Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Crosswalk

GOOD MANNERS

Imagine

IMAGINE

America

CARING

Love

LOVE

Let Em In

CARING

Apple Stand

CARING

Just Say Hi

REACHING OUT

Hallway

FORGIVENESS

Joshua's Heart

LOVE

Veteran

THANK YOU

Road Rage

GOOD EXAMPLES

Good Stuff

COMMITMENT

Get Along

GET ALONG

Gratitude

GRATITUDE

Humble and Kind

KINDNESS

Biker

GRATITUDE

Sarah Greichen

INCLUSION

Special Athlete

SPORTSMANSHIP

Change the World

MAKING A DIFFERENCE

Nate Staniforth, Magician

WONDER

Annie's Song

OUR BEAUTIFUL WORLD

Piñata

SHARING

A Better Life

A BETTER LIFE

You Can Let Go

LOVE

Neighbors

PATIENCE

Purse

HONESTY

Guitar Hero

LIVE YOUR DREAMS

Oliver With A Twist

PLEASE AND THANK YOU

Haircut

BEING THERE

Locker

CHARACTER

The Wall

HARD WORK

Wet Cement

PATIENCE

Spirit of America

DETERMINATION

My Wish

PARENTING

Soccer

OPPORTUNITY

We Shall Be Free

DO YOUR PART

Basketball

SPORTSMANSHIP

Hall of Fame

ACHIEVEMENT

Three Pointer

YOU GOT THIS

Dear Me

HOPE

Ballet

CONFIDENCE

Mallory Weggemann

RESILIENCY

Most People Are Good

GOODNESS

Grace VanderWaal

CONFIDENCE

Truck Stop

RIGHT CHOICES

Top Shelf

HELPING OTHERS

Homer

LOYALTY

Already There

BEING THERE

Cafeteria

REACHING OUT

Baseball

FRIENDSHIP

Never Too Late

LIVE LIFE

Better Together

BETTER TOGETHER

Holding The Light

TEACHING BY EXAMPLE

Packages

COURTESY

Jen Bricker

STRENGTH

You Raise Me Up

INSPIRATION

Hope

HOPE

I Hope You Dance

LIVE LIFE

Classroom

HONESTY

Power of the Dream

LIVE YOUR DREAMS

Be A Light

BE A LIGHT

I Believe

BELIEVE

Loyalty

LOYALTY

Life's A Dance

LEARN AS YOU GO

Generosity

GENEROSITY

Everything I Do

CARING

I Will Always Love You

LOVE

Old Friends

FRIENDSHIP

Remember When

APPRECIATION

College

GRATITUDE

Timeout

CIVILITY

Homecoming Queen

TRUE BEAUTY

Reach

INTEGRITY

Live Life

LIVE LIFE

Train

LOVE

My Life in Sports

APPRECIATION

The Greatest

OPTIMISM

Peer Pressure

CHARACTER

Open Door

KINDNESS

Spread the Love

LOVE

Umbrella

CARING

Track Coach

BELIEVE

Home

FAMILY

Hockey

LOVE

Faith In You

DEVOTION

Believe

BELIEVE

Dishes

LISTENING

Everyday Heroes

MAKING A DIFFERENCE