Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Umbrella

CARING

Old Friends

FRIENDSHIP

Home

FAMILY

Biker

GRATITUDE

Packages

COURTESY

Apple Stand

CARING

Loyalty

LOYALTY

Good Stuff

COMMITMENT

Faith In You

DEVOTION

Dishes

LISTENING

Never Too Late

LIVE LIFE

Three Pointer

YOU GOT THIS

Better Together

BETTER TOGETHER

Peer Pressure

CHARACTER

Be A Light

BE A LIGHT

The Wall

HARD WORK

My Life in Sports

APPRECIATION

Joshua's Heart

LOVE

Road Rage

GOOD EXAMPLES

Most People Are Good

GOODNESS

Nate Staniforth, Magician

WONDER

Hall of Fame

ACHIEVEMENT

Top Shelf

HELPING OTHERS

Grace VanderWaal

CONFIDENCE

Annie's Song

OUR BEAUTIFUL WORLD

Humble and Kind

KINDNESS

Wet Cement

PATIENCE

Veteran

THANK YOU

Just Say Hi

REACHING OUT

A Better Life

A BETTER LIFE

I Will Always Love You

LOVE

Track Coach

BELIEVE

Homer

LOYALTY

Life's A Dance

LEARN AS YOU GO

America

CARING

Hope

HOPE

Soccer

OPPORTUNITY

Everyday Heroes

MAKING A DIFFERENCE

I Believe

BELIEVE

Spread the Love

LOVE

Power of the Dream

LIVE YOUR DREAMS

Open Door

KINDNESS

Imagine

IMAGINE

Reach

INTEGRITY

Classroom

HONESTY

Jen Bricker

STRENGTH

We Shall Be Free

DO YOUR PART

Purse

HONESTY

Generosity

GENEROSITY

Live Life

LIVE LIFE

I Hope You Dance

LIVE LIFE

Oliver With A Twist

PLEASE AND THANK YOU

Train

LOVE

Spirit of America

DETERMINATION

Haircut

BEING THERE

Change the World

MAKING A DIFFERENCE

Truck Stop

RIGHT CHOICES

You Raise Me Up

INSPIRATION

Hallway

FORGIVENESS

College

GRATITUDE

Holding The Light

TEACHING BY EXAMPLE

Locker

CHARACTER

Baseball

FRIENDSHIP

My Wish

PARENTING

Hockey

LOVE

Cafeteria

REACHING OUT

Gratitude

GRATITUDE

Sarah Greichen

INCLUSION

Believe

BELIEVE

Piñata

SHARING

Ballet

CONFIDENCE

Already There

BEING THERE

Dear Me

HOPE

Timeout

CIVILITY

Love

LOVE

Homecoming Queen

TRUE BEAUTY

Mallory Weggemann

RESILIENCY

The Greatest

OPTIMISM

Guitar Hero

LIVE YOUR DREAMS

Neighbors

PATIENCE

Basketball

SPORTSMANSHIP

Everything I Do

CARING

Crosswalk

GOOD MANNERS

You Can Let Go

LOVE

Let Em In

CARING

Get Along

GET ALONG

Special Athlete

SPORTSMANSHIP

Remember When

APPRECIATION