Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

I Believe

BELIEVE

I Will Always Love You

LOVE

Purse

HONESTY

Better Together

BETTER TOGETHER

The Greatest

OPTIMISM

Dear Me

HOPE

Good Stuff

COMMITMENT

College

GRATITUDE

Old Friends

FRIENDSHIP

Hallway

FORGIVENESS

I Hope You Dance

LIVE LIFE

Believe

BELIEVE

Sarah Greichen

INCLUSION

Locker

CHARACTER

You Can Let Go

LOVE

Gratitude

GRATITUDE

Be A Light

BE A LIGHT

Haircut

BEING THERE

Generosity

GENEROSITY

Imagine

IMAGINE

Piñata

SHARING

Reach

INTEGRITY

Holding The Light

TEACHING BY EXAMPLE

Everything I Do

CARING

Crosswalk

GOOD MANNERS

Home

FAMILY

Classroom

HONESTY

Biker

GRATITUDE

Loyalty

LOYALTY

Humble and Kind

KINDNESS

Veteran

THANK YOU

The Wall

HARD WORK

Power of the Dream

LIVE YOUR DREAMS

Cafeteria

REACHING OUT

Remember When

APPRECIATION

Spirit of America

DETERMINATION

Peer Pressure

CHARACTER

Change the World

MAKING A DIFFERENCE

Guitar Hero

LIVE YOUR DREAMS

Road Rage

GOOD EXAMPLES

Special Athlete

SPORTSMANSHIP

Ballet

CONFIDENCE

Top Shelf

HELPING OTHERS

Most People Are Good

GOODNESS

Packages

COURTESY

Already There

BEING THERE

Nate Staniforth, Magician

WONDER

My Wish

PARENTING

Apple Stand

CARING

Jen Bricker

STRENGTH

Spread the Love

LOVE

Faith In You

DEVOTION

Love

LOVE

Soccer

OPPORTUNITY

Never Too Late

LIVE LIFE

Homer

LOYALTY

Let Em In

CARING

Wet Cement

PATIENCE

Oliver With A Twist

PLEASE AND THANK YOU

Timeout

CIVILITY

Homecoming Queen

TRUE BEAUTY

America

CARING

Hockey

LOVE

Live Life

LIVE LIFE

We Shall Be Free

DO YOUR PART

Just Say Hi

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

You Raise Me Up

INSPIRATION

Neighbors

PATIENCE

Open Door

KINDNESS

Hope

HOPE

My Life in Sports

APPRECIATION

Mallory Weggemann

RESILIENCY

Get Along

GET ALONG

Track Coach

BELIEVE

Joshua's Heart

LOVE

A Better Life

A BETTER LIFE

Hall of Fame

ACHIEVEMENT

Truck Stop

RIGHT CHOICES

Umbrella

CARING

Basketball

SPORTSMANSHIP

Train

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Three Pointer

YOU GOT THIS

Baseball

FRIENDSHIP

Grace VanderWaal

CONFIDENCE

Life's A Dance

LEARN AS YOU GO

Dishes

LISTENING