Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Classroom

HONESTY

Cafeteria

REACHING OUT

My Wish

PARENTING

Dear Me

HOPE

You Raise Me Up

INSPIRATION

Veteran

THANK YOU

Reach

INTEGRITY

Generosity

GENEROSITY

Believe

BELIEVE

Track Coach

BELIEVE

Ballet

CONFIDENCE

Holding The Light

TEACHING BY EXAMPLE

Change the World

MAKING A DIFFERENCE

Apple Stand

CARING

We Shall Be Free

DO YOUR PART

Hallway

FORGIVENESS

Dishes

LISTENING

Power of the Dream

LIVE YOUR DREAMS

Oliver With A Twist

PLEASE AND THANK YOU

Faith In You

DEVOTION

Baseball

FRIENDSHIP

Let Em In

CARING

America

CARING

The Greatest

OPTIMISM

Spirit of America

DETERMINATION

Hope

HOPE

Mallory Weggemann

RESILIENCY

Top Shelf

HELPING OTHERS

Crosswalk

GOOD MANNERS

Nate Staniforth, Magician

WONDER

Purse

HONESTY

Loyalty

LOYALTY

Never Too Late

LIVE LIFE

Spread the Love

LOVE

Hockey

LOVE

Basketball

SPORTSMANSHIP

Already There

BEING THERE

Peer Pressure

CHARACTER

Home

FAMILY

Truck Stop

RIGHT CHOICES

I Will Always Love You

LOVE

Packages

COURTESY

Life's A Dance

LEARN AS YOU GO

Timeout

CIVILITY

Grace VanderWaal

CONFIDENCE

Homecoming Queen

TRUE BEAUTY

Better Together

BETTER TOGETHER

Joshua's Heart

LOVE

Soccer

OPPORTUNITY

Sarah Greichen

INCLUSION

Road Rage

GOOD EXAMPLES

Humble and Kind

KINDNESS

Most People Are Good

GOODNESS

Gratitude

GRATITUDE

Homer

LOYALTY

Three Pointer

YOU GOT THIS

College

GRATITUDE

Hall of Fame

ACHIEVEMENT

Wet Cement

PATIENCE

Remember When

APPRECIATION

Everything I Do

CARING

Everyday Heroes

MAKING A DIFFERENCE

Love

LOVE

My Life in Sports

APPRECIATION

A Better Life

A BETTER LIFE

Just Say Hi

REACHING OUT

I Believe

BELIEVE

I Hope You Dance

LIVE LIFE

Haircut

BEING THERE

Guitar Hero

LIVE YOUR DREAMS

You Can Let Go

LOVE

Be A Light

BE A LIGHT

Umbrella

CARING

Special Athlete

SPORTSMANSHIP

Neighbors

PATIENCE

Train

LOVE

The Wall

HARD WORK

Piñata

SHARING

Jen Bricker

STRENGTH

Good Stuff

COMMITMENT

Locker

CHARACTER

Old Friends

FRIENDSHIP

Biker

GRATITUDE

Annie's Song

OUR BEAUTIFUL WORLD

Imagine

IMAGINE

Live Life

LIVE LIFE

Get Along

GET ALONG

Open Door

KINDNESS