Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

College

GRATITUDE

Hockey

LOVE

Faith In You

DEVOTION

Timeout

CIVILITY

The Greatest

OPTIMISM

Nate Staniforth, Magician

WONDER

Packages

COURTESY

Basketball

SPORTSMANSHIP

Ballet

CONFIDENCE

Track Coach

BELIEVE

Soccer

OPPORTUNITY

My Wish

PARENTING

Three Pointer

YOU GOT THIS

Peer Pressure

CHARACTER

Gratitude

GRATITUDE

Truck Stop

RIGHT CHOICES

Believe

BELIEVE

Imagine

IMAGINE

Locker

CHARACTER

Most People Are Good

GOODNESS

Better Together

BETTER TOGETHER

Everyday Heroes

MAKING A DIFFERENCE

Umbrella

CARING

Train

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Dear Me

HOPE

Mallory Weggemann

RESILIENCY

Dishes

LISTENING

Hallway

FORGIVENESS

Classroom

HONESTY

Loyalty

LOYALTY

I Will Always Love You

LOVE

My Life in Sports

APPRECIATION

Home

FAMILY

Life's A Dance

LEARN AS YOU GO

Spread the Love

LOVE

Neighbors

PATIENCE

Holding The Light

TEACHING BY EXAMPLE

Old Friends

FRIENDSHIP

Let Em In

CARING

Everything I Do

CARING

Change the World

MAKING A DIFFERENCE

Baseball

FRIENDSHIP

I Believe

BELIEVE

Piñata

SHARING

You Can Let Go

LOVE

Grace VanderWaal

CONFIDENCE

Hall of Fame

ACHIEVEMENT

America

CARING

I Hope You Dance

LIVE LIFE

Jen Bricker

STRENGTH

Veteran

THANK YOU

Special Athlete

SPORTSMANSHIP

Cafeteria

REACHING OUT

Wet Cement

PATIENCE

Good Stuff

COMMITMENT

Reach

INTEGRITY

Purse

HONESTY

Top Shelf

HELPING OTHERS

Open Door

KINDNESS

Generosity

GENEROSITY

Never Too Late

LIVE LIFE

Homer

LOYALTY

Already There

BEING THERE

Apple Stand

CARING

Road Rage

GOOD EXAMPLES

Crosswalk

GOOD MANNERS

You Raise Me Up

INSPIRATION

Humble and Kind

KINDNESS

Haircut

BEING THERE

Guitar Hero

LIVE YOUR DREAMS

We Shall Be Free

DO YOUR PART

Joshua's Heart

LOVE

The Wall

HARD WORK

Homecoming Queen

TRUE BEAUTY

Hope

HOPE

Sarah Greichen

INCLUSION

A Better Life

A BETTER LIFE

Remember When

APPRECIATION

Just Say Hi

REACHING OUT

Love

LOVE

Power of the Dream

LIVE YOUR DREAMS

Annie's Song

OUR BEAUTIFUL WORLD

Get Along

GET ALONG

Spirit of America

DETERMINATION

Biker

GRATITUDE

Be A Light

BE A LIGHT

Live Life

LIVE LIFE