Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Three Pointer

YOU GOT THIS

My Wish

PARENTING

Life's A Dance

LEARN AS YOU GO

My Life in Sports

APPRECIATION

Cafeteria

REACHING OUT

Loyalty

LOYALTY

I Hope You Dance

LIVE LIFE

Remember When

APPRECIATION

Joshua's Heart

LOVE

Get Along

GET ALONG

Apple Stand

CARING

Wet Cement

PATIENCE

Packages

COURTESY

We Shall Be Free

DO YOUR PART

The Wall

HARD WORK

You Raise Me Up

INSPIRATION

Dishes

LISTENING

Spread the Love

LOVE

I Believe

BELIEVE

Hallway

FORGIVENESS

Jen Bricker

STRENGTH

Neighbors

PATIENCE

Hall of Fame

ACHIEVEMENT

Old Friends

FRIENDSHIP

Oliver With A Twist

PLEASE AND THANK YOU

Most People Are Good

GOODNESS

Holding The Light

TEACHING BY EXAMPLE

Good Stuff

COMMITMENT

A Better Life

A BETTER LIFE

Everyday Heroes

MAKING A DIFFERENCE

I Will Always Love You

LOVE

Basketball

SPORTSMANSHIP

Special Athlete

SPORTSMANSHIP

Peer Pressure

CHARACTER

Annie's Song

OUR BEAUTIFUL WORLD

You Can Let Go

LOVE

Faith In You

DEVOTION

Already There

BEING THERE

Reach

INTEGRITY

Be A Light

BE A LIGHT

Track Coach

BELIEVE

College

GRATITUDE

Locker

CHARACTER

Umbrella

CARING

Baseball

FRIENDSHIP

Believe

BELIEVE

Open Door

KINDNESS

Gratitude

GRATITUDE

Sarah Greichen

INCLUSION

Dear Me

HOPE

Just Say Hi

REACHING OUT

Truck Stop

RIGHT CHOICES

Power of the Dream

LIVE YOUR DREAMS

Road Rage

GOOD EXAMPLES

Soccer

OPPORTUNITY

Haircut

BEING THERE

Crosswalk

GOOD MANNERS

Ballet

CONFIDENCE

Hope

HOPE

Guitar Hero

LIVE YOUR DREAMS

Spirit of America

DETERMINATION

Everything I Do

CARING

Home

FAMILY

Biker

GRATITUDE

America

CARING

Love

LOVE

Piñata

SHARING

Humble and Kind

KINDNESS

Change the World

MAKING A DIFFERENCE

Better Together

BETTER TOGETHER

Hockey

LOVE

Classroom

HONESTY

Homecoming Queen

TRUE BEAUTY

Generosity

GENEROSITY

Grace VanderWaal

CONFIDENCE

Veteran

THANK YOU

Imagine

IMAGINE

Homer

LOYALTY

Never Too Late

LIVE LIFE

Top Shelf

HELPING OTHERS

Timeout

CIVILITY

Mallory Weggemann

RESILIENCY

Nate Staniforth, Magician

WONDER

Live Life

LIVE LIFE

The Greatest

OPTIMISM

Train

LOVE

Purse

HONESTY

Let Em In

CARING