Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Let Em In

CARING

Just Say Hi

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

Peer Pressure

CHARACTER

Purse

HONESTY

Grace VanderWaal

CONFIDENCE

Hall of Fame

ACHIEVEMENT

Dear Me

HOPE

Love

LOVE

Life's A Dance

LEARN AS YOU GO

Never Too Late

LIVE LIFE

Special Athlete

SPORTSMANSHIP

Everything I Do

CARING

Homer

LOYALTY

Oliver With A Twist

PLEASE AND THANK YOU

Apple Stand

CARING

College

GRATITUDE

Remember When

APPRECIATION

Old Friends

FRIENDSHIP

Ballet

CONFIDENCE

Guitar Hero

LIVE YOUR DREAMS

Road Rage

GOOD EXAMPLES

Neighbors

PATIENCE

Biker

GRATITUDE

Open Door

KINDNESS

Power of the Dream

LIVE YOUR DREAMS

Be A Light

BE A LIGHT

Hope

HOPE

My Life in Sports

APPRECIATION

Train

LOVE

Soccer

OPPORTUNITY

Get Along

GET ALONG

Everyday Heroes

MAKING A DIFFERENCE

Home

FAMILY

Crosswalk

GOOD MANNERS

I Will Always Love You

LOVE

Change the World

MAKING A DIFFERENCE

Nate Staniforth, Magician

WONDER

Locker

CHARACTER

Timeout

CIVILITY

Sarah Greichen

INCLUSION

Humble and Kind

KINDNESS

Wet Cement

PATIENCE

Top Shelf

HELPING OTHERS

Truck Stop

RIGHT CHOICES

Basketball

SPORTSMANSHIP

Spirit of America

DETERMINATION

Packages

COURTESY

Cafeteria

REACHING OUT

Gratitude

GRATITUDE

Veteran

THANK YOU

You Can Let Go

LOVE

My Wish

PARENTING

The Wall

HARD WORK

Holding The Light

TEACHING BY EXAMPLE

Live Life

LIVE LIFE

Spread the Love

LOVE

You Raise Me Up

INSPIRATION

Reach

INTEGRITY

Haircut

BEING THERE

Faith In You

DEVOTION

I Hope You Dance

LIVE LIFE

A Better Life

A BETTER LIFE

The Greatest

OPTIMISM

Umbrella

CARING

Hallway

FORGIVENESS

Better Together

BETTER TOGETHER

We Shall Be Free

DO YOUR PART

Already There

BEING THERE

Imagine

IMAGINE

Piñata

SHARING

Baseball

FRIENDSHIP

Mallory Weggemann

RESILIENCY

Joshua's Heart

LOVE

Homecoming Queen

TRUE BEAUTY

America

CARING

Hockey

LOVE

Generosity

GENEROSITY

Three Pointer

YOU GOT THIS

I Believe

BELIEVE

Good Stuff

COMMITMENT

Jen Bricker

STRENGTH

Most People Are Good

GOODNESS

Track Coach

BELIEVE

Classroom

HONESTY

Loyalty

LOYALTY

Believe

BELIEVE

Dishes

LISTENING