Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Homecoming Queen

TRUE BEAUTY

Apple Stand

CARING

Truck Stop

RIGHT CHOICES

Good Stuff

COMMITMENT

Hallway

FORGIVENESS

The Wall

HARD WORK

Timeout

CIVILITY

Neighbors

PATIENCE

I Will Always Love You

LOVE

Most People Are Good

GOODNESS

Imagine

IMAGINE

Guitar Hero

LIVE YOUR DREAMS

Faith In You

DEVOTION

Basketball

SPORTSMANSHIP

You Can Let Go

LOVE

Hockey

LOVE

Gratitude

GRATITUDE

Live Life

LIVE LIFE

I Believe

BELIEVE

Train

LOVE

Never Too Late

LIVE LIFE

Biker

GRATITUDE

Spirit of America

DETERMINATION

Holding The Light

TEACHING BY EXAMPLE

Baseball

FRIENDSHIP

Everyday Heroes

MAKING A DIFFERENCE

Veteran

THANK YOU

My Wish

PARENTING

Haircut

BEING THERE

Get Along

GET ALONG

Life's A Dance

LEARN AS YOU GO

The Greatest

OPTIMISM

Home

FAMILY

Sarah Greichen

INCLUSION

I Hope You Dance

LIVE LIFE

My Life in Sports

APPRECIATION

Dishes

LISTENING

Already There

BEING THERE

Annie's Song

OUR BEAUTIFUL WORLD

Road Rage

GOOD EXAMPLES

Just Say Hi

REACHING OUT

America

CARING

Spread the Love

LOVE

Power of the Dream

LIVE YOUR DREAMS

Special Athlete

SPORTSMANSHIP

Soccer

OPPORTUNITY

Piñata

SHARING

Purse

HONESTY

Classroom

HONESTY

Three Pointer

YOU GOT THIS

Top Shelf

HELPING OTHERS

Old Friends

FRIENDSHIP

Generosity

GENEROSITY

Love

LOVE

Be A Light

BE A LIGHT

Believe

BELIEVE

Locker

CHARACTER

Mallory Weggemann

RESILIENCY

Better Together

BETTER TOGETHER

Peer Pressure

CHARACTER

Umbrella

CARING

Remember When

APPRECIATION

You Raise Me Up

INSPIRATION

Everything I Do

CARING

Wet Cement

PATIENCE

A Better Life

A BETTER LIFE

Open Door

KINDNESS

Track Coach

BELIEVE

Cafeteria

REACHING OUT

Grace VanderWaal

CONFIDENCE

Crosswalk

GOOD MANNERS

Humble and Kind

KINDNESS

We Shall Be Free

DO YOUR PART

Reach

INTEGRITY

Oliver With A Twist

PLEASE AND THANK YOU

Let Em In

CARING

College

GRATITUDE

Ballet

CONFIDENCE

Jen Bricker

STRENGTH

Change the World

MAKING A DIFFERENCE

Hope

HOPE

Packages

COURTESY

Loyalty

LOYALTY

Dear Me

HOPE

Joshua's Heart

LOVE

Homer

LOYALTY

Nate Staniforth, Magician

WONDER

Hall of Fame

ACHIEVEMENT