Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

College

GRATITUDE

Power of the Dream

LIVE YOUR DREAMS

Joshua's Heart

LOVE

Life's A Dance

LEARN AS YOU GO

Everything I Do

CARING

Gratitude

GRATITUDE

Dishes

LISTENING

Spread the Love

LOVE

Umbrella

CARING

My Wish

PARENTING

Veteran

THANK YOU

The Wall

HARD WORK

Just Say Hi

REACHING OUT

Remember When

APPRECIATION

Timeout

CIVILITY

A Better Life

A BETTER LIFE

Homer

LOYALTY

Piñata

SHARING

Imagine

IMAGINE

America

CARING

Three Pointer

YOU GOT THIS

Most People Are Good

GOODNESS

Hallway

FORGIVENESS

Let Em In

CARING

Classroom

HONESTY

Be A Light

BE A LIGHT

Track Coach

BELIEVE

Change the World

MAKING A DIFFERENCE

Wet Cement

PATIENCE

Homecoming Queen

TRUE BEAUTY

Mallory Weggemann

RESILIENCY

Baseball

FRIENDSHIP

Everyday Heroes

MAKING A DIFFERENCE

Sarah Greichen

INCLUSION

I Will Always Love You

LOVE

Locker

CHARACTER

Holding The Light

TEACHING BY EXAMPLE

Better Together

BETTER TOGETHER

Faith In You

DEVOTION

Spirit of America

DETERMINATION

Cafeteria

REACHING OUT

Dear Me

HOPE

We Shall Be Free

DO YOUR PART

Biker

GRATITUDE

Home

FAMILY

Hope

HOPE

Hockey

LOVE

Truck Stop

RIGHT CHOICES

Neighbors

PATIENCE

My Life in Sports

APPRECIATION

Believe

BELIEVE

Apple Stand

CARING

Live Life

LIVE LIFE

Packages

COURTESY

Get Along

GET ALONG

Road Rage

GOOD EXAMPLES

Grace VanderWaal

CONFIDENCE

Generosity

GENEROSITY

Haircut

BEING THERE

Peer Pressure

CHARACTER

Oliver With A Twist

PLEASE AND THANK YOU

Love

LOVE

Crosswalk

GOOD MANNERS

Loyalty

LOYALTY

Already There

BEING THERE

Ballet

CONFIDENCE

Humble and Kind

KINDNESS

Annie's Song

OUR BEAUTIFUL WORLD

Basketball

SPORTSMANSHIP

Good Stuff

COMMITMENT

Old Friends

FRIENDSHIP

You Raise Me Up

INSPIRATION

Soccer

OPPORTUNITY

I Hope You Dance

LIVE LIFE

The Greatest

OPTIMISM

Never Too Late

LIVE LIFE

Train

LOVE

Nate Staniforth, Magician

WONDER

Hall of Fame

ACHIEVEMENT

You Can Let Go

LOVE

Open Door

KINDNESS

Purse

HONESTY

Jen Bricker

STRENGTH

I Believe

BELIEVE

Guitar Hero

LIVE YOUR DREAMS

Reach

INTEGRITY

Special Athlete

SPORTSMANSHIP

Top Shelf

HELPING OTHERS