Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

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DETERMINATION

My Wish

PARENTING

You Raise Me Up

INSPIRATION

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IMAGINE

Everything I Do

CARING

Packages

COURTESY

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LIVE YOUR DREAMS

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Let Em In

CARING

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LEARN AS YOU GO

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BETTER TOGETHER

Road Rage

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We Shall Be Free

DO YOUR PART

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Open Door

KINDNESS

Haircut

BEING THERE

Faith In You

DEVOTION

I Will Always Love You

LOVE

Homecoming Queen

TRUE BEAUTY

Holding The Light

TEACHING BY EXAMPLE

Soccer

OPPORTUNITY

Baseball

FRIENDSHIP

Biker

GRATITUDE

Hallway

FORGIVENESS

Humble and Kind

KINDNESS

Peer Pressure

CHARACTER

Timeout

CIVILITY

Just Say Hi

REACHING OUT

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Love

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OUR BEAUTIFUL WORLD

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Hall of Fame

ACHIEVEMENT

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LOYALTY

Nate Staniforth, Magician

WONDER

Remember When

APPRECIATION

Old Friends

FRIENDSHIP

Home

FAMILY

Believe

BELIEVE

Wet Cement

PATIENCE

Ballet

CONFIDENCE

Three Pointer

YOU GOT THIS

Get Along

GET ALONG

Special Athlete

SPORTSMANSHIP

Never Too Late

LIVE LIFE

My Life in Sports

APPRECIATION

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RESILIENCY

Cafeteria

REACHING OUT

Jen Bricker

STRENGTH

Gratitude

GRATITUDE

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THANK YOU

Already There

BEING THERE

A Better Life

A BETTER LIFE

Hockey

LOVE

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MAKING A DIFFERENCE

The Wall

HARD WORK

The Greatest

OPTIMISM

Truck Stop

RIGHT CHOICES

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Change the World

MAKING A DIFFERENCE

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CHARACTER

Dishes

LISTENING

Sarah Greichen

INCLUSION

Dear Me

HOPE

Classroom

HONESTY

Power of the Dream

LIVE YOUR DREAMS

Oliver With A Twist

PLEASE AND THANK YOU

Joshua's Heart

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Umbrella

CARING

You Can Let Go

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Grace VanderWaal

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I Believe

BELIEVE

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Piñata

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GOODNESS