Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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FRIENDSHIP

Gratitude

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

Believe

BELIEVE

The Greatest

OPTIMISM

I Believe

BELIEVE

I Will Always Love You

LOVE

Soccer

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LEARN AS YOU GO

Let Em In

CARING

Peer Pressure

CHARACTER

Dear Me

HOPE

Veteran

THANK YOU

Train

LOVE

Cafeteria

REACHING OUT

Humble and Kind

KINDNESS

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BELIEVE

Piñata

SHARING

Oliver With A Twist

PLEASE AND THANK YOU

Top Shelf

HELPING OTHERS

Homer

LOYALTY

Hope

HOPE

Just Say Hi

REACHING OUT

Spread the Love

LOVE

Live Life

LIVE LIFE

Neighbors

PATIENCE

Haircut

BEING THERE

Love

LOVE

Power of the Dream

LIVE YOUR DREAMS

Basketball

SPORTSMANSHIP

Imagine

IMAGINE

Be A Light

BE A LIGHT

Sarah Greichen

INCLUSION

Hockey

LOVE

Never Too Late

LIVE LIFE

Change the World

MAKING A DIFFERENCE

You Raise Me Up

INSPIRATION

Good Stuff

COMMITMENT

Homecoming Queen

TRUE BEAUTY

Locker

CHARACTER

Three Pointer

YOU GOT THIS

Mallory Weggemann

RESILIENCY

My Life in Sports

APPRECIATION

Old Friends

FRIENDSHIP

Holding The Light

TEACHING BY EXAMPLE

Wet Cement

PATIENCE

Home

FAMILY

Hall of Fame

ACHIEVEMENT

Hallway

FORGIVENESS

Packages

COURTESY

Purse

HONESTY

Spirit of America

DETERMINATION

Apple Stand

CARING

Get Along

GET ALONG

A Better Life

A BETTER LIFE

Crosswalk

GOOD MANNERS

College

GRATITUDE

Everything I Do

CARING

My Wish

PARENTING

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WONDER

Truck Stop

RIGHT CHOICES

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GRATITUDE

Special Athlete

SPORTSMANSHIP

Reach

INTEGRITY

Timeout

CIVILITY

Road Rage

GOOD EXAMPLES

Umbrella

CARING

Generosity

GENEROSITY

You Can Let Go

LOVE

America

CARING

Already There

BEING THERE

Everyday Heroes

MAKING A DIFFERENCE

The Wall

HARD WORK

We Shall Be Free

DO YOUR PART

Joshua's Heart

LOVE

Ballet

CONFIDENCE

Remember When

APPRECIATION

Classroom

HONESTY

Guitar Hero

LIVE YOUR DREAMS

Grace VanderWaal

CONFIDENCE

Faith In You

DEVOTION

Dishes

LISTENING

Jen Bricker

STRENGTH

Open Door

KINDNESS

Better Together

BETTER TOGETHER

I Hope You Dance

LIVE LIFE

Loyalty

LOYALTY

Most People Are Good

GOODNESS