Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Reach

INTEGRITY

Everyday Heroes

MAKING A DIFFERENCE

Purse

HONESTY

Loyalty

LOYALTY

My Life in Sports

APPRECIATION

Peer Pressure

CHARACTER

Sarah Greichen

INCLUSION

Spread the Love

LOVE

Basketball

SPORTSMANSHIP

The Greatest

OPTIMISM

Classroom

HONESTY

Haircut

BEING THERE

Power of the Dream

LIVE YOUR DREAMS

Dear Me

HOPE

Mallory Weggemann

RESILIENCY

I Believe

BELIEVE

Hallway

FORGIVENESS

Three Pointer

YOU GOT THIS

We Shall Be Free

DO YOUR PART

Special Athlete

SPORTSMANSHIP

Soccer

OPPORTUNITY

Nate Staniforth, Magician

WONDER

You Can Let Go

LOVE

Better Together

BETTER TOGETHER

College

GRATITUDE

Guitar Hero

LIVE YOUR DREAMS

Believe

BELIEVE

Umbrella

CARING

Baseball

FRIENDSHIP

Packages

COURTESY

Already There

BEING THERE

Change the World

MAKING A DIFFERENCE

Life's A Dance

LEARN AS YOU GO

Jen Bricker

STRENGTH

Hall of Fame

ACHIEVEMENT

Oliver With A Twist

PLEASE AND THANK YOU

Never Too Late

LIVE LIFE

Cafeteria

REACHING OUT

Generosity

GENEROSITY

The Wall

HARD WORK

Faith In You

DEVOTION

Live Life

LIVE LIFE

Apple Stand

CARING

Just Say Hi

REACHING OUT

Home

FAMILY

Train

LOVE

Locker

CHARACTER

Crosswalk

GOOD MANNERS

Get Along

GET ALONG

Let Em In

CARING

Truck Stop

RIGHT CHOICES

I Hope You Dance

LIVE LIFE

America

CARING

Holding The Light

TEACHING BY EXAMPLE

Remember When

APPRECIATION

Gratitude

GRATITUDE

Grace VanderWaal

CONFIDENCE

A Better Life

A BETTER LIFE

Annie's Song

OUR BEAUTIFUL WORLD

Wet Cement

PATIENCE

Joshua's Heart

LOVE

Neighbors

PATIENCE

My Wish

PARENTING

Hope

HOPE

Imagine

IMAGINE

Homecoming Queen

TRUE BEAUTY

Be A Light

BE A LIGHT

Road Rage

GOOD EXAMPLES

Hockey

LOVE

Timeout

CIVILITY

Spirit of America

DETERMINATION

Everything I Do

CARING

Dishes

LISTENING

You Raise Me Up

INSPIRATION

Good Stuff

COMMITMENT

Top Shelf

HELPING OTHERS

Most People Are Good

GOODNESS

Old Friends

FRIENDSHIP

Biker

GRATITUDE

Homer

LOYALTY

I Will Always Love You

LOVE

Ballet

CONFIDENCE

Humble and Kind

KINDNESS

Open Door

KINDNESS

Track Coach

BELIEVE

Love

LOVE

Piñata

SHARING

Veteran

THANK YOU