Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Annie's Song

OUR BEAUTIFUL WORLD

Everything I Do

CARING

Oliver With A Twist

PLEASE AND THANK YOU

The Wall

HARD WORK

Life's A Dance

LEARN AS YOU GO

Sarah Greichen

INCLUSION

Timeout

CIVILITY

Power of the Dream

LIVE YOUR DREAMS

Guitar Hero

LIVE YOUR DREAMS

We Shall Be Free

DO YOUR PART

Biker

GRATITUDE

Baseball

FRIENDSHIP

You Can Let Go

LOVE

My Wish

PARENTING

Loyalty

LOYALTY

Classroom

HONESTY

Mallory Weggemann

RESILIENCY

Cafeteria

REACHING OUT

Imagine

IMAGINE

A Better Life

A BETTER LIFE

Be A Light

BE A LIGHT

Top Shelf

HELPING OTHERS

Spread the Love

LOVE

Crosswalk

GOOD MANNERS

Faith In You

DEVOTION

Locker

CHARACTER

Everyday Heroes

MAKING A DIFFERENCE

Veteran

THANK YOU

College

GRATITUDE

Just Say Hi

REACHING OUT

Reach

INTEGRITY

Peer Pressure

CHARACTER

Dishes

LISTENING

My Life in Sports

APPRECIATION

Truck Stop

RIGHT CHOICES

Packages

COURTESY

Hockey

LOVE

Piñata

SHARING

Neighbors

PATIENCE

Hope

HOPE

Nate Staniforth, Magician

WONDER

Good Stuff

COMMITMENT

You Raise Me Up

INSPIRATION

Hall of Fame

ACHIEVEMENT

Wet Cement

PATIENCE

I Will Always Love You

LOVE

Holding The Light

TEACHING BY EXAMPLE

Change the World

MAKING A DIFFERENCE

Gratitude

GRATITUDE

Homecoming Queen

TRUE BEAUTY

Generosity

GENEROSITY

Train

LOVE

Special Athlete

SPORTSMANSHIP

Home

FAMILY

Dear Me

HOPE

The Greatest

OPTIMISM

Let Em In

CARING

Basketball

SPORTSMANSHIP

Three Pointer

YOU GOT THIS

Umbrella

CARING

Road Rage

GOOD EXAMPLES

Track Coach

BELIEVE

Never Too Late

LIVE LIFE

Hallway

FORGIVENESS

Soccer

OPPORTUNITY

Apple Stand

CARING

I Believe

BELIEVE

Already There

BEING THERE

Most People Are Good

GOODNESS

Old Friends

FRIENDSHIP

Live Life

LIVE LIFE

Believe

BELIEVE

Humble and Kind

KINDNESS

Purse

HONESTY

Joshua's Heart

LOVE

Haircut

BEING THERE

Love

LOVE

Spirit of America

DETERMINATION

Jen Bricker

STRENGTH

Remember When

APPRECIATION

Homer

LOYALTY

America

CARING

Get Along

GET ALONG

Grace VanderWaal

CONFIDENCE

Ballet

CONFIDENCE

I Hope You Dance

LIVE LIFE

Open Door

KINDNESS

Better Together

BETTER TOGETHER