Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I'm in tears. So moving!!!

Cathy from Oregon, January 11, 2026

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Crosswalk

GOOD MANNERS

Piñata

SHARING

Dear Me

HOPE

Reach

INTEGRITY

Cafeteria

REACHING OUT

Packages

COURTESY

Believe

BELIEVE

Timeout

CIVILITY

Baseball

FRIENDSHIP

Old Friends

FRIENDSHIP

Haircut

BEING THERE

Special Athlete

SPORTSMANSHIP

Dishes

LISTENING

Road Rage

GOOD EXAMPLES

Better Together

BETTER TOGETHER

Loyalty

LOYALTY

Nate Staniforth, Magician

WONDER

Imagine

IMAGINE

Locker

CHARACTER

Power of the Dream

LIVE YOUR DREAMS

America

CARING

Everyday Heroes

MAKING A DIFFERENCE

Spirit of America

DETERMINATION

Homecoming Queen

TRUE BEAUTY

Biker

GRATITUDE

My Wish

PARENTING

Hallway

FORGIVENESS

Live Life

LIVE LIFE

Open Door

KINDNESS

Gratitude

GRATITUDE

The Greatest

OPTIMISM

A Better Life

A BETTER LIFE

Basketball

SPORTSMANSHIP

Joshua's Heart

LOVE

Truck Stop

RIGHT CHOICES

Oliver With A Twist

PLEASE AND THANK YOU

We Shall Be Free

DO YOUR PART

Soccer

OPPORTUNITY

I Will Always Love You

LOVE

Good Stuff

COMMITMENT

You Raise Me Up

INSPIRATION

Change the World

MAKING A DIFFERENCE

Just Say Hi

REACHING OUT

Grace VanderWaal

CONFIDENCE

Peer Pressure

CHARACTER

Three Pointer

YOU GOT THIS

Purse

HONESTY

Humble and Kind

KINDNESS

Hope

HOPE

Get Along

GET ALONG

Let Em In

CARING

Apple Stand

CARING

I Hope You Dance

LIVE LIFE

Everything I Do

CARING

Already There

BEING THERE

Classroom

HONESTY

Generosity

GENEROSITY

Neighbors

PATIENCE

Most People Are Good

GOODNESS

Never Too Late

LIVE LIFE

Life's A Dance

LEARN AS YOU GO

Mallory Weggemann

RESILIENCY

Guitar Hero

LIVE YOUR DREAMS

Faith In You

DEVOTION

College

GRATITUDE

Wet Cement

PATIENCE

I Believe

BELIEVE

Jen Bricker

STRENGTH

Love

LOVE

Sarah Greichen

INCLUSION

Remember When

APPRECIATION

Veteran

THANK YOU

Ballet

CONFIDENCE

Holding The Light

TEACHING BY EXAMPLE

My Life in Sports

APPRECIATION

Umbrella

CARING

Train

LOVE

Top Shelf

HELPING OTHERS

Homer

LOYALTY

Hall of Fame

ACHIEVEMENT

Hockey

LOVE

Spread the Love

LOVE

Annie's Song

OUR BEAUTIFUL WORLD

Be A Light

BE A LIGHT

Home

FAMILY

The Wall

HARD WORK

Track Coach

BELIEVE

You Can Let Go

LOVE