Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

The Greatest

OPTIMISM

Truck Stop

RIGHT CHOICES

Dear Me

HOPE

Home

FAMILY

Biker

GRATITUDE

Love

LOVE

Power of the Dream

LIVE YOUR DREAMS

Piñata

SHARING

Nate Staniforth, Magician

WONDER

Purse

HONESTY

I Hope You Dance

LIVE LIFE

I Believe

BELIEVE

Special Athlete

SPORTSMANSHIP

Get Along

GET ALONG

Locker

CHARACTER

Believe

BELIEVE

Better Together

BETTER TOGETHER

Everyday Heroes

MAKING A DIFFERENCE

Open Door

KINDNESS

Road Rage

GOOD EXAMPLES

Cafeteria

REACHING OUT

Reach

INTEGRITY

Three Pointer

YOU GOT THIS

Let Em In

CARING

Most People Are Good

GOODNESS

Change the World

MAKING A DIFFERENCE

Train

LOVE

Just Say Hi

REACHING OUT

Guitar Hero

LIVE YOUR DREAMS

Never Too Late

LIVE LIFE

Be A Light

BE A LIGHT

Gratitude

GRATITUDE

Live Life

LIVE LIFE

Dishes

LISTENING

A Better Life

A BETTER LIFE

Oliver With A Twist

PLEASE AND THANK YOU

Hall of Fame

ACHIEVEMENT

Homecoming Queen

TRUE BEAUTY

Mallory Weggemann

RESILIENCY

My Life in Sports

APPRECIATION

Generosity

GENEROSITY

Ballet

CONFIDENCE

Joshua's Heart

LOVE

Crosswalk

GOOD MANNERS

Spread the Love

LOVE

Life's A Dance

LEARN AS YOU GO

Packages

COURTESY

Timeout

CIVILITY

Annie's Song

OUR BEAUTIFUL WORLD

Track Coach

BELIEVE

Basketball

SPORTSMANSHIP

Soccer

OPPORTUNITY

Hockey

LOVE

Apple Stand

CARING

Old Friends

FRIENDSHIP

Wet Cement

PATIENCE

Peer Pressure

CHARACTER

The Wall

HARD WORK

Everything I Do

CARING

Holding The Light

TEACHING BY EXAMPLE

I Will Always Love You

LOVE

College

GRATITUDE

Homer

LOYALTY

Already There

BEING THERE

Jen Bricker

STRENGTH

Faith In You

DEVOTION

Umbrella

CARING

We Shall Be Free

DO YOUR PART

My Wish

PARENTING

Classroom

HONESTY

You Can Let Go

LOVE

Sarah Greichen

INCLUSION

Hope

HOPE

Spirit of America

DETERMINATION

Humble and Kind

KINDNESS

Remember When

APPRECIATION

Loyalty

LOYALTY

Neighbors

PATIENCE

Baseball

FRIENDSHIP

Imagine

IMAGINE

Haircut

BEING THERE

Veteran

THANK YOU

America

CARING

You Raise Me Up

INSPIRATION

Top Shelf

HELPING OTHERS

Hallway

FORGIVENESS

Good Stuff

COMMITMENT

Grace VanderWaal

CONFIDENCE