Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Veteran

THANK YOU

Spirit of America

DETERMINATION

Piñata

SHARING

Wet Cement

PATIENCE

Good Stuff

COMMITMENT

Remember When

APPRECIATION

Already There

BEING THERE

Road Rage

GOOD EXAMPLES

I Hope You Dance

LIVE LIFE

College

GRATITUDE

Holding The Light

TEACHING BY EXAMPLE

Soccer

OPPORTUNITY

Faith In You

DEVOTION

Homer

LOYALTY

Imagine

IMAGINE

Better Together

BETTER TOGETHER

Train

LOVE

Peer Pressure

CHARACTER

Never Too Late

LIVE LIFE

Cafeteria

REACHING OUT

Purse

HONESTY

Truck Stop

RIGHT CHOICES

Live Life

LIVE LIFE

Top Shelf

HELPING OTHERS

Hope

HOPE

Reach

INTEGRITY

Mallory Weggemann

RESILIENCY

You Can Let Go

LOVE

Ballet

CONFIDENCE

Love

LOVE

A Better Life

A BETTER LIFE

Apple Stand

CARING

Get Along

GET ALONG

Three Pointer

YOU GOT THIS

Track Coach

BELIEVE

Jen Bricker

STRENGTH

Generosity

GENEROSITY

The Wall

HARD WORK

Power of the Dream

LIVE YOUR DREAMS

The Greatest

OPTIMISM

We Shall Be Free

DO YOUR PART

Hallway

FORGIVENESS

Haircut

BEING THERE

Homecoming Queen

TRUE BEAUTY

Life's A Dance

LEARN AS YOU GO

Hockey

LOVE

Nate Staniforth, Magician

WONDER

Crosswalk

GOOD MANNERS

Classroom

HONESTY

You Raise Me Up

INSPIRATION

Grace VanderWaal

CONFIDENCE

Be A Light

BE A LIGHT

I Believe

BELIEVE

Everything I Do

CARING

Change the World

MAKING A DIFFERENCE

Dishes

LISTENING

Loyalty

LOYALTY

My Life in Sports

APPRECIATION

Hall of Fame

ACHIEVEMENT

Oliver With A Twist

PLEASE AND THANK YOU

Special Athlete

SPORTSMANSHIP

Spread the Love

LOVE

Open Door

KINDNESS

America

CARING

Everyday Heroes

MAKING A DIFFERENCE

Packages

COURTESY

Baseball

FRIENDSHIP

Joshua's Heart

LOVE

Guitar Hero

LIVE YOUR DREAMS

Timeout

CIVILITY

Sarah Greichen

INCLUSION

Locker

CHARACTER

Just Say Hi

REACHING OUT

I Will Always Love You

LOVE

Biker

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

Umbrella

CARING

Most People Are Good

GOODNESS

Let Em In

CARING

My Wish

PARENTING

Believe

BELIEVE

Humble and Kind

KINDNESS

Old Friends

FRIENDSHIP

Gratitude

GRATITUDE

Home

FAMILY

Basketball

SPORTSMANSHIP

Dear Me

HOPE

Neighbors

PATIENCE