Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Most People Are Good

GOODNESS

Just Say Hi

REACHING OUT

Oliver With A Twist

PLEASE AND THANK YOU

Train

LOVE

Baseball

FRIENDSHIP

Hallway

FORGIVENESS

I Will Always Love You

LOVE

Crosswalk

GOOD MANNERS

Live Life

LIVE LIFE

Let Em In

CARING

You Can Let Go

LOVE

Get Along

GET ALONG

Love

LOVE

Piñata

SHARING

Everyday Heroes

MAKING A DIFFERENCE

Haircut

BEING THERE

Peer Pressure

CHARACTER

Truck Stop

RIGHT CHOICES

Already There

BEING THERE

Sarah Greichen

INCLUSION

Annie's Song

OUR BEAUTIFUL WORLD

Jen Bricker

STRENGTH

Be A Light

BE A LIGHT

Basketball

SPORTSMANSHIP

Remember When

APPRECIATION

I Believe

BELIEVE

Dear Me

HOPE

Guitar Hero

LIVE YOUR DREAMS

Humble and Kind

KINDNESS

You Raise Me Up

INSPIRATION

Locker

CHARACTER

Top Shelf

HELPING OTHERS

The Wall

HARD WORK

Ballet

CONFIDENCE

Old Friends

FRIENDSHIP

Three Pointer

YOU GOT THIS

Neighbors

PATIENCE

Track Coach

BELIEVE

Apple Stand

CARING

Spread the Love

LOVE

The Greatest

OPTIMISM

Life's A Dance

LEARN AS YOU GO

Special Athlete

SPORTSMANSHIP

Grace VanderWaal

CONFIDENCE

Classroom

HONESTY

Good Stuff

COMMITMENT

Homecoming Queen

TRUE BEAUTY

Reach

INTEGRITY

My Wish

PARENTING

Homer

LOYALTY

I Hope You Dance

LIVE LIFE

Holding The Light

TEACHING BY EXAMPLE

Packages

COURTESY

Soccer

OPPORTUNITY

Veteran

THANK YOU

Loyalty

LOYALTY

Hall of Fame

ACHIEVEMENT

Dishes

LISTENING

Home

FAMILY

Hope

HOPE

Faith In You

DEVOTION

A Better Life

A BETTER LIFE

My Life in Sports

APPRECIATION

Nate Staniforth, Magician

WONDER

Everything I Do

CARING

Road Rage

GOOD EXAMPLES

Hockey

LOVE

Mallory Weggemann

RESILIENCY

Believe

BELIEVE

Change the World

MAKING A DIFFERENCE

Joshua's Heart

LOVE

Better Together

BETTER TOGETHER

Power of the Dream

LIVE YOUR DREAMS

Spirit of America

DETERMINATION

Timeout

CIVILITY

Never Too Late

LIVE LIFE

Biker

GRATITUDE

Cafeteria

REACHING OUT

Generosity

GENEROSITY

We Shall Be Free

DO YOUR PART

College

GRATITUDE

Open Door

KINDNESS

Purse

HONESTY

Gratitude

GRATITUDE

America

CARING

Imagine

IMAGINE

Wet Cement

PATIENCE

Umbrella

CARING