Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Spirit of America

DETERMINATION

Holding The Light

TEACHING BY EXAMPLE

Get Along

GET ALONG

College

GRATITUDE

Special Athlete

SPORTSMANSHIP

Joshua's Heart

LOVE

Humble and Kind

KINDNESS

Cafeteria

REACHING OUT

You Raise Me Up

INSPIRATION

The Wall

HARD WORK

Believe

BELIEVE

Nate Staniforth, Magician

WONDER

Biker

GRATITUDE

Homer

LOYALTY

Dishes

LISTENING

My Life in Sports

APPRECIATION

Sarah Greichen

INCLUSION

Let Em In

CARING

Train

LOVE

Purse

HONESTY

I Will Always Love You

LOVE

Classroom

HONESTY

Basketball

SPORTSMANSHIP

Guitar Hero

LIVE YOUR DREAMS

Everything I Do

CARING

Old Friends

FRIENDSHIP

Baseball

FRIENDSHIP

Hockey

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

Dear Me

HOPE

Three Pointer

YOU GOT THIS

Love

LOVE

I Hope You Dance

LIVE LIFE

Already There

BEING THERE

Top Shelf

HELPING OTHERS

Jen Bricker

STRENGTH

I Believe

BELIEVE

Road Rage

GOOD EXAMPLES

My Wish

PARENTING

We Shall Be Free

DO YOUR PART

Better Together

BETTER TOGETHER

Loyalty

LOYALTY

Veteran

THANK YOU

Haircut

BEING THERE

Be A Light

BE A LIGHT

Live Life

LIVE LIFE

A Better Life

A BETTER LIFE

Good Stuff

COMMITMENT

America

CARING

Hall of Fame

ACHIEVEMENT

Packages

COURTESY

Wet Cement

PATIENCE

Hallway

FORGIVENESS

Imagine

IMAGINE

Locker

CHARACTER

Life's A Dance

LEARN AS YOU GO

Track Coach

BELIEVE

Crosswalk

GOOD MANNERS

Most People Are Good

GOODNESS

Generosity

GENEROSITY

Umbrella

CARING

Remember When

APPRECIATION

Soccer

OPPORTUNITY

The Greatest

OPTIMISM

Oliver With A Twist

PLEASE AND THANK YOU

Homecoming Queen

TRUE BEAUTY

Just Say Hi

REACHING OUT

Apple Stand

CARING

Neighbors

PATIENCE

Piñata

SHARING

Ballet

CONFIDENCE

Never Too Late

LIVE LIFE

Hope

HOPE

Faith In You

DEVOTION

Peer Pressure

CHARACTER

Truck Stop

RIGHT CHOICES

Reach

INTEGRITY

Change the World

MAKING A DIFFERENCE

You Can Let Go

LOVE

Mallory Weggemann

RESILIENCY

Timeout

CIVILITY

Grace VanderWaal

CONFIDENCE

Gratitude

GRATITUDE

Power of the Dream

LIVE YOUR DREAMS

Spread the Love

LOVE

Open Door

KINDNESS

Everyday Heroes

MAKING A DIFFERENCE

Home

FAMILY