Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

❣️✌🏽🌍🌎🌏🎶🎶🎶

Nick from Oregon, July 18, 2026

I don't mind commercial breaks when this is on. Gets me in tears every time! We should all be more kind to each other.

Nick from Boise Idaho, June 30, 2026

Your group does many wonderful PSA's and for that I would like to say Thank you.

Trevor Drake from Westcoast Canada, May 28, 2026

I LOVE this message and do my best to LIVE it❣️

Janis Clarke from Palm Desert, CA, May 2, 2026

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Wet Cement

PATIENCE

You Can Let Go

LOVE

My Wish

PARENTING

Remember When

APPRECIATION

America

CARING

Piñata

SHARING

Gratitude

GRATITUDE

Hockey

LOVE

Joshua's Heart

LOVE

Most People Are Good

GOODNESS

Baseball

FRIENDSHIP

Never Too Late

LIVE LIFE

Believe

BELIEVE

The Wall

HARD WORK

Better Together

BETTER TOGETHER

Mallory Weggemann

RESILIENCY

Umbrella

CARING

Biker

GRATITUDE

Train

LOVE

Power of the Dream

LIVE YOUR DREAMS

My Life in Sports

APPRECIATION

Dear Me

HOPE

Love

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Timeout

CIVILITY

I Believe

BELIEVE

The Greatest

OPTIMISM

Hallway

FORGIVENESS

Guitar Hero

LIVE YOUR DREAMS

Nate Staniforth, Magician

WONDER

Hope

HOPE

Classroom

HONESTY

Dishes

LISTENING

Veteran

THANK YOU

Loyalty

LOYALTY

Truck Stop

RIGHT CHOICES

Live Life

LIVE LIFE

College

GRATITUDE

Purse

HONESTY

Soccer

OPPORTUNITY

Homer

LOYALTY

Generosity

GENEROSITY

Change the World

MAKING A DIFFERENCE

Peer Pressure

CHARACTER

Neighbors

PATIENCE

Cafeteria

REACHING OUT

Just Say Hi

REACHING OUT

Holding The Light

TEACHING BY EXAMPLE

Old Friends

FRIENDSHIP

Home

FAMILY

Special Athlete

SPORTSMANSHIP

Get Along

GET ALONG

Top Shelf

HELPING OTHERS

Grace VanderWaal

CONFIDENCE

Everything I Do

CARING

Locker

CHARACTER

Ballet

CONFIDENCE

Faith In You

DEVOTION

Already There

BEING THERE

Reach

INTEGRITY

Packages

COURTESY

We Shall Be Free

DO YOUR PART

I Hope You Dance

LIVE LIFE

Good Stuff

COMMITMENT

Homecoming Queen

TRUE BEAUTY

Open Door

KINDNESS

Humble and Kind

KINDNESS

Oliver With A Twist

PLEASE AND THANK YOU

Three Pointer

YOU GOT THIS

Spirit of America

DETERMINATION

Haircut

BEING THERE

Sarah Greichen

INCLUSION

Jen Bricker

STRENGTH

Spread the Love

LOVE

Road Rage

GOOD EXAMPLES

I Will Always Love You

LOVE

Apple Stand

CARING

Track Coach

BELIEVE

Annie's Song

OUR BEAUTIFUL WORLD

A Better Life

A BETTER LIFE

You Raise Me Up

INSPIRATION

Be A Light

BE A LIGHT

Life's A Dance

LEARN AS YOU GO

Hall of Fame

ACHIEVEMENT

Let Em In

CARING

Imagine

IMAGINE

Crosswalk

GOOD MANNERS

Basketball

SPORTSMANSHIP