Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Faith In You

DEVOTION

Hallway

FORGIVENESS

Already There

BEING THERE

I Hope You Dance

LIVE LIFE

Special Athlete

SPORTSMANSHIP

Haircut

BEING THERE

Soccer

OPPORTUNITY

Spread the Love

LOVE

Hope

HOPE

Classroom

HONESTY

Hall of Fame

ACHIEVEMENT

Life's A Dance

LEARN AS YOU GO

Apple Stand

CARING

Train

LOVE

Hockey

LOVE

Guitar Hero

LIVE YOUR DREAMS

Nate Staniforth, Magician

WONDER

Locker

CHARACTER

Oliver With A Twist

PLEASE AND THANK YOU

Three Pointer

YOU GOT THIS

Imagine

IMAGINE

Just Say Hi

REACHING OUT

Top Shelf

HELPING OTHERS

Truck Stop

RIGHT CHOICES

Grace VanderWaal

CONFIDENCE

Cafeteria

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

We Shall Be Free

DO YOUR PART

Open Door

KINDNESS

Believe

BELIEVE

I Will Always Love You

LOVE

College

GRATITUDE

Good Stuff

COMMITMENT

I Believe

BELIEVE

Neighbors

PATIENCE

Homecoming Queen

TRUE BEAUTY

Let Em In

CARING

Change the World

MAKING A DIFFERENCE

Be A Light

BE A LIGHT

Power of the Dream

LIVE YOUR DREAMS

Dear Me

HOPE

Dishes

LISTENING

Better Together

BETTER TOGETHER

Veteran

THANK YOU

Wet Cement

PATIENCE

Generosity

GENEROSITY

Everyday Heroes

MAKING A DIFFERENCE

Purse

HONESTY

Jen Bricker

STRENGTH

The Wall

HARD WORK

Love

LOVE

Old Friends

FRIENDSHIP

You Raise Me Up

INSPIRATION

Most People Are Good

GOODNESS

Homer

LOYALTY

Holding The Light

TEACHING BY EXAMPLE

America

CARING

Basketball

SPORTSMANSHIP

Spirit of America

DETERMINATION

Humble and Kind

KINDNESS

Track Coach

BELIEVE

Remember When

APPRECIATION

Baseball

FRIENDSHIP

Home

FAMILY

Mallory Weggemann

RESILIENCY

You Can Let Go

LOVE

Ballet

CONFIDENCE

Peer Pressure

CHARACTER

The Greatest

OPTIMISM

Everything I Do

CARING

My Wish

PARENTING

A Better Life

A BETTER LIFE

Loyalty

LOYALTY

Piñata

SHARING

My Life in Sports

APPRECIATION

Gratitude

GRATITUDE

Crosswalk

GOOD MANNERS

Timeout

CIVILITY

Biker

GRATITUDE

Joshua's Heart

LOVE

Get Along

GET ALONG

Live Life

LIVE LIFE

Sarah Greichen

INCLUSION

Packages

COURTESY

Umbrella

CARING

Road Rage

GOOD EXAMPLES

Never Too Late

LIVE LIFE

Reach

INTEGRITY