

LOVE

Sarah Greichen

INCLUSION

Veteran

THANK YOU

Generosity

GENEROSITY

Top Shelf

HELPING OTHERS

Nate Staniforth, Magician

WONDER

Hockey

LOVE

Just Say Hi

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

Life's A Dance

LEARN AS YOU GO

Special Athlete

SPORTSMANSHIP

Believe

BELIEVE

Purse

HONESTY

Never Too Late

LIVE LIFE

Holding The Light

TEACHING BY EXAMPLE

Most People Are Good

GOODNESS

Change the World

MAKING A DIFFERENCE

Power of the Dream

LIVE YOUR DREAMS

Good Stuff

COMMITMENT

Neighbors

PATIENCE

My Wish

PARENTING

Apple Stand

CARING

Loyalty

LOYALTY

Homer

LOYALTY

Packages

COURTESY

Hall of Fame

ACHIEVEMENT

Everyday Heroes

MAKING A DIFFERENCE