Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Everything I Do

CARING

Locker

CHARACTER

You Can Let Go

LOVE

Homer

LOYALTY

Grace VanderWaal

CONFIDENCE

Faith In You

DEVOTION

I Believe

BELIEVE

Road Rage

GOOD EXAMPLES

Train

LOVE

Ballet

CONFIDENCE

A Better Life

A BETTER LIFE

America

CARING

Dear Me

HOPE

Most People Are Good

GOODNESS

Humble and Kind

KINDNESS

Believe

BELIEVE

Be A Light

BE A LIGHT

Cafeteria

REACHING OUT

Nate Staniforth, Magician

WONDER

Truck Stop

RIGHT CHOICES

Hope

HOPE

Reach

INTEGRITY

Three Pointer

YOU GOT THIS

Hallway

FORGIVENESS

Annie's Song

OUR BEAUTIFUL WORLD

Joshua's Heart

LOVE

Spirit of America

DETERMINATION

I Will Always Love You

LOVE

Guitar Hero

LIVE YOUR DREAMS

My Life in Sports

APPRECIATION

My Wish

PARENTING

Apple Stand

CARING

Live Life

LIVE LIFE

Hockey

LOVE

Change the World

MAKING A DIFFERENCE

Open Door

KINDNESS

Classroom

HONESTY

I Hope You Dance

LIVE LIFE

Love

LOVE

Special Athlete

SPORTSMANSHIP

Peer Pressure

CHARACTER

Track Coach

BELIEVE

The Wall

HARD WORK

Just Say Hi

REACHING OUT

College

GRATITUDE

Gratitude

GRATITUDE

Jen Bricker

STRENGTH

Mallory Weggemann

RESILIENCY

Let Em In

CARING

Baseball

FRIENDSHIP

Homecoming Queen

TRUE BEAUTY

Loyalty

LOYALTY

Piñata

SHARING

Remember When

APPRECIATION

Everyday Heroes

MAKING A DIFFERENCE

Spread the Love

LOVE

Dishes

LISTENING

Never Too Late

LIVE LIFE

Good Stuff

COMMITMENT

Get Along

GET ALONG

Home

FAMILY

Old Friends

FRIENDSHIP

Hall of Fame

ACHIEVEMENT

Top Shelf

HELPING OTHERS

Sarah Greichen

INCLUSION

You Raise Me Up

INSPIRATION

Haircut

BEING THERE

Neighbors

PATIENCE

Umbrella

CARING

Power of the Dream

LIVE YOUR DREAMS

Better Together

BETTER TOGETHER

Timeout

CIVILITY

Generosity

GENEROSITY

Holding The Light

TEACHING BY EXAMPLE

Wet Cement

PATIENCE

Already There

BEING THERE

Packages

COURTESY

The Greatest

OPTIMISM

Purse

HONESTY

Life's A Dance

LEARN AS YOU GO

Crosswalk

GOOD MANNERS

Biker

GRATITUDE

Imagine

IMAGINE

Veteran

THANK YOU

Soccer

OPPORTUNITY

Oliver With A Twist

PLEASE AND THANK YOU

We Shall Be Free

DO YOUR PART

Basketball

SPORTSMANSHIP