Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

Kindness is the key to making a difference in the world bc sharing love and support is how we can save lives and change lives

Nick wenzel from Gaylord mi usa , October 29, 2026

such a beautiful commercial! this world could use more kindness..very moving

Jackie from Pennsylvania , October 15, 2026

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Life's A Dance

LEARN AS YOU GO

Ballet

CONFIDENCE

Holding The Light

TEACHING BY EXAMPLE

Nate Staniforth, Magician

WONDER

Change the World

MAKING A DIFFERENCE

Hockey

LOVE

Basketball

SPORTSMANSHIP

Timeout

CIVILITY

Never Too Late

LIVE LIFE

Haircut

BEING THERE

Everything I Do

CARING

A Better Life

A BETTER LIFE

Piñata

SHARING

Faith In You

DEVOTION

Hall of Fame

ACHIEVEMENT

Purse

HONESTY

Locker

CHARACTER

Just Say Hi

REACHING OUT

Spirit of America

DETERMINATION

Baseball

FRIENDSHIP

Already There

BEING THERE

Home

FAMILY

Annie's Song

OUR BEAUTIFUL WORLD

Be A Light

BE A LIGHT

Biker

GRATITUDE

Classroom

HONESTY

I Hope You Dance

LIVE LIFE

Humble and Kind

KINDNESS

Guitar Hero

LIVE YOUR DREAMS

Three Pointer

YOU GOT THIS

Dear Me

HOPE

Top Shelf

HELPING OTHERS

Hallway

FORGIVENESS

Veteran

THANK YOU

My Life in Sports

APPRECIATION

Wet Cement

PATIENCE

Love

LOVE

Reach

INTEGRITY

Neighbors

PATIENCE

Get Along

GET ALONG

Loyalty

LOYALTY

Power of the Dream

LIVE YOUR DREAMS

The Greatest

OPTIMISM

Special Athlete

SPORTSMANSHIP

Open Door

KINDNESS

Jen Bricker

STRENGTH

Homer

LOYALTY

Train

LOVE

I Believe

BELIEVE

Umbrella

CARING

You Raise Me Up

INSPIRATION

Track Coach

BELIEVE

Spread the Love

LOVE

My Wish

PARENTING

Hope

HOPE

Crosswalk

GOOD MANNERS

Most People Are Good

GOODNESS

You Can Let Go

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Good Stuff

COMMITMENT

Sarah Greichen

INCLUSION

Imagine

IMAGINE

Homecoming Queen

TRUE BEAUTY

Peer Pressure

CHARACTER

Soccer

OPPORTUNITY

Believe

BELIEVE

College

GRATITUDE

Old Friends

FRIENDSHIP

Joshua's Heart

LOVE

Live Life

LIVE LIFE

Apple Stand

CARING

Road Rage

GOOD EXAMPLES

America

CARING

Cafeteria

REACHING OUT

Dishes

LISTENING

We Shall Be Free

DO YOUR PART

Truck Stop

RIGHT CHOICES

I Will Always Love You

LOVE

Gratitude

GRATITUDE

Everyday Heroes

MAKING A DIFFERENCE

Packages

COURTESY

Mallory Weggemann

RESILIENCY

Generosity

GENEROSITY

The Wall

HARD WORK

Let Em In

CARING

Remember When

APPRECIATION

Grace VanderWaal

CONFIDENCE

Better Together

BETTER TOGETHER