Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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LOVE

Truck Stop

RIGHT CHOICES

Old Friends

FRIENDSHIP

Hope

HOPE

Loyalty

LOYALTY

Sarah Greichen

INCLUSION

Dishes

LISTENING

Humble and Kind

KINDNESS

Spread the Love

LOVE

A Better Life

A BETTER LIFE

Holding The Light

TEACHING BY EXAMPLE

Hockey

LOVE

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MAKING A DIFFERENCE

Timeout

CIVILITY

Road Rage

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Mallory Weggemann

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DETERMINATION

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DEVOTION

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SPORTSMANSHIP

The Greatest

OPTIMISM

Generosity

GENEROSITY

Crosswalk

GOOD MANNERS

You Can Let Go

LOVE

Remember When

APPRECIATION

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THANK YOU

Homer

LOYALTY

Nate Staniforth, Magician

WONDER

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COMMITMENT

Top Shelf

HELPING OTHERS

Umbrella

CARING

Hallway

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Gratitude

GRATITUDE

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MAKING A DIFFERENCE

I Hope You Dance

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PATIENCE

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LOVE

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GET ALONG

Guitar Hero

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Everything I Do

CARING

My Wish

PARENTING

You Raise Me Up

INSPIRATION

Be A Light

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Grace VanderWaal

CONFIDENCE

My Life in Sports

APPRECIATION

Three Pointer

YOU GOT THIS

Locker

CHARACTER

I Believe

BELIEVE

Just Say Hi

REACHING OUT

Neighbors

PATIENCE

Already There

BEING THERE

Home

FAMILY

Purse

HONESTY

Oliver With A Twist

PLEASE AND THANK YOU

Dear Me

HOPE

Packages

COURTESY

Soccer

OPPORTUNITY

Power of the Dream

LIVE YOUR DREAMS

Joshua's Heart

LOVE

Imagine

IMAGINE

Believe

BELIEVE

Ballet

CONFIDENCE

Cafeteria

REACHING OUT

Let Em In

CARING

Haircut

BEING THERE

Apple Stand

CARING

Biker

GRATITUDE

America

CARING

Peer Pressure

CHARACTER

Track Coach

BELIEVE

Hall of Fame

ACHIEVEMENT

Life's A Dance

LEARN AS YOU GO

Love

LOVE

Jen Bricker

STRENGTH

Piñata

SHARING

Most People Are Good

GOODNESS

Never Too Late

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LIVE LIFE

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BETTER TOGETHER

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INTEGRITY

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TRUE BEAUTY

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GRATITUDE