Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Power of the Dream

LIVE YOUR DREAMS

Grace VanderWaal

CONFIDENCE

Already There

BEING THERE

Ballet

CONFIDENCE

Better Together

BETTER TOGETHER

Jen Bricker

STRENGTH

America

CARING

My Life in Sports

APPRECIATION

Oliver With A Twist

PLEASE AND THANK YOU

Locker

CHARACTER

Piñata

SHARING

The Wall

HARD WORK

Apple Stand

CARING

Holding The Light

TEACHING BY EXAMPLE

Guitar Hero

LIVE YOUR DREAMS

Crosswalk

GOOD MANNERS

Veteran

THANK YOU

I Hope You Dance

LIVE LIFE

Track Coach

BELIEVE

Most People Are Good

GOODNESS

Haircut

BEING THERE

Remember When

APPRECIATION

Hallway

FORGIVENESS

Spirit of America

DETERMINATION

Timeout

CIVILITY

Loyalty

LOYALTY

I Believe

BELIEVE

Wet Cement

PATIENCE

Gratitude

GRATITUDE

Change the World

MAKING A DIFFERENCE

Dear Me

HOPE

Dishes

LISTENING

You Can Let Go

LOVE

Basketball

SPORTSMANSHIP

Believe

BELIEVE

Soccer

OPPORTUNITY

Homer

LOYALTY

Never Too Late

LIVE LIFE

Faith In You

DEVOTION

Everything I Do

CARING

Top Shelf

HELPING OTHERS

A Better Life

A BETTER LIFE

Old Friends

FRIENDSHIP

Mallory Weggemann

RESILIENCY

Home

FAMILY

College

GRATITUDE

Reach

INTEGRITY

Everyday Heroes

MAKING A DIFFERENCE

Special Athlete

SPORTSMANSHIP

Biker

GRATITUDE

Baseball

FRIENDSHIP

We Shall Be Free

DO YOUR PART

Nate Staniforth, Magician

WONDER

Get Along

GET ALONG

Purse

HONESTY

My Wish

PARENTING

Sarah Greichen

INCLUSION

Good Stuff

COMMITMENT

Life's A Dance

LEARN AS YOU GO

Umbrella

CARING

Homecoming Queen

TRUE BEAUTY

Imagine

IMAGINE

Hockey

LOVE

I Will Always Love You

LOVE

Classroom

HONESTY

Packages

COURTESY

Just Say Hi

REACHING OUT

Humble and Kind

KINDNESS

Road Rage

GOOD EXAMPLES

Three Pointer

YOU GOT THIS

Be A Light

BE A LIGHT

You Raise Me Up

INSPIRATION

Truck Stop

RIGHT CHOICES

Hall of Fame

ACHIEVEMENT

Cafeteria

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

Peer Pressure

CHARACTER

Live Life

LIVE LIFE

Neighbors

PATIENCE

Spread the Love

LOVE

The Greatest

OPTIMISM

Love

LOVE

Generosity

GENEROSITY

Train

LOVE

Open Door

KINDNESS

Hope

HOPE

Joshua's Heart

LOVE

Let Em In

CARING