Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Truck Stop

RIGHT CHOICES

Already There

BEING THERE

Be A Light

BE A LIGHT

Wet Cement

PATIENCE

Reach

INTEGRITY

Crosswalk

GOOD MANNERS

Joshua's Heart

LOVE

My Life in Sports

APPRECIATION

Everything I Do

CARING

Just Say Hi

REACHING OUT

A Better Life

A BETTER LIFE

Let Em In

CARING

Road Rage

GOOD EXAMPLES

The Greatest

OPTIMISM

Umbrella

CARING

Mallory Weggemann

RESILIENCY

Remember When

APPRECIATION

Neighbors

PATIENCE

Biker

GRATITUDE

Haircut

BEING THERE

Classroom

HONESTY

I Hope You Dance

LIVE LIFE

Live Life

LIVE LIFE

Jen Bricker

STRENGTH

America

CARING

Get Along

GET ALONG

Gratitude

GRATITUDE

Change the World

MAKING A DIFFERENCE

Homecoming Queen

TRUE BEAUTY

Homer

LOYALTY

Humble and Kind

KINDNESS

Timeout

CIVILITY

Ballet

CONFIDENCE

Nate Staniforth, Magician

WONDER

Open Door

KINDNESS

Grace VanderWaal

CONFIDENCE

We Shall Be Free

DO YOUR PART

Baseball

FRIENDSHIP

Veteran

THANK YOU

Sarah Greichen

INCLUSION

Hall of Fame

ACHIEVEMENT

Holding The Light

TEACHING BY EXAMPLE

Spread the Love

LOVE

You Raise Me Up

INSPIRATION

Power of the Dream

LIVE YOUR DREAMS

Purse

HONESTY

Good Stuff

COMMITMENT

Hope

HOPE

Top Shelf

HELPING OTHERS

Better Together

BETTER TOGETHER

I Will Always Love You

LOVE

Peer Pressure

CHARACTER

Packages

COURTESY

Track Coach

BELIEVE

Three Pointer

YOU GOT THIS

Home

FAMILY

Generosity

GENEROSITY

Cafeteria

REACHING OUT

I Believe

BELIEVE

Train

LOVE

Apple Stand

CARING

Love

LOVE

Faith In You

DEVOTION

The Wall

HARD WORK

Never Too Late

LIVE LIFE

College

GRATITUDE

Hallway

FORGIVENESS

Special Athlete

SPORTSMANSHIP

Loyalty

LOYALTY

Spirit of America

DETERMINATION

My Wish

PARENTING

Soccer

OPPORTUNITY

Life's A Dance

LEARN AS YOU GO

Basketball

SPORTSMANSHIP

Piñata

SHARING

Locker

CHARACTER

Most People Are Good

GOODNESS

Oliver With A Twist

PLEASE AND THANK YOU

Everyday Heroes

MAKING A DIFFERENCE

Hockey

LOVE

Guitar Hero

LIVE YOUR DREAMS

You Can Let Go

LOVE

Dear Me

HOPE

Believe

BELIEVE

Old Friends

FRIENDSHIP

Dishes

LISTENING

Imagine

IMAGINE

Annie's Song

OUR BEAUTIFUL WORLD