Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

My Life in Sports

APPRECIATION

Hockey

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Wet Cement

PATIENCE

Life's A Dance

LEARN AS YOU GO

I Hope You Dance

LIVE LIFE

Locker

CHARACTER

College

GRATITUDE

Top Shelf

HELPING OTHERS

Road Rage

GOOD EXAMPLES

Basketball

SPORTSMANSHIP

Sarah Greichen

INCLUSION

Oliver With A Twist

PLEASE AND THANK YOU

Train

LOVE

We Shall Be Free

DO YOUR PART

Home

FAMILY

The Wall

HARD WORK

Already There

BEING THERE

Generosity

GENEROSITY

Cafeteria

REACHING OUT

Spread the Love

LOVE

Track Coach

BELIEVE

Hall of Fame

ACHIEVEMENT

Love

LOVE

Soccer

OPPORTUNITY

Biker

GRATITUDE

Faith In You

DEVOTION

I Believe

BELIEVE

The Greatest

OPTIMISM

Timeout

CIVILITY

Gratitude

GRATITUDE

Open Door

KINDNESS

A Better Life

A BETTER LIFE

Packages

COURTESY

Baseball

FRIENDSHIP

My Wish

PARENTING

Remember When

APPRECIATION

Nate Staniforth, Magician

WONDER

Neighbors

PATIENCE

Let Em In

CARING

Good Stuff

COMMITMENT

Better Together

BETTER TOGETHER

Guitar Hero

LIVE YOUR DREAMS

Purse

HONESTY

Grace VanderWaal

CONFIDENCE

Peer Pressure

CHARACTER

Veteran

THANK YOU

Reach

INTEGRITY

You Can Let Go

LOVE

Everything I Do

CARING

Apple Stand

CARING

Live Life

LIVE LIFE

Truck Stop

RIGHT CHOICES

Holding The Light

TEACHING BY EXAMPLE

Humble and Kind

KINDNESS

Believe

BELIEVE

Ballet

CONFIDENCE

I Will Always Love You

LOVE

Power of the Dream

LIVE YOUR DREAMS

Crosswalk

GOOD MANNERS

Annie's Song

OUR BEAUTIFUL WORLD

Umbrella

CARING

Loyalty

LOYALTY

Hope

HOPE

Get Along

GET ALONG

Special Athlete

SPORTSMANSHIP

Haircut

BEING THERE

Imagine

IMAGINE

Spirit of America

DETERMINATION

Dishes

LISTENING

Just Say Hi

REACHING OUT

Old Friends

FRIENDSHIP

Change the World

MAKING A DIFFERENCE

Joshua's Heart

LOVE

Dear Me

HOPE

Never Too Late

LIVE LIFE

America

CARING

Hallway

FORGIVENESS

Homer

LOYALTY

Piñata

SHARING

Three Pointer

YOU GOT THIS

Mallory Weggemann

RESILIENCY

Most People Are Good

GOODNESS

Be A Light

BE A LIGHT

Jen Bricker

STRENGTH

You Raise Me Up

INSPIRATION

Classroom

HONESTY

Homecoming Queen

TRUE BEAUTY