Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Classroom

HONESTY

Open Door

KINDNESS

Soccer

OPPORTUNITY

Timeout

CIVILITY

Three Pointer

YOU GOT THIS

Home

FAMILY

Hope

HOPE

Piñata

SHARING

Old Friends

FRIENDSHIP

Spread the Love

LOVE

I Hope You Dance

LIVE LIFE

My Wish

PARENTING

Loyalty

LOYALTY

Remember When

APPRECIATION

Already There

BEING THERE

Cafeteria

REACHING OUT

Train

LOVE

Never Too Late

LIVE LIFE

We Shall Be Free

DO YOUR PART

You Raise Me Up

INSPIRATION

Veteran

THANK YOU

Life's A Dance

LEARN AS YOU GO

My Life in Sports

APPRECIATION

Nate Staniforth, Magician

WONDER

I Will Always Love You

LOVE

The Greatest

OPTIMISM

Power of the Dream

LIVE YOUR DREAMS

Believe

BELIEVE

Homer

LOYALTY

Purse

HONESTY

Grace VanderWaal

CONFIDENCE

Be A Light

BE A LIGHT

Better Together

BETTER TOGETHER

Just Say Hi

REACHING OUT

Get Along

GET ALONG

Homecoming Queen

TRUE BEAUTY

Crosswalk

GOOD MANNERS

Live Life

LIVE LIFE

America

CARING

A Better Life

A BETTER LIFE

Biker

GRATITUDE

Hallway

FORGIVENESS

Humble and Kind

KINDNESS

Jen Bricker

STRENGTH

Basketball

SPORTSMANSHIP

Faith In You

DEVOTION

Dishes

LISTENING

The Wall

HARD WORK

Top Shelf

HELPING OTHERS

Peer Pressure

CHARACTER

Mallory Weggemann

RESILIENCY

Joshua's Heart

LOVE

Haircut

BEING THERE

Everyday Heroes

MAKING A DIFFERENCE

Wet Cement

PATIENCE

Imagine

IMAGINE

Sarah Greichen

INCLUSION

Locker

CHARACTER

Truck Stop

RIGHT CHOICES

Love

LOVE

You Can Let Go

LOVE

I Believe

BELIEVE

Packages

COURTESY

Hockey

LOVE

Generosity

GENEROSITY

Holding The Light

TEACHING BY EXAMPLE

Oliver With A Twist

PLEASE AND THANK YOU

Special Athlete

SPORTSMANSHIP

Spirit of America

DETERMINATION

Neighbors

PATIENCE

Change the World

MAKING A DIFFERENCE

Dear Me

HOPE

Gratitude

GRATITUDE

Reach

INTEGRITY

Road Rage

GOOD EXAMPLES

Apple Stand

CARING

Hall of Fame

ACHIEVEMENT

College

GRATITUDE

Good Stuff

COMMITMENT

Track Coach

BELIEVE

Annie's Song

OUR BEAUTIFUL WORLD

Everything I Do

CARING

Most People Are Good

GOODNESS

Guitar Hero

LIVE YOUR DREAMS

Let Em In

CARING

Ballet

CONFIDENCE

Umbrella

CARING

Baseball

FRIENDSHIP