Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Home

FAMILY

You Can Let Go

LOVE

Packages

COURTESY

Never Too Late

LIVE LIFE

Wet Cement

PATIENCE

Nate Staniforth, Magician

WONDER

Timeout

CIVILITY

The Wall

HARD WORK

Change the World

MAKING A DIFFERENCE

Peer Pressure

CHARACTER

Hope

HOPE

Dishes

LISTENING

Believe

BELIEVE

Be A Light

BE A LIGHT

Imagine

IMAGINE

Baseball

FRIENDSHIP

Hall of Fame

ACHIEVEMENT

Better Together

BETTER TOGETHER

Reach

INTEGRITY

Life's A Dance

LEARN AS YOU GO

Cafeteria

REACHING OUT

You Raise Me Up

INSPIRATION

My Wish

PARENTING

Annie's Song

OUR BEAUTIFUL WORLD

My Life in Sports

APPRECIATION

Neighbors

PATIENCE

Train

LOVE

Piñata

SHARING

Oliver With A Twist

PLEASE AND THANK YOU

Spread the Love

LOVE

Holding The Light

TEACHING BY EXAMPLE

Apple Stand

CARING

Purse

HONESTY

Mallory Weggemann

RESILIENCY

Loyalty

LOYALTY

Guitar Hero

LIVE YOUR DREAMS

Spirit of America

DETERMINATION

Gratitude

GRATITUDE

Faith In You

DEVOTION

Good Stuff

COMMITMENT

Remember When

APPRECIATION

I Hope You Dance

LIVE LIFE

Open Door

KINDNESS

Get Along

GET ALONG

Joshua's Heart

LOVE

Grace VanderWaal

CONFIDENCE

Special Athlete

SPORTSMANSHIP

A Better Life

A BETTER LIFE

The Greatest

OPTIMISM

Classroom

HONESTY

Top Shelf

HELPING OTHERS

Soccer

OPPORTUNITY

We Shall Be Free

DO YOUR PART

Most People Are Good

GOODNESS

Track Coach

BELIEVE

Haircut

BEING THERE

I Believe

BELIEVE

Let Em In

CARING

Hallway

FORGIVENESS

Just Say Hi

REACHING OUT

Power of the Dream

LIVE YOUR DREAMS

Veteran

THANK YOU

Basketball

SPORTSMANSHIP

Three Pointer

YOU GOT THIS

College

GRATITUDE

Sarah Greichen

INCLUSION

Live Life

LIVE LIFE

Locker

CHARACTER

Dear Me

HOPE

I Will Always Love You

LOVE

America

CARING

Homer

LOYALTY

Road Rage

GOOD EXAMPLES

Ballet

CONFIDENCE

Old Friends

FRIENDSHIP

Hockey

LOVE

Crosswalk

GOOD MANNERS

Everyday Heroes

MAKING A DIFFERENCE

Everything I Do

CARING

Humble and Kind

KINDNESS

Generosity

GENEROSITY

Truck Stop

RIGHT CHOICES

Jen Bricker

STRENGTH

Umbrella

CARING

Love

LOVE

Homecoming Queen

TRUE BEAUTY

Already There

BEING THERE

Biker

GRATITUDE