Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Gratitude

GRATITUDE

Nate Staniforth, Magician

WONDER

The Greatest

OPTIMISM

Biker

GRATITUDE

Already There

BEING THERE

I Believe

BELIEVE

Jen Bricker

STRENGTH

Soccer

OPPORTUNITY

Piñata

SHARING

Home

FAMILY

Timeout

CIVILITY

Good Stuff

COMMITMENT

Haircut

BEING THERE

Be A Light

BE A LIGHT

Life's A Dance

LEARN AS YOU GO

Umbrella

CARING

Hallway

FORGIVENESS

I Will Always Love You

LOVE

Spread the Love

LOVE

Guitar Hero

LIVE YOUR DREAMS

College

GRATITUDE

You Can Let Go

LOVE

Apple Stand

CARING

Truck Stop

RIGHT CHOICES

Annie's Song

OUR BEAUTIFUL WORLD

Reach

INTEGRITY

Humble and Kind

KINDNESS

Old Friends

FRIENDSHIP

Love

LOVE

A Better Life

A BETTER LIFE

Homecoming Queen

TRUE BEAUTY

Ballet

CONFIDENCE

Never Too Late

LIVE LIFE

Packages

COURTESY

Grace VanderWaal

CONFIDENCE

Dishes

LISTENING

Three Pointer

YOU GOT THIS

Live Life

LIVE LIFE

Peer Pressure

CHARACTER

Open Door

KINDNESS

Classroom

HONESTY

Neighbors

PATIENCE

America

CARING

Purse

HONESTY

Loyalty

LOYALTY

Mallory Weggemann

RESILIENCY

Let Em In

CARING

Baseball

FRIENDSHIP

Faith In You

DEVOTION

Remember When

APPRECIATION

Change the World

MAKING A DIFFERENCE

Spirit of America

DETERMINATION

Generosity

GENEROSITY

Just Say Hi

REACHING OUT

Power of the Dream

LIVE YOUR DREAMS

Crosswalk

GOOD MANNERS

My Wish

PARENTING

Dear Me

HOPE

Top Shelf

HELPING OTHERS

Hall of Fame

ACHIEVEMENT

Road Rage

GOOD EXAMPLES

Veteran

THANK YOU

The Wall

HARD WORK

We Shall Be Free

DO YOUR PART

Hope

HOPE

Better Together

BETTER TOGETHER

You Raise Me Up

INSPIRATION

Hockey

LOVE

Get Along

GET ALONG

Locker

CHARACTER

Holding The Light

TEACHING BY EXAMPLE

Train

LOVE

Cafeteria

REACHING OUT

I Hope You Dance

LIVE LIFE

Joshua's Heart

LOVE

Homer

LOYALTY

Everyday Heroes

MAKING A DIFFERENCE

Most People Are Good

GOODNESS

Track Coach

BELIEVE

My Life in Sports

APPRECIATION

Basketball

SPORTSMANSHIP

Everything I Do

CARING

Sarah Greichen

INCLUSION

Special Athlete

SPORTSMANSHIP

Believe

BELIEVE

Oliver With A Twist

PLEASE AND THANK YOU

Wet Cement

PATIENCE

Imagine

IMAGINE