Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Truck Stop

RIGHT CHOICES

Spread the Love

LOVE

Top Shelf

HELPING OTHERS

Faith In You

DEVOTION

Imagine

IMAGINE

Special Athlete

SPORTSMANSHIP

Never Too Late

LIVE LIFE

Open Door

KINDNESS

Guitar Hero

LIVE YOUR DREAMS

Packages

COURTESY

Humble and Kind

KINDNESS

Spirit of America

DETERMINATION

Wet Cement

PATIENCE

Cafeteria

REACHING OUT

I Hope You Dance

LIVE LIFE

You Raise Me Up

INSPIRATION

Dishes

LISTENING

Homecoming Queen

TRUE BEAUTY

Oliver With A Twist

PLEASE AND THANK YOU

Road Rage

GOOD EXAMPLES

Generosity

GENEROSITY

Reach

INTEGRITY

Mallory Weggemann

RESILIENCY

Timeout

CIVILITY

Hall of Fame

ACHIEVEMENT

I Will Always Love You

LOVE

Three Pointer

YOU GOT THIS

Gratitude

GRATITUDE

Locker

CHARACTER

Already There

BEING THERE

College

GRATITUDE

Sarah Greichen

INCLUSION

Baseball

FRIENDSHIP

Haircut

BEING THERE

Loyalty

LOYALTY

Be A Light

BE A LIGHT

Get Along

GET ALONG

Home

FAMILY

Joshua's Heart

LOVE

Jen Bricker

STRENGTH

We Shall Be Free

DO YOUR PART

Annie's Song

OUR BEAUTIFUL WORLD

Remember When

APPRECIATION

Live Life

LIVE LIFE

Soccer

OPPORTUNITY

America

CARING

Hope

HOPE

Let Em In

CARING

Old Friends

FRIENDSHIP

Good Stuff

COMMITMENT

Hockey

LOVE

Nate Staniforth, Magician

WONDER

The Greatest

OPTIMISM

Crosswalk

GOOD MANNERS

Power of the Dream

LIVE YOUR DREAMS

Classroom

HONESTY

Love

LOVE

Hallway

FORGIVENESS

My Life in Sports

APPRECIATION

Most People Are Good

GOODNESS

Everything I Do

CARING

Everyday Heroes

MAKING A DIFFERENCE

Grace VanderWaal

CONFIDENCE

Peer Pressure

CHARACTER

A Better Life

A BETTER LIFE

Neighbors

PATIENCE

Purse

HONESTY

Holding The Light

TEACHING BY EXAMPLE

Veteran

THANK YOU

Change the World

MAKING A DIFFERENCE

Ballet

CONFIDENCE

The Wall

HARD WORK

Biker

GRATITUDE

Believe

BELIEVE

Life's A Dance

LEARN AS YOU GO

Track Coach

BELIEVE

Better Together

BETTER TOGETHER

Piñata

SHARING

Umbrella

CARING

Dear Me

HOPE

My Wish

PARENTING

Homer

LOYALTY

Apple Stand

CARING

Just Say Hi

REACHING OUT

Train

LOVE

You Can Let Go

LOVE

I Believe

BELIEVE

Basketball

SPORTSMANSHIP