Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Ballet

CONFIDENCE

Open Door

KINDNESS

Most People Are Good

GOODNESS

Spirit of America

DETERMINATION

I Will Always Love You

LOVE

Mallory Weggemann

RESILIENCY

The Greatest

OPTIMISM

Top Shelf

HELPING OTHERS

Train

LOVE

Biker

GRATITUDE

Remember When

APPRECIATION

Classroom

HONESTY

Reach

INTEGRITY

Everything I Do

CARING

I Hope You Dance

LIVE LIFE

My Wish

PARENTING

Spread the Love

LOVE

Wet Cement

PATIENCE

Faith In You

DEVOTION

Life's A Dance

LEARN AS YOU GO

Haircut

BEING THERE

Homer

LOYALTY

Holding The Light

TEACHING BY EXAMPLE

Hallway

FORGIVENESS

Soccer

OPPORTUNITY

Dear Me

HOPE

Cafeteria

REACHING OUT

Homecoming Queen

TRUE BEAUTY

Never Too Late

LIVE LIFE

Live Life

LIVE LIFE

Love

LOVE

You Raise Me Up

INSPIRATION

Packages

COURTESY

College

GRATITUDE

Hall of Fame

ACHIEVEMENT

The Wall

HARD WORK

Peer Pressure

CHARACTER

Gratitude

GRATITUDE

My Life in Sports

APPRECIATION

Better Together

BETTER TOGETHER

Timeout

CIVILITY

Get Along

GET ALONG

Locker

CHARACTER

You Can Let Go

LOVE

Guitar Hero

LIVE YOUR DREAMS

America

CARING

Purse

HONESTY

Nate Staniforth, Magician

WONDER

Joshua's Heart

LOVE

Generosity

GENEROSITY

Track Coach

BELIEVE

Road Rage

GOOD EXAMPLES

Power of the Dream

LIVE YOUR DREAMS

A Better Life

A BETTER LIFE

Dishes

LISTENING

Jen Bricker

STRENGTH

Neighbors

PATIENCE

Hope

HOPE

Baseball

FRIENDSHIP

Piñata

SHARING

Umbrella

CARING

Humble and Kind

KINDNESS

Be A Light

BE A LIGHT

I Believe

BELIEVE

Already There

BEING THERE

Truck Stop

RIGHT CHOICES

Loyalty

LOYALTY

Good Stuff

COMMITMENT

Special Athlete

SPORTSMANSHIP

Oliver With A Twist

PLEASE AND THANK YOU

Old Friends

FRIENDSHIP

Annie's Song

OUR BEAUTIFUL WORLD

We Shall Be Free

DO YOUR PART

Hockey

LOVE

Everyday Heroes

MAKING A DIFFERENCE

Crosswalk

GOOD MANNERS

Apple Stand

CARING

Home

FAMILY

Let Em In

CARING

Three Pointer

YOU GOT THIS

Basketball

SPORTSMANSHIP

Imagine

IMAGINE

Change the World

MAKING A DIFFERENCE

Grace VanderWaal

CONFIDENCE

Veteran

THANK YOU

Sarah Greichen

INCLUSION

Just Say Hi

REACHING OUT

Believe

BELIEVE