Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Love

LOVE

Home

FAMILY

Most People Are Good

GOODNESS

Cafeteria

REACHING OUT

Umbrella

CARING

Peer Pressure

CHARACTER

Good Stuff

COMMITMENT

Grace VanderWaal

CONFIDENCE

I Believe

BELIEVE

Power of the Dream

LIVE YOUR DREAMS

Faith In You

DEVOTION

Apple Stand

CARING

Ballet

CONFIDENCE

Holding The Light

TEACHING BY EXAMPLE

The Wall

HARD WORK

Soccer

OPPORTUNITY

Classroom

HONESTY

Hall of Fame

ACHIEVEMENT

Piñata

SHARING

Generosity

GENEROSITY

Gratitude

GRATITUDE

Old Friends

FRIENDSHIP

Never Too Late

LIVE LIFE

Sarah Greichen

INCLUSION

Dear Me

HOPE

Homer

LOYALTY

Loyalty

LOYALTY

Let Em In

CARING

College

GRATITUDE

Locker

CHARACTER

Purse

HONESTY

Crosswalk

GOOD MANNERS

Three Pointer

YOU GOT THIS

Basketball

SPORTSMANSHIP

Dishes

LISTENING

My Wish

PARENTING

Neighbors

PATIENCE

Jen Bricker

STRENGTH

Imagine

IMAGINE

My Life in Sports

APPRECIATION

Spirit of America

DETERMINATION

Truck Stop

RIGHT CHOICES

Track Coach

BELIEVE

Hope

HOPE

Humble and Kind

KINDNESS

Guitar Hero

LIVE YOUR DREAMS

Remember When

APPRECIATION

Biker

GRATITUDE

Open Door

KINDNESS

Everyday Heroes

MAKING A DIFFERENCE

Life's A Dance

LEARN AS YOU GO

A Better Life

A BETTER LIFE

Nate Staniforth, Magician

WONDER

Oliver With A Twist

PLEASE AND THANK YOU

You Raise Me Up

INSPIRATION

Baseball

FRIENDSHIP

Mallory Weggemann

RESILIENCY

America

CARING

Train

LOVE

I Will Always Love You

LOVE

Reach

INTEGRITY

Top Shelf

HELPING OTHERS

Believe

BELIEVE

I Hope You Dance

LIVE LIFE

Change the World

MAKING A DIFFERENCE

Already There

BEING THERE

We Shall Be Free

DO YOUR PART

Better Together

BETTER TOGETHER

Hockey

LOVE

You Can Let Go

LOVE

Get Along

GET ALONG

Live Life

LIVE LIFE

Timeout

CIVILITY

Spread the Love

LOVE

Road Rage

GOOD EXAMPLES

Wet Cement

PATIENCE

Annie's Song

OUR BEAUTIFUL WORLD

Packages

COURTESY

Homecoming Queen

TRUE BEAUTY

Just Say Hi

REACHING OUT

Haircut

BEING THERE

The Greatest

OPTIMISM

Veteran

THANK YOU

Hallway

FORGIVENESS

Special Athlete

SPORTSMANSHIP

Everything I Do

CARING

Be A Light

BE A LIGHT

Joshua's Heart

LOVE