Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Annie's Song

OUR BEAUTIFUL WORLD

Purse

HONESTY

Believe

BELIEVE

Home

FAMILY

Train

LOVE

We Shall Be Free

DO YOUR PART

Old Friends

FRIENDSHIP

Grace VanderWaal

CONFIDENCE

Oliver With A Twist

PLEASE AND THANK YOU

A Better Life

A BETTER LIFE

Love

LOVE

Life's A Dance

LEARN AS YOU GO

My Life in Sports

APPRECIATION

Hope

HOPE

I Hope You Dance

LIVE LIFE

Good Stuff

COMMITMENT

Never Too Late

LIVE LIFE

The Greatest

OPTIMISM

Special Athlete

SPORTSMANSHIP

Hallway

FORGIVENESS

Change the World

MAKING A DIFFERENCE

Track Coach

BELIEVE

Homer

LOYALTY

My Wish

PARENTING

America

CARING

College

GRATITUDE

Hockey

LOVE

Haircut

BEING THERE

Packages

COURTESY

Timeout

CIVILITY

Classroom

HONESTY

Joshua's Heart

LOVE

Jen Bricker

STRENGTH

Nate Staniforth, Magician

WONDER

Baseball

FRIENDSHIP

Biker

GRATITUDE

Imagine

IMAGINE

Remember When

APPRECIATION

Homecoming Queen

TRUE BEAUTY

Umbrella

CARING

Basketball

SPORTSMANSHIP

Wet Cement

PATIENCE

Humble and Kind

KINDNESS

Open Door

KINDNESS

Mallory Weggemann

RESILIENCY

Truck Stop

RIGHT CHOICES

Road Rage

GOOD EXAMPLES

Hall of Fame

ACHIEVEMENT

You Raise Me Up

INSPIRATION

Ballet

CONFIDENCE

Holding The Light

TEACHING BY EXAMPLE

Loyalty

LOYALTY

Neighbors

PATIENCE

Cafeteria

REACHING OUT

Let Em In

CARING

I Will Always Love You

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Veteran

THANK YOU

Soccer

OPPORTUNITY

Everything I Do

CARING

Just Say Hi

REACHING OUT

You Can Let Go

LOVE

Top Shelf

HELPING OTHERS

Spread the Love

LOVE

Dishes

LISTENING

Locker

CHARACTER

Most People Are Good

GOODNESS

Reach

INTEGRITY

Crosswalk

GOOD MANNERS

Get Along

GET ALONG

Sarah Greichen

INCLUSION

Guitar Hero

LIVE YOUR DREAMS

Already There

BEING THERE

Spirit of America

DETERMINATION

Dear Me

HOPE

Power of the Dream

LIVE YOUR DREAMS

The Wall

HARD WORK

Gratitude

GRATITUDE

Three Pointer

YOU GOT THIS

Generosity

GENEROSITY

Faith In You

DEVOTION

Better Together

BETTER TOGETHER

Live Life

LIVE LIFE

Peer Pressure

CHARACTER

Piñata

SHARING

Be A Light

BE A LIGHT

I Believe

BELIEVE

Apple Stand

CARING