Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Peer Pressure

CHARACTER

Homer

LOYALTY

Apple Stand

CARING

Neighbors

PATIENCE

My Life in Sports

APPRECIATION

Everything I Do

CARING

Packages

COURTESY

Open Door

KINDNESS

Just Say Hi

REACHING OUT

Track Coach

BELIEVE

Gratitude

GRATITUDE

America

CARING

Annie's Song

OUR BEAUTIFUL WORLD

Wet Cement

PATIENCE

Believe

BELIEVE

Humble and Kind

KINDNESS

Holding The Light

TEACHING BY EXAMPLE

Piñata

SHARING

Already There

BEING THERE

My Wish

PARENTING

Never Too Late

LIVE LIFE

Let Em In

CARING

Better Together

BETTER TOGETHER

Power of the Dream

LIVE YOUR DREAMS

The Wall

HARD WORK

Life's A Dance

LEARN AS YOU GO

Grace VanderWaal

CONFIDENCE

Purse

HONESTY

Spread the Love

LOVE

Mallory Weggemann

RESILIENCY

Special Athlete

SPORTSMANSHIP

The Greatest

OPTIMISM

Get Along

GET ALONG

Baseball

FRIENDSHIP

Dear Me

HOPE

Home

FAMILY

Locker

CHARACTER

Jen Bricker

STRENGTH

Love

LOVE

Dishes

LISTENING

Joshua's Heart

LOVE

Biker

GRATITUDE

Haircut

BEING THERE

Generosity

GENEROSITY

Nate Staniforth, Magician

WONDER

I Will Always Love You

LOVE

Crosswalk

GOOD MANNERS

Three Pointer

YOU GOT THIS

You Can Let Go

LOVE

Top Shelf

HELPING OTHERS

Oliver With A Twist

PLEASE AND THANK YOU

Timeout

CIVILITY

Faith In You

DEVOTION

Basketball

SPORTSMANSHIP

I Hope You Dance

LIVE LIFE

I Believe

BELIEVE

Hallway

FORGIVENESS

Reach

INTEGRITY

Old Friends

FRIENDSHIP

Live Life

LIVE LIFE

We Shall Be Free

DO YOUR PART

A Better Life

A BETTER LIFE

Hockey

LOVE

Road Rage

GOOD EXAMPLES

Homecoming Queen

TRUE BEAUTY

Change the World

MAKING A DIFFERENCE

Good Stuff

COMMITMENT

Guitar Hero

LIVE YOUR DREAMS

College

GRATITUDE

Cafeteria

REACHING OUT

Imagine

IMAGINE

Hall of Fame

ACHIEVEMENT

Train

LOVE

Truck Stop

RIGHT CHOICES

You Raise Me Up

INSPIRATION

Spirit of America

DETERMINATION

Umbrella

CARING

Loyalty

LOYALTY

Hope

HOPE

Sarah Greichen

INCLUSION

Soccer

OPPORTUNITY

Remember When

APPRECIATION

Most People Are Good

GOODNESS

Classroom

HONESTY

Ballet

CONFIDENCE

Be A Light

BE A LIGHT

Veteran

THANK YOU

Everyday Heroes

MAKING A DIFFERENCE