Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Everyday Heroes

MAKING A DIFFERENCE

Umbrella

CARING

Oliver With A Twist

PLEASE AND THANK YOU

Locker

CHARACTER

Reach

INTEGRITY

Spirit of America

DETERMINATION

Peer Pressure

CHARACTER

Haircut

BEING THERE

Dishes

LISTENING

Open Door

KINDNESS

Old Friends

FRIENDSHIP

Power of the Dream

LIVE YOUR DREAMS

Guitar Hero

LIVE YOUR DREAMS

Just Say Hi

REACHING OUT

Nate Staniforth, Magician

WONDER

Good Stuff

COMMITMENT

The Wall

HARD WORK

You Can Let Go

LOVE

Purse

HONESTY

Neighbors

PATIENCE

Train

LOVE

My Wish

PARENTING

Truck Stop

RIGHT CHOICES

Road Rage

GOOD EXAMPLES

Basketball

SPORTSMANSHIP

Special Athlete

SPORTSMANSHIP

Ballet

CONFIDENCE

Annie's Song

OUR BEAUTIFUL WORLD

Apple Stand

CARING

Hope

HOPE

Holding The Light

TEACHING BY EXAMPLE

The Greatest

OPTIMISM

Home

FAMILY

We Shall Be Free

DO YOUR PART

My Life in Sports

APPRECIATION

I Will Always Love You

LOVE

Homer

LOYALTY

Humble and Kind

KINDNESS

Crosswalk

GOOD MANNERS

Change the World

MAKING A DIFFERENCE

Mallory Weggemann

RESILIENCY

Life's A Dance

LEARN AS YOU GO

Live Life

LIVE LIFE

Generosity

GENEROSITY

Be A Light

BE A LIGHT

Three Pointer

YOU GOT THIS

Believe

BELIEVE

Jen Bricker

STRENGTH

Already There

BEING THERE

Packages

COURTESY

Remember When

APPRECIATION

I Hope You Dance

LIVE LIFE

Loyalty

LOYALTY

Veteran

THANK YOU

Track Coach

BELIEVE

Classroom

HONESTY

Sarah Greichen

INCLUSION

Homecoming Queen

TRUE BEAUTY

College

GRATITUDE

Let Em In

CARING

Top Shelf

HELPING OTHERS

A Better Life

A BETTER LIFE

Spread the Love

LOVE

Cafeteria

REACHING OUT

Better Together

BETTER TOGETHER

Everything I Do

CARING

Grace VanderWaal

CONFIDENCE

Faith In You

DEVOTION

Baseball

FRIENDSHIP

Hallway

FORGIVENESS

Wet Cement

PATIENCE

Gratitude

GRATITUDE

Hockey

LOVE

Never Too Late

LIVE LIFE

You Raise Me Up

INSPIRATION

America

CARING

Joshua's Heart

LOVE

I Believe

BELIEVE

Most People Are Good

GOODNESS

Imagine

IMAGINE

Biker

GRATITUDE

Get Along

GET ALONG

Timeout

CIVILITY

Dear Me

HOPE

Love

LOVE

Hall of Fame

ACHIEVEMENT

Piñata

SHARING

Soccer

OPPORTUNITY