Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Biker

GRATITUDE

My Life in Sports

APPRECIATION

College

GRATITUDE

Classroom

HONESTY

Good Stuff

COMMITMENT

Just Say Hi

REACHING OUT

Road Rage

GOOD EXAMPLES

Old Friends

FRIENDSHIP

Grace VanderWaal

CONFIDENCE

Apple Stand

CARING

Top Shelf

HELPING OTHERS

Jen Bricker

STRENGTH

Spirit of America

DETERMINATION

Remember When

APPRECIATION

Loyalty

LOYALTY

Spread the Love

LOVE

Homer

LOYALTY

I Hope You Dance

LIVE LIFE

Wet Cement

PATIENCE

Train

LOVE

Holding The Light

TEACHING BY EXAMPLE

Hope

HOPE

Everything I Do

CARING

Everyday Heroes

MAKING A DIFFERENCE

Believe

BELIEVE

Locker

CHARACTER

Hallway

FORGIVENESS

Track Coach

BELIEVE

You Raise Me Up

INSPIRATION

My Wish

PARENTING

Sarah Greichen

INCLUSION

Live Life

LIVE LIFE

The Wall

HARD WORK

Purse

HONESTY

Love

LOVE

Life's A Dance

LEARN AS YOU GO

Joshua's Heart

LOVE

America

CARING

Dishes

LISTENING

Peer Pressure

CHARACTER

Change the World

MAKING A DIFFERENCE

Hockey

LOVE

Timeout

CIVILITY

Three Pointer

YOU GOT THIS

Imagine

IMAGINE

Neighbors

PATIENCE

Nate Staniforth, Magician

WONDER

Gratitude

GRATITUDE

Humble and Kind

KINDNESS

Annie's Song

OUR BEAUTIFUL WORLD

I Will Always Love You

LOVE

Be A Light

BE A LIGHT

Homecoming Queen

TRUE BEAUTY

Soccer

OPPORTUNITY

The Greatest

OPTIMISM

Cafeteria

REACHING OUT

Piñata

SHARING

Umbrella

CARING

You Can Let Go

LOVE

Generosity

GENEROSITY

Home

FAMILY

We Shall Be Free

DO YOUR PART

Oliver With A Twist

PLEASE AND THANK YOU

A Better Life

A BETTER LIFE

Let Em In

CARING

Crosswalk

GOOD MANNERS

Faith In You

DEVOTION

Packages

COURTESY

I Believe

BELIEVE

Hall of Fame

ACHIEVEMENT

Get Along

GET ALONG

Open Door

KINDNESS

Reach

INTEGRITY

Mallory Weggemann

RESILIENCY

Basketball

SPORTSMANSHIP

Better Together

BETTER TOGETHER

Guitar Hero

LIVE YOUR DREAMS

Veteran

THANK YOU

Truck Stop

RIGHT CHOICES

Never Too Late

LIVE LIFE

Dear Me

HOPE

Special Athlete

SPORTSMANSHIP

Haircut

BEING THERE

Power of the Dream

LIVE YOUR DREAMS

Already There

BEING THERE

Most People Are Good

GOODNESS

Baseball

FRIENDSHIP

Ballet

CONFIDENCE