Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

The Wall

HARD WORK

I Hope You Dance

LIVE LIFE

Dear Me

HOPE

Packages

COURTESY

College

GRATITUDE

Loyalty

LOYALTY

Hockey

LOVE

Three Pointer

YOU GOT THIS

Let Em In

CARING

America

CARING

The Greatest

OPTIMISM

Veteran

THANK YOU

Train

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Special Athlete

SPORTSMANSHIP

Believe

BELIEVE

Timeout

CIVILITY

Old Friends

FRIENDSHIP

Crosswalk

GOOD MANNERS

Grace VanderWaal

CONFIDENCE

Joshua's Heart

LOVE

Classroom

HONESTY

We Shall Be Free

DO YOUR PART

Peer Pressure

CHARACTER

Remember When

APPRECIATION

Baseball

FRIENDSHIP

Just Say Hi

REACHING OUT

Gratitude

GRATITUDE

Already There

BEING THERE

Better Together

BETTER TOGETHER

Apple Stand

CARING

Road Rage

GOOD EXAMPLES

Cafeteria

REACHING OUT

Hall of Fame

ACHIEVEMENT

Mallory Weggemann

RESILIENCY

Spread the Love

LOVE

Sarah Greichen

INCLUSION

Never Too Late

LIVE LIFE

Annie's Song

OUR BEAUTIFUL WORLD

You Raise Me Up

INSPIRATION

Biker

GRATITUDE

Live Life

LIVE LIFE

My Wish

PARENTING

Guitar Hero

LIVE YOUR DREAMS

You Can Let Go

LOVE

Wet Cement

PATIENCE

Everything I Do

CARING

Humble and Kind

KINDNESS

Top Shelf

HELPING OTHERS

Jen Bricker

STRENGTH

Faith In You

DEVOTION

I Will Always Love You

LOVE

Umbrella

CARING

Dishes

LISTENING

Hope

HOPE

Change the World

MAKING A DIFFERENCE

A Better Life

A BETTER LIFE

Locker

CHARACTER

My Life in Sports

APPRECIATION

Most People Are Good

GOODNESS

Get Along

GET ALONG

Truck Stop

RIGHT CHOICES

Imagine

IMAGINE

Ballet

CONFIDENCE

Homer

LOYALTY

Basketball

SPORTSMANSHIP

Spirit of America

DETERMINATION

Home

FAMILY

Power of the Dream

LIVE YOUR DREAMS

Everyday Heroes

MAKING A DIFFERENCE

Soccer

OPPORTUNITY

Good Stuff

COMMITMENT

Reach

INTEGRITY

Holding The Light

TEACHING BY EXAMPLE

Purse

HONESTY

Be A Light

BE A LIGHT

Nate Staniforth, Magician

WONDER

Life's A Dance

LEARN AS YOU GO

Love

LOVE

Haircut

BEING THERE

Open Door

KINDNESS

Hallway

FORGIVENESS

Piñata

SHARING

I Believe

BELIEVE

Homecoming Queen

TRUE BEAUTY

Neighbors

PATIENCE

Track Coach

BELIEVE

Generosity

GENEROSITY