Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Annie's Song

OUR BEAUTIFUL WORLD

Sarah Greichen

INCLUSION

Biker

GRATITUDE

Top Shelf

HELPING OTHERS

Locker

CHARACTER

Soccer

OPPORTUNITY

Track Coach

BELIEVE

Spread the Love

LOVE

Veteran

THANK YOU

Mallory Weggemann

RESILIENCY

Reach

INTEGRITY

Purse

HONESTY

Dishes

LISTENING

Life's A Dance

LEARN AS YOU GO

Let Em In

CARING

Hallway

FORGIVENESS

I Will Always Love You

LOVE

Guitar Hero

LIVE YOUR DREAMS

Live Life

LIVE LIFE

Holding The Light

TEACHING BY EXAMPLE

Most People Are Good

GOODNESS

Power of the Dream

LIVE YOUR DREAMS

Spirit of America

DETERMINATION

Timeout

CIVILITY

Homer

LOYALTY

Love

LOVE

Hall of Fame

ACHIEVEMENT

Faith In You

DEVOTION

You Can Let Go

LOVE

We Shall Be Free

DO YOUR PART

Classroom

HONESTY

Get Along

GET ALONG

Imagine

IMAGINE

Remember When

APPRECIATION

Packages

COURTESY

Loyalty

LOYALTY

Piñata

SHARING

Gratitude

GRATITUDE

Peer Pressure

CHARACTER

Open Door

KINDNESS

Old Friends

FRIENDSHIP

Jen Bricker

STRENGTH

Umbrella

CARING

Haircut

BEING THERE

Good Stuff

COMMITMENT

I Believe

BELIEVE

America

CARING

Ballet

CONFIDENCE

Truck Stop

RIGHT CHOICES

Better Together

BETTER TOGETHER

Humble and Kind

KINDNESS

Change the World

MAKING A DIFFERENCE

Nate Staniforth, Magician

WONDER

Baseball

FRIENDSHIP

My Wish

PARENTING

Dear Me

HOPE

Be A Light

BE A LIGHT

The Wall

HARD WORK

Apple Stand

CARING

Road Rage

GOOD EXAMPLES

Homecoming Queen

TRUE BEAUTY

You Raise Me Up

INSPIRATION

Never Too Late

LIVE LIFE

Home

FAMILY

Train

LOVE

Wet Cement

PATIENCE

The Greatest

OPTIMISM

Just Say Hi

REACHING OUT

Hockey

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Special Athlete

SPORTSMANSHIP

I Hope You Dance

LIVE LIFE

Basketball

SPORTSMANSHIP

My Life in Sports

APPRECIATION

A Better Life

A BETTER LIFE

Grace VanderWaal

CONFIDENCE

Neighbors

PATIENCE

Everything I Do

CARING

Joshua's Heart

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Generosity

GENEROSITY

Already There

BEING THERE

Hope

HOPE

Believe

BELIEVE

Cafeteria

REACHING OUT

Crosswalk

GOOD MANNERS

College

GRATITUDE

Three Pointer

YOU GOT THIS