Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

I Believe

BELIEVE

Open Door

KINDNESS

Baseball

FRIENDSHIP

Humble and Kind

KINDNESS

Crosswalk

GOOD MANNERS

We Shall Be Free

DO YOUR PART

Three Pointer

YOU GOT THIS

Home

FAMILY

Purse

HONESTY

Loyalty

LOYALTY

Faith In You

DEVOTION

Reach

INTEGRITY

Be A Light

BE A LIGHT

Power of the Dream

LIVE YOUR DREAMS

Grace VanderWaal

CONFIDENCE

Never Too Late

LIVE LIFE

Remember When

APPRECIATION

Piñata

SHARING

Cafeteria

REACHING OUT

Life's A Dance

LEARN AS YOU GO

Track Coach

BELIEVE

Peer Pressure

CHARACTER

Biker

GRATITUDE

College

GRATITUDE

Just Say Hi

REACHING OUT

My Life in Sports

APPRECIATION

Homer

LOYALTY

Neighbors

PATIENCE

Hallway

FORGIVENESS

The Greatest

OPTIMISM

I Will Always Love You

LOVE

Let Em In

CARING

Veteran

THANK YOU

Dishes

LISTENING

Classroom

HONESTY

Sarah Greichen

INCLUSION

Believe

BELIEVE

Get Along

GET ALONG

Already There

BEING THERE

Change the World

MAKING A DIFFERENCE

Wet Cement

PATIENCE

You Can Let Go

LOVE

Live Life

LIVE LIFE

Old Friends

FRIENDSHIP

Spirit of America

DETERMINATION

Holding The Light

TEACHING BY EXAMPLE

Dear Me

HOPE

The Wall

HARD WORK

Train

LOVE

Haircut

BEING THERE

Oliver With A Twist

PLEASE AND THANK YOU

Road Rage

GOOD EXAMPLES

Most People Are Good

GOODNESS

Homecoming Queen

TRUE BEAUTY

My Wish

PARENTING

Special Athlete

SPORTSMANSHIP

Truck Stop

RIGHT CHOICES

Generosity

GENEROSITY

Annie's Song

OUR BEAUTIFUL WORLD

Joshua's Heart

LOVE

Hockey

LOVE

Imagine

IMAGINE

Basketball

SPORTSMANSHIP

Ballet

CONFIDENCE

Spread the Love

LOVE

Gratitude

GRATITUDE

Apple Stand

CARING

Mallory Weggemann

RESILIENCY

Timeout

CIVILITY

Top Shelf

HELPING OTHERS

Locker

CHARACTER

Guitar Hero

LIVE YOUR DREAMS

You Raise Me Up

INSPIRATION

Nate Staniforth, Magician

WONDER

Good Stuff

COMMITMENT

Hope

HOPE

Soccer

OPPORTUNITY

America

CARING

Hall of Fame

ACHIEVEMENT

Umbrella

CARING

I Hope You Dance

LIVE LIFE

Packages

COURTESY

Everything I Do

CARING

A Better Life

A BETTER LIFE

Better Together

BETTER TOGETHER

Everyday Heroes

MAKING A DIFFERENCE

Jen Bricker

STRENGTH

Love

LOVE