Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Three Pointer

YOU GOT THIS

Reach

INTEGRITY

Holding The Light

TEACHING BY EXAMPLE

Guitar Hero

LIVE YOUR DREAMS

Umbrella

CARING

Joshua's Heart

LOVE

We Shall Be Free

DO YOUR PART

My Life in Sports

APPRECIATION

The Greatest

OPTIMISM

Peer Pressure

CHARACTER

Gratitude

GRATITUDE

Believe

BELIEVE

Track Coach

BELIEVE

You Can Let Go

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

The Wall

HARD WORK

Biker

GRATITUDE

Homecoming Queen

TRUE BEAUTY

You Raise Me Up

INSPIRATION

Apple Stand

CARING

Dishes

LISTENING

Classroom

HONESTY

Road Rage

GOOD EXAMPLES

College

GRATITUDE

Homer

LOYALTY

Jen Bricker

STRENGTH

Top Shelf

HELPING OTHERS

Get Along

GET ALONG

Special Athlete

SPORTSMANSHIP

Life's A Dance

LEARN AS YOU GO

Crosswalk

GOOD MANNERS

Timeout

CIVILITY

Open Door

KINDNESS

Packages

COURTESY

Grace VanderWaal

CONFIDENCE

Imagine

IMAGINE

Be A Light

BE A LIGHT

Train

LOVE

Remember When

APPRECIATION

Everyday Heroes

MAKING A DIFFERENCE

America

CARING

Annie's Song

OUR BEAUTIFUL WORLD

Live Life

LIVE LIFE

Purse

HONESTY

Locker

CHARACTER

Mallory Weggemann

RESILIENCY

I Will Always Love You

LOVE

Ballet

CONFIDENCE

Spirit of America

DETERMINATION

Sarah Greichen

INCLUSION

Dear Me

HOPE

Cafeteria

REACHING OUT

Generosity

GENEROSITY

Old Friends

FRIENDSHIP

My Wish

PARENTING

Just Say Hi

REACHING OUT

Let Em In

CARING

I Believe

BELIEVE

Piñata

SHARING

Change the World

MAKING A DIFFERENCE

Spread the Love

LOVE

Faith In You

DEVOTION

Humble and Kind

KINDNESS

Basketball

SPORTSMANSHIP

Good Stuff

COMMITMENT

I Hope You Dance

LIVE LIFE

Loyalty

LOYALTY

Baseball

FRIENDSHIP

Hallway

FORGIVENESS

Veteran

THANK YOU

Hockey

LOVE

Haircut

BEING THERE

Home

FAMILY

Never Too Late

LIVE LIFE

A Better Life

A BETTER LIFE

Soccer

OPPORTUNITY

Better Together

BETTER TOGETHER

Neighbors

PATIENCE

Love

LOVE

Everything I Do

CARING

Hope

HOPE

Power of the Dream

LIVE YOUR DREAMS

Wet Cement

PATIENCE

Already There

BEING THERE

Nate Staniforth, Magician

WONDER

Most People Are Good

GOODNESS

Truck Stop

RIGHT CHOICES

Hall of Fame

ACHIEVEMENT