Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Apple Stand

CARING

Jen Bricker

STRENGTH

Everything I Do

CARING

You Raise Me Up

INSPIRATION

Ballet

CONFIDENCE

The Greatest

OPTIMISM

Already There

BEING THERE

Spirit of America

DETERMINATION

Most People Are Good

GOODNESS

Holding The Light

TEACHING BY EXAMPLE

Annie's Song

OUR BEAUTIFUL WORLD

Open Door

KINDNESS

Train

LOVE

My Life in Sports

APPRECIATION

Hope

HOPE

Special Athlete

SPORTSMANSHIP

Gratitude

GRATITUDE

Piñata

SHARING

Better Together

BETTER TOGETHER

Mallory Weggemann

RESILIENCY

Oliver With A Twist

PLEASE AND THANK YOU

Old Friends

FRIENDSHIP

Hockey

LOVE

Imagine

IMAGINE

Change the World

MAKING A DIFFERENCE

Home

FAMILY

Generosity

GENEROSITY

Track Coach

BELIEVE

America

CARING

Be A Light

BE A LIGHT

Basketball

SPORTSMANSHIP

Humble and Kind

KINDNESS

Everyday Heroes

MAKING A DIFFERENCE

Faith In You

DEVOTION

Remember When

APPRECIATION

Grace VanderWaal

CONFIDENCE

Reach

INTEGRITY

Three Pointer

YOU GOT THIS

Hall of Fame

ACHIEVEMENT

Timeout

CIVILITY

I Hope You Dance

LIVE LIFE

Love

LOVE

Sarah Greichen

INCLUSION

Dishes

LISTENING

Guitar Hero

LIVE YOUR DREAMS

Nate Staniforth, Magician

WONDER

Just Say Hi

REACHING OUT

Life's A Dance

LEARN AS YOU GO

Soccer

OPPORTUNITY

Spread the Love

LOVE

Classroom

HONESTY

Truck Stop

RIGHT CHOICES

Let Em In

CARING

Packages

COURTESY

Peer Pressure

CHARACTER

Baseball

FRIENDSHIP

Biker

GRATITUDE

Homer

LOYALTY

Locker

CHARACTER

The Wall

HARD WORK

Umbrella

CARING

Believe

BELIEVE

Homecoming Queen

TRUE BEAUTY

Crosswalk

GOOD MANNERS

Top Shelf

HELPING OTHERS

A Better Life

A BETTER LIFE

Dear Me

HOPE

Veteran

THANK YOU

Road Rage

GOOD EXAMPLES

You Can Let Go

LOVE

Power of the Dream

LIVE YOUR DREAMS

Wet Cement

PATIENCE

My Wish

PARENTING

Joshua's Heart

LOVE

Loyalty

LOYALTY

Get Along

GET ALONG

Purse

HONESTY

College

GRATITUDE

Hallway

FORGIVENESS

Never Too Late

LIVE LIFE

We Shall Be Free

DO YOUR PART

Live Life

LIVE LIFE

Neighbors

PATIENCE

I Believe

BELIEVE

Good Stuff

COMMITMENT

I Will Always Love You

LOVE

Haircut

BEING THERE

Cafeteria

REACHING OUT