Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Wet Cement

PATIENCE

Loyalty

LOYALTY

The Greatest

OPTIMISM

Peer Pressure

CHARACTER

I Hope You Dance

LIVE LIFE

Open Door

KINDNESS

Grace VanderWaal

CONFIDENCE

My Wish

PARENTING

Dear Me

HOPE

Neighbors

PATIENCE

Let Em In

CARING

Everyday Heroes

MAKING A DIFFERENCE

Timeout

CIVILITY

Imagine

IMAGINE

Faith In You

DEVOTION

Hall of Fame

ACHIEVEMENT

Remember When

APPRECIATION

Better Together

BETTER TOGETHER

Baseball

FRIENDSHIP

Gratitude

GRATITUDE

College

GRATITUDE

Classroom

HONESTY

Love

LOVE

Change the World

MAKING A DIFFERENCE

I Will Always Love You

LOVE

Joshua's Heart

LOVE

I Believe

BELIEVE

The Wall

HARD WORK

Everything I Do

CARING

Guitar Hero

LIVE YOUR DREAMS

My Life in Sports

APPRECIATION

Humble and Kind

KINDNESS

Train

LOVE

Homecoming Queen

TRUE BEAUTY

Generosity

GENEROSITY

Truck Stop

RIGHT CHOICES

You Can Let Go

LOVE

Old Friends

FRIENDSHIP

Annie's Song

OUR BEAUTIFUL WORLD

Never Too Late

LIVE LIFE

Purse

HONESTY

Most People Are Good

GOODNESS

Dishes

LISTENING

Hope

HOPE

Good Stuff

COMMITMENT

Soccer

OPPORTUNITY

Haircut

BEING THERE

Life's A Dance

LEARN AS YOU GO

Already There

BEING THERE

Live Life

LIVE LIFE

America

CARING

Piñata

SHARING

Umbrella

CARING

Just Say Hi

REACHING OUT

Jen Bricker

STRENGTH

Three Pointer

YOU GOT THIS

Power of the Dream

LIVE YOUR DREAMS

Hallway

FORGIVENESS

Top Shelf

HELPING OTHERS

Home

FAMILY

Track Coach

BELIEVE

Special Athlete

SPORTSMANSHIP

A Better Life

A BETTER LIFE

Spirit of America

DETERMINATION

Veteran

THANK YOU

Cafeteria

REACHING OUT

Homer

LOYALTY

We Shall Be Free

DO YOUR PART

Crosswalk

GOOD MANNERS

Spread the Love

LOVE

Ballet

CONFIDENCE

Oliver With A Twist

PLEASE AND THANK YOU

You Raise Me Up

INSPIRATION

Believe

BELIEVE

Biker

GRATITUDE

Reach

INTEGRITY

Basketball

SPORTSMANSHIP

Hockey

LOVE

Road Rage

GOOD EXAMPLES

Nate Staniforth, Magician

WONDER

Sarah Greichen

INCLUSION

Packages

COURTESY

Holding The Light

TEACHING BY EXAMPLE

Locker

CHARACTER

Get Along

GET ALONG

Be A Light

BE A LIGHT

Apple Stand

CARING

Mallory Weggemann

RESILIENCY