Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Homer

LOYALTY

Nate Staniforth, Magician

WONDER

Everything I Do

CARING

Never Too Late

LIVE LIFE

Mallory Weggemann

RESILIENCY

Truck Stop

RIGHT CHOICES

Dear Me

HOPE

Haircut

BEING THERE

Loyalty

LOYALTY

Hallway

FORGIVENESS

Most People Are Good

GOODNESS

Special Athlete

SPORTSMANSHIP

College

GRATITUDE

Ballet

CONFIDENCE

Change the World

MAKING A DIFFERENCE

Already There

BEING THERE

Gratitude

GRATITUDE

My Life in Sports

APPRECIATION

The Wall

HARD WORK

Power of the Dream

LIVE YOUR DREAMS

Open Door

KINDNESS

Apple Stand

CARING

Good Stuff

COMMITMENT

Road Rage

GOOD EXAMPLES

Umbrella

CARING

Crosswalk

GOOD MANNERS

Baseball

FRIENDSHIP

Packages

COURTESY

Biker

GRATITUDE

Joshua's Heart

LOVE

The Greatest

OPTIMISM

I Will Always Love You

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

We Shall Be Free

DO YOUR PART

Be A Light

BE A LIGHT

Reach

INTEGRITY

Better Together

BETTER TOGETHER

A Better Life

A BETTER LIFE

Purse

HONESTY

Humble and Kind

KINDNESS

Let Em In

CARING

Soccer

OPPORTUNITY

Basketball

SPORTSMANSHIP

Imagine

IMAGINE

Cafeteria

REACHING OUT

Oliver With A Twist

PLEASE AND THANK YOU

Three Pointer

YOU GOT THIS

Top Shelf

HELPING OTHERS

Train

LOVE

Sarah Greichen

INCLUSION

Guitar Hero

LIVE YOUR DREAMS

Old Friends

FRIENDSHIP

Generosity

GENEROSITY

Get Along

GET ALONG

Timeout

CIVILITY

I Believe

BELIEVE

Love

LOVE

Remember When

APPRECIATION

Spirit of America

DETERMINATION

Spread the Love

LOVE

You Raise Me Up

INSPIRATION

Holding The Light

TEACHING BY EXAMPLE

Just Say Hi

REACHING OUT

Veteran

THANK YOU

Life's A Dance

LEARN AS YOU GO

Jen Bricker

STRENGTH

Homecoming Queen

TRUE BEAUTY

Neighbors

PATIENCE

Track Coach

BELIEVE

Faith In You

DEVOTION

Classroom

HONESTY

Peer Pressure

CHARACTER

Hope

HOPE

Piñata

SHARING

You Can Let Go

LOVE

Everyday Heroes

MAKING A DIFFERENCE

My Wish

PARENTING

Grace VanderWaal

CONFIDENCE

Locker

CHARACTER

Wet Cement

PATIENCE

Hall of Fame

ACHIEVEMENT

Home

FAMILY

America

CARING

Dishes

LISTENING

I Hope You Dance

LIVE LIFE

Hockey

LOVE