Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Road Rage

GOOD EXAMPLES

I Will Always Love You

LOVE

Humble and Kind

KINDNESS

I Hope You Dance

LIVE LIFE

Life's A Dance

LEARN AS YOU GO

Dishes

LISTENING

Get Along

GET ALONG

Haircut

BEING THERE

Oliver With A Twist

PLEASE AND THANK YOU

Most People Are Good

GOODNESS

The Wall

HARD WORK

Nate Staniforth, Magician

WONDER

Basketball

SPORTSMANSHIP

Just Say Hi

REACHING OUT

Umbrella

CARING

Remember When

APPRECIATION

Gratitude

GRATITUDE

Power of the Dream

LIVE YOUR DREAMS

Mallory Weggemann

RESILIENCY

Hockey

LOVE

Apple Stand

CARING

Dear Me

HOPE

We Shall Be Free

DO YOUR PART

Ballet

CONFIDENCE

Truck Stop

RIGHT CHOICES

Three Pointer

YOU GOT THIS

I Believe

BELIEVE

Imagine

IMAGINE

Jen Bricker

STRENGTH

Loyalty

LOYALTY

Purse

HONESTY

Soccer

OPPORTUNITY

College

GRATITUDE

Timeout

CIVILITY

Reach

INTEGRITY

Sarah Greichen

INCLUSION

Annie's Song

OUR BEAUTIFUL WORLD

Old Friends

FRIENDSHIP

Live Life

LIVE LIFE

Faith In You

DEVOTION

Peer Pressure

CHARACTER

Open Door

KINDNESS

Joshua's Heart

LOVE

Veteran

THANK YOU

Let Em In

CARING

Hallway

FORGIVENESS

Never Too Late

LIVE LIFE

Track Coach

BELIEVE

Believe

BELIEVE

Be A Light

BE A LIGHT

Good Stuff

COMMITMENT

Crosswalk

GOOD MANNERS

Piñata

SHARING

A Better Life

A BETTER LIFE

The Greatest

OPTIMISM

You Raise Me Up

INSPIRATION

Guitar Hero

LIVE YOUR DREAMS

Top Shelf

HELPING OTHERS

Spread the Love

LOVE

Holding The Light

TEACHING BY EXAMPLE

Home

FAMILY

America

CARING

Spirit of America

DETERMINATION

You Can Let Go

LOVE

Classroom

HONESTY

Train

LOVE

Locker

CHARACTER

Homer

LOYALTY

Homecoming Queen

TRUE BEAUTY

Biker

GRATITUDE

Special Athlete

SPORTSMANSHIP

Hope

HOPE

My Life in Sports

APPRECIATION

Change the World

MAKING A DIFFERENCE

Hall of Fame

ACHIEVEMENT

Everyday Heroes

MAKING A DIFFERENCE

Everything I Do

CARING

Love

LOVE

Packages

COURTESY

Better Together

BETTER TOGETHER

My Wish

PARENTING

Neighbors

PATIENCE

Cafeteria

REACHING OUT

Baseball

FRIENDSHIP

Grace VanderWaal

CONFIDENCE

Already There

BEING THERE

Generosity

GENEROSITY

Wet Cement

PATIENCE