Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Power of the Dream

LIVE YOUR DREAMS

Grace VanderWaal

CONFIDENCE

Hockey

LOVE

Truck Stop

RIGHT CHOICES

Special Athlete

SPORTSMANSHIP

Dear Me

HOPE

Home

FAMILY

America

CARING

Believe

BELIEVE

Basketball

SPORTSMANSHIP

Train

LOVE

Holding The Light

TEACHING BY EXAMPLE

Classroom

HONESTY

Be A Light

BE A LIGHT

Purse

HONESTY

Three Pointer

YOU GOT THIS

I Hope You Dance

LIVE LIFE

Haircut

BEING THERE

Homecoming Queen

TRUE BEAUTY

Open Door

KINDNESS

Top Shelf

HELPING OTHERS

Dishes

LISTENING

Everyday Heroes

MAKING A DIFFERENCE

College

GRATITUDE

The Wall

HARD WORK

Faith In You

DEVOTION

Remember When

APPRECIATION

Imagine

IMAGINE

Generosity

GENEROSITY

Soccer

OPPORTUNITY

Reach

INTEGRITY

A Better Life

A BETTER LIFE

Good Stuff

COMMITMENT

Annie's Song

OUR BEAUTIFUL WORLD

Nate Staniforth, Magician

WONDER

Never Too Late

LIVE LIFE

Cafeteria

REACHING OUT

Hall of Fame

ACHIEVEMENT

My Wish

PARENTING

Hallway

FORGIVENESS

Ballet

CONFIDENCE

Road Rage

GOOD EXAMPLES

Old Friends

FRIENDSHIP

My Life in Sports

APPRECIATION

Neighbors

PATIENCE

Crosswalk

GOOD MANNERS

Apple Stand

CARING

We Shall Be Free

DO YOUR PART

Packages

COURTESY

I Believe

BELIEVE

Let Em In

CARING

The Greatest

OPTIMISM

Hope

HOPE

Get Along

GET ALONG

Biker

GRATITUDE

Track Coach

BELIEVE

Peer Pressure

CHARACTER

Piñata

SHARING

Jen Bricker

STRENGTH

Live Life

LIVE LIFE

Sarah Greichen

INCLUSION

Veteran

THANK YOU

Just Say Hi

REACHING OUT

Homer

LOYALTY

Most People Are Good

GOODNESS

Change the World

MAKING A DIFFERENCE

Timeout

CIVILITY

Spirit of America

DETERMINATION

Locker

CHARACTER

Life's A Dance

LEARN AS YOU GO

Umbrella

CARING

You Raise Me Up

INSPIRATION

You Can Let Go

LOVE

Joshua's Heart

LOVE

Better Together

BETTER TOGETHER

Wet Cement

PATIENCE

Gratitude

GRATITUDE

Love

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Everything I Do

CARING

Guitar Hero

LIVE YOUR DREAMS

Mallory Weggemann

RESILIENCY

Loyalty

LOYALTY

I Will Always Love You

LOVE

Spread the Love

LOVE

Baseball

FRIENDSHIP

Already There

BEING THERE

Humble and Kind

KINDNESS