Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Soccer

OPPORTUNITY

You Can Let Go

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

I Hope You Dance

LIVE LIFE

Dishes

LISTENING

Homecoming Queen

TRUE BEAUTY

Road Rage

GOOD EXAMPLES

Let Em In

CARING

My Life in Sports

APPRECIATION

Old Friends

FRIENDSHIP

Nate Staniforth, Magician

WONDER

Live Life

LIVE LIFE

Piñata

SHARING

My Wish

PARENTING

You Raise Me Up

INSPIRATION

The Greatest

OPTIMISM

Hallway

FORGIVENESS

Remember When

APPRECIATION

Love

LOVE

Most People Are Good

GOODNESS

Imagine

IMAGINE

Hope

HOPE

Guitar Hero

LIVE YOUR DREAMS

Be A Light

BE A LIGHT

I Will Always Love You

LOVE

Get Along

GET ALONG

Gratitude

GRATITUDE

Generosity

GENEROSITY

Homer

LOYALTY

Annie's Song

OUR BEAUTIFUL WORLD

Hockey

LOVE

Joshua's Heart

LOVE

Better Together

BETTER TOGETHER

Crosswalk

GOOD MANNERS

Three Pointer

YOU GOT THIS

Hall of Fame

ACHIEVEMENT

Ballet

CONFIDENCE

Power of the Dream

LIVE YOUR DREAMS

Locker

CHARACTER

Reach

INTEGRITY

Grace VanderWaal

CONFIDENCE

Everyday Heroes

MAKING A DIFFERENCE

Apple Stand

CARING

Umbrella

CARING

Everything I Do

CARING

College

GRATITUDE

Open Door

KINDNESS

Loyalty

LOYALTY

Mallory Weggemann

RESILIENCY

Train

LOVE

Home

FAMILY

Good Stuff

COMMITMENT

Basketball

SPORTSMANSHIP

Truck Stop

RIGHT CHOICES

Haircut

BEING THERE

Purse

HONESTY

Just Say Hi

REACHING OUT

Believe

BELIEVE

The Wall

HARD WORK

Faith In You

DEVOTION

Special Athlete

SPORTSMANSHIP

Spread the Love

LOVE

Classroom

HONESTY

Peer Pressure

CHARACTER

America

CARING

We Shall Be Free

DO YOUR PART

Already There

BEING THERE

Jen Bricker

STRENGTH

Sarah Greichen

INCLUSION

Never Too Late

LIVE LIFE

Veteran

THANK YOU

Wet Cement

PATIENCE

Biker

GRATITUDE

Holding The Light

TEACHING BY EXAMPLE

Neighbors

PATIENCE

Cafeteria

REACHING OUT

A Better Life

A BETTER LIFE

Spirit of America

DETERMINATION

Top Shelf

HELPING OTHERS

Track Coach

BELIEVE

Baseball

FRIENDSHIP

Dear Me

HOPE

I Believe

BELIEVE

Change the World

MAKING A DIFFERENCE

Timeout

CIVILITY

Humble and Kind

KINDNESS

Life's A Dance

LEARN AS YOU GO

Packages

COURTESY