Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
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YOUR COMMENT

Note: All comments are reviewed before posting.

such a beautiful commercial! this world could use more kindness..very moving

Jackie from Pennsylvania , October 15, 2026

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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Spread the Love

LOVE

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APPRECIATION

Live Life

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Three Pointer

YOU GOT THIS

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Hope

HOPE

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Grace VanderWaal

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Umbrella

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LOYALTY

Power of the Dream

LIVE YOUR DREAMS

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GET ALONG

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Love

LOVE

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Train

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Oliver With A Twist

PLEASE AND THANK YOU

Haircut

BEING THERE

Biker

GRATITUDE

Joshua's Heart

LOVE

Jen Bricker

STRENGTH

Reach

INTEGRITY

Imagine

IMAGINE

Holding The Light

TEACHING BY EXAMPLE

Old Friends

FRIENDSHIP

Generosity

GENEROSITY

Soccer

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Apple Stand

CARING

You Raise Me Up

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My Life in Sports

APPRECIATION

Piñata

SHARING

Most People Are Good

GOODNESS

Crosswalk

GOOD MANNERS

Everything I Do

CARING

My Wish

PARENTING

Hockey

LOVE

You Can Let Go

LOVE

I Hope You Dance

LIVE LIFE

Open Door

KINDNESS

I Will Always Love You

LOVE

Let Em In

CARING

Humble and Kind

KINDNESS

Hall of Fame

ACHIEVEMENT

Spirit of America

DETERMINATION

Mallory Weggemann

RESILIENCY

We Shall Be Free

DO YOUR PART

Nate Staniforth, Magician

WONDER

America

CARING

Guitar Hero

LIVE YOUR DREAMS

Gratitude

GRATITUDE

Good Stuff

COMMITMENT

Ballet

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Better Together

BETTER TOGETHER

Classroom

HONESTY

Loyalty

LOYALTY

Never Too Late

LIVE LIFE