Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Nate Staniforth, Magician

WONDER

Power of the Dream

LIVE YOUR DREAMS

Packages

COURTESY

Peer Pressure

CHARACTER

Apple Stand

CARING

A Better Life

A BETTER LIFE

Let Em In

CARING

Homer

LOYALTY

We Shall Be Free

DO YOUR PART

Top Shelf

HELPING OTHERS

Umbrella

CARING

Guitar Hero

LIVE YOUR DREAMS

Get Along

GET ALONG

Imagine

IMAGINE

Old Friends

FRIENDSHIP

Baseball

FRIENDSHIP

Life's A Dance

LEARN AS YOU GO

Believe

BELIEVE

The Greatest

OPTIMISM

You Can Let Go

LOVE

Timeout

CIVILITY

Dishes

LISTENING

Veteran

THANK YOU

Loyalty

LOYALTY

Open Door

KINDNESS

My Wish

PARENTING

The Wall

HARD WORK

Reach

INTEGRITY

I Hope You Dance

LIVE LIFE

You Raise Me Up

INSPIRATION

Better Together

BETTER TOGETHER

Generosity

GENEROSITY

Jen Bricker

STRENGTH

Hallway

FORGIVENESS

Locker

CHARACTER

Everyday Heroes

MAKING A DIFFERENCE

Remember When

APPRECIATION

Love

LOVE

Basketball

SPORTSMANSHIP

Crosswalk

GOOD MANNERS

Sarah Greichen

INCLUSION

Wet Cement

PATIENCE

Be A Light

BE A LIGHT

Humble and Kind

KINDNESS

Live Life

LIVE LIFE

Soccer

OPPORTUNITY

I Will Always Love You

LOVE

Road Rage

GOOD EXAMPLES

Homecoming Queen

TRUE BEAUTY

Hall of Fame

ACHIEVEMENT

Track Coach

BELIEVE

Home

FAMILY

Neighbors

PATIENCE

Truck Stop

RIGHT CHOICES

Dear Me

HOPE

Spread the Love

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

Piñata

SHARING

Ballet

CONFIDENCE

Mallory Weggemann

RESILIENCY

Hope

HOPE

Already There

BEING THERE

Oliver With A Twist

PLEASE AND THANK YOU

America

CARING

Hockey

LOVE

Classroom

HONESTY

Most People Are Good

GOODNESS

College

GRATITUDE

Purse

HONESTY

Holding The Light

TEACHING BY EXAMPLE

Biker

GRATITUDE

Cafeteria

REACHING OUT

Special Athlete

SPORTSMANSHIP

I Believe

BELIEVE

Spirit of America

DETERMINATION

Grace VanderWaal

CONFIDENCE

Haircut

BEING THERE

Good Stuff

COMMITMENT

Three Pointer

YOU GOT THIS

Train

LOVE

Joshua's Heart

LOVE

Change the World

MAKING A DIFFERENCE

Just Say Hi

REACHING OUT

Faith In You

DEVOTION

Never Too Late

LIVE LIFE

My Life in Sports

APPRECIATION

Everything I Do

CARING

Gratitude

GRATITUDE