Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
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YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Annie's Song

OUR BEAUTIFUL WORLD

Humble and Kind

KINDNESS

You Can Let Go

LOVE

Spread the Love

LOVE

Good Stuff

COMMITMENT

Packages

COURTESY

Home

FAMILY

Sarah Greichen

INCLUSION

Baseball

FRIENDSHIP

Special Athlete

SPORTSMANSHIP

Already There

BEING THERE

Soccer

OPPORTUNITY

Veteran

THANK YOU

Guitar Hero

LIVE YOUR DREAMS

Nate Staniforth, Magician

WONDER

Be A Light

BE A LIGHT

Faith In You

DEVOTION

Dear Me

HOPE

Biker

GRATITUDE

I Believe

BELIEVE

Jen Bricker

STRENGTH

Basketball

SPORTSMANSHIP

Purse

HONESTY

Holding The Light

TEACHING BY EXAMPLE

Let Em In

CARING

Homer

LOYALTY

Homecoming Queen

TRUE BEAUTY

Hope

HOPE

Dishes

LISTENING

Loyalty

LOYALTY

Haircut

BEING THERE

Track Coach

BELIEVE

Just Say Hi

REACHING OUT

Believe

BELIEVE

Timeout

CIVILITY

Never Too Late

LIVE LIFE

I Will Always Love You

LOVE

Top Shelf

HELPING OTHERS

Hall of Fame

ACHIEVEMENT

Joshua's Heart

LOVE

Open Door

KINDNESS

The Wall

HARD WORK

Reach

INTEGRITY

Grace VanderWaal

CONFIDENCE

Gratitude

GRATITUDE

A Better Life

A BETTER LIFE

Spirit of America

DETERMINATION

Peer Pressure

CHARACTER

Old Friends

FRIENDSHIP

Everything I Do

CARING

Everyday Heroes

MAKING A DIFFERENCE

America

CARING

Three Pointer

YOU GOT THIS

Better Together

BETTER TOGETHER

Piñata

SHARING

Live Life

LIVE LIFE

Most People Are Good

GOODNESS

I Hope You Dance

LIVE LIFE

Neighbors

PATIENCE

Generosity

GENEROSITY

Umbrella

CARING

We Shall Be Free

DO YOUR PART

Apple Stand

CARING

Life's A Dance

LEARN AS YOU GO

You Raise Me Up

INSPIRATION

My Wish

PARENTING

Crosswalk

GOOD MANNERS

Classroom

HONESTY

The Greatest

OPTIMISM

Wet Cement

PATIENCE

Hockey

LOVE

Oliver With A Twist

PLEASE AND THANK YOU

Change the World

MAKING A DIFFERENCE

Mallory Weggemann

RESILIENCY

Truck Stop

RIGHT CHOICES

Get Along

GET ALONG

Hallway

FORGIVENESS

Power of the Dream

LIVE YOUR DREAMS

Love

LOVE

Road Rage

GOOD EXAMPLES

Cafeteria

REACHING OUT

Locker

CHARACTER

Imagine

IMAGINE

My Life in Sports

APPRECIATION

College

GRATITUDE

Remember When

APPRECIATION

Ballet

CONFIDENCE

Train

LOVE