Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

America

CARING

Humble and Kind

KINDNESS

Faith In You

DEVOTION

Guitar Hero

LIVE YOUR DREAMS

Open Door

KINDNESS

Apple Stand

CARING

Veteran

THANK YOU

College

GRATITUDE

Nate Staniforth, Magician

WONDER

Love

LOVE

I Hope You Dance

LIVE LIFE

Special Athlete

SPORTSMANSHIP

You Raise Me Up

INSPIRATION

Dishes

LISTENING

Joshua's Heart

LOVE

Hall of Fame

ACHIEVEMENT

Dear Me

HOPE

Live Life

LIVE LIFE

Be A Light

BE A LIGHT

Better Together

BETTER TOGETHER

Packages

COURTESY

Remember When

APPRECIATION

Mallory Weggemann

RESILIENCY

Baseball

FRIENDSHIP

Grace VanderWaal

CONFIDENCE

Train

LOVE

Soccer

OPPORTUNITY

Piñata

SHARING

Hallway

FORGIVENESS

Old Friends

FRIENDSHIP

Truck Stop

RIGHT CHOICES

Biker

GRATITUDE

I Believe

BELIEVE

Jen Bricker

STRENGTH

Everyday Heroes

MAKING A DIFFERENCE

A Better Life

A BETTER LIFE

Annie's Song

OUR BEAUTIFUL WORLD

Cafeteria

REACHING OUT

Three Pointer

YOU GOT THIS

Life's A Dance

LEARN AS YOU GO

Ballet

CONFIDENCE

Change the World

MAKING A DIFFERENCE

Neighbors

PATIENCE

Locker

CHARACTER

Everything I Do

CARING

I Will Always Love You

LOVE

Reach

INTEGRITY

Let Em In

CARING

Most People Are Good

GOODNESS

Spirit of America

DETERMINATION

Good Stuff

COMMITMENT

The Wall

HARD WORK

Road Rage

GOOD EXAMPLES

Wet Cement

PATIENCE

Home

FAMILY

Homer

LOYALTY

Just Say Hi

REACHING OUT

Umbrella

CARING

Holding The Light

TEACHING BY EXAMPLE

The Greatest

OPTIMISM

Peer Pressure

CHARACTER

Track Coach

BELIEVE

Crosswalk

GOOD MANNERS

Never Too Late

LIVE LIFE

Spread the Love

LOVE

We Shall Be Free

DO YOUR PART

Sarah Greichen

INCLUSION

Gratitude

GRATITUDE

Imagine

IMAGINE

Basketball

SPORTSMANSHIP

Purse

HONESTY

Timeout

CIVILITY

Generosity

GENEROSITY

Oliver With A Twist

PLEASE AND THANK YOU

My Life in Sports

APPRECIATION

Hope

HOPE

Classroom

HONESTY

Hockey

LOVE

Haircut

BEING THERE

Believe

BELIEVE

Already There

BEING THERE

Power of the Dream

LIVE YOUR DREAMS

Get Along

GET ALONG

You Can Let Go

LOVE

My Wish

PARENTING

Homecoming Queen

TRUE BEAUTY

Loyalty

LOYALTY

Top Shelf

HELPING OTHERS