Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Sarah Greichen

INCLUSION

Three Pointer

YOU GOT THIS

Gratitude

GRATITUDE

Homer

LOYALTY

Let Em In

CARING

Reach

INTEGRITY

Homecoming Queen

TRUE BEAUTY

Track Coach

BELIEVE

A Better Life

A BETTER LIFE

Mallory Weggemann

RESILIENCY

Spirit of America

DETERMINATION

Crosswalk

GOOD MANNERS

Wet Cement

PATIENCE

Believe

BELIEVE

Baseball

FRIENDSHIP

Biker

GRATITUDE

I Believe

BELIEVE

Oliver With A Twist

PLEASE AND THANK YOU

Imagine

IMAGINE

Soccer

OPPORTUNITY

Guitar Hero

LIVE YOUR DREAMS

Basketball

SPORTSMANSHIP

Umbrella

CARING

Faith In You

DEVOTION

Joshua's Heart

LOVE

Timeout

CIVILITY

Live Life

LIVE LIFE

College

GRATITUDE

You Can Let Go

LOVE

Neighbors

PATIENCE

I Will Always Love You

LOVE

You Raise Me Up

INSPIRATION

Be A Light

BE A LIGHT

Power of the Dream

LIVE YOUR DREAMS

Dishes

LISTENING

Piñata

SHARING

Road Rage

GOOD EXAMPLES

Holding The Light

TEACHING BY EXAMPLE

Humble and Kind

KINDNESS

I Hope You Dance

LIVE LIFE

Apple Stand

CARING

The Wall

HARD WORK

Life's A Dance

LEARN AS YOU GO

Hall of Fame

ACHIEVEMENT

Old Friends

FRIENDSHIP

Purse

HONESTY

Hallway

FORGIVENESS

Annie's Song

OUR BEAUTIFUL WORLD

Never Too Late

LIVE LIFE

The Greatest

OPTIMISM

Special Athlete

SPORTSMANSHIP

Hockey

LOVE

Haircut

BEING THERE

Cafeteria

REACHING OUT

Generosity

GENEROSITY

Truck Stop

RIGHT CHOICES

Remember When

APPRECIATION

Veteran

THANK YOU

Good Stuff

COMMITMENT

Jen Bricker

STRENGTH

Change the World

MAKING A DIFFERENCE

Everything I Do

CARING

Nate Staniforth, Magician

WONDER

Train

LOVE

Top Shelf

HELPING OTHERS

Grace VanderWaal

CONFIDENCE

Love

LOVE

My Life in Sports

APPRECIATION

Locker

CHARACTER

My Wish

PARENTING

Packages

COURTESY

Dear Me

HOPE

Already There

BEING THERE

America

CARING

Just Say Hi

REACHING OUT

Open Door

KINDNESS

Hope

HOPE

Home

FAMILY

Everyday Heroes

MAKING A DIFFERENCE

Get Along

GET ALONG

Ballet

CONFIDENCE

Classroom

HONESTY

Peer Pressure

CHARACTER

Better Together

BETTER TOGETHER

We Shall Be Free

DO YOUR PART

Spread the Love

LOVE

Most People Are Good

GOODNESS

Loyalty

LOYALTY