Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Mallory Weggemann

RESILIENCY

Hallway

FORGIVENESS

Spirit of America

DETERMINATION

Open Door

KINDNESS

Guitar Hero

LIVE YOUR DREAMS

A Better Life

A BETTER LIFE

Timeout

CIVILITY

Homer

LOYALTY

America

CARING

Live Life

LIVE LIFE

Apple Stand

CARING

Dear Me

HOPE

Baseball

FRIENDSHIP

Locker

CHARACTER

Dishes

LISTENING

Imagine

IMAGINE

Peer Pressure

CHARACTER

Biker

GRATITUDE

Packages

COURTESY

Soccer

OPPORTUNITY

Purse

HONESTY

My Life in Sports

APPRECIATION

Generosity

GENEROSITY

Let Em In

CARING

Old Friends

FRIENDSHIP

Life's A Dance

LEARN AS YOU GO

Power of the Dream

LIVE YOUR DREAMS

Three Pointer

YOU GOT THIS

You Can Let Go

LOVE

Crosswalk

GOOD MANNERS

Piñata

SHARING

Gratitude

GRATITUDE

Holding The Light

TEACHING BY EXAMPLE

Hockey

LOVE

Special Athlete

SPORTSMANSHIP

Road Rage

GOOD EXAMPLES

Top Shelf

HELPING OTHERS

Better Together

BETTER TOGETHER

Annie's Song

OUR BEAUTIFUL WORLD

Truck Stop

RIGHT CHOICES

Be A Light

BE A LIGHT

Spread the Love

LOVE

We Shall Be Free

DO YOUR PART

I Hope You Dance

LIVE LIFE

Remember When

APPRECIATION

Change the World

MAKING A DIFFERENCE

I Will Always Love You

LOVE

Train

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Get Along

GET ALONG

Believe

BELIEVE

You Raise Me Up

INSPIRATION

Jen Bricker

STRENGTH

Oliver With A Twist

PLEASE AND THANK YOU

Hope

HOPE

Homecoming Queen

TRUE BEAUTY

Track Coach

BELIEVE

Basketball

SPORTSMANSHIP

Classroom

HONESTY

Joshua's Heart

LOVE

Already There

BEING THERE

Loyalty

LOYALTY

Umbrella

CARING

Never Too Late

LIVE LIFE

Wet Cement

PATIENCE

Cafeteria

REACHING OUT

Love

LOVE

Humble and Kind

KINDNESS

Haircut

BEING THERE

Home

FAMILY

Nate Staniforth, Magician

WONDER

My Wish

PARENTING

Good Stuff

COMMITMENT

Hall of Fame

ACHIEVEMENT

Veteran

THANK YOU

Just Say Hi

REACHING OUT

College

GRATITUDE

Neighbors

PATIENCE

Reach

INTEGRITY

Faith In You

DEVOTION

The Wall

HARD WORK

Grace VanderWaal

CONFIDENCE

Most People Are Good

GOODNESS

Ballet

CONFIDENCE

Sarah Greichen

INCLUSION

The Greatest

OPTIMISM

Everything I Do

CARING

I Believe

BELIEVE